Aiesec in Hong Kong 2012 2013 Media Coverage Report

Appendix

AIESEC in Hong Kong 2012 - 2013 Media Coverage Report

Page 1 of 87

AIESEC in Hong Kong Youth to Sustainability Summit 2013 Coverage Summary

Total number of clippings: 29 (as of 10 Jul 2013) Total advertising value: HK$5,746,441 Total PR value: HK$17,239,323 Total Readership: 20,097,000 Date Publication Page Headline Circulation Size EAV

(HK$) Print 1. 15 Jun 2013 Sing Tao Daily A14 青年最不滿港環保發展 100,000 12 x

12 cm 16,094

2. 15 Jun 2013 Sing Tao Daily A18 教育評分肥佬吳局長上台平反 100,000 8 x 6 cm 5,365

3. 15 Jun 2013 Hong Kong Daily News

A6 港青對未來有危機感 90,000 11.5 x 11.5 cm

7,064

Broadcast 4. 14 Jun 2013 TVB iNews N/A 調查指青年人不滿本港教育制度

發展 1,062,000 47” 48,128

5. 14 Jun 2013 TVB Jade N/A 返回機制周一可申請教育局指公

平公正 4,727,000 6” 121,356

6. 1 14 Jun 2013 TVB iNews N/A 返回機制周一可申請教育局指公

平公正 1,062,000 6” 6,144

7. 14 Jun 2013 ATV Home N/A 吳克儉指北區返回機制是特別措

施不會再派位 3,304,000 22” 66,645

8. 14 Jun 2013 ATV World N/A Government claims phasing out subsidy of the ESF will help the group smoothen operation and services

1,108,000 22” 14,894

9. 14 Jun 2013 Cable TV News N/A 吳克儉指返回機制是過渡性安排 766,000 8” 2,267 10. 14 Jun 2013 HK Broadband

Network N/A 返回機制不設第二輪派位 84,000 7” N/A

11. 15 Jun 2013 TVB iNews N/A 受訪青年普遍不滿本港教育制度 1,062,000 53” 54,272 12. 7 Jul 2013 TVB Jade N/A 星期日檔案－小香港．大香港 4,727,000 4’22” 5,299,212 13. 5 Aug 2013 TVB Pearl N/A Pearl Report [Headline TBC] 1,905,000 TBC TBC Online 14. 14 Jun 2013 Information

Service Department Online (English)

N/A Transcript of remarks by SED N/A N/A 5,000

15. 14 Jun 2013 Information Service Department Online (Chinese)

N/A 教育局局長與傳媒談話內容 N/A N/A 5,000

16. 14 Jun 2013 News.gov.hk N/A P1 allocation mechanism fair N/A N/A 5,000 17. 14 Jun 2013 Apply Daily

Online N/A 調查：青少年對本港長遠發展有

危機感 N/A N/A 10,000

18. 14 Jun 2013 Oriental Online N/A 四成受訪青年冀教育投放最多資

源 N/A N/A 10,000

19. 14 Jun 2013 Hong Kong Daily News Online

N/A 最關注教育及環境保護港青對未來有危機感

N/A N/A 5,000

20. 14 Jun 2013 Xinhuanet N/A 調查顯示：香港青年希望未來十

年應加強教育資源投入 N/A N/A 10,000

21. 1 14 Jun 2013 International Daily News

N/A 調查顯示：香港青年希望未來十

年應加強教育資源投入 N/A N/A 5,000

2 Appendix

2

Date Publication Page Headline Circulation Size EAV (HK$)

22. 1 14 Jun 2013 www.cbnol.com N/A 香港青年希望加強教育資源投入 N/A N/A 5,000 23. 14 Jun 2013 ChinaReviewNe

ws.com N/A 香港青年希望加強教育資源投入 N/A N/A 5,000

24. 14 Jun 2013 Qoos.com N/A 香港青年希望加強教育資源投入 N/A N/A 5,000 25. 14 Jun 2013 Asia Pacific

Daily N/A HK official reassures youngsters’

concern on education system N/A N/A 5,000

26. 15 Jun 2013 Sing Tao Daily Online

N/A 青年最不滿港環保發展 N/A N/A 10,000

27. 15 Jun 2013 Sing Tao Daily via Yahoo! News


28. 15 Jun 2013 Sing Tao Daily via Sina.com.hk


29. 15 Jun 2013 Sing Tao Daily Vancouver Online


Total: 20,097,000 N/A 5,746,441

A total of 29 coverage was generated with an equivalent advertising value of HK$5,746,441. Pending coverage to be published from: TVB Pearl.

Appendix


Page 3 of 87

Print

4 Appendix

4

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Sing Tao Daily Date: 15 Jun 2013 Page: A14

Appendix


Page 5 of 87

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Sing Tao Daily Date: 15 Jun 2013 Page: A18

6 Appendix

6

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Hong Kong Daily News Date: 15 Jun 2013 Page: A6

Appendix


Page 7 of 87

Broadcast

8 Appendix

8

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: TVB iNews Date: 14 Jun 2013

Appendix


Page 9 of 87

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: TVB Jade News Date: 14 Jun 2013

10 Appendix

10


Appendix


Page 11 of 87

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: ATV Home News Date: 14 Jun 2013

12 Appendix

12

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: ATV World News Date: 14 Jun 2013

Appendix


Page 13 of 87

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Cable TV News Date: 14 Jun 2013

14 Appendix

14

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Hong Kong Broadband Network News Date: 14 Jun 2013

Appendix


Page 15 of 87


16 Appendix

16

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: TVB Jade Date: 7 Jul 2013

Appendix


Page 17 of 87

18 Appendix

18

Online

Appendix


Page 19 of 87

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Information Service Department Online (English) Date: 14 Jun 2013 Link: http://www.info.gov.hk/gia/general/201306/14/P201306140530.htm

20 Appendix

20

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Information Service Department Online Date: 14 Jun 2013 Link: http://www.info.gov.hk/gia/general/201306/14/P201306140536.htm

Appendix


Page 21 of 87

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: news.gov.hk Date: 14 Jun 2013 Link: http://www.news.gov.hk/en/categories/school_work/html/2013/06/20130614_171053.shtml

22 Appendix

22

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Apple Daily Online Date: 14 Jun 2013 Link: http://hk.apple.nextmedia.com/realtime/news/20130614/51479812

Appendix


Page 23 of 87

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Oriental Daily Online Date: 14 Jun 2013 Link: http://news.on.cc/cnt/news/20130614/bkn-20130614135011612-0614_00822_001.html

24 Appendix

24

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Hong Kong Daily News Online Date: 14 Jun 2013 Link: http://www.hkdailynews.com.hk/news.php?id=286709

Appendix


Page 25 of 87

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Xinhuanet Date: 14 Jun 2013 Link: http://big5.xinhuanet.com/gate/big5/news.xinhuanet.com/2013-06/14/c_116152509.htm

http://news.xinhuanet.com/2013-06/14/c_116152509.htm http://news.xinhuanet.com/gangao/2013-06/14/c_116152509.htm

26 Appendix

26

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: International Daily News Date: 14 Jun 2013 Link: http://www.chinesetoday.com/big/article/757628

Appendix


Page 27 of 87

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: www.cbnol.com Date: 14 Jun 2013 Link: http://www.cbnol.com/cblnewsdetail-79648.html

28 Appendix

28

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: www.ChinaReviewNews.com Date: 14 Jun 2013 Link: http://www.chinareviewnews.com/doc/1025/8/1/2/102581204.html?coluid=0&kindid=0&doci

d=102581204

Appendix


Page 29 of 87

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Qoos.com Date: 14 Jun 2013 Link: http://news.qoos.com/%E9%A6%99%E6%B8%AF%E9%9D%92%E5%B9%B4%

E5%B8%8C%E6%9C%9B%E5%8A%A0%E5%BC%B7%E6%95%99%E8%82%B2%E8%B3%87%E6%BA%90%E6%8A%95%E5%85%A5-1473870.html

30 Appendix

30

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Asia Pacific Daily Date: 14 Jun 2013 Link: http://en.apdnews.com/news/28321.html# 1/2

Appendix


Page 31 of 87

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Sing Tao Daily Online Date: 15 Jun 2013 Link: http://www.singtao.com/yesterday/loc/0615ao07.html

32 Appendix

32

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication:

Sing Tao Daily via Yahoo! News

Date: 14 Jun 2013 Link: http://hk.news.yahoo.com/%E9%9D%92%E5%B9%B4%E6%9C%80%E4%B8%8D%E6%BB%BF%E6%B8

%AF%E7%92%B0%E4%BF%9D%E7%99%BC%E5%B1%95-220459259.html

Appendix


Page 33 of 87

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Sing Tao Daily via sina.com.hk Date: 14 Jun 2013 Link: http://news.sina.com.hk/news/20130615/-2-2993714/1.html

34 Appendix

34

Client: AIESEC in Hong Kong Youth to Sustainability Summit 2013 Publication: Sing Tao Daily Vancouver Canada Online Date: 15 Jun 2013 Link: http://news.singtao.ca/vancouver/2013-06-15/hongkong1371271676d4545286.html

Appendix


Page 35 of 87

WNCF DLD Youth Impact Forum 2013 Coverage Summary

Total number of clippings: 16 (as of 10 Feb) Total advertising value: HK$ 180,150 Total PR value: HK$ 540,450 Total Readership: 5,276,233 Date Publication Page Headline Circulation Size EAV

(HK$) Print 1. 20 Jan 2013 Sing Pao A3 六成大學生：社會有希望 100,000 17.5 x

16.5 cm 16,567

2. 21 Jan 2013 Hong Kong

Commercial Daily

A15 七成港青年感社會地位低 307,000 8.5 x16 cm

8,330

3. 21 Jan 2013 Ta Kung Pao B3 六成青年看好香港未來大學

生：十年後香港更有競爭力 94,500 9 x14

cm 9,634

4. 21 Jan 2013 Sharp Daily V20 門常開：This city is dying 四成青年心灰絕望

637,334 15 x 9cm 32,124

5. 22 Jan 2013 Young Post P4 Hong Kong’s Future 103,328 17 x 17.5 cm

8,716

6. 31 Jan 2013 Ming Pao (Toronto)

10 知識增益.大學生:十年後港青

更有影響力 32,428 21 x 13

cm 2,925

7. 31 Jan 2013 Ming Pao (Vancouver)

10 知識增益.大學生:十年後港青

更有影響力 39,643 21 x 13

cm 1,654

Broadcast 8. 5 Feb

(12nn,6pm) 6 Feb (12am) 2013

Commercial Radio

新聞專

輯-校園

百科

大學生選擇返內地鼓勵較窮困

的中學生追求夢想

1,981,000 2’56” 35,200

9. 19 Jan 2013 Commercial Radio

N/A 調查指六成大學生對十年後社

會發展有期望 1,981,000

N/A 10,000

Online 10. 19 Jan 2013 Commercial

Radio Online N/A 調查指六成大學生對十年後社

會發展有期望 N/A

N/A 10,000

11. 20 Jan 2013 SCMP Online Talking Points

Survey reveals young people's hopes

N/A

N/A 5,000

12. 20 Jan 2013 Sing Pao Online

N/A 六成大學生：社會有希望 N/A N/A 5,000

13. 21 Jan 2013 Sharp Daily Online

N/A 門常開：This city is dying 四成青年心灰絕望

N/A N/A 5,000

14. 21 Jan 2013 Hong Kong Commercial Daily Online

N/A 七成港青年感社會地位低 N/A N/A 5,000

15. 21 Jan 2013 Ta Kung Pao Online

N/A 六成青年看好香港未來大學

生：十年後香港更有競爭力 N/A N/A 5,000

16. 31 Jan 2013 Ming Pao Online (Toronto)

N/A 知識增益.大學生:十年後港青

更有影響力 N/A N/A 5,000

17. 31 Jan 2013 Ming Pao Online (Vancouver)



18. 31 Jan 2013 Premium Mingpao .com



19. 31 Jan 2013 Life N/A 知識增益.大學生:十年後港青 N/A N/A 5,000

36 Appendix

36

Date Publication Page Headline Circulation Size EAV (HK$)

Mingpao.com 明報通識網

更有影響力

Total: 5,276,233 N/A 180,150

Print

Appendix


Page 37 of 87

Client: WNCF DLD Youth Impact Forum 2013 Publication: Sing Pao Date: 20 Jan 2013 Page: A3

38 Appendix

38

Client: WNCF DLD Youth Impact Forum 2013 Publication: Hong Kong Commercial Daily Date: 21 Jan 2013 Page: A15

Appendix


Page 39 of 87

Client: WNCF DLD Youth Impact Forum 2013 Publication: Ta Kung Pao Date: 21 Jan 2013 Page: B3

40 Appendix

40

Client: WNCF DLD Youth Impact Forum 2013 Publication: Sharp Daily Date: 21 Jan 2013 Page: V20

Appendix


Page 41 of 87

Client: WNCF DLD Youth Impact Forum 2013 Publication: Young Post Date: 22 Jan 2013 Page: P4

42 Appendix

42

Client: WNCF DLD Youth Impact Forum 2013 Publication: Ming Pao (Toronto) Date: 31 Jan 2013 Page: P10

Appendix


Page 43 of 87

Client: WNCF DLD Youth Impact Forum 2013 Publication: Ming Pao (Vancouver) Date: 31 Jan 2013 Page: P10

44 Appendix

44

Broadcast

Appendix


Page 45 of 87

Client: WNCF DLD Youth Impact Forum 2013 Publication: Commercial Radio Date: 5 Feb 2013, 6 Feb 2013 Page: 新聞專輯-校園百科

46 Appendix

46

Client: WNCF DLD Youth Impact Forum 2013 Publication: Commercial Radio Online Date: 19 Jan 2013 Page: N/A

Appendix


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Online

48 Appendix

48

Client: WNCF DLD Youth Impact Forum 2013 Publication: Commercial Radio Online Date: 19 Jan 2013 Link: http://www.881903.com/Page/ZH-

TW/newsdetail.aspx?ItemId=590933&csid=261_341

Appendix


Page 49 of 87

Client: WNCF DLD Youth Impact Forum 2013 Publication: SCMP Online Date: 20 Jan 2013 Link: http://www.scmp.com/comment/insight-opinion/article/1131260/talking-points

50 Appendix

50

Client: WNCF DLD Youth Impact Forum 2013 Publication: Sing Pao Online Date: 20 Jan 2013 Link: http://www.singpao.com/xw/gat/201301/t20130120_414684.html

Appendix


Page 51 of 87

Client: WNCF DLD Youth Impact Forum 2013 Publication: Hong Kong Commercial Daily Online Date: 21 Jan 2013 Link: http://www.hkcd.com.hk/content/2013-01/21/content_3129045.htm

52 Appendix

52

Client: WNCF DLD Youth Impact Forum 2013 Publication: Ta Kung Pao Online Date: 21 Jan 2013 Link http://news.takungpao.com/paper/q/2013/0121/1397811.html

Appendix


Page 53 of 87

Client: WNCF DLD Youth Impact Forum 2013 Publication: Sharp Daily Online Date: 21Jan 2013 Link: http://www.sharpdaily.hk/supplement/100006/20130121/169806/門

常開-This-city-is-dying-四成青年心灰絕望/6

54 Appendix

54

Client: WNCF DLD Youth Impact Forum 2013 Publication: Ming Pao Online (Vancouver) Date: 31 Jan 2013 Link: http://www.mingpaovan.com/htm/News/20130131/HK-

gfn6_er.htm?m=0

Appendix


Page 55 of 87

Client: WNCF DLD Youth Impact Forum 2013 Publication: Ming Pao Online (Toronto) Date: 31 Jan 2013 Link: http://www.mingpaotor.com/htm/News/20130131/HK-gfn6_er.htm

56 Appendix

56

Client: WNCF DLD Youth Impact Forum 2013 Publication: Premium Ming Pao.com Date: 31 Jan 2013 Link: http://premium.mingpao.com/cfm/mem_Login1.cfm?SuccessUrl=%2Fcf

m%2FContent%5FNews%2Ecfm%3FChannel%3Dgb%26Path%3D168086593855%2Fgfn6%5Fer%2Ecfm

Appendix


Page 57 of 87

Client: WNCF DLD Youth Impact Forum 2013 Publication: Life Ming Pao.com 明報通識網 Date: 31 Jan 2013 Link: http://203.85.62.12/cfm/learn3b.cfm?File=20130131/lnall/gfn6_er.txt

58 Appendix

58

AIESEC in Hong Kong_VISA Partnership Coverage Summary

Total number of clippings: 12 (as of 26 April 2013) Total advertising value: HK$ 98,564.27 Total PR value: HK$ 295,692.81 Total Readership: 2,034,415 Date Publication Page Headline Circulation Size EAV (HK$) Print 30. 26 April 2013 Headline Daily P38,

港聞

調查指學生缺理財概念 905,614 2cm x 9.5cm

4,744.73

31. 26 April 2013 Sing Tao Daily F02,大學

版

調查:大學生缺乏理財知識 170,000 4cm x 9.5cm

4,247.04

32. 26 April 2013 Sky Post P16,港聞

4 成大學生莫名其妙花光錢 506,388 6cm x 9.5cm

12,826.73

33. 26 April 2013 Ta Kung Pao A27,教育

75% 大學生同意通識教理財 98,000 10cm x 4cm

3,058.53

34. 26 April 2013 The Standard P08,Local,Jeraldine Phne

ah

Students tell of cash flight with temptation

222,413 10.5cmx 6cm

14,762.44

35. 26 April 2013 Wen Wei Po A27,新聞

透視

眼

四成大學生花錢無頭厘 132,000 6.5cm x

6.5cm

3,924.80

Online 36. 26 April 2013 Headline Daily

Online N/A 調查指學生缺理財概念 N/A N/A 10,000

37. 26 April 2013 Sing Tao Daily N/A 調查 :大學生缺乏理財知識 N/A N/A 10,000 38. 26 April 2013 Sky Post N/A 4 成大學生莫名其妙花光錢 N/A N/A 10,000 39. 26 April 2013 The Standard N/A Students tell of cash flight

with temptation N/A N/A 10,000

40. 26 April 2013 Wen Wei Po N/A 四成大學生花錢無頭厘 N/A N/A 5,000 41. 26 April 2013 Yahoo! News N/A 調查 :大學生缺乏理財知識 N/A N/A 10,000

Total: 18,192,000 N/A 98,564.27

A total of 12 coverage was generated with an equivalent advertising value of HK$ 98,564.27.

Appendix


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Print

60 Appendix

60

Client: AIESEC in Hong Kong＿VISA Partnership Publication: Headline Daily Date: 26 April 2013 Page: P38,港聞

Appendix


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Client: AIESEC in Hong Kong＿VISA Partnership Publication: Sing Tao Daily Date: 26 April 2013 Page: F02,大學版

62 Appendix

62

Client: AIESEC in Hong Kong＿VISA Partnership Publication: Sky Post Date: 26 April 2013 Page: P16,港聞

Appendix


Page 63 of 87

Client: AIESEC in Hong Kong＿VISA Partnership Publication: Ta Kung Pao Date: 26 April 2013 Page: A27,教育

64 Appendix

64

Client: AIESEC in Hong Kong＿VISA Partnership Publication: The Standard Date: 26 April 2013 Page: P08,Local,Jeraldine Phneah

Appendix


Page 65 of 87

Client: AIESEC in Hong Kong＿VISA Partnership Publication: Wen Wei Po Date: 26 April 2013 Page: A27,新聞透視眼

Client: AIESEC in Hong Kong＿VISA Partnership

66 Appendix

66

Online

Appendix


Page 67 of 87

Client: AIESEC in Hong Kong＿VISA Partnership Publication: Headline Daily Date: 26 April 2013 Link: http://news.hkheadline.com/dailynews/content_hk/2013/04/26/235447.asp

68 Appendix

68

Client: AIESEC in Hong Kong＿VISA Partnership Publication: Sing Tao Daily Date: 26 April 2013 Link: http://www.singtao.com/yesterday/edu/0426go05.html

Appendix


Page 69 of 87

Client: AIESEC in Hong Kong＿VISA Partnership Publication: Sky Post Date: 26 April 2013 Link: http://www.skypost.hk/%E6%B8%AF%E8%81%9E/%E6%96%B0%E8%81%9E%E9%A0%AD

%E6%A2%9D/20130426/001/4%E6%88%90%E5%A4%A7%E5%AD%B8%E7%94%9F%20%E8%8E%AB%E5%90%8D%E5%85%B6%E5%A6%99%E8%8A%B1%E5%85%89%E9%8C%A2/90707

70 Appendix

70

Client: AIESEC in Hong Kong＿VISA Partnership Publication: The Standard Date: 26 April 2013 Link: http://www.thestandard.com.hk/news_detail.asp?

pp_cat=11&art_id=133224&sid=39569750&con_type=1&d_str=20130426&isSearch=1&sear_year=2013

Appendix


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Client: AIESEC in Hong Kong＿VISA Partnership Publication: Wen Wei Po Date: 26 April 2013 Link: http://paper.wenweipo.com/2013/04/26/ED1304260002.htm

72 Appendix

72

Client: AIESEC in Hong Kong＿VISA Partnership Publication: Yahoo! News Date: 26 April 2013 Link: http://hk.news.yahoo.com/%E8%AA%BF%E6%9F%A5-‐‐%E5%A4%A7%E5%AD%B8%E7%94%9F

%E4%B9%8F%E7%90%86%E8%B2%A1%E7%9F%A5%E8%AD%98-‐‐220638426.html

Appendix


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AIESEC Hong Kong LC Media Coverage Summary 2013

Total number of clippings: 13 (as of 6 Jun) Total advertising value: HK$ 330,633 Total PR value: HK$ 991,899 Total Readership: 5,367,388 Date Publication Page Headline Circulation Size EAV (HK$) Print 1 12 April 2013 Apple Daily C19 趙式芝曾歧視易服 292,341 30x10cm 40,227

2 12 April 2013 SCMP C4 Gigi wants parents to accept partner 108,047 15X9cm 14,070

3 28 May 2013 The Standard P22 Gay pride and prejudice 120,000 26x18cm 76,765

4 25 June 2013 The Standard P18 Off the beaten path 120,000 26x16cm 68,235 Online

5 11 April 2013 SCMP N/A

I was thrown out of the closet but decided to set a good example, says Gigi Chao

N/A N/A

5,000


Talking Points -‐ University forum on gay rights

N/A N/A

5,000


Gigi Chao: I hope my parents accept my other half

N/A N/A

5,000 8 12 April 2013 Apple Daily N/A 趙式芝曾歧視易服 N/A N/A 10,000 9 12 April 2013 TVB N/A TVB News N/A N/A 10,000 10 28 May 2013 The Standard N/A

Gay pride and prejudice

N/A N/A 5,000

11 25 June 2013 The Standard N/A Off the beaten path N/A

N/A 5,000

Broadcast 12 12 April 2013 TVB Jade N/A TVB News

4,727,000 4 80,904

13 12 April 2013 TVB Jade HD N/A TVB News

N/A 4 5,432

Total 5,367,388 N/A 330,633 A total of 13 coverage was generated with an equivalent advertising value of HK$330,633.

74 Appendix

74

Print

Appendix


Page 75 of 87

Event: Leaders Going Beyond Tradition Organizer: AIESEC in CUHK Publication: The Standard Date: 28 May 2013 Page: P22

76 Appendix

76

Event: Lights Up! @AIESEC WEEK 2013 Organizer: AIESEC HKBU Publication: The Standard Date: 25 June 2013 Page: P18

Appendix


Page 77 of 87

Event: Leaders Going Beyond Tradition Organizer: AIESEC in CUHK Publication: Apple Daily Date: 12 April 2013 Page: A19

78 Appendix

78

Event: Leaders Going Beyond Tradition Organizer: AIESEC in CUHK Publication: SCMP Date: 12 April 2013 Page: C4

Appendix


Page 79 of 87

Online

80 Appendix

80

Event: Leaders Going Beyond Tradition Organizer: AIESEC CUHK Publication: South China Morning Post Date: 11 April 2013 Link: http://www.scmp.com/news/hong-‐kong/article/1211697/how-‐hk500m-‐manhunt-‐led-‐new-‐gigi-‐chao

Event: Leaders Going Beyond Tradition

Appendix


Page 81 of 87

Organizer: AIESEC CUHK Publication: South China Morning Post ("Talking points", A2) Date: 11 April 2013 Link: http://www.scmp.com/comment/insight-‐opinion/article/1211707/talking-‐points

Event: Leaders Going Beyond Tradition Organizer: AIESEC CUHK

82 Appendix

82

Publication: South China Morning Post (C4, City) Date: 12 April 2013 Link: http://www.scmp.com/news/hong-‐kong/article/1212626/gigi-‐wants-‐parents-‐accept-‐partner

Appendix


Page 83 of 87

Event: Leaders Going Beyond Tradition Organizer: AIESEC CUHK Publication: Apple Daily Date: 12 April 2013 Link: http://hk.apple.nextmedia.com/news/art/20130412/18225383

84 Appendix

84

Event: Leaders Going Beyond Tradition Organizer: AIESEC CUHK Publication: The Standard (Education) Date: 28 May 2013 Link:http://www.thestandard.com.hk/news_detail.asp?pp_cat=48&art_id=134051&sid=39725994&con_type=3&d_str=20130528&isSearch=1&sear_year=2013

Appendix


Page 85 of 87

Event: Lights Up! @AIESEC WEEK 2013 Organizer: AIESEC HKBU Publication: The Standard Date: 25 June 2013 Link:http://www.thestandard.com.hk/news_detail.asp?we_cat=16&art_id=134879&sid=39863044&con_type=1

86 Appendix

86

Broadcast

Appendix


Page 87 of 87

Event: Leaders Going Beyond Tradition Organizer: AIESEC CUHK Publication: TVB Jade News Date: 12 April 2013

Documents

Aiesec in Hong Kong 2012 2013 Media Coverage Report