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Allison Kam Matthew Maquiling Melinda McTeigue Kevin Wang
Duke
Hult Prize Regional Competition 2015
Literacy
Numeracy
Social and Emotional
Sensory
Motor
Rent low-cost private schools and existing primary school teachers 3 times per week for 2 hours.
Regional Superviso
r
Teacher
Student
Parent
Helper
Feedback
Market Price Production Cost Gross Profit
$20 $12 $8
Finances
Year 1
1 2 3 6 120
• Initial Research in India
• Book Development
• Establish American Market
• Trial Run in 4 Centers
• Open 12 more centers in India
• Evaluate and Replicate
1st Year Expenses: $408486.40
5 YEAR PLAN
Small Stories, Big Impact
Appendix
FINANCES
Item Cost in Dollars # Amount
Book 1.72 90 154.8
Doll .25 90 22.5
Center rent 65 1 65
Teacher pay 10.75 3 32.35
Helper Pickup 1.22 3 3.66
Helper in School 1.22 3 3.66
Bulk Shipping 600 1 600
Transportation 1 1 1
One time Training 6.67 1 6.67
Regional HQ 1 1 1
Total 890.54
Per book 11.87
1 YEAR PLAN
Item Cost in Dollars # Times per year Amount
Paperwork 10000 1 1 10000
Travel 3000 6 1 18000
US Office Lease 5000 1 12 60000
Supplies 5000 1 12 60000
Book Development
3000 30 1 90000
Director For India
7000 1 4 28000
Learning Site 890.54 16 10 142486.40
Total Cost 408486.40
5 YEAR PLAN
Year New Learning Sites Opened
Children Impacted per year
Cumulative Children Impacted per year
1 16 900 9002 160 9300 102003 1600 93300 1035004 16000 933300 10368005 160000 9333300 10370100Total 1777776 10370100
ORGANIZATION
• 1 regional HQ for every 50 learning locations• 1 supervisor who is a certified ECE teacher• Pickup and delivery• Center for local sourced materials
TEACHER TRAINING
Certified
Teacher
Tiny Tales
Teachers
Students
Train
ing
Ta
rgets
Child Development
Language Development
Positive Discipline and
Guidance
Family Interaction
Program Specific.
MARKETING
Vendors
Bookstores
Publishers
Toy stores
Our Website
Cultural Product
Websites
Buyers
Parents
Children
Schools
$20
TEAM BIO
Our names are Allison Kam, Matthew Maquiling, Melinda McTeigue, and Kevin Wang, and
we are all sophomores from Duke University.
We are a collection of Engineering, Education, English, Philosophy, and Economics
majors. We come from across the United States, ranging from California to Oregon, down to
Alabama, and back up to New York. Despite the differences in our majors, when we read the Hult
Prize challenge, we were all united by the desire it fanned in us - the desire to make a change.
Our venture, TinyTales, is a direct result of our diverse experiences and perspectives,
and we truly believe it has the potential to change the world.
Through this experience we’ve learned a tremendous amount about not only the
education system, but also how businesses, in particular startups, function and thrive, and we
hope to use this knowledge to make our venture successful by any path.
TEAM PICTURE
From Left to Right: Kevin Wang, Mindy McTeigue, Allison Kam, Matthew Maquiling
BUSINESS SUMMARY
TinyTales is a social enterprise dedicated to providing a quality education to young children in
urban slums around the world.
The biggest issues preventing young children from getting an early childhood education in
urban slums are the cost and quality of education. TinyTales solves those issues by offering free
6 hour per week storybook centered learning to young children. The storybook not only acts as
a medium to pass down cultural values, but it also helps the children cultivate numeracy and
literacy skills as they help complete the storybook. To help develop the children’s motor skills,
they will have the chance to create a doll that pairs with the particular story they are immersed
in. When the storybooks and dolls are finished, they are sold to families in America as a cultural
and collectable product, allowing us to continue to offer a no cost education to families in need.