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AIAA “State of the Union”. January 2014. Continuing Operations YTD September 2013. Impacts to AIAA. Ended 2012( 471K ) and 2013( 2.2M ) with a negative operating balance Budgeted 2013 anticipating negative operating balance (500K) Major Factors (see following charts): - PowerPoint PPT Presentation
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AIAA “State of the Union”
January 2014
Continuing Operations YTD September 2013
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Impacts to AIAA
• Ended 2012(471K) and 2013(2.2M) with a negative operating balance Budgeted 2013 anticipating negative operating balance (500K)
• Major Factors (see following charts): overall 25% decrease (average) in conference attendance in
2013 Cancellation/delay of vended events
• Mandated a balanced budget for 2014 Used new reporting structure Constructed Forum budgets as “projects” incorporating all
relevant Institute activities Overall budget cuts of $1.1M had to be identified
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Net Margin by VP
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FY13 Budget Variance Breakdown
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$(1,567)
$(1,278) $665
$356
$(1,824)
Other Products & Services Breakout
6
New Reporting Groups
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Overhead Bus Development Member Services Outreach Forums Publications Other Events
Office Services BD Process Professional Membership Communications Scitech Journals BMDIT Business Analysis Corporate Membership Public Policy Aviation Books Space OpsEnterprise/Executive All Committee Expenses International P&E TP SubscriptionsAccounting Section Activities Organizational Dues Space StandardsHR Honors & Awards STEM Program Reprint Royalties
Student Programs PD (Continuing Ed)Aerospace America
New Reporting Structure
FY14 Operations by Reporting Group
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Human Resources
DirectorSusan Byrd
Lubert
Information Technology
Services Director
Tammy Marko
Executive DirectorDr. Sandra Magnus
Chief Operating OfficerAngelo Iasiello
January 2014DRAFT
Content Strategy & Development
Managing DirectorRodger Williams
_________________________
· Communications· Content Strategy/
Acquisition & Development· Aerospace America
Products & Programs
Managing DirectorMegan Scheidt
_________________________
· Design· Standards· Publications - Editorial & Production - Publications Operations & Web Publishing· Events
- Project Management - Logistics
- Registration· Continuing Education
Member Service & Engagement
Managing DirectorKaren Thomas
__________________________
· Awards & Member Advancements
· Region & Section Programs· University & Young
Professionals Programs· Customer Service· Committee Support
Business & Market Development
Managing DirectorKlaus Dannenberg (acting)Managing Director – TBD
_________________________
· Marketing· Corporate Partnerships· Sales
Secretary & Treasurer
Bill Seymore
Chief Financial OfficerKaren
Rosenblum
Administrative, Meeting Support &
GovernanceTBD
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Executive Director Dr. Sandra Magnus
Admin/Meeting Support/Governance
TBD
Human Resources DirectorSusan Byrd Lubert
Chief Operating Officer Angelo Iasiello
Karen Thomas Managing Director
Info. Tech Svcs. Director Tammy Marko
Office Services
Michael McGinnesTech. Project Coord.
Emily SpringerManager
Stephen Brock Mgr. Univ. & YP Programs
Carol StewartMgr. Honors & Awards
Chris HortonForum Project Manager
Cathy CheneveyForum Project Manager
Anna KimmelEvent Manager
Janice Saylor Marketing Strategist
Publications
Heather Brennan Director
Pat DuMoulin Sr. Editor, Books
Lauren AppletonSocial Media Outreach
Betty GuillieCommittee Administrator
Craig Byl Manager
December 2013
Aida DavisDirector
Lynne DavidEvent Reg. - Proc. Improvement
Felicia AyoubMember Service Coordinator
Chris BrownCont. Educ. Project Coord.
Sandra TurnerEvent Reg.- Validation & Testing
Penny RitchCustomer Relations Specialist
Communications
Ben IannottaEditor in Chief
Steve HowellPublic Policy
Patricia Jefferson Associate Editor
Lawrence GarrettWeb Editorial
David ArthurAquist. & Dev. Editor
Maria AdrianoAccts. Receivable & P/R
Paul CarnicelliAccounts Payable
Lina Del MundoFinancial Reporting
Aaron BertoglioPrint & Interactive Med Des.
Sara BluestoneTeam Lead
Gregory WilsonProduction Editor
Standards
Joanne ZookDirector
Syafrin SetiawanSyst./Network Admin.
Patricia CarrMgr. Member Advancements
Awards & Member Advancements
Dominic LapusMarketing Strategist
Michele Dominiak Manager
Duane HylandMedia Relations
Chief Financial Officer
Karen Rosenblum
Mali GoebelOffice Svs. Specialist
David SchmittMailroom Coordinator
John BlackstenDirector of Communications
Design
Aerospace America
Marketing
Member Service/ Engagement
Customer ServiceEvents
Ann AmesTech. Papers Specialst
Rachel AndinoPrgm. Coord. & Cmte. Admin.
Nick TongsonDirector
Amy BarrettProduct Mgr. Domestic Stds
Carmela BrittinghamForum Project Manager
Mark HofmannGraphic Designer
Mihai Valeanu Product Coordinator
Jessica Senecal Web Publications Specialist
Secretary & Treasurer
Bill Seymore
Nilesh BibhutiSharePoint Developer
Chris JesseeMgr. Section Activities
Craig DayProduct Development
Content Strategy/Acquisition/Dev.
Merrie ScottIndustry Partnerships Mgr.
Chris GradyExhibits Business Manager
Corporate Partnerships & Sales
Jean RileyExhibit Operations & B2B Mgr.
Editorial & ProductionPublications Operations &
Web Publishing
Registration
Logistics
Products & Programs
Megan Scheidt Managing Director
Rodger WilliamsManaging Director
Business & Market Development
Content Strategy & Development
Klaus Dannenberg (acting)Managing Director - TBD
Project Management
Region & Section Programs
University & YP Programs
Technical & International
DRAFT
Director - TBD
It is all about Growth….
• If you do what you’ve always done, you’ll get what you’ve always gotten. –Tony Robbins
• If you are not growing, you are dying. –Many
• It is not the strongest of the species that survive, nor the most intelligent, but the one most responsive to change. – Charles Darwin
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Things in work (or coming down the pipeline)
• New Messaging Purpose: To ignite and celebrate aerospace ingenuity and
collaboration and its importance to our way of life. Promise: To be your vital lifelong link to and champion for
the collective creativity, brainpower, and achievements of the aerospace profession.
• Enhanced on-line engagement capabilities• Growth into new technical areas• Engagement of sections/YPs/Students• More engagement with policy issues• Collaborations with other organizations
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Guiding principles for AIAA forums
• Ensure our Institute is relevant to aerospace professionals
• Ensure our conferences integrate a spectrum of topics of interest to the profession (technical disciplines, systems, policy, operations, etc.) and other areas of the Institute
• Ensure our overall events provide meaningful professional development and interaction opportunities to the broad aerospace community (conference papers/presentations, networking, education, exhibits, etc.)
• Ensure our events are financially viable (both for the attendee and for the Institute)
• Ensure that our conferences are “must attend” events for all those in our profession and can accommodate expansion into new technology and program areas 13
What do we want to accomplish with the Integration Tier?
• Expand the products that AIAA offers at its events to a broader swath of aerospace professionals than the R&D community, to whom it has most appealed historically
• Entice design engineers, analysts, systems engineers, etc., to join AIAA, or to become active if already a member, by offering compelling and topical subject matter, speakers and presenters
• Bridge gap between plenary and technical sessions and offer relevant and instructive topics and materials to the great number of aerospace professionals who may not think of, or see, AIAA as offering much to them in terms of professional career development, training, or networking
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What is the “Integration Layer” anyway?
Content:
Operational topics
System integration
Technical program management topics
Cross-disciplinary topics
Emerging Technologies
Test, Verification, Reliability, Safety, Quality issues
Policy and regulation topics
Workforce and professional development issues
Supply chain discussions
Topics related to the intersection of government/industry/academia
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What is the Integration Tier anyway?
• Format Not envisioned as traditional technical paper sessions
but as sessions to allow dialogue and provide information that participants can apply at work
Includes various format types including but not limited to:– Panel discussions focused on lessons learned, best
practices, and case studies– Tutorials, seminars, workshops – Joint sessions typical at current conferences when
multiple committees have an interest in the same topic
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How to build a strong Integration Layer
• Must be a combination of member and staff efforts• Technical Group Directors have the big picture about their areas
and can help identify topics• Program committees have insight into relevant topics in their
area• Corporate members have insight into industry issues• Emerging Technology Committee can help identify new trends in
technology• Staff has insight into industry wide trends and movements • Students/Professors have insight into academic/education
topics
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Outcomes of a well executed Integration Layer
• Creation of new technical communities in AIAA• Creation of new program communities in AIAA• AIAA recognized as being on the forefront of industry issues• AIAA provides valuable workforce/professional development
information to members/attendees• AIAA viewed as relevant- attracting more members• We all go home from AIAA forums a bit more informed about a
wider variety of topics
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In Summary…..
• AIAA is a great organization!• There is a lot going on!• There are a lot of opportunities!• We are going to come out of this stronger, more responsive and
flexible to our environment!• Hope you stay engaged!
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