eNewsletterASSOCIATION OF INDIAN MANAGEMENT SCHOOLS

AIMS e-Newsletter is the official organ of Association of Indian Management Schools. (For private circulation only)

Vol.1, No.2, March 2016

FROM THE PRESIDENT'S DESK

Dear Members,

The first issue of the revived AIMS Newsle� er being circulated as an eNewsle� er has been

successfully brought out in the month of February, 2016. It covers the period from September to

November 2015. I am happy to announce the release of Vol. 1, No. 2 now which covers the quarter

December 2015 to February 2016.

I would like to request more and more members to contribute to the eNewsle� er. I am thankful to

all the contributors.

Prof (Dr) L N Bhagat

email: lnbhagat1@gmail.com

eNewsletter Vol.1, No.2, March 2016

NORTHERN REGION

REPORT ON CASE WRITING WORKSHOP

A National Case Writing Workshop was organized at COERSchool of Management, Roorkee in collaboration with theAssociation of Indian Management Schools, Hyderabad. Itwas a three-day Workshop spanning from17th to 19th Dec,2015. This Workshop is first of its kind in UttarakhandRegion. The objective of the Workshop was to discussmultidisciplinary cases that will help teachers to exploredifferent perspectives. The Workshop's main course was tomake the participants well-versed in understanding casesand how to develop their own cases. The participants got anopportunity to sharpen their writing skills while developingtheir cases. The cases developed covered major areas likeProduction Management, Stress Management, MarketingManagement, Finance, Human Resource Management,Entrepreneurship, Innovations and InformationTechnology. The Workshop helped to develop key skillslike: Group working, Individual study skills, Informationgathering and analysis, Time management, Presentationskills and Practical skills. The Workshop also provided aplatform to provide an opportunity for the development ofkey skills such as communication, group working andproblem-solving.

The Case Workshop started with the Inauguration by theChief Guest, Dr Vinay Sharma and Dr V K Jain. Thirty twoparticipants enrolled for the Workshop who participatedwith full enthusiasm and vigor. The opening keynoteaddress was delivered by Dr Vinay Sharma, AssociateProfessor, Department of Management Studies, IITRoorkee. Dr Sharma spoke about the origin of the CaseMethod, its importance in Management Education andsome tips to follow while writing a good case. The nextsession started with the expert lecture of Dr V KJain,Director, COER SM. Dr Jain enlightened the studentswith real case insights. Dr Jain also appraised theparticipants about the different steps to be followed whilewriting a case. It was really a very good interactive andknowledge sharing session. After lunch all the participantsvisited different Industries with their teams to collect dataon various issues to write cases. Total nine cases weredeveloped from nine teams in different areas. The casesdeveloped during the Workshop are titled as ContractualVs. Payroll Workers; Modern Banking: A Boon or Bane;Implications of Industrial Accident: A Case Study of MIRCElectronics Ltd; Change in Packaging Trends; Rejected butnot Wasted; Entrepreneurship is still a Challenge; The Issuesof Innovation Management; Holistic Health Management;ERP Implementation: ASuccess or Failure.

The second day of the Workshop was totally a case writingsession with intra-and inter-group interactions and feedbackafter the formulation of the first draft. Necessary correctionswere made by the team members as and when required. Thethird day was the final submission day with power pointpresentations made by each group. It was indeed a realinformation acquiring session. Finally, the valedictory sessionstarted with feedback from different participants followed bydistribution of certificates. The Chief Guest on the Occasionwas Mr J C Jain, CMD Texplas Group of Industries, Haridwarand Guest of Honor was Maj Gen A K Chaturvedi, DG, COER,Roorkee.

COER SCHOOL OF MANAGEMENT

eNewsletter Vol.1, No.2, March 2016

EASTERN REGION

SAARC CHARTER DAY CELEBRATIONS AT BCCM

Bhavan's Centre for Communication & Management

(BCCM), Bhubaneswar as a member institution of

Association of Management Development Institutions in

South Asia (AMDISA) celebrated the SAARC Charter Day on

8 December 2015. The Charter Day celebration wasth

intended to craft public awareness of the commitment of

governments to the SAARC process and to highlight some of

the principal activities and the work of the ssociationA

towards peace, freedom, social justice and economic

welfare. The event created awareness amongst the

management students about mutual understanding, good

neighbourly relations, socio economic development and

meaningful cooperation among the SAARC Member

countries, based on ties of history and culture.

On this occasion, the PGDM students of Bhavan's Centre for

Communication & Management (BCCM) made a video

presentation on the history of SAARC Charter Day, followed

by a panel discussion haired by the Dean cum Directorc - -

(Academics) Dr Sujata Mangaraj. The presence of,

dignitaries, faculty and staff and students made this event

meaningful.

BCCM LAUNCHES ITS ENTREPRENEURSHIP

AND BUSINESS INCUBATION CELL

The inauguration of the BCCM Centre for Entrepreneurship

and Business Incubation Cell (CEBI) was held on 19th

December 2015 at Bhavan's Centre for Communication

and Management, Bhubaneswar and the Centre was

inaugurated by the Chief Guest, Sri Nityananda Palai, IAS,

Director, Directorate of Industries, Odisha. This entre willC

foster entrepreneurship and technology innovation through

new programmes of education and research, multi-

disciplinary courses, research laboratories and

partnerships.

“We are de l igh ted to launch BCCM Cent re for

Entrepreneurship and Business Incubation Cell and hope that

this Cell will support in developing the next generation of

business leaders," said Maj Gen B K Mahapatra, Chairman,

BCCM in his welcome address. Sri Nityananda Palai

highlighted the scope and opportunities for entrepreneurship

in Odisha.

The Guest of Honour, Sri P K Gupta, Deputy Director

I -cn harge, MSME Development Institute, highlighted the

present status of MSME in Odisha and the government

support. Sri C R Patnaik, Head, Entrepreneurship

Development Institute of India spoke on the issue of role of

entrepreneurship in the context of Skilling India and Making

India. While Sri B K Das, Head Directorate of Export

Promotion & Marketing, Odisha, presented the role of Export

Promotion Council in entrepreneurship development Sri A K,

Das, Joint Director, Textile & Handloom Department,

Government of Odisha threw light on the government support

for developing new ventures in textile and handloom sector in

Odisha. Mr Pawan Agarwal, Chief xecutive, Frespo FoodE

Products, a successful entrepreneur from Odisha shared his

experiences of developing enterprise and international

dimensions of it. Sri Madan Mohan Panda, Chairman DAV,

Public School highli hted the role of educational institutions, g

in promoting entrepreneurship. Dr Sujata Mangaraj, Director-

cum Dean (Academics) of BCCM presented an overview of-

the various activities of the Centre and the role of various

professional organizations like CII, FICII, SIDBI etc., in

promoting and fostering young entrepreneurs. Finally, the

Director General of BCCM, Dr S K Tamotia in his concluding

remarks said that the Entrepreneurship Centre will enable

BCCM to become the hub of entrepreneurship in the region.

Senior Director (Finance & Administration) Lt Col P K Sahu

proposed the formal vote of thanks.

The entre is expected to promote and develop a spirit ofC

entrepreneurship in the youth of the state.

eNewsletter Vol.1, No.2, March 2016

NATIONAL WORKSHOP ON “WATER RESOURCEMANAGEMENT IN JHARKHAND” AT INSTITUTE OFSCIENCE & MANAGEMENT (ISM), PUNDAG, RANCHI.

A two day National orkshop on “Water Resource- WManagement in Jharkhand” was organised on 22nd and23rd February, 2016 at ISM Ranchi. In the inauguralsession, Sri Chandra Prakash Choudhary, Hon'ble Ministerfor Drinking Water and Sanitation, Govt. of Jharkhand, wasthe Chief Guest. The other dignitaries present on the dais forthis session were Prof (Dr) L N Bhagat, Former ViceChancellor, Ranchi University; Prof (Dr) M P Singh, FormerVice Chancellor, Vinoba Bhave University, Hazaribagh; SriA K Saxena, Chairman, Institute of Water and Environment;Mrs Kumari Anjali, Director, Dept of Mines and Geology,Govt of Jharkhand; Prof (Dr) S P Singh, Former ViceChancellor, C V K S University and Director General, ISMand Prof G D Gulab, Director, ISM.

Hon'ble Minister Sri Chandra Prakash Choudharyemphasized the need for proper water resourcemanagement for sustainable development of the State.Besides government's intervention, mass awareness forwater conservation is spread among populace of the State.He also highlighted the issues of reclamation of open castmines for restoration of original land resources. He assuredconsideration of positive outcome of the Workshop for themanagement of water resources. Sri A K Saxena introducedthe theme of the Workshop focussing on the qualitative andquantitative aspects of the water resources of the State. Themacro-level management may cover the river basins whilewatershed programmes be embraced for waterin situ

conservation. Prof Bhagat was concerned on the issues ofassured irrigation for sustainable development. Prof M PSingh emphasized on curbing the water wastages. KumariAnjali stressed on the need for mandatory rain waterharvesting. Prof S P Singh highlighted on the applications ofmodern technology in water resource managementcovering both surface and groundwater resources. ProfGulab extended the vote of thanks.

The first technical session was chaired by Prof (Dr) M PSingh. Sri N K Roy (Retd Engineer in Chief, Dept of WaterResource Management, Govt of Jharkhand) presented acomprehensive assessment of water resources of the majorriver basins of the tate. Dr Uday Kumar highlighted theSrole of water resource management in providing foodsecurity in the State. The issues of water rights on the surfacewater resources of the PRI as well as traditional water rightsneed to be addressed on statutory fronts. Prof R K Singh, BITSindri, Jharkhand presented a scenario of fluoridecontaminated ground water and its ill effects on humanbeings. Er Saket Kumar (CEO, Jal Life) presented a timeseries analysis of arsenic contamination in major alluvialbasins of lower Gangetic and Brahmputra River Basin. ErRupali Mani (MECON, Ranchi) impressed upon the three'R' concepts - Reduce, Reuse and Recycle the waterresources in industrial use.

In the second technical session on 23rd Feb, Prof G Kumar,BIT Sindri, Jharkhand, stressed on the assessment ofpotential zones of ground water recharge for groundwater

management modelling. Dr A C Pandey, Dean, CentralUniversity, Jharkhand presented a detailed methodologicalaccount of RS GIS applications in water resource managementciting the case study of Ranchi urban sprawl. Dr R P Sharma,Executive Director, BIT Sindri, Jharkhand, presented the statusof groundwater potential as well as quality of groundwater inPakur district. Prof S P Singh, presented a holistic scenario ofgroundwater management in hard rock terrain like Jharkhand.On the basis of lithological, topographical and weatheringintensities, he classified the Jharkhand aquifers as Shallowaquifers within the weathered mantle whereas Deep aquiferswere mainly structurally controlled. He also suggested thatstudies on sedimentation, state studies in the river basins andpossibilities of de-silting be explored.

In the third technical session Sri D K Sinha, GM, Jindal Steeland Power, stressed upon the need and applicability ofenvironmental management plan in order to take care ofnatural resources including water and Catchment AreaTreatment Plan is executed for water resource management.Dr Anal K Sinha, Chief of Project, Mukand Ltd advocated theneed for strong and enforceable laws for water conservation aswell as judicious uses of water. Er Manoj Kumar, GeneralSecretary, Water and Environment, Ranchi stressed on thethree 'H'-- Habit-Habitat-Habitation as the sequence for waterresource management. Dr Jayant Sinha of St Xavier College,Ranchi highlighted the negative impacts of urbanisation onwater resources and stressed upon inculcating the feeling ofbelongingness for natural resources. Dr P K Verma, HODGeology, Ranchi University presented the concept of CyclicSystem – the Chakriya Vikas Pranali, through which theaccelerated infiltration processes have led to successfulmultitier agriculture in drought prone Palamu region. Prof DrD K Sinha of VKS University, Ara (Rtd.) stressed upon the needfor mass awareness programmes in this endeavour.

The valedictory session was presided over by Prof S P Singhand Prof (Dr) R K Pandey, V.C. Ranchi University was the ChiefGuest. Dr Uday Kumar presented a comprehensive account oftwo days' deliberations. Prof Pandey stressed upon the role ofgreen belt in water resource management. Prof Singhadvocated assimilation of technology with human endeavourin water resource management. The Workshop ended withvote of thanks to AIMS for sponsoring the programme,resource persons and participants. Prof G D Gulab, Director,ISM presented the vote of thanks.

eNewsletter

S N SINHA INSTITUTE OF BUSINESS

MANAGEMENT, RANCHI ORGANIZES A ONE

DAY NATIONAL SEMINAR ON “MARKETING

OF MEDICINAL PLANTS”

S N Sinha Institute of Business Management, Ranchi

organized a ne day National Seminar on 28 January 2016o th

on “Marketing of Medicinal Plants”, sponsored by

Department of Science and Technology, Government of

Jharkhand.

The Seminar was inaugurated by Hon'bleSri Saryu Rai,

Minister for Food and Supplies, Consumer Affairs,

Jharkhand.

The Seminar was conducted in four sessions which was

presided by Dr P Kaushal, Dr L N Bhagat, Prof N P Singh and

Prof Col (Retd) S K Sinha.

The introduction of the Seminar was done by Prof S R

Prasad of SNSIBM.

Dr M S Malik, Dr R P Singh and Dr Kaushal Kishore of BAU,

Dr S D Pandey of S obit University, Dr Sudama Prasad,h

Dr M K Dixit, Dr B Goswami, Prof Jyotsna, Sri H P Singh and

Sri Shushil Pandey, shared their views on the Subject. The

seminar concluded with the following few major

recommendations:

1. Setting-up of a board by the State Government for

controlling quality and price of medicinal plants.

2. Standardization on cultivation and identification of

medicinal plants based on scientific techniques.

3. Preservation of rare species from damage during

mining.

4. A regulatory authority to be set up for certification

of medicinal plants for use.

S N SINHA INSTITUTE OF BUSINESS MANAGEMENT

ORGANIZES AWORKSH P ON “KNOW YOUR NATION”O

A orkshop on “Know Your Nation” was conducted atW

S N Sinha Institute of Business Management, Ranchi by

Prof Mohd Masood Ahmed, Director General, VVISM,

Hyderabad on 8 Feb 16. The Workshop was introduced byth 20

Prof S R Prasad of SNSIBM Prof N P Singh, Chairman, SNSIBM,

and Dr L N Bhagat, Former Vice Chancellor gave Key Note

address and explained the importance of the Workshop. Prof

Masood Ahmed gave a detailed presentation on strengths and

weaknesses of our Country. Prof Masood thatmentioned

India has the largest number of Post Offices in the orld. It hasw

the largest number of employees in the Indian Railways. India

is the fourth largest in wind power. Similarly, he gave a number

of examples showing its strengths; at the same time, he

expressed concern over the largest number of poor people in

our country. He exhorted the youth to ameliorate the miseries

of people by using the immense resources available in the

country. The students of the Institute evinced keen interest in

presentation and heard Prof Masood Ahmed with rapt

attention. In the end Prof Col (Retd) S K Sinha proposed vote of,

thanks.

Vol.1, No.2, March 2016

eNewsletter

With the inancial ssistance from the Association of Indianf a

Management Schools (AIMS), a Faculty Development

Workshop on Case Method of Teaching was held at the

School of Management Sciences, Tezpur University during

January 22-23, 2016.

The Case method of teaching is widely accepted as a very

effective pedagogy for teaching in management courses.

Cases open the minds of students and relate them to the

practical world. Through analysing a case, students learn

how to deal with similar situations in the real world.

However, a lot depends on the instructor, who handles the

case in the class. The instructor should be well conversant

with the minute details of the case and s/he should have the

ability in driving the discussions in the class to the right

mode. An effective instructor can lead the class in analysing

the case so that students learn the particular aspect on

which the case is written. In this backdrop, this acultyF

D Pevelopment rogramme was organized to impart the

techniques of handling cases in the class.

The sessions were conducted by Prof Jahar Saha, who is a

professor and former director of the Indian Institute of

Management (IIM), Ahmedabad, from 1998 to 2002. The

other course instructor was Prof Abhinandan K Jain who is

a Professor at Indian Institute of Management (IIM),

Ahmedabad. He has special interests in the fields of

marketing research, quantitative models in marketing,

strategic marketing, and case method of learning. While

Prof Saha was personally present at the orkshop, Prof JainW

joined the orkshop from Ahmedabad through videoW

conferencing mode.

There were altogether 20 participants from various

management institutes of North Eastern region viz. Tezpur

REPORT ON THE FACULTY DEVELOPMENT PROGRAMME ON

CASE METHOD OF TEACHING HELD AT SCHOOL OF MANAGEMENT SCIENCES

TEZPUR UNIVERSITY, ASSAM

University, Assam Women's University, University of Science

& Technology (USTM), Meghalaya. The two-day orkshopW

was divided into 10 sessions. The orkshop started withW

i Fourntroduction and understanding on Case methods. cases

were elaborately discussed and analysed in the workshop. The

cases are ;One Starch Products Limited Science Books, Inc.,

Marketing Brand Aava: not as simple as water, and Recycling

of Treated Water. The orkshop design was based on theW

conviction that participants learnt the most about case method

only through participation in case method as a facilitator as

well as a participant in case discussions. As participants in the

case discussion, they were required to prepare the case. This

means that (i) before the class began, they had to identify the

problems in the case, decide how they would resolve them,

and to think about how to convince others about their own

decision in the class, and (ii) in the class, they actively

participated to present and defend their decisions and

rationale and how to challenge the decisions of others in the

class. As facilitators, Prof Saha and Prof Jain prepared the case

thoroughly and conducted the discussion so that participants

could arrive at a consensus on how problems in the case

situation should be resolved.

The participants were totally involved in the Workshop and

prepared for their role as assigned and actively participated in

the discussion. All the participants collectively had an

enjoyable learning experience from the Workshop. The

participants thanked AIMS for the assistance in organizing the

Workshop.

Vol.1, No.2, March 2016

WESTERN REGION

eNewsletter

AIMS estern egionW R

R Tound able of Deans and Directorsby Sinhgad Institute of Management

’organized at Sinhgad Institutes Lonavala Campus.

Sinhgad Institute of Management organized AIMS WesternRegion Round Table of Deans and Directors on the theme'A Shift from Curriculum based to Skill based Approach' on4 January 2016 at its Lonavala Campus.

On behalf of Sinhgad Institutes, Dr Parag Kalkar, Director,Sinhgad Institute of Management, Pune welcomed AIMSoffice bearers, deans directors. It was followed aand bywelcome address by Dr B V Sangvikar, Regional Director(Western Region) AIMS Dr L N Bhagat, President AIMS. ,delivered his presidential address. Past residents AIMSP of ,

AshokDr Joshi, Dr Y K Bhushan, Dr Apoorva Palkar,Prof Masood Ahmed, Dr Upinder Dhar, also shared theirthoughts on the importance of various domain skills for theholistic development of the students.

Dr Joshi shared his observations about state ofAshokManagement education across the world. He has alsoemphasized the point that vocational skills are differentfrom managerial skills. He also shared that managementeducation should focus more on development ofmanagerial talent rather than developing consultants. Hehas also stressed on broader understanding of society whileimparting management education.

Dr Y K Bhushan management alone is not skillstated thatbased rather it evolving body of knowledge. Henceis anshift to skill based is not right. Blending of skill based-approach with curriculum .is important

Dr Apoorva Palkar presented statistical snapshot pertainingto skill-based education in India. She also highlighted theneed of skill-based approach.

Prof Masood Ahmed stresse importance of life skills ind onmanagement education.

Dr Joshi moderated discussion of Deans andAshokDirectors on 'A Shift from Curriculum based to Skill based- -approach'.

Deans and Directors from across management institut s ofionIndia participated at the round table. The program concludedwith vote of thanks by Dr Shailendra umar Kale, Director–KSinhgad Institute of Business Administration and ComputerApplication, Lona ala.v

More than thirty Deans and Directors from Western Regionattended this onference. Some of the prominent ones whoCattended the rogramme were Wing Commander (Retd.)PSudhir Salunkhe Director iFEEL, Dr P K De, , , ExecutiveDirector of International School of Business & Media, Pune,Dr Bharat Kasar, Director - Camp Education Society's Instituteof Management, Pune, Dr Avadhoot Pol, Director – SinhgadInstitute of Business Administration & Research, Dr MilindMarathe, Sinhgad Institute of Management & ComputerApplications, Pune, Dr Chetan Choudhari, Sinhgad BusinessSchool, Pune and Dr Peter Jhon, Dean - RMD Sinhgad Schoolof Management.

Shri Vaishnav Vidyapeeth

Vishwavidyalaya, Indore

Report on National Case Writing

Workshop

December 21-23, 2015

A N C W W wasThree-day ational ase riting orkshop organizedby Shri Vaishnav Vidyapeeth Vishwavidyalaya, Indore, incollaboration with Association of Indian Management Schools(AIMS) from 21 to 23 December, 2015.st rd

The main thrust of this orkshop was to strengthen the caseWwriting skills of faculty members of various managementinstitutions. Faculty members of various B-Schools attendedthe orkshop. There were 16 participants from 10 B-SchoolsWincluding IIM Indore and the host University. Dr Upinder Dhar,Vice hancellor, Shri Vaishnav Vidyapeeth Vishwavidyalaya,Cinaugurated the orkshop at 10.30 am as a resource person.W

In the inaugural address, Dr Dhar emphasized that cases inmanagement should be developed on the basis of facts insteadof fantasy. A good case development should follow the processof 4Ds – Data collection, Drafting, Discussion andDocumentation. Dr Dhar outlined the process of case writingwith the help of power point presentation and discussion. Hediscussed about case method as an effective pedagogy to teachmanagement students. The objective and entire process of theWorkshop was also discussed at length with the participants.

The participants, who were divided into five groups, visitedvarious companies in the post-lunch session of day toonecollect data and information for writing the cases. They visitedAxon Data, Duke International, Web Duniya, Street Bazar.comand Recharge Talent Search.

Vol.1, No.2, March 2016

eNewsletter

On second day of the orkshop, the session started atW10.00 am. A review of the work done on previous daythewas made. Dr Dhar facilitated all the participants inpreparing the first draft of the cases. The participantsworked in groups throughout the day to draft and redraft thecases.

On third day of the orkshop, the session started atW10.00am. The participants continued to work in groups toprepare the final drafts of the cases. Further, the groupssought suggestions by inter-group discussion. This wasfollowed by all groups reading their cases in front of all theparticipants to have their suggestions. The suggestions wereincorporated in the final drafts and cases were submitted tothe Coordinator. Certificate of Authorization was also takenfrom all the participants. This was followed by valedictorysession, wherein certificates were distributed and feedbackof the participants was taken. The orkshop ended withWvote of thanks by the Coordinator.

Dr Upinder Dhar, successfully facilitated the facultymembers in developing cases. The faculty membersdeveloped 5 cases based on the data collected from 5organizations. The cases will be registered with AIMS CaseClearing House, Hyderabad or European Case ClearingHouse, Cranfield University, United Kingdom.

Dr Rajeev K Shukla was Coordinator of the orkshop.W

( )Coordinator – Case Writing Workshop

SOUTHERN REGION

A Two Day National Conference on“Disruptive Innovations in Businesses -

Lessons for Industry and B-Schools”On 29th and 30th January 2016

Organized BySchool of Commerce and

Management StudiesIn association with AIMS

A Report

A two days National Conference on “Disruptive Innovations

in Businesses: Lessons for Industry and B-Schools” wasorganized by School of Commerce and Management Studiesof REVA University in association with AIMS on 29 and 30 ofth th

January 2016. Disruptive Innovation, a term coined twodecades ago by a Harvard Business School Professor, ClaytonChristensen was dissected and demystified by thought leadersand CEOs of diverse organizations and researchers through aseries of talks, discussions and paper presentations.

The Conference was inaugurated with huge enthusiasm andfanfare at REVAUniversity Bengaluru campus. The hief uestC Gof the inaugural event was Mr Abhinay Choudhari, Co-founderof Bigbasket.com and Head of New Initiatives. Throughanecdotes, he narrated how simple process innovationsbrought great customer value in his company. The Key NoteSpeaker Ranjan Malik, a renowned innovation specialist andauthor of the book, “Storm the Norm” explained vividly thefive-step process of bringing innovations in organizations.Through his charismatic and extempore style, he narrated withsimple stories how visionaries' like Walt Disney realized theimportance of failure which lead to innovations. After all thethree sequels on “pigs” bombed in the box office he had anepiphany that “Don't top Pigs with Pigs” and went on creatingthe box office grosser “Snow white and the seven dwarves”.During his presidential remarks Dr P Shyama Raju, the,H Conorable hancellor of REVA University stressed on howREVA University is employing a series of process innovationsin bringing customer value and creating responsible citizens.

The inaugural session was followed by a thought-provokingpanel discussion on “Empowering Employees – DisruptiveInnovations in HR Practices”. Lead by an affable Prof RaviKumar of IIM Bangalore, the panel discussed the innumerablechallenges and opportunities available in the workforcemanagement today. The panelists were Mr Raja Shanmugam,Co-founder and Chief People Officer, Happiest Minds,Mr Surya Prakash Mohapatra, Head - Knowledge andCapability at Hewlett-Packard Global Business Services, India,Ms Latha R, Transformation Leader, IBM India Software Lab,Ms Radha Shreeniwas, HR Director, LinkedIn. The delegates

Vol.1, No.2, March 2016

eNewsletterand faculty members presented research papers and casestudies in three technical tracks on Marketing, Finance andHuman Resources during the afternoon session on Dayone.

On the second day, the panel discussion on “Building Indiathrough Entrepreneurship and Innovation” lead by afamous ournalist and Senior Research Director, Dr MadanJMohan Rao from Your Story, along with four panelists whowere selected based on their focus on bringing innovationin their ventures. Founder and CEO of Pensaar, Ms DeepaBachu, CEO of MobMerry, Mr Krishna Prasad, Founder andMD of Exusports, Mr Saumil Majumdar and Founder ofRynxis Inc., Mr Ramesh Chander shared their experiencesin creating an environment conducive for radical thinking.One of the outcome of the session is School of Commercesand Management Studies now will associate with YourStory Media to develop a case study center of excellence inentrepreneurship.

The Chief Guest of the valedictory session was Mr VinayKumar, CEO of Datawise, who, using interesting examples,explored why India needs to innovate and not copy thepractices of western world and called for a need to have aninquisitive mindset and question the status quo abouteverything around us. Mr Ashok Pamidi, Regional Head ofNASSCOM, with his more than two decades of experiencein dealing with start-ups and IT ventures, narrated howIndia has created its own set of “jugaad” andunconventional innovation in various fields.

In terms of research papers 120 abstracts and 92 full paperswere received. After the plagiarism checks and peerreviews 82 papers were accepted for presenting. Finally 65papers were presented in five tracks and others wereconsidered in absentia.

� Track 1: Ahead of Customer Expectations – Currenttrends affecting customers, markets and brands:Marketing. Chair: Prof N Mekot, Dean, School ofManagement Studies, Goa University

Discussion agenda: Ahead of customer expectation, thefocus areas of discussion were in e-tailing, onlineshopping, and healthcare services and on similar issues.The researchers argued and deliberated on various meansby which companies use disruptive practices solvingdifferent challenges.

� Track 2: Empowering employees – Radical changes inpeople management strategies – Human Resources.Chair: Prof S S Prasad Rao, Director, HyderabadBusiness School, GITAM University

Agenda: Researchers presented papers on various topicsranging from emotional intelligence, quality of work lifebalance and creating conducive environment for radicalthinking. A few papers also discussed about innovation inbusiness school education which lead to betterempowerment of leaders. 'The radical changes in thestrategies of people management, labour welfare andsocial security issues were discussed. A few papers alsodebated how technology is upsetting the status quo of

health care delivery hospital industry.

� Track 3: Harnessing Technologies in Financial Markets–Emerging technologies in Financial and Banking Sector –Finance. Chair: Prof Muralidhar Kolar, BangaloreUniversity

The papers on finance and banking sector discussed about howstock markets can leverage big data to safeguard investorsentiments and how environmental accounting andimprovisations in banking transaction can help in inclusivegrowth.

� Track 4: Newer Business Models – Next practices andstrategies adopted by companies ahead of competition –Strategy and Entrepreneurship. Chair: Dr Ramesh, Dean,Mount Carmel College, Bangalore

Discussion Agenda: Track on innovation in business models,research papers discussed a set of strategies to bring customersand ecosystems closer by redefining the very meaning ofbusiness models. The papers ranged from online shopping andmobile payments, microfinance and business models,importance of longevity of organizations and so on.

� Track 5: Interconnectedness for efficiency – Latestbreakthroughs in services and operations.

� CTrack hair: Dr N Mekot, Dean School of ManagementStudies, Goa University

Discussion Agenda: Papers were presented by the delegates ontopics ranging from business analytics, wealth management,deployment of credit, workforce management to corporaterestructuring. In all the sessions, distinguished academicians asTrack chairs guided the researchers on how to refine theirresearch and to become better researchers.

To conclude, these two days enlightened the participants anddelegates to create and advance a strong knowledge base onthe theme. The school of Commerce and Management isplanning to release three edited volumes of select papers as anoutput. The faculty were inspired to continue their research onthese emerging areas and develop expertise and excellence oninnovation and disruptive innovation in particular.

Vol.1, No.2, March 2016

eNewsletter Vol.1, No.2, March 2016

For details please visit: www.atmaaims.com

ASSOCIATION OFINDIAN MANAGEMENT SCHOOLS

ONLINE TEST ON SUNDAY, 8th May, 2016FROM 14:00 HRS TO 17:00 HRS

D No: 6-3-668/10/76, First Floor, Near Sri Kalyana Venkateshwara Temple,

Durga Nagar Colony, Punjagutta, Hyderabad-500 082.

Tel: 040-23417875/76 | Email: atma.secretariat@gmail.com

For MBA/PGDM/MCA Admissions 2016-17Registrations started on 02nd March

andwill close on 2nd May 2016

ATTN : MBA/PGDM/MCA ASPIRANTS!ATMA (AIMS Test for Management Admissions)

(A National Test Recognized by AICTE/MHRD, GoI)

Two more online tests on19th June and 24th July 2016 with results’ declaration in one week.

AIMS TEST FOR

MANAGEMENT ADMISSIONS

AIMS TEST FOR

MANAGEMENT ADMISSIONS

Address for Correspondence and Contact:

Mr M Venkateshwarlu

Executive Secretary

Association of Indian Management SchoolsD No: 6-3-668/10/76, First Floor, Near Sri Kalyana Venkateshwara Temple

Durga Nagar Colony, Punjagutta, Hyderabad 500082

Tel: 040-23417875/76

Email: aims.secretariat@gmail.com

Website: www.aims.org.in

For more details, visit AIMS Website: www.aims.org.in

eNewsletter Vol.1, No.2, March 2016