AL MADRASSAMaking Iraq’s school curriculum available to students online

THE CHALLENGE

1. Lack of quality educators in Iraq 2. Shortage of textbooks/education

resources for students 3. Limited classroom time because of

excess of government holidays, long commutes to school & safety issues frequently closing down schools

1. Shortage of physical schools2. Overcrowded schools (e.g.,

the average classroom has 60 students)

3. Inadequate/unsafe school infrastructure (e.g., mud, caravans, tents, etc.)

School infrastructure

Education quality

THE CURRENT SITUATION

THE CURRENT SITUATIONMany students pay exorbitant fees to take external, online courses and complete theireducation.

Lower income students cannot afford external courses and have trouble making it to schoolregularly, if at all. These students are not receiving enough education to attend college or findpromising employment opportunities.

Statistics about Iraqi education system:

70%30%

AB

STATISTICS

CATEGORIES NUMBERS* COMMENTS

Baccalaureate Students taking the final exams

261,434 students

Many of them far away from schools and they don’t attend in schools.

scientific section students 165,264 students

These students need courses and explanations because their subjects

require deep understanding..

literary section students96,170

studentsSome of their subjects depend on

understand and some other subjects depend on memorize.

Deficiency in the number of schools

9,000 schools

Government can’t build this many schools right now.

Schools lacking in drinking water and toilets 70% In addition of lacking in desks, books and

laboratories.

*Iraq's Central Bureau of Statistics

A. Students deprived of educationB. Students benefiting from education

Girls and women, 70% of the world’s internally displaced population, tend to be out of school at higher rates and have lower literacy rates than boys and men of comparable ages. In Iraq, school attendance are low for all displaced students, but more so for internally displaced girls. For example, in Najaf governorate, 81% of 15- to 17-year-old girls were out of school compared with 69% of boys of the same age.

UNESCO

There are 78,000 displaced students aged 7-17 years in Iraq

“Education is the most powerful weapon

which you can use to change the world.”

-Nelson Mandela

“Without the chance to study, an entire

generation is at risk.”-UN High Commissioner

for Refugees

Nothing is more impactful than

education.

“Humanity’s greatest advances are not in its discoveries, but in how those discoveries are

applied to reduce inequity”

-Florence Nightingale

WHY?

OUR SOLUTIONAl MADRASA

OUR SOLUTION

Enables students to access education remotely through an online platform that provides high

quality and affordable educational courses based on the Iraqi curriculum from the Iraqi Ministry of

Education that is interactive, practical and FUN!

Al MADRASA..

HOW AL MADRASA WORKS

Download Induction Sign up Activation Trial period Upgrade to premium Enjoy!

Open the website (Almadrassa.com) or download the app

Information on Al Madrassa’s purpose, vision, and founding team

Sign up with your name, grade, section, username, password, email/phone number

Activate your account with a code sent to your email or phone number

Free trial includes access to one chapter for each subject as well as Islamic Studies

Pay the fees for the enrolled subjects for a whole year.

Study with our platform with real mentor support and many interactive features

모바일이미지

FEATURES

Several interactive ways of learning.

Assessment after each lesson to make sure that the objectives of the lesson have been achieved.

Online mentors can answer any questions

Platform for crowd-sourcing questions to the Al-Madrassa learning community

Appearance of the lesson on AL MADRASA

Next lesson

I’m done

Questions need helpAsk question

Direct question

AL MADRASA community

Number of your answers

Search Lesson’s name The index

Studying with you

Subject specific study groups within the site.

FEATURES

Share study materials via social networks

Free trial period and discounts for enrolling in more than one subject.

Ways to follow-up with students and motivate them.

Communication with parents by sending them weekly report via email about the progress of their son/ daughter

Appearance of the lesson on AL MADRASA Access Al-Madrassa from computers,

mobile phones and tablets

Learning streakSubject’s name Velocity

www.ALMADRASA.com

WHY USE IT?

Low fees for courses compared

with traditional courses

Save moneyFlexibility for

students to study whenever and

wherever he/she pleases without the

need for transportation.

FreedomReduce exposure of

students to accidents as a result of bad

security in/on the way to schools.

SafetyEnable those going

through displacement access to high

quality education.

Meet the needPotential for students to

complete their curriculum faster and get ahead.

Accelerator

CUSTOMER SEGMENTS

In the beginning we will target and focus on displaced and host community baccalaureate students in the most densely populated provinces (Erbil, Baghdad and Mosul); research shows that these three provinces make up about 130,717 students.

Primary market

• Students of the rest Iraq’s governates.• Students who don’t attend in schools and they just want to do the final exam.• Iraqi’s students who live abroad and want to study Iraqi curriculum.• Students who suffer from physical disabilities and It is difficult for them to walk.

A secondary market could be:

KEY ACTIVITIES

Contract with professional Full StackWeb Developer.

Web Developer

Create the online education platform.The platform

Contact and contract with teachers toplan and prepare educational materialsand upload them on the site.

Teachers

Contract with videographer and editor.

videographer

Release and publish the platform.launch

Contact and contract with successfulmentors.

Mentors

Make announcements / advertisementsfor the site.

Advertising

Create a payment portal to receivemoney from enrolled students byelectronic payment (e.g., Master card,PayPal, Zain cash, Asia hawala) or bytransfer money through transfer offices .

Profits

KEY PARTNERS

Humanitarian organizations especially those focused on education. We expect they will provides us with financial funding in the beginning.

Well known websites and pages on social media. We expect that they will promote our site to help us reach the maximum numbers of targeted students

1

2

CUSTOMER RELATIONSHIP

Make students feel comfortable andinteract with the site through excellentonline educational services

Continuously improve the site through student feedback

Create trust with the community anddevelop a good reputation andrelationship with our students

Provide a low cost, high quality service,appropriate for all types of learners andavailable at all times so we can savestudents money and solve thetransportation problems associated withIraq’s physical schools

1 2

3 4

KEY RESORCES

Staff members Equipment• Full Stack Web Developer.• Android apps developer.• IOS apps developer.• Qualified & attractive teachers.• Professional video editor.• Smart mentors.

In the 3rd year:• Communication, marketing, observing

and evaluation and analyst officer.• HR, low & accounting officer.

• 3 Cameras.• 3 Smart board.• 3 Mic and recording device.• Iraqi curriculum books.• Laptop, Smart Android and IOS

phones.• Master card and PayPal.• Premium GitHub account.• 1-2 TB Google Drive storage.In the 2nd year:• Accounting system.• Barcode reader.

SUBJECTS OVERVIEW

First subjects launched

• Mathematics

• English

• Arabic

• -

• English

• Arabic

• Physics

• Chemistry

• Physics

• Chemistry

• MathematicsSecond subjects launched

Third subjects launched

Fourth subjects launched

• Islamic Studies

• Economics

• Islamic Studies

• Biology

• Islamic Studies

• -

• -

• -

• -

• -

• -

• History

• Geography

• Economics

Applied Sciences Biological Sciences Literary

• Mathematics

• English

• Arabic

FIRST YEAR IMPLEMENTATION STRATEGY

4 months before release 1st 4 months of release 2nd 4 months of release

3 teachers 3 teachers 3 teachers3 video-editor 3 video-editor 3 video-editorFull Stack Web Developer.full time

Full Stack Web Developer.full time

Full Stack Web Developer.full time

Android & IOS apps developer

- -

- 6 mentors 12 mentors

Prepare the platform and materials for 3 subjects within the first 3 months then release the website with the 3 subjects and observe and evaluate the process for a month, then start for preparing another 3 subjects for 3 months and observe and evaluate the process for a month, and so on.

NOTE: all scientific section’s materials will be prepared by the end of the first year

First year financial projectionsSubjects No. of students* Price of Subject Revenue - 12 months

Math 872 $49 $42,728 English 1308 $39 $51,012 Arabic 1308 $39 $51,012 Physics 872 $39 $34,008 Chemistry 872 $39 $34,008 Math (Letr.) 436 $39 $17,004 Economics 436 $39 $17,004 Biology 436 $39 $17,004 Islamic studies 1308+ Free (advertisement) -

Total Revenue $263,780

Items First 3 months First 12 monthsCreating website $10,620 $26,435

iOS / Android apps $1,324 $1,324 Video editor $4,500 $40,500

Teachers $15,000 $45,000 Mentors - $36,000

Advertisements $1,700 $5,000 Smart board $1,200 $1,200

Video Cameras $1,200 $1,200 Premium GitHub account $63 $252

1TB Drive Storage $100 $100 Curriculum $50 $50

Bank accounts $500 500Internet $150 $600

Transportation & accom. $1,260 $2,520 Total cost $37,667 $160,681

REVENUE COSTS

First year revenue:-First year cost:

First year profit:

$263,780-

$160,681

$103,009

* Projected number of students assumes we capture 1% of target segment in Iraq’s 3 biggest provinces

Long term vision• The site will involve educational courses for all stages of high and

secondary schools• Targeting all Iraqi provinces and increasing numbers of registered

students more than 5% of the total number of Iraqi students• Obtaining official recognition of the site by the Ministry of

Education and UNICEF

Three year outlook

Five year outlook

• The site will involve educational courses for every stage and for every material

• Expand outside of Iraq to other Arabic speaking countries

• Gamification of the site – adding points and prizes for finishing assessments/watching videos to keep learning fun and interactive

Our Team

Muataz AzizMuataz Aziz is an architect, programmer, graphic

designer, and entrepreneur who has lived as a refugee for 8 years and he is now internally

displaced person. He is forced to study in many provinces and countries. He studied at four different universities in different places to obtain a bachelor's

degree. He has the determination for helping the society to get everyone his/her right to education.

Dina AzizDina Aziz is M.B.A graduated specialized in

strategic management about Characteristics of Anti-Fragile organization and it's role in crisis management. She has a university teaching

validity. She has experience in web developingand she has many courses and contributions to

teach children and teenagers. she also suffered from the asylum and displacement.

THANK YOU!