SHANGHAISÃO PAULOLONDONDUBAIBOSTON NEW YORK SAN FRANCISCO

Unleash the power of FIVE international MBA student teams to help you tackle your most difficult challenge — GROWTH!

WHAT IS THE INNOVATION OLYMPICS PROGRAM?

The first truly global innovation competition:

• 5+ Global Locations • Multiple Companies per Location• 5 Uniquely Diverse Teams per Company• 5 International Students per Team

Five teams compete with each other to be the winner of the best business plan for your company. A campus winner will be selected among the client winners for each location. A global winner will be selected among the campus winners.

WHY SHOULD YOUR ORGANIZATION PARTICIPATE?

HIGH IMPACT. Get a diverse portfolio of bankable new growth options for your company around both existing and new offerings, channels, markets and business models!

LOW BURDEN for your organization.

A PROVEN APPROACH for developing growth platforms and breakthrough business concepts that has evolved from our work as innovation practice leaders at Arthur D. Little, the Monitor Group and the IXL Center.

HULT International Business School

HULT ACTION PROJECT

DIVERSE STUDENT TEAMS BRING A RANGE OF INDUSTRY,

COUNTRY AND FUNCTIONAL BACKGROUNDS TO YOUR

MOST CHALLENGING PROBLEMS.

“The program is a good opportunity for the companies to get a fresh perspective on the problems at hand. Overall, I was impressed with the ideas generated by the students. The presentations and content improved from the beginning to the end. It was impressive how well these students grasped a new industry and our company challenge. Fresh Ideas — Challenging Ideas.”

DIRECTOR OF STRATEGY, JOHNSON CONTROLS

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INNOVATION OLYMPICS

Experienced mentors* provide expert guidance and program management. They:

• Enable clients to focus on evaluating ideas and business concepts instead of program management

• Manage and guide the student teams and act as the primary interface between teams and clients

* Previous mentors include consultants, partners and senior executives.

Diverse global teams of mid-career MBA students spend 6 weeks working on your firm’s challenge. Each company receives five teams of five students. Teams are made up of students:

• From 50 countries

• With 5–7 years of work experience

• From different job functions

• From multiple industries

Senior executives from world-class organizations drive high performance results through four focused meetings with student teams and mentor during the six-week program. They must:

• Define an exciting and difficult challenge they are currently facing

• Demand world-class results from students and provide constructive feedback

• Suspend disbelief in the early stages

BEST COMPANIES, HARDEST

CHALLENGES

EXPERIENCED BUSINESS INNOVATION MENTORS

DIVERSE, GLOBAL MBA TEAMS

COLLABORATING & COMPETING TO WIN

“The teams seem to grasp the fine details of creating a medical data pricing model as well as the necessary ‘win-win’ environment that could sustain such an operation. Again, a great job.”

CHIEF MEDICAL OFFICER, PHILIPS HEALTHCARE

PROGRAM DETAILSFIVE KEY ELEMENTS

2

1

4

Collaboration and competition moves teams from common understanding to unique solutions for your organization. Teams:

• Collaborate initially to rapidly crowdsource insights and idea fragments

• Compete with increasing intensity to generate the best recommendations

Battle-tested process generates a wealth of insights and business concepts in six weeks.

HULT MBA STUDENTS PRESENT THEIR BUSINESS PLANS TO SENIOR EXECUTIVES DURING THE FINAL WEEK OF THE PROGRAM.

IDENTIFY FIELDS-OF-PLAY

OUTPUT 25 Fields of Play: New Opportunity Spaces for Your Business

DEVELOP OPPORTUNITY INSIGHTS

OUTPUT 500 + Insights/Idea Fragments Across Markets, Offerings, Technologies, etc.

CREATE BUSINESS CONCEPTS

OUTPUT 25 New Business Concepts Focused Within Five Prioritized Fields of Play

BUILD MINI BUSINESS PLAN

OUTPUT 5 Business Plans for Your Organization to Pursue on Monday Morning

FOCUS INNOVATION EFFORTS

OUTPUTStrategic Innovation Portfolio Defines the Campaign & Establishes Boundaries

1 WEEK 1 WEEK 1 WEEK 1 WEEK 2 WEEKS

“The process and insights gathered along the way were excellent. There were a lot of creativity and, in some cases, huge improvements (demonstration of listening to our requests) along the way. They were also very professional at all times — which is very important to us.”

DIRECTOR OF INNOVATION, IRON MOUNTAIN

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Client MeetingYou must commit to FOUR IN-PERSON MEETINGS and CLOSING CEREMONY. The kickoff, meetings and closing ceremony will be held at the Hult campus. Each meeting lasts approximately four hours and includes the student teams and the mentor. Raise the bar by having at least one presentation in a board-room and to an executive steering committee

5

BATTLE-TESTED 6-WEEKPROCESS

IXL Center develops, designs and executes the Innovation Olympics on behalf of Hult. IXL Center also provides education, training, coaching and advisory services to build the innovation capabilities of individuals, teams and organizations. IXL Center helps clients achieve bigger, bolder, better results more quickly and cost effectively through blended learning and action learning programs, its Innovation Management Certification (ICM) program and collaborative consulting projects. For more information, please visit www.ixl-center.com

Hult, formerly the Arthur D. Little School of Management, is an NEASC and AMBA accredited business school. Established in 1964, Hult offers a unique one year MBA program to a diverse student body from over 50 countries. Its flagship MBA program received top rankings from both the Financial Times and the Economist Intelligence Unit. The school has seven campus locations: Boston, Dubai, London, New York, San Francisco, São Paulo and Shanghai. For more information, please visit www.hult.edu.

Corporate Participants are selected between July - February. To learn more or express an interest in participating, please contact: +1.617.945.2783 • hultap@ixl-center.com

DESIGN BY OPUS DESIGN LLC • WWW.OPUSDESIGN.US

EXAMPLES OF PREVIOUS INNOVATION OLYMPIC CHALLENGES

1. Helping VP OF NEW BUSINESS OF VERIZON to identify multi-billion dollar growth opportunities at the intersection of telecommunications and other industries.

2. Working with the PRESIDENT OF SHERWIN-WILLIAM’s $2 billion Global Finishes Group to develop new coating concepts that could be possible and profitable for emerging markets over the next five years.

3. Helping the DEPUTY COO OF EMIRATES NBD, a Middle-Eastern banking giant, develop futuristic and innovative solutions beyond credit cards.

4. Working with the DIRECTOR OF INNOVATION & NEW BUSINESS DEVELOPMENT OF NATURA, a Brazilian cosmetics leader, on the future of online cosmetics.

5. Helping VP OF MARINE FACILITIES AND OPERATIONS OF WOODS HOLE OCEANOGRAPHIC INSTITUTION to develop a growth plan and options to diversify their portfolio and offerings with focus on offshore oil and gas industry.

6. Working with a member of the BOARD OF DIRECTORS OF ONE LAPTOP PER CHILD to identify new scale-up implementation business models to make OLPC a sustainable organization in the face of intense competition.

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HITENDRA PATEL GLOBAL DIRECTOR, HULT ACTION PROJECTS

GLOBAL

CAMPUS DIRECTORS

LONDON

PAM MCNAMARAFORMER PRESIDENT, ARTHUR D. LITTLE & CAMBRIDGE CONSULTANTS

BOSTON

RONALD JONASHFORMER HEAD OF NNOVATION, ARTHUR D. LITTLE & MONITOR GROUP

SHANGHAI

MICHAEL VILMAINARCHITECT

DUBAI

KARLA GOMESFORMER CONSULTANT, ARTHUR D. LITTLE

SAN FRANCISCO

SAM FREEMANFORMER BUSINESS DEVELOPMENT MANAGER, HYUNDAI CORPORATION

NEW YORK

ROBERTO ROITZFORMER CONSULTANT, ARTHUR D. LITTLE

SHANGHAISÃO PAULOLONDONDUBAIBOSTON NEW YORK SAN FRANCISCO

WHAT IS THE MIB ACTION PROJECT?

Five teams compete with each other to be the winner of the best intelligence, insights and actions for you to win in your industry.

• A fast-paced team competition

• 5+ global locations

• Multiple companies per location

• 5 graduate-level International Business students per team

• 5 uniquely diverse teams per company

WHAT RESULTS WILL YOU GET?

• Intelligence and leading indicators around competitive threats, opportunities and moves from the usual and unusual suspects

• Insights to deal with these threats, opportunities and blind spots

• Actions to stay ahead of your competition

• Options and contingencies for managing “inevitable” surprises

“I was very impressed with how quickly the students learned a very complex and dynamic industry and were able to provide valuable information and insights. As the program progressed you could see the increase in the students’ confidence and maturity. By the final presentation they were providing recommendations and answering tough questions from senior management who were similarly impressed.”

DIRECTOR OF MARKETING INTELLIGENCE, PHILIPS

Unleash the power of five graduate -level international student teams to help you gather intelligence, insights and actions to outsmart your competition

DIVERSE STUDENT TEAMS BRING A RANGE OF INDUSTRY,

COUNTRY AND FUNCTIONAL BACKGROUNDS TO YOUR

MOST CHALLENGING PROBLEMS.

HULT International Business School

HULT ACTION PROJECT

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PROJECT DETAILS

Managers* drive high performance results through three focused meetings and a business competition with student teams and a mentor. Managers should:

• Define an exciting and difficult challenge they are currently facing

• Demand world-class results from students and provide constructive feedback

• Suspend disbelief in the early stages

* The more senior the manager, the better

1

Diverse International Teams capture intelligence about your industry and act as competitors to your business to outwit your strategy. These teams are composed of graduate-level International Business (MIB) students from:

• Over 50 countries

• Multiple industries

• Different educational backgrounds

2

FIVE KEY ELEMENTS

Experienced mentors provide expert guidance and program management to clients and students. Mentors:

• Enable clients to focus on key issues and solutions instead of program management responsibilities

• Manage and guide the student teams and act as the primary interface between teams and clients

• Work with the Campus Director managing the program at each Hult campus

4

Battle-tested 6-week process: MIB students use a unique five-step process to generate competitive intelligence and provide recommendations

HULT MIB STUDENTS PRESENT THEIR RECOMMENDATIONS DURING THE FINAL WEEK OF THE PROGRAM

Engage Competition to gain Insights

OUTPUT: BUSINESS COMPETITION INSIGHTS

Create Tactical Plan for Assigned Competitor

OUTPUT: COMPETITOR’S TACTICAL PLAN

Provide Recommendations for the Client to Win

OUTPUT: ACTIONS TO WIN

Gather Intelligenceabout the Industry

OUTPUT: INDUSTRY LANDSCAPE AND COMPETITOR ASSESSMENT

Understand the Ambition of the Client

OUTPUT: CLIENT PROFILE

1 WEEK 1 WEEK 1 WEEK 1 WEEK 2 WEEKS

3

Collaboration and competition move the teams from building common understanding to developing unique solutions for your organization. Teams:

• Collaborate to identify and map usual and unusual suspects

• Use the business competition to think and generate out-of-the-box moves

• Compete with intensity to generate the best recommendations

5

Client MeetingYou must commit to FOUR IN-PERSON MEETINGS and CLOSING CEREMONY. The kickoff, meetings and closing ceremony will be at Hult’s campus. Each meeting lasts approximately four hours and includes the student teams and the mentor. Raise the bar by having the final presentation in a boardroom to an executive steering committee.

“At the beginning I was a little skeptical, but as the program progressed the enthusiasm of the students put me in a more comfortable place and ultimately we got very good and valid recommendations and ideas.”

SENIOR VICE PRESIDENT OF OPERATIONS, PETROFAC

HITENDRA PATEL GLOBAL DIRECTOR, HULT ACTION PROJECTS

GLOBAL

CAMPUS DIRECTORS

DESIGN BY OPUS DESIGN LLC • WWW.OPUSDESIGN.US

LONDON

PAM MCNAMARAFORMER PRESIDENT, ARTHUR D. LITTLE & CAMBRIDGE CONSULTANTS

EXAMPLES OF PREVIOUS MIB ACTION PROJECT CHALLENGES

1. Create the profile of the competitive landscape in the home healthcare industry, strategize and make recommendations on how PHILIPS can beat their competitors in new markets

2. Understand the banking industry, trends affecting it, and identify usual and unusual competitors to help AIRPLUS capitalize on its business model by expanding its offering into other market segments

3. Identify opportunities to better supply the accommodation needs for students with more attractive products whilst creating an attractive and scalable business plan for the CROSSLANE GROUP

4. Understand how the athletic footwear and apparel market will evolve to help NIKE make their strategy more robust considering the rise of local brands, multinational retailers and new e-commerce players

5. Explore the emerging mobile healthcare market and its changing dynamics to help HEALTH HELM provide better mobile solutions than their competitors and to form winning strategic partnerships

6. Identify trends, and current and emerging players in the education industry to develop recommendations for ONE LAPTOP PER CHILD on how to successfully deliver education to children

BOSTON

RONALD JONASHFORMER HEAD OF NNOVATION, ARTHUR D. LITTLE & MONITOR GROUP

SHANGHAI

MICHAEL VILMAINARCHITECT

DUBAI

KARLA GOMESFORMER CONSULTANT, ARTHUR D. LITTLE

SAN FRANCISCO

SAM FREEMANFORMER BUSINESS DEVELOPMENT MANAGER, HYUNDAI CORPORATION

NEW YORK

ROBERTO ROITZFORMER CONSULTANT, ARTHUR D. LITTLE

IXL Center develops, designs and executes the MIB Action Project on behalf of Hult. IXL Center also provides education, training, coaching and advisory services to build the innovation capabilities of individuals, teams and organizations. IXL Center helps clients achieve bigger, bolder, better results more quickly and cost effectively through blended learning and action learning programs, its Innovation Management Certification (ICM) program and collaborative consulting projects. For more information, please visit www.ixl-center.com

Hult, formerly the Arthur D. Little School of Management, is an NEASC and AMBA accredited business school. Established in 1964, Hult offers a unique one year MBA program to a diverse student body from over 50 countries. Its flagship MBA program received top rankings from both the Financial Times and the Economist Intelligence Unit. The school has seven campus locations: Boston, Dubai, London, New York, San Francisco, São Paulo, and Shanghai. For more information, please visit www.hult.edu.

Corporate Participants are selected between July and February. To learn more or express an interest in participating, please contact: +1.617.945.2783 • hultap@ixl-center.com

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