AI Business Digital Engagement & Demand Generation Platforms

AI Business

AI Business is the only global media, events, research & training organisation specialising in Artificial Intelligence for the business world. With exclusive independent and expert

content across both digital and live platforms, it enables its community to better implement, deliver and develop artificial intelligence strategies for their organisations.

• AIBusiness.com– the most visited news portal and online community on Artificial Intelligence for the business world.

• AI Summit event series – the world’s #1 AI event series for business, in the following locations: Santa Clara, New York, London, Cape Town, Singapore, & Hong Kong

600,000TOTAL ENGAGED AUDIENCE

30,000TOTAL AI SUMMIT ATTENDEES (2019)

240,000UNIQUE SITE VISITORS

13,000,000TOTAL GLOBAL AUDIENCE

18

14

10

9

9

7

7

6

5

5

5

3

3

1

0 5 10 15 20

CEO/MD

Engineer/Architect/Developer

Technical/IT

Consultant/Advisor

Sales

Founder

Business Intelligence/Analytics

Product Management

Strategy/Innovation

Marketing/Communications

Education

Customer Experience/Service

R&D

Design/UX

Job Title Breakdown (%)

31

13

11

7

11

5

13

9

0 10 20 30 40

Financial Services & Insurance

Marketing & Media

Automotive

Retail

Healthcare & Pharma

Legal

Manufacturing

Energy & Utilities

Industry Breakdown (%) Global Reach (%)

North America31%

South America4%

Europe34%

Middle East & Africa

8%

APAC23%

Eve

nts

Me

dia

Trai

nin

gR

ese

arch

Festivals

AIComponents &

DevicesCybersecurity Enterprise IT Games IoT

Media & Entertainment Service Provider & Comms

Data, expertise and insights + marketing services

A brand of Informa Tech

Program BrandingLead

GenerationDigital Events

VideoContent Creation

Content Hosting

Newsletter Sponsorship

Video Package

Podcast Sponsorship

Category Sponsorship

Webinar

eBook

Content Syndication

Digital Sponsor Tradeshow

Digital Symposium/Roundtable

Digital Media Solutions

AI Business provides integrated digital marketing programs and advertising solutions built on years of expertise.

Whatever your budget or objectives, our multi-channel targeted programs are designed to drive your business forward and put you in front of your target audience.

Category Sponsorship

AI Business’ ‘Categories’ are standalone editorial channels without any dropdowns. Categories include hot areas of coverage which are still in the process of being defined by our editorial team, services providers, large-scale enterprise companies and the industry at large. AI Business’ categories pool all relevant editorial content into a single hub, for all things related to that topic.

Category sponsorships allow marketers to have a constant presence and consistent brand association with an industry of choice to ensure brand identity is synonymous with the vertical.

AI Business Categories available to sponsor include:

A maximum of 2x sponsors per Category

The Category Sponsor receives:

• A 3-month campaign

• Logo in top bar on any page within that category, shared with max of 1 other sponsor

• Leaderboard Banner advertisement, in rotation with max of 1 other sponsor

• MPU Banner advertisement in rotation with max of 1 other sponsor

• 5x assets placed within the Educational Resources area of the category. These assets are gated and all leads are sent to the Category Sponsor. Sponsor can supply replacement assets as they require

• Finance• Health & Pharma• IT & Data Center• Manufacturing• Marketing & eCommerce• Retail & Supply Chain• Transport• Telecom

Content Syndication

No targeting GeographicTargeting

Industry Targeting

Job FunctionTargeting

Target Account Targeting

$67/lead +$10/lead +$15/lead +$15/lead +$25/lead

Rationale: AI Business’ Content Syndication programs put your content to work immediately, generating demand for your products and solutions and, most importantly, generating you valuable business leads.

Whitepapers, reports and infographics are all great formats to convey thought leadership, technical detail and sales points to the market, as long as they are seen by the people you need to reach. We can host

your content assets at fixed, low prices.

We provide clear signposting for our well-informed community, as they search for information about critical digital transformational technologies - to inform their buying, operational and strategic decisions.

AI Business offers active marketing campaigns and a cost-per-lead (CPL) pricing model, providing you with highly targeted and efficient marketing. These campaigns are totally bespoke to your requirements

and offer clear marketing ROI. If you have created great marketing assets, then talk to us about an engagement campaign to help the people you are targeting connect to them.

All our campaigns have clear management reporting and lead provision, giving you the chance to identify and follow up with interested parties at the earliest opportunity.

• Hosted in the ‘Educational Resources’ on AI Business website

• Featured on the AI Business homepage for the first week of posting

• Promoted in the fortnightly AI Business newsletter

• Receive guaranteed leads with full contact information and detailed reporting

• Programs available with select filtering with pricing as can be found below:

eBook

Rationale: An AI Business eBook, sponsored by [SPONSOR], will be delivered in 2020 to the AI Business community that work within target industries and seniority levels appropriate to the topic chosen. This eBook will be used to educate the community on how implementing these technologies will be a critical pillar in ensuring lower costs, improved reporting, overall streamlining, deeper intelligence, increased response speeds, whilst providing new capabilities in this market. The benefit to [SPONSOR] will be leadership positioning and receipt of the ‘leads’ from those that engage with this document.

• Content: Tailored editorial content, produced by AI Business, informed by briefing and discussion with [SPONSOR], to align sponsor objectives and relevance to creating an engaged audience. NOTE: AI Business content is managed under the overall control of AI Business’ Head of Media and Global Editor, ensuring positioning is aligned to the requirements of the audience and the AI Business brand. Final editorial sign-off remains with AI Business, but we will work to ensure a professional and well-balanced publication is produced, aligned to the project requirements.

• A minimum of 20 pages in length designed for both digital and printed formats, the eBook will be curated by AI Business and will focus on not only the basics of infrastructures required to deliver the application layer of AI but also its part in the future of how organisations continue along their digital transformation journeys and will go deep into the business challenges, opportunities and best practice methodologies to ensure maximum efficiencies, cost reductions and alignment with measurement frameworks.

• Format: A4 format for easy printing

• Potential Layout: Front cover > Introduction by author > Contents page > Market overview/introduction > Analyst viewpoint > Case Study > DPS infographic in the centrefold > Thought Leadership interviews > > Technology Deep-Dive > Business Context > Back cover

• Box-outs can be placed around the content to drive reader attention to supporting assets ([SPONSOR] videos, webinars, whitepapers, etc)

• Produced in association with/Sponsored/Powered by [SPONSOR] will feature on the front cover

• Promoted to AI Business’ global audience that sits within target industries and geographies and gated for lead generation. All leads will be sent to [SPONSOR] for 6 months after the eBook goes live

• Additional ABM is included in the promotion, based on the provision of an NDA and subsequent list of target accounts to AI Business.

• [SPONSOR] is encouraged to use this activity as part of its pre and post-AI Summit event lead nurture programme for on-site meetings.

AVAILABLE EBOOKS FOR 2020:

AI IN EDUCATION | AI AT THE EDGE | AI IN INSURANCE | PHYSICAL INFRASTRUCTURES TO ENABLE AI | AI IN MANUFACTURING | AI IN TELCO | AI IN AUTOMOTIVE | AI IN CYBER SECURITY | AI HUBS | AI IN CONSTRUCTION | LIQUID COOLING & AI | AI ETHICS

SOLD EBOOKS FOR 2020:

AI OPS | AI IN PHARMA | AI IN FINANCE | DOCUMENT AI | AI IN DATA CENTERS | NATURAL LANGUAGE AI | ENTERPRISE AI | AI IN RETAIL | AI IN PROCUREMENT & SUPPLY CHAIN | INTELLIGENT AUTOMATION | BIG DATA & MACHINE LEARNING |

Click to see example

Rationale: Deeper engagement with members of the AI Business community, positioning the brand as leader in the sector whilst nurturing existing contacts and driving net new leads.

• 1x Webinar, fully project managed. Moderated by AI Business. Presenters include 1x [SPONSOR] spokesperson & 1x end-user speaker, as suggested by [SPONSOR].

• Timing: 6 weeks planning, following by 6 months on-demand promotion and lead delivery

• Targeting by Industry, Seniority, Geography, Investment Project intent and Named Accounts

• Promotion to AI Business community and target accounts:

• Email to target members of the database – a number of emails are sent to the database through the promotional timeframe

• eNewsletter promotion to subscribers – promotion within the fortnightly AI Business newsletter

• Banner advertising to those that visit the AI Business website:

• Against relevant articles, the reader will be asked to watch the webinar to understand more

• Access is gated and all leads that access the webinar will have their details sent to [SPONSOR] in accordance with GDPR guidelines.

• On-demand lead provision is included, for 6 months after the live webinar date.

EXAMPLE:

Webinar

THOUGHT LEADERSHIP

AI Business webinars build thought

leadership – as our audience uses them to keep track of market

developments, absorb new ideas and seek a

competitive advantage

LEAD GENERATION

AI Business’ exclusive content focus on digital

transformational technologies helps

ensure the relevance of leads entering your

sales and market funnels.

On-Demand Archive

All webinars are hosted for on-demand viewing

for a minimum of 12 months, to maximise

webinar awareness and generate additional on-

demand leads

Community EngagementLeveraging the AI Business team’s

experience will help ensure content is

aligned to market needs and will resonate well with the community

Brand AwarenessWe prioritize working with customer b randswe can help leverage in the market to the best

advantage for our community

AI Business publishes a fortnightly newsletter to its global subscriber community. Newsletter sponsorship allows you to reinforce your brand awareness and directly promote your products and services to this audience.

Newsletter Sponsorship includes:

• 2 x Leaderboard banner advertisements (top and bottom of the newsletter), hyperlinked

• 1x MPU banner advertisement (within the middle of the newsletter), hyperlinked

• Sponsors’ message – 50 words of text, hyperlinked

• Performance report delivered 1 week after delivery

Newsletter Sponsorship

Global reach

Fortnightly Delivery

Solus Sponsor

8,000Newsletter Subscribers

Rationale: Designed to highlight to the community how your organisation is leading the way in delivering better outcomes and better insights through

the use of AI-led deep-data and knowledge and showcasing the capabilities and meaningful benefits that is being experienced by your customers.

Keynote recording of your Virtual AI Summit keynote presentation. Includes:

• Fully edited video, top and tailed with AI Business branding to show the independent source of this content

• Promotion to the AI Business community via:

• The AI Business online portal: https://aibusiness.com/. Video will be located in-page as an article and contextually tagged.

This content will sit on the site indefinitely.

• The AIB TV YouTube Channel (link)

• AI Business social properties (Twitter, LinkedIn and Facebook)

• Redistribution rights for your marketing initiatives across your own website and social media properties

Video Interview, remotely conducted by AI Business with key spokesperson/evangelist from your organisation. Includes:

• A remotely filmed interview with the AI Business global editor, with AV sourced using 1080p minimum cell phone/camera system

alongside high quality audio conferencing system.

• Fully edited video, top and tailed with AI Business branding to show the independent source of this content

• Promotion to the AI Business community via:

• The AI Business online portal: https://aibusiness.com/. Video will be located in-page as an article and contextually tagged.

This content will sit on the site indefinitely.

• The AIB TV YouTube Channel (link)

• AI Business social properties (Twitter, LinkedIn and Facebook)

• Redistribution rights for your marketing initiatives across your own website and social media properties

Example Keynote Recording

Example Video Interview

‘Experts in AI’ Video Package

Video & Podcast Packages

AI BEYOND A timely and energetic response to the latest and hottest in the realm of AI business. This ongoing video series will be in studio, on the show floor, and all over the world.

• This is an editorial product but will feature sponsorship within the video.• Cost: $4,000 to be featured in the video.• Runtime: 5-7 min.• Example: Huawei’s Ox Horn Campus is a Total Trip! ; Pebble Beach Recap

AI SPOTLIGHT: a remote video package consisting of a thought leadership interview or product demo featuring a particular company or technology. Delivered remotely:

• This is a 1-camera interview, shot via your cell phone/high definition camera (1080p minimum) alongside audio via our conference platform. Additional angle can be included from a second camera, at no additional cost. B-roll footage can be supplied by sponsor at no additional cost.

• 3-4 questions – 30 mins recording time• All editing is included and video will be featured on AIB homepage and promoted via

newsletter and social channels.• Sponsor receives remarketing and redistribution rights• Cost: $3,000• Example: AI Summit - Utopia Blu ; TechXLR8 - VR Demo

AIB PODCAST: a fortnightly chat discussing ongoing AI trends with analysts and industry insiders.• This is an editorial product with the opportunity to feature guests and ads.• Cost: $3,500 for package of 1x guest appearance or $6,750 for 3x packages• Runtime: 20-30 min.• Example: Light Reading Podcast ; Telecom.com Podcast

REM

OTE

VID

EO P

AC

KA

GE

Digital Symposium

AI BUSINESS CUSTOM DIGITAL SYMPOSIUM

• A 2-day digital symposium, comprised of 4 content tracks• 1 topic of focus per track. 1.5hrs in length per track. Track running order as per table on the right:• Delivered via the On24 platform

The 2020 AI Business Digital Symposium programme allows you to reach and engage with global enterprise investors through sponsorship and participation of curated content tracks whilst generating leads. The Digital Symposium comes as the complete end-to end solution and includes: Track set-up, access to the On24 digital platform, development and production, promotion, management and tracking, reporting, lead delivery and speaker recruitment. AI Business will provide global exposure of the Digital Symposium through large-scale targeted campaigns to AI Business’ global audience of AI technology investors. AI Business will recruit an enterprise thought leader speaker

Platinum SponsorshipDeliverables:

• 20 minute keynote 90-minute symposium with format as per table on the right

• Custom Digital Symposium/Roundtable environment header, featuring Sponsor branding

• Branding in the Digital Symposium environment, registration page and marketing efforts as the Platinum sponsor

• Available on-demand for six months following the live premiere date

• Five to ten resources to be placed in the content library (white papers, case studies, product brochures, video demonstrations, etc.)

• 100 guaranteed registrants per Digital Symposium/Roundtable sessions

• Minimum 20,000 ROS impressions on relative websites from banner ads promoting the Digital Symposium/Roundtable and platinum sponsors

Gold SponsorshipDeliverables:• Inclusion of a panelist to join the 30-minute panel

• Custom Digital Symposium/Roundtable environment header, featuring Sponsor branding

• Branding in the Digital Symposium environment, registration page and marketing efforts as a Gold sponsor

• Available on-demand for six months following the live premiere date

• Five to ten resources to be placed in the content library (white papers, case studies, product brochures, video demonstrations, etc.)

• 100 guaranteed registrants per Digital Symposium/Roundtable sessions

Symposium Track Running Order

Introduction + housekeeping by Moderator (OMDIA Analyst)

5 mins

Keynote from Enterprise thought leader (recruited by AIB)

20 mins

Platinum Sponsor Keynote 20 mins

Analyst-led Panel 30 mins

Q&A with Speaker 15 mins

Digital Sponsor Tradeshow

Digital TRADESHOW EVENT – 2 day digital event focusing on 4x ‘AI’ topics.

A 2-day event to cover 4 topics and/or 2 audience profiles i.e. AI buyers and AI builders within the enterprise community.

Example: Strategies for Protecting Your Mission-Critical Data: https://events.darkreading.com/Digitalsummit/

• A single-sponsor full-on experience with dedicated portal, booths, lobby, live chat bots, etc (see screen shots on next slide). Full project management plus lead capture and delivery are included. Akin to the above example. This is fully branded, aligned to Sponsor Brand Guidelines

• 8 weeks minimum pre-event delivery time is required for planning, promotion, speaker onboarding and content curation• Content is curated by AI Business global editor and AI Summit Content Producers in discussion with Sponsor• Targeted to named accounts, by investment intent data as well as by geography, industry, seniority, and job title• Each content panel/keynote slot will include an OMDIA analyst/AI Business Editor and Sponsor evangelist plus enterprise speaker, ideally brought on by Sponsor (as a real customer). Each presentation will be followed

by a moderated Q&A.

Sponsorship rationale: The 2020 Global Digital Event allows the Sponsor to reach and engage with global leaders and technical representatives from the Enterprise community through a thought-leadership digital event and to generate qualified leads.

AI Business will provide the global exposure for the Global Digital Event through targeted campaigns to AI Business’ global audience of enterprise investment decision-makers and AI practitioners. This sits across targeted emails as well as promotional activities across website, banner advertising, newsletter promotion and social property promotion. Further amplification across select Informa Tech titles and communities based on content and target audience suitability.

The 2020 Digital Tradeshow Event comes as the complete solution and includes: Seminar session set-up, development and production, promotion, management and tracking, reporting, lead delivery and speaker recruitment.

Sponsorship Deliverables:• [Sponsor] Digital Tradeshow Event portal header, featuring Sponsor branding and logos (partners can be added at request)• 10-minute live audio PowerPoint presentation or web video integration• One panel slot with an OMDIA Analyst on a specific topic- 30 min either audio with PowerPoint or web video integration• Live audience Q&A session with Enterprise speaker• Branding in the digital environment, registration page and marketing efforts as the sole sponsor• Available on-demand for six months following the live premiere date• Five to ten resources to be placed in the content library (white papers, case studies, product brochures, eBooks, etc.)• 250 guaranteed Enterprise leads• Minimum 20,000 ROS impressions across AI Business and sister title websites from banner ads promoting the Global Digital

Event and Sponsor sponsorship.

Digital Sponsor Tradeshow –Example imagery

Newsletter Sponsorship Video Package Podcast Sponsorship Category Sponsorship Webinar eBookContent

Syndication

1x Leaderboard Banner –728x90 pixels. .gif/.jpeg.png format

Sponsor logo in .eps format

Sponsor logo in .eps format

Sponsor logo in .eps format Sponsor logo in .eps format

Sponsor logo in .eps format

Assets in .pdf format

1x MPU Banner – 728x90 pixels. .gif/.jpeg.png format

5x Assets in .pdf format Brand Guidelines document

Brand Guidelines document

Sponsor logo in .eps format

50 words of text 1x Leaderboard Banner –728x90 pixels. .gif/.jpeg.png format

Named Account list

Named Account list

Targeting details & exclusion lists

Hyperlink 1x MPU Banner – 728x90 pixels. .gif/.jpeg.png format

Targeting details & exclusion lists

Targeting details & exclusion lists

Specif ications