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AM Economics The impact of 3D printing on the value chain
“Finding the business case” Onno Ponfoort
Amsterdam, June 8, 2015
Product
Development
& Design
Production
Efficiency
Supply
Chain
Optimi-
sation
New
Business
Models
2
Agenda
• Introduction
• AM / 3DP Benefits & obstacles
• Impact on the Value Chain
• Cases
• Takeaways
AM Economics / Impact 3DP on value chain / Amsterdam / June 8, 2015
3
• Oldest consulting firm in the Netherlands
• Founded in 1938
• General practice, 50 / 50 split Private / Public
• Active globally, offices in 6 countries
• Over 300 staff
• AM / 3DP practice: over 10 years of experience
• Assists and creates awareness for companies,
organizations and regional authorities
• Regarding their strategies, investments,
business development and organizational
set up for AM / 3DP
AM Economics / Impact 3DP on value chain / Amsterdam / June 8, 2015
4
Berenschot Propositions
3D Printing Strategy
Market research & Competitor 3D analysis
Strategy, Road mapping & scenarios
Business modelling & development
Customer driven supply chain
Strategy implementation
3D- BPOI
Business process redesign
Supply chain rationalisation
3D Impact analysis
Portfolio analysis
Pruning
Sustainability/circular economy
Financing 3D printing activities
Investment analysis / business case
Subsidies
Cost of ownership
Master classes Business impact 3DP
AM Economics / Impact 3DP on value chain / Amsterdam / June 8, 2015
Fo
r co
mp
an
ies
• Innovation projects
• Market analysis (technology,
companies, applications, markets)
• Road mapping for regions/ clusters
• Program development
• Funding
• Program and project management
• Business development support
• Campus and eco system support
• Organise cooperation
• Develop business model (knowledge, experience,
revenues)
• Growth programs / accelerators
Fo
r reg
ion
s o
r clu
ste
rs
The Berenschot Innovation Circle
5
Some examples of projects
AM Economics / Impact 3DP on value chain / Amsterdam / June 8, 2015
6
Agenda
• Introduction
• AM / 3DP Benefits & obstacles
• Impact on the Value Chain
• Cases
• Takeaways
AM Economics / Impact 3DP on value chain / Amsterdam / June 8, 2015
7
• No tooling
or cheaper tooling
• Less
transportation
• Lower
warehousing
• Less working
capital required
• Complexity for free
• Added features
(cooling, isola-tion,
structures,
porosity, con-
ductivity, etc)
• Hybrid materials
• Light-weight
• Less assembly by
integrated design
• Ergonomics
• Interfaces with
other products
• Body contours
(external and
internal)
• Aesthetics
• Use specific
variations
• Less waste
• Light weight
• Less fuel
consumption
• Efficient supply
chains
• Life Cycle Analysis
• Prototyping,
• Shorten lead time
or time-to-market
• Small series
• Supply chains (on
demand, on
location)
• Services
• Co-creation /
home creation
Customisation Sustainability New business
models Lower costs Better design
Additive Manufacturing: Benefits we help you to achieve
AM Economics / Impact 3DP on value chain / Amsterdam / June 8, 2015
8
• Costs: engineering, man-hours and material costs
• Quicker and more accurate machines larger build space
• Quality and safety: especially lack of industry standards
• Communication protocols, legal clarity on IP
• Education: trained operators, designers, business developers
Additive Manufacturing: still some obstacles
AM Economics / Impact 3DP on value chain / Amsterdam / June 8, 2015
9
Gartner hype cycle for 3D printing
AM / 3DP
accepted as
# 1 method
for many
applications
AM Economics / Impact 3DP on value chain / Amsterdam / June 8, 2015
10
Agenda
• Introduction
• AM / 3DP Benefits & obstacles
• Impact on the Value Chain
• Cases
• Takeaways
AM Economics / Impact 3DP on value chain / Amsterdam / June 8, 2015
11
AM / 3DP impacts every step in the value chain (1)
Impact on Product Development & Design • Form freedom for engineering and design: performance breakthroughs and product solutions
• New design principles, design and analysis tools. Next to rapid prototyping also rapid testing
• Design for function without conventional manufacturing constraints, early design verification
• Integration for fewer parts and less assembly not possible with existing technologies.
Drivers:
• Better solutions and better performance
• Risk reductions and lower costs
• Shorter lead time / time to market
AM Economics / Impact 3DP on value chain / Amsterdam / June 8, 2015
12
Example: Product Development & Design
• Traditional titanium wedge wire filters are difficult
and time consuming to manufacture.
• Badly constructed filters impact flow rate and
energy consumption (Eg. In UK 13% in 2007, being 44.8 million MWh/year, 6%
of the UK’s carbon footprint).
• AM allows to create filters with aligned and
uniform apertures, which leads to a decrease in
the pumping energy required.
• This is due to lower pressure drops by higher flow
rates.
Up to 30% more energy efficient
Less labour and faster production with AM
AM Economics / Impact 3DP on value chain / Amsterdam / June 8, 2015
13
AM / 3DP impacts every step in the value chain (2)
Impact on Production efficiency Allows for initial or small series parts production (eg. Direct printing or via AM printed moulds)
In process design iterations or sub-module assembly checks
Fewer parts to order, less assembly, less risk during build-up
Time savings, energy savings, process improvements
Drivers:
• Lower costs and timing benefits
compared to existing production set up
AM Economics / Impact 3DP on value chain / Amsterdam / June 8, 2015
14
Example: Production efficiency
• Traditional production of halogen light bulbs at
Havells uses a burner that heats glass to
temperatures of about 2000oC.
The original burner is welded (20 parts)
It has a working life of about 6 months. Then
leakage occurs in one of the welded joints which
causes shut downs in production
• The AM burner is redesigned
and produced in one piece
• Runs for 90 weeks (and counting)
• No production stops during that
period
• Break even within 1 year
AM Economics / Impact 3DP on value chain / Amsterdam / June 8, 2015
Traditional AM burner
burner assembly
Cost per burner € 300,- € 800,-
Cost for burner quality control € 20,- € 50,-
Exchange & Maintenance cost ca. € 500 ca. € 500
Durability 20 weeks 90 weeks
Yearly exchange costs (64 burners) € 131.200 € 43.200
Cost for redesign - € 50.000,-
15
Transformation in Manufacturing*
Current State - Mass Production & Centralized Manufacturing
Emerging State - Mass Complexity & Distributed Manufacturing
Mass
Production Economies
of Scale Product
Distribution
Mass
Customization Economies
of Scope
Distributed
Manufacturing
Design for
Manufacturing
Design for
Use
* Slide courtesy of AM Economics / Impact 3DP on value chain / Amsterdam / June 8, 2015
16
AM / 3DP impacts every step in the value chain (3)
Impact on the Supply chain Logistics: fewer stock, print on demand
Distributed manufacturing: print on location, supply and control of base materials (powders)
Spare parts: local production, engineering changes, ‘Hybrid wholesale’, end of life
Repair and maintenance: fewer scrap, cost saving, faster repair
Drivers:
• Lower costs and timing benefits
compared to existing production set up
• Less working capital committed
AM Economics / Impact 3DP on value chain / Amsterdam / June 8, 2015
17
Example: Supply Chain
AM Economics / Impact 3DP on value chain / Amsterdam / June 8, 2015
100% Repair/
assembly Design
No waste (0%)
AM (local shop)
Final
Transport Direct Spare supply chain
20- 70% Repair/
assembly
WASTE (30-80%)
Design Transport
Transport
Production Storage
(Bulk/
Regional) Receipt
(local service)
final transport
Traditional spare part supply chain
• superior leadtimes
• lower costs
• no inventory of spare parts
18
Business model 1
Balancing
end of stock
Enough volume to
cover costs
Customer flexibility
Costs - ?
NB Design for traditional
and AM from start
Business model 2
Continuously
improved parts
Essential
adjustments
Co create with the
customer
Margin +
Business model 3
Parts on demand
Value proposition
Niche markets
Margin ++
AM Economics / Impact 3DP on value chain / Amsterdam / June 8, 2015
19
3D print
and last mile,
from 100 locations
Some developments related to supply chain
AM Economics / Impact 3DP on value chain / Amsterdam / June 8, 2015
25 parts made
and operational
in space
Scan & 3D print
on location
20
AM / 3DP impacts every step in the value chain (4)
Impact on Business Models Democratisation of design, allowing end user to impact design and engineering phase
Custom fit, custom build, requiring more and better interaction with customers/users
New functions in the value chain (AM file warehouse) and new partnerships
From B-to-B orC C-to-B and C-to-C
Drivers:
• Customisation and customer benefits
• Added value and higher margins
• Shorter time to market
AM Economics / Impact 3DP on value chain / Amsterdam / June 8, 2015
21
Example New Business Model
• Traditionally, unique products and own designs
were hard or expensive to get manufactured
• AM allows for a the rise of a distributed
manufacturing network like 3D Hubs.
• Started out as a platform for
cheaperhome use printers
• Steadiliy becoming more
professional: metal printers,
high end plastics,
professional designers
AM Economics / Impact 3DP on value chain / Amsterdam / June 8, 2015
WE'RE CONNECTING YOU
TO 17.600+
LOCAL 3D PRINTERS
Started May 2013
€3,4 million investment secured September 2014
22
'Hybrid Wholesale'
•
Technical Wholesale
under constant pressure.
Added value is questioned
3D Service providers have a hard time
convincing industrial partners
of their quality output
Hybrid Wholesale
Certified parts on stock
+
The possibility to 3D print certified designs
and special parts locally
+
Added Value logistics:
Managing stocks and spares,
pick-up location for products
ordered online
Technically educated staff
Vision on the future of industrial services
New role in the supply chain!!
AM Economics / Impact 3DP on value chain / Amsterdam / June 8, 2015
Quality Investments
for Additive Manufacturing
Training curriculum for
Additive Manufacturing
Apply now!
24
Full curriculum of 12 international renowned cases
AM Economics Training Curriculum
Learnings and examples of cases
Improvement of
production efficiency
3DS Layerwise (BE) Burner for halogen
lamp (Havells)
Arcam (SE) Improved and cost
effective hip replacement
Efficiency & effectiveness
of product development
Solid Thinking (US) Design Software
for AM
Inspire (CH) Quality assurance in AM product
development
New product designs ASML (NL) Optimized cooling
channels
Croft (UK) Revolutionary filter
designs
New supply chain structures 3D Hubs (NL) Distributed local
printer network
UMCU (NL) Cost savings
in logistics
New business models Additively (CH) Online Platform for
Industrial 3D-printing
Materialise (BE) Service bureau
for AM
AM Economics / Impact 3DP on value chain / Amsterdam / June 8, 2015
25
Agenda
• Introduction
• AM / 3DP Benefits & obstacles
• Impact on the Value Chain
• Cases
• Takeaways
AM Economics / Impact 3DP on value chain / Amsterdam / June 8, 2015
26
The Berenschot Business Model Cube®
AM Economics / Impact 3DP on value chain / Amsterdam / June 8, 2015
Ind
us
try
Sp
ec
ific
Information
& knowledge
sharing
B2C
Enabling
services &
development
Production
of parts &
tooling
Ge
ne
ric
B2B
Specific
factors for
success
Specific
factors for
success
Specific
factors for
success
27
Takeaways
• AM / 3DP is already heaviliy used for prototyping, it will be used more and more for final part production
• AM / 3DP impacts every step of the value chain
• Main drivers for investing in AM / 3DP are • Better solutions and better performance • Customisation and customer benefits • Shorter lead time / time to market • Lower costs • Added value and higher margins
• Make use of our expertise to achieve best in class
AM Economics / Impact 3DP on value chain / Amsterdam / June 8, 2015