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AGORA - Network Sustainable Tourism Development in the Baltic Sea Region
Tourism – Chances and Challenges, Reykjavik, 15 February 2008
Project part-financed by the EU
Project approved as a Baltic 21
Lighthouse Project
AGORA - Network Sustainable Tourism Development in the Baltic Sea Region
Betina MelissUniversity of GreifswaldGERMANY
AGORA - Network Sustainable Tourism Development in the Baltic Sea Region
Tourism – Chances and Challenges, Reykjavik, 15 February 2008
Project part-financed by the EU
Project approved as a Baltic 21
Lighthouse Project
• Lead Partner University of Greifswald, DE
• Project partners 44 partners from all Baltic Sea States, incl. Russia and Belarus
• Programme INTERREG III B, Baltic Sea Region
• Duration July 2005 – December 2007• Approach Cross – sector approach
Pan – Baltic approachStrategic approach
approved as Baltic 21 Lighthouse Project
2005 - Project AGORA approved!
AGORA - Network Sustainable Tourism Development in the Baltic Sea Region
Tourism – Chances and Challenges, Reykjavik, 15 February 2008
Project part-financed by the EU
Project approved as a Baltic 21
Lighthouse Project
Lead Partner
University of GreifswaldInstitute of Geography
GERMANY
AGORA - Network Sustainable Tourism Development in the Baltic Sea Region
Tourism – Chances and Challenges, Reykjavik, 15 February 2008
Project part-financed by the EU
Project approved as a Baltic 21
Lighthouse Project
BELARUSDENMARKESTONIAFINLANDGERMANYLATVIALITHUANIAPOLANDRUSSIASWEDEN
44 partners from 10 Baltic Sea States:
Pan Baltic Approach
AGORA - Network Sustainable Tourism Development in the Baltic Sea Region
Tourism – Chances and Challenges, Reykjavik, 15 February 2008
Project part-financed by the EU
Project approved as a Baltic 21
Lighthouse Project
Most important results of the project Agora:
www.agora-tourism.net
AGORA - Network Sustainable Tourism Development in the Baltic Sea Region
Tourism – Chances and Challenges, Reykjavik, 15 February 2008
Project part-financed by the EU
Project approved as a Baltic 21
Lighthouse Project
• a data base including information about (more than 200) tourism related projects which have been part-financed by different European programmes (e.g. INTERREG II A, C, INTERREG III A, B, C, LIFE, LEADER+….) as an expandable data base of tourism projects,
• to save existing knowledge and
• to make it easily and free accessible to the public
Most important results I
YepaT – the Service Hub of Tourism Projects
AGORA - Network Sustainable Tourism Development in the Baltic Sea Region
Tourism – Chances and Challenges, Reykjavik, 15 February 2008
Project part-financed by the EU
Project approved as a Baltic 21
Lighthouse Project
Most important results II
Sustainability Check for Tourism Projects
• to measure sustainability of tourism projects
• as a mandatory part for assessing tourism related project applications and
• as a precondition for granting projects.
• to stimulate sustainable projects and
• to avoid the support of projects with negative impacts
Its flexibility allows to use it
• for different kinds of tourism,
• on different levels from local to international.
AGORA - Network Sustainable Tourism Development in the Baltic Sea Region
Tourism – Chances and Challenges, Reykjavik, 15 February 2008
Project part-financed by the EU
Project approved as a Baltic 21
Lighthouse Project
Economy Society Environment
Strengthen local/regional
economy
Satisfaction of most stakeholders
impacted by project
Minimise resource use
Employment of local people
Participation of local people in
decisions
Reduce environmental load
Sustainable capacity planning
Respect for local/regional
culture
Preserve biodiversity
Frame: 9 Sustainability Objectives
AGORA - Network Sustainable Tourism Development in the Baltic Sea Region
Tourism – Chances and Challenges, Reykjavik, 15 February 2008
Project part-financed by the EU
Project approved as a Baltic 21
Lighthouse Project
Dimension Economy
ObjectiveStrengthen local/regional economy
Employment of local people
Sustainable capacity planning
AspectsAdded value Employment Meeting market
requirements
Diversity Qualification
Stability
+ Professional economical expertise involved
Aspects
AGORA - Network Sustainable Tourism Development in the Baltic Sea Region
Tourism – Chances and Challenges, Reykjavik, 15 February 2008
Project part-financed by the EU
Project approved as a Baltic 21
Lighthouse Project
Dimension Society
ObjectiveSatisfaction of most stakeholders impacted by the project
Participation of local people in decisions
Respect for local/regional culture
AspectsAccess for the disabled/elderly
Local opinion & transparency
Culture
Gender equality Tradition
Capacity limits
Access (to project benefits)
Satisfaction (of people affected)
+ Professional social expertise involved
Aspects
AGORA - Network Sustainable Tourism Development in the Baltic Sea Region
Tourism – Chances and Challenges, Reykjavik, 15 February 2008
Project part-financed by the EU
Project approved as a Baltic 21
Lighthouse Project
Dimension Ecology
ObjectiveMinimise resource use
Reduce environmental load
Preserve biodiversity
AspectsLand Waste Number of
species
Water Emissions Composition of species
Energy Water pollution
Renewable energy
+ Public awareness (of environmental issues)
+ Professional ecological expertise involved
Aspects
AGORA - Network Sustainable Tourism Development in the Baltic Sea Region
Tourism – Chances and Challenges, Reykjavik, 15 February 2008
Project part-financed by the EU
Project approved as a Baltic 21
Lighthouse Project
Fields 1 Policy for sustainable tourism;
2 Knowledge and competence development;
3 Innovation and product development;
4 Destination development; and
5 Cooperation and networking Discussed by Agora partners and approved during the final meeting
Stakeholder Meeting involving international organisationsBerlin, 7 September 2007,
Agreement on implementation Agreement
on further close cooperation
on 10 most important actions for next 2 years
Most important results III
Strategy concept for developing sustainable tourism in the BSR
AGORA - Network Sustainable Tourism Development in the Baltic Sea Region
Tourism – Chances and Challenges, Reykjavik, 15 February 2008
Project part-financed by the EU
Project approved as a Baltic 21
Lighthouse Project
Participating Organisations
Baltic 21
ICLEI, Local Governmemnts for Sustainability
VASAB Secretariat
Baltic Sea Tourism Commission (BTC)
Union of the Baltic Cities (Commission on Tourism)
UNWTO Task Force Sustainable Tourism
Coalition Clean Baltic
ECOTRANS
Finnish Tourist Board
Latvian Country Tourism Association
Project AGORA and others…
AGORA - Network Sustainable Tourism Development in the Baltic Sea Region
Tourism – Chances and Challenges, Reykjavik, 15 February 2008
Project part-financed by the EU
Project approved as a Baltic 21
Lighthouse Project
• a technical platform for exchange and networking
• for internal communication and international exchange
Database Yepat will be established there
Improved cooperation between stakeholders
For example: DESTINET Portal http://destinet.ew.eea.europa.eu
Hosted by the European Environmental Agency / DK (EEA), partnered by UN World Tourism Organisation (UN WTO) and
United Nations Environment Programme (UNEP),administered by ECOTRANS.
AGORA - Network Sustainable Tourism Development in the Baltic Sea Region
Tourism – Chances and Challenges, Reykjavik, 15 February 2008
Project part-financed by the EU
Project approved as a Baltic 21
Lighthouse Project
2008 ff ?
• Agora follow-up project in preparation - strongly
involving tourism business
new partnership
Application INTERREG IV B (1st call: March – May 2008)
• Participation in different projects related to sustainable tourism development in the BSR
• Implementation of the Strategy Concept and the European Agenda in the Baltic Sea Region – BSR as a pilot region
AGORA - Network Sustainable Tourism Development in the Baltic Sea Region
Tourism – Chances and Challenges, Reykjavik, 15 February 2008
Project part-financed by the EU
Project approved as a Baltic 21
Lighthouse Project
Thank‘s for your attention!
www.agora-tourism.net
www.yepat.info