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Airlines
Group 1Rina, Marya ,Shizuka and Chiho
Airplane companies
Why do people use airlines?
• To carry people
• To carry packages
• One way of traveling
Other reasons to travel
• Relaxing• Business• Interact with other
people• Shopping • Studying • Sports• Scenic beauty
Year 1978 Deregulation Act
• What is deregulation act?
• Airline deregulation: is the process of removing entry price restrictions on airlines in particular, the carrier permitted to serve any routes.
This had a big influence on airplane companies
Before the deregulation
• Government CAB and CAA had control of the airplanes.
• Airplanes are carrying the government mail
• Then, the airplane companies pay by the government.
What is CAB?
• The full name is Civil Aeronautics Board. • This was entrusted with safety rulemaking,
accident investigation, and economic regulation of the airlines
What is CAA?
• CAA is the shortened name. • Full name is Civil Aeronautics Act.• CAA was responsible for airman and aircraft
certification, safety enforcement, and airway development
Effects
• Abandoned less profitable routes– Ex. Until 1978, United Airlines had flown to
Bakersfield, California, a booming oil town of 225,000 people
– Deregulation: United pulled out of Bakersfield, depriving the city of any flights to bigger cities, such as San Francisco or Las Vegas.
Effects
• Point to point air transport declined – Favored hub and spoke system • Ex. Delta Air Lines had a major hub at Atlanta while
Eastern ran its hub operations from Miami• Both airlines ran many daily round trip flights from their
hubs• Planes in the air for more hours each day and filling
more seats
Effects
• Brought competition– Heavy loss and conflicts with labor unions– 9 major carriers and more than 100 smaller
airlines – BANKRUPT or LIQUIDATED • Ex. Number of major carriers in the US fell from 6 in
1978 (including United, American, Delta, Eastern, TWA, and Pan Am) to three by 1991 (United, American, and Delta)
Effects
• Fare per passenger mile – 9% lower in 1994 than in 1979– Adjusting for inflation– Ticket buyers saved $100 billion on fares alone
• Passenger loads rose– Airlines can now transfer longer aircraft to longer, busier
routes and replace them with smaller ones on shorter, lower traffic routes
• Total operating revenues for the major national and international airlines rose in 1979
Effects
• Fuel costs, economic recession, wanton overexpansion
Future
Hawaiian Airlines
History
• Hawaiian Airlines was incorporated on January 30, 1929.
• The name Inter-island Airways Ltd. • Thousands of people gathered in Honolulu to see
the departure to other islands. • Also, the authorized inter-island airmail service.
History
• In 1941, Inter-Island changed the name to Hawaiian Airlines.
History
• In 1960: Dramatically increased air traffic.
• In 1966: Added first jet. • Travel time between the
islands was reduced.
History
• In 1990, flawless safety and premium services started.
• These service started to catch attention of international travel publication,
History
• In 2001,they began a comprehensive fleet modernization program.
• In 2002, 2003: They changed the model of the airplanes.
• In 2010: Added 27 more airplanes.
History
• Today, Hawaiian Airlines carries an average 8 million customers a year and serves 20 domestic and international destinations in the Pacific region.
Hawaiian airlines’ routes
Hawaiian airlines’ meals
• Comprehensive meals
ComplimentaryBranch before 10a.m.
• Breakfast Frittata with Spinach, Peppers, Onions & Cheese
• Blueberry Muffin
Late Night• Turkey & Swiss Sandwich • Turkey & Swiss on Sweet
Bread Roll • Dried Fruit & Nut Mix
Lunch after 10a.m.
• Choice of Spinach & Cheese Manicotti & Chocolate Cake OR
• Ham & Cheese Sandwich & Chocolate Brownie
• Turkey Sandwich & Macadamia Nut Cluster
Premium meals$10
Available for PurchaseContinental U.S. to Hawaii
• Greek Salad w/ Chicken, Greek Vinaigrette, Pita Chips, Hummus, Milano Cookie, Hawaiian Springs Water
• Sushi Plate w/ California Roll, Teriyaki Chicken, Side Salad w/ Oriental Dressing, Milano Cookie, Hawaiian Springs Water
Hawaii to Continental U.S.
• Taco Salad w/ Chicken, Tortilla Chips, Salsa, Guacamole, Sour Crème, Ranch Dressing, Milano Cookie, Hawaiian Springs Water
• Cheeseburger 5oz Angus Beef Patty w/ cheddar cheese, lettuce, tomato, pickles, potato chips and Hawaiian Springs Water
Other airlines’ meals• Continental airlines • American airlines meals
$10-20
First Class Service
In-Seat EntertainmentdigEPlayers• On-demand movies, TV,
cartoons, and more• Lightweight, portable,
device• Listen to music or audio
books• Include two rental
headsets
$15
Value packMovies
• The King's Speech • Unstoppable • True Grit • Black Swan • The Fighter • Last Samurai • Lake House • The Town • Devil Wears Prada • Titanic • Honeymoon in Vegas • North Shore
TV Shows
• Two and a Half Men • Rap's Hawaii • Family Guy • The Simpsons • Glee • Man vs. Wild • Mystery of the Hope
Diamond • E! THS: Taylor Swift • Hokulea • Textured Lives • Holo Mai Pele • Vampire Diaries • Hawaii Five-0 • Kath & Kim
Comparison with Fares of Other Airlines
$0
$100
$200
$300
$400
$500
$600
$700
Round- trip One-way
HawaiianDeltaUnited
1. Loyalty program by airlines2. Customers enrolled in the program
accumulate frequent flyer miles ↓
corresponding to the distance flown on that airline or its partner
Frequent Flyer Program 1
• Using co-branded credit and debit cards for free air travels
• Miles can redeemed for free air travel
Frequent Flyer Program 2
• You can earn HawaiianMiles when you fly on Hawaiian Airlines
• Also, you can earn HawaiianMiles when you fly on partner airlines
↓Continental Airlines
Delta Airlines Island Airlines
Virgin Atlantic Airlines Korean Airlines
1. Earn HawaiianMiles → Continental Airlines/Continental
Express/Continental Connection flight
within or between the 48 contiguous U.S and Alaska
2. Flight to and from Hawaii, or outside of the United States are
excluded.
EX) if you want to go to Japan vie Los Angeles, you will only earn
HawaiianMiles from Honolulu to Los Angeles.
You can earn HawaiianMiles on all route Delta Airlines flies
Island Air CodeshareTo Molokai/Lanai/Kapalua/Maui airports.
Reservation must be made by phone through Hawaiian Airlines
Reservations or online.
Booking directly with Island Air does not qualify.
Make your reservation with Virgin Atlantic Airlines or
Korean Airlines, and provide your HawaiianMiles
membership number.
if you want to share HawaiianMiles with your
Family, you can give your miles to your family.
Also!!
Meaning- 1. optimizes the allocation of seat inventory and pricing on a flight-by-flight, minute-to-minute basis 2. thereby enhancing the revenue potential of every flight. combines- historical/current data directly ↓ using actual transaction and creates passenger demand forecasts by segment face class.
Yield Management Program
1. Revenue management is a key part for the future and foundation financial success.
2. After evaluating other systems, Hawaiian choose SDT’s application as the tool to implement this key business strategy.
3. Hawaiian has an excellent opportunity to generate stronger utilization of its assets and, thus improved profitability.
Source of Information
• http://www.centennialofflight.gov/essay/Commercial_Aviation/Dereg/Tran8.htm
• http://www.hawaiianair.com/Aboutus/Hawaiian-/
• • http://www.centennialofflight.gov/essay/Com
mercial_Aviation/Dereg/Tran8.htm
References
• http://www.centennialofflight.gov/essay/Commercial_Aviation/Dereg/Tran8.htm
• http://www.fundinguniverse.com/company-histories/Hawaiian-Airlines-Inc-Company-History.html