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All theory at S.G.All theory at S.G.Graphic CommunicationGraphic Communication
is based on the is based on the colour wheelcolour wheel
Primary Colours
RED YELLOW BLUE
All other colours are mixed from these basic three
Primary Colours
RED YELLOW BLUE
All other colours are mixed from these basic three
Secondary Colour - GREEN
Mixed from Yellow and Blue
Secondary Colour - GREEN
Mixed from Yellow and Blue
Secondary Colour - ORANGE
Mixed from Yellow and Red
Secondary Colour - ORANGE
Mixed from Yellow and Red
Secondary Colour - VIOLET
Mixed from Red and Blue
Tertiary ColoursMixed from a PRIMARY colour and a SECONDARY colour
YellowOrange
YellowGreen
BlueGreen
RedOrange
Blue Violet
Red Violet
Tertiary Colour - Yellow/OrangeTertiary Colour - Yellow/Orange
Tertiary Colour - Red/OrangeTertiary Colour - Red/Orange
Tertiary Colour - Red/VioletTertiary Colour - Red/Violet
Tertiary Colour - Blue/VioletTertiary Colour - Blue/Violet
Tertiary Colour - Blue/GreenTertiary Colour - Blue/Green
Tertiary Colour - Yellow/GreenTertiary Colour - Yellow/Green
Tints and Shades
When WHITE is added to a colour it is called a TINT of that colour.
When BLACK is added to a colour it is called a SHADE of that colour.
TINTTINT SHADESHADE
RecedingReceding , , Advancing, Advancing, Harmony and Contrasting Colours.Harmony and Contrasting Colours.
ColdCold colours are said to be colours are said to be RECEDINGRECEDING colours coloursWarmWarm colours are said to be colours are said to be ADVANCINGADVANCING colours colours
Similar colours are in HARMONYSimilar colours are in HARMONYOpposite colours are in CONTRASTOpposite colours are in CONTRAST
ADVANCINGADVANCINGRECEDINGRECEDING
HARMONY HARMONYCONTRAST
DarkDark andsoft BROWNSBROWNS
REDRED-GREENGREENBLUEBLUE-YELLOWYELLOW
WarmReds/Reds/OrangesOranges
ColdBLUESBLUES
Colour selection for a product is guided by the function of the product, the environment in which the product will be used
and the market for which the product is intended.
Red: Great power of attraction. Hot, bold, exciting, festive, passionate and positive. Can be associated with rage, aggression, danger, courage and speed.Yellow: Most easily seen, luminous, bright, pleasant, happy, sunny, lively and cheerful. Blue: Formal, cool, sophisticated, aristocratic, serene, passive, elegant and reliable. Orange: Sunny, cheerful, warm and happy. Green: Restful, fresh, cool, soothing, natural and informal.Purple: Rich, pompous, impressive and regal.Violet: Cool, negative, retiring subdued and solemn.Grey: Neutral, sedate, dignified and inconspicuous.White: Luminous, positive, light delicate and clean.Black: Subdued, solemn and profound,Brown: Safe, reliable and earthy natural.
Colour selection for a product is guided by the function of the product, the environment in which the product will be used
and the market for which the product is intended.
Red: Great power of attraction. Hot, bold, exciting, festive, passionate and positive. Can be associated with rage, aggression, danger, courage and speed.Yellow: Most easily seen, luminous, bright, pleasant, happy, sunny, lively and cheerful. Blue: Formal, cool, sophisticated, aristocratic, serene, passive, elegant and reliable. Orange: Sunny, cheerful, warm and happy. Green: Restful, fresh, cool, soothing, natural and informal.Purple: Rich, pompous, impressive and regal.Violet: Cool, negative, retiring subdued and solemn.Grey: Neutral, sedate, dignified and inconspicuous.White: Luminous, positive, light delicate and clean.Black: Subdued, solemn and profound,Brown: Safe, reliable and earthy natural.
SUNMEDHOLIDAY
S
PROHIBITION MANDATORY SAFE
CONDITIONWARNING
Flash Bars
Flash bars are used tomake the subject of a
display more prominent and eye catching
i.e. the perfume bottleshown opposite has three
different 'flash' bar shapes. The shape of the flash bar
is the designers choice.
In the cases opposite a blue 'gradient' bar was used
because it recedes into the background.
TRENDSTRENDS ShoesShoes
BRITISH SAFETYKITE MARK
As part of the course requirements for Credit level work, whether Manual or Computer generated, reasons are needed for colour choice.
The blue background is cold andreceding creating the feeling of distance so allowing the warm yellow and red text colours to advance to the front giving them the desired importance.The vertical and horizontal flash bars are light blue but gives the illusion of being nearer than the background and at the same time promotes the graphic of the IRONIRON which is the main subject of the display.The ‘shirt’ graphic is also placed over the horizontal flashbar to give it prominence. The various shades of blue give the display an overall formallook to hopefully appeal to the professional person.