Advocacy Is Every Day CASL Annual Conference November 8, 2010

Advocacy Is Every Day

CASL Annual ConferenceNovember 8, 2010

AASL L4L Coordinator


2010 CASL conference

New England:Irene Kwidzinski, Library Media Specialist, CASL Professional Development Team and CASL Ning, LM Student-Teacher Supervisor for Southern Connecticut State University, [email protected]

mailto:[email protected]

Advocacy:What is it?



“Active support of a cause or course of action.”

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Advocacy vs PR



On-going process of building

partnerships so that others will

act for and with you, turning

passive support into educated

action for the library media

program. It begins with a vision

and a plan for the library media

program that is then matched to

the agenda and priorities of

stakeholders.

Developed by the AASL Advocacy Special Committee

One-way communication of getting the message across:

who we arewhat we dowhen and whereand for whom

http://www.ala.org/ala/mgrps/divs/aasl/aaslissues/advocacy/definitions.cfm

Advocacy:Types



Legislative Frontline







Advocacy:Two simple concepts



Value of libraries

Value of library employees

Advocacy is simply the way to share that

with others.

Advocacy:A state of mind



source

http://www.lowdensitylifestyle.com/your-mind-%E2%80%93-the-greatest-computer-of-them-all/

Advocacy:The power of positive thinking





Graphic designed by Louis Henry Mitchell for Standards for the 21st-Century Learner in Action by the American Association of School Librarians, a division of the American Library Association, copyright ｩ 2009 American Library Association. Used with permission.

Dispositions are “Ongoing beliefs and attitudes that guide thinking and intellectual behavior. Often referred to as habits of mind or tendencies to respond to situations in a certain way.”

Standards for the 21st-Century Learner IN ACTION




Excerpted from Standards for the 21st-Century Learner by the American Association of School Librarians, a division of the American Library Association, copyright ｩ 2007 American Library Association. Used with permission.

3.2.1 Demonstrate leadership and confidence by presenting ideas to others in both formal and informal situations.

1.2.7 Display persistence by continuing to pursue information to gain a broad perspective.




Excerpted from Standards for the 21st-Century Learner by the American Association of School Librarians, a division of the American Library Association, copyright ｩ 2007 American Library Association. Used with permission.

Standard 4: Learners use skills, resources, and tools to pursue personal and aesthetic growth.

Advocacy:Strategies







Advocacy:Strategies





Two Dozen Fun and Effective Strategies for Frontline Advocacy for School Libraries

http://www.ala.org/ala/issuesadvocacy/advocacy/advocacyuniversity/frontline_advocacy/frontline_school/everyday/strategies.cfm

http://www.ala.org/ala/issuesadvocacy/advocacy/advocacyuniversity/frontline_advocacy/frontline_school/everyday/strategies.cfm

Advocacy:Strategies





2011 NESLA Leadership Conference

Saturday, February 5

SERESC, Bedford NH

Topic: Advocacy

http://neschoolibraries.org/

Advocacy:Strategies



•Professional Development at the annual state conference

•Professional Development workshops

•CASL web page, listserv and ning

ARTICLE II: PURPOSE

The purpose of the Association is to provide leadership in

1.defining, interpreting, and promoting to the general public educational library media programs in Connecticut;

2.serving as a cooperative agency bringing together the profession, the State Department of Education, regional associations, national associations, and the general public concerned about and interested in educational library media programs, and

3.encouraging professional development of media personnel and the instruction of the general public.



http://ctcasl.com/

http://ctcasl.com/connect/casl_l.html

http://ctcasl.ning.com/

Advocacy:A Quote



“Anyone who thinks that they are so small or insignificant to be effective ….

…. has never been in bed with a mosquito!”









Resources



AASL Issues & Advocacy page

AASL Advocacy Tip of the Day

ALA Issues & Advocacy page

Quotable Facts About America’s Libraries 2010

ALA Resolution: School Libraries and Librarians are Critical to Educational Success

http://www.ala.org/ala/mgrps/divs/aasl/aaslissues/issuesadvocacy.cfm

http://advocacytipoftheday.wordpress.com/2010/11/04/become-involved-in-local-and-national-school-public-and-academic-library-technology-and-reading-associations-network-and-learn-from-others-in-your-field/

http://www.ala.org/ala/issuesadvocacy/index.cfm

http://www.ala.org/ala/issuesadvocacy/advocacy/advocacyuniversity/advclearinghouse/index.cfm

http://www.ala.org/ala/mgrps/divs/aasl/aaslissues/advocacy/alaresolution.cfm

http://www.ala.org/ala/mgrps/divs/aasl/aaslissues/advocacy/alaresolution.cfm

Resources



ALA’s Advocacy University

ALA Frontline Advocacy for School Libraries Toolkit

ALA Library Snapshot Day

AASL School Library Month

Advocacy workshop handouts from past conferences

http://www.ala.org/ala/issuesadvocacy/advocacy/advocacyuniversity/index.cfm



http://www.ala.org/ala/issuesadvocacy/advocacy/statelocalefforts/snapshotday/index.cfm

http://www.ala.org/ala/issuesadvocacy/advocacy/advocacyinstitute/index.cfm

Resources



Preparing for a Budget Presentation: A Checklist

Colorado’s Advocacy Toolkit

The ALA Advocacy Action Plan Workbook

ALA Library Advocate’s Handbook

Say the Right Thing: Winning Strategies for Talking to the Press by Patricia Glass Schuman, SLJ 1998

Resources



Please feel free to contact me [email protected]

mailto:[email protected]

Documents

Advocacy Is Every Day CASL Annual Conference November 8, 2010