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R Re e ea a a a ac c c c ch a wi id de audience e e e o o of f f o rganic f f f fa a a ar r r r m m me ers, g ga ardeners a an nd d d d in n n n nt te er re ested c c c c co onsumer r r rs s s by advertis s s si i in n n n ng g an nd p p p p program sp onsorship p w w w wi i i t t th h h N N NOF A A-N NY Y . Mor re e e e t th h han n 1 1 1 1 1, ,500 0 0 m m m me e e em m mb b be er r rs s a a an nd 5 5, 0 0 00 00 0 0 0 0 a an nn nu u u ua a a a a al l l l p p p pr r r ro o o og gr ra am m p par r rt ti ic ci i i ip p p p pa a an nt t ts s Pr i i in n n nt t t r re e ea a ad d de e er r rs s sh h hip of f f f u u up p p p t t to o 35,000 M Ma ark k k ke e e et t t t y y y y o o ou u ur r r pro o od d d du u u uc c c t t ts w w w wh h hi i i l l le helping g t t to o o a a d d d dv v v va a a an n nce th h he o o or rganic a a a a an n n n nd d sustain na a ab b l l l le e e e f f f fa a a ar r r r r m ming m m m mov ve em me en n n nt t t t t. Working Together to Create a Sustainable Food System Working Together to Create a Sustainable Food System Advertising & Sponsorship Opportunities Advertising & Sponsorship Opportunities Northeast Organic Farming Association of New York, Inc. Northeast Organic Farming Association of New York, Inc. 2013

Advertising & Sponsorship Opportunities

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Page 1: Advertising & Sponsorship Opportunities

RReeeaaaaaccccch a wiidde audienceeee ooofff oorganic

ffffaaaarrrrmmmeers, ggaardeners aanndddd innnnntteerreested

cccccoonsumerrrrsss by advertissssiiinnnnngg annd

ppppprogram spponsorshipp wwwwiiittthhh

NNNOFAA-NNYY.

Morreeee tthhhann 11111,,50000 mmmmeeeemmmbbbeerrrss

aaannd 55,,,0000000000 aannnnuuuuaaaaaallll pppprrrrooooggrraamm

pparrrttiicciiiipppppaaanntttss

Priiinnnnttt rreeeaaadddeeerrrssshhhip offff uuupppp tttoo 35,000

MMaarkkkkeeeetttt yyyyyooouuurrr prooodddduuuuccccttts wwwwhhhiiillle

helpingg tttooo aaaddddvvvvaaaannnce thhhe ooorrganic aaaaannnnndd

sustainnaaabbblllleeee ffffaaaarrrrrmming mmmmovveemmeennnnttttt.

Working Together to Create a Sustainable Food System

Working Together to Create a Sustainable Food System

Advertising & Sponsorship OpportunitiesAdvertising & Sponsorship OpportunitiesNortheast Organic Farming Association of New York, Inc.Northeast Organic Farming Association of New York, Inc.

2013

Page 2: Advertising & Sponsorship Opportunities

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To become a sponsor, please contact us at [email protected] or by phone at (585) 271-1979

PATRON SPONSOR PATRON SPONSOR $20,000$20,000Winter Conference: Patron of Organics $5,000

Organic Dairy & Field Crop Conference: Patron Level Sponsorship

$5,000

Organic Field Day Series: Patron Level Sponsorship (Sponsors Full Series)

$5,000

Locavore Challenge: Platinum Level Sponsor $2,500

Th e Natural Farmer: Full-Page Color Ads (4/year) $1,500

New York Organic News: Full-Page Color Ads (4/year) $1,224

Organic Food Guide: Full-Page Color Ad $1,296

CSA Fair Series: Platinum Level Sponsorship (Sponsors Full Series)

$1,250

Summer Conference: Gold Level Sponsor $1,000

$23,770

PLATINUM SPONSORPLATINUM SPONSOR $10,000$10,000Winter Conference: Platinum Level Sponsorship $2,500

Organic Dairy & Field Crop Conference: Platinum Level Sponsorship

$2,500

Organic Field Day Series: Gold Level Sponsorship(Sponsors a Track of Field Days)

$1,250

Locavore Challenge: Gold Level Sponsor $1,250

CSA Fair Series: Platinum Level Sponsorship (Sponsors Full Series)

$1,250

Th e Natural Farmer: ½ -Page Color Ads (4/year) $780

New York Organic News: ½ -Page Color Ads (4/year) $612

Organic Food Guide: ½ -Page Color Ad $432

Summer Conference: Silver Level Sponsor $500

$11,074

GOLD SPONSOR GOLD SPONSOR $5,000$5,000Winter Conference: Gold Level Sponsorship $1,250

Organic Dairy & Field Crop Conference: Gold Level Sponsorship

$1,250

Organic Field Days: Gold Level Sponsorship(Sponsors a Track of Field Days)

$1,250

CSA Fair Series: Platinum Level Sponsorship(Sponsors Full Series)

$1,250

New York Organic News: ¼ -Page Color Ads (4/year) $306

Organic Food Guide: ¼ -Page Color Ad $325

Locavore Challenge: Sponsor of the Day $200

$5,831

SILVER SPONSORSILVER SPONSOR $1,500$1,500

Winter Conference: Silver Level Sponsorship $500

Organic Dairy & Field Crop Conference: Silver Level Sponsorship

$500

New York Organic News: ¼ -Page B&W Ads (4/year) $255

Organic Food Guide: ¼ -Page B&W Ad $270

Locavore Challenge: Supporter $50

$1,575

Annual Business Sponsorship PackagesAnnual Business Sponsorship PackagesAs an Annual Business Sponsor, your business will receive broad exposure throughout all of the NOFA-NY and NOFA Interstate publications and events—all for one fee!

SPONSORSHIP OPTIONSSPONSORSHIP OPTIONS RatesRatesPatron Sponsor Patron Sponsor $5,000$5,000

• 1-year NOFA-NY Business Membership• Tradeshow booth with Premier Location• 3 Conference Registrations• Hotel Accommodations for 1 night• Full-Page Color Program Advertisement• Patron of Organics Listing in Conference Program and Brochure• Special Recognition during Lunch, in the NOFA-NY Newsletter and

on the website• Premier Signage at Conference

Platinum Sponsor Platinum Sponsor $2,500$2,500

• 1-year NOFA-NY Business Membership• Tradeshow Booth• 2 Conference Registrations• Full-Page B&W Program Advertisement• Platinum Sponsor Listing in Conference Program and Brochure• Recognition in the NOFA-NY Newsletter and on the website• Signage at Conference

SPONSORSHIP OPTIONSSPONSORSHIP OPTIONS RatesRatesGold SponsorGold Sponsor $1,250$1,250

• 1-year NOFA-NY Business Membership• Tradeshow Booth• 1 Conference Registration• ½ -Page B&W Program Advertisement• Gold Sponsor Listing in Conference Program and Brochure• Recognition in the NOFA-NY Newsletter and on the website• Signage at Conference

Silver SponsorSilver Sponsor $500$500

• 1-year NOFA-NY Business Membership• Tradeshow Booth• 1 Conference Registration• ¼ -Page B&W Program Advertisement• Silver Sponsor Listing in Conference Program and Brochure• Recognition in the NOFA-NY Newsletter a Brochure• Signage at Conference

Organic Dairy & Field Crop ConferenceOrganic Dairy & Field Crop Conference

Page 3: Advertising & Sponsorship Opportunities

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To become a sponsor, please contact us at [email protected] or by phone at (585) 271-1979

SPONSORSHIP OPTIONSSPONSORSHIP OPTIONS RatesRates

Platinum SponsorPlatinum Sponsor $2,500$2,500

• Prominent logo placement in all promotional materials, website and event signage

• Full-page color advertisement in the Fall issue of New York Organic News

Gold SponsorGold Sponsor $1,250$1,250

• Prominent logo placement in all promotional materials, website and event signage

• ¾ -page color advertisement in the Fall issue of New York Organic News

Challenge of the DayChallenge of the Day $200$200

• Logo placement in all promotional materials, website and event signage

• Sponsored daily email and social media campaign on a scheduled day of the challenge

• ¼ -page b&w advertisement in the Fall issue of New York Organic News

SupporterSupporter $50$50

• Product/business information listed in our online resource guide, logo and link on our website

Organic Organic Field DaysField Days

NOFA-NY Organic Field Days are

a series of summer workshops led

by some of the most knowledgeable

organic farmers, gardeners,

and researchers in our state.

Approximately 1,000 people attend

NOFA-NY’s Field Days each year.

Th e NY Locavore Challenge is a month-long campaign aimed encouraging participants to try out new foods, take social action on important organic farming issues and become more involved in their local communities. Th ousands of individuals participate across New York state and beyond.

CSA FairsCSA FairsOur CSA Fairs promote local Community Supported Agriculture (CSA) to a

growing consumer base in New York state. To assist New York’s CSA farmers,

NOFA-NY holds a series of annual CSA Fairs in diff erent parts of the state

to promote regional food, publicize local CSAs, and encourage consumers

to enroll in a CSA near them. In 2013, CSA Fairs will be held in the Hudson

Valley, Long Island, the Capitol Region, Utica, Syracuse and Rochester.

SPONSORSHIP OPTIONS Rates

Patron of Organics $5,000

1-Year NOFA-NY Business Membership

Trade Show Booth with Premier Location

Th ree Conference Registrations (meals included)

Full-Page Color Program Advertisement

Patron of Organics Listing in Conference Program and Promotional Brochure

Special Recognition at the Saturday Night Banquet, in the NOFA-NY Newsletter and on the Website

Premier Signage at Conference

Platinum SponsorPlatinum Sponsor $2,500$2,500

1-Year NOFA-NY Business Membership

Trade Show Booth

Two Conference Registrations (meals included)

Full-Page B&W Conference Program Advertisement

Platinum Sponsor Listing in Conference Program and Promotional Brochure

Recognition in the NOFA-NY Newsletter and on the Website

Signage at Conference

Gold SponsorGold Sponsor $1,250$1,250

1-Year NOFA-NY Business Membership

Trade Show Booth

One Conference Registration (meals included)

½ -Page B&W Conference Program Advertisement

Gold Sponsor Listing in Conference Program and Promotional Brochure

Signage at Conference

Silver SponsorSilver Sponsor $500$500

1-Year NOFA-NY Business Membership

¼ -Page B&W Conference Program Advertisement

Silver Sponsor Listing in Conference Program and Promotional Brochure

Signage at Conference

nts ial

SPSPSP NNNNSSSS SPSPSPS NNNNSSSS RRRRRRRR

Patron of Organics $5Patron of Organics $5

1-Year NOFA-NY Business Membership

Trade Show Booth with Premier Location

Th ree Conference Registrations (meals included)

Page 4: Advertising & Sponsorship Opportunities

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To become a sponsor, please contact us at [email protected] or by phone at (585) 271-1979

Northeast Organic Farming Association of New York, Inc.249 Highland Avenue • Rochester • New York 14620-3025

www.nofany.org

NON-PROFIT ORG. U.S. POSTAGE

PAID PERMIT NO. 1396

Rochester, NY

New York Organic News A Publication of NOFA-NY

New York Organic News is a quarterly publication

which features seasonal articles related to

organic farming, gardening, public policy and

organizational information. Copies are sent to

members and are available at fairs, festivals

and outreach events statewide. 3,000 issues

are printed and distributed each quarter. Business Members receive a

10% Discount

Ad placement for all four issues receives a 5% Discount

Organic Food GuideOrganic Food GuideTh e Organic Food Guide is an annual

publication that includes detailed

listings of Certifi ed Organic farms and

food businesses, Farmer’s

Pledge™ farms, NOFA-NY

Business Members and

advertisements. 35,000

copies are printed and

mailed to NOFA-NY

members, and distributed

through food co-ops,

health food

stores, farmers’

markets,

restaurants,

and organizations

throughout the state.

Business Members receive a 10% Discount

ADVERTISEMENT REQUIREMENTS & LAYOUTSFormat: Ads must be submitted via e-mail in one of the following formats: TIF,

EPS, PDF, or JPG. For black-&-white ads, convert color to grayscale. Remember to embed all fonts in PDF fi les.

Full-Bleed Ads: Finished size of full-bleed, full-page ads is 10.5" × 8.25". Please submit artwork with a 0.25" edge bleed on all sides (i.e., 11" × 8.75") to allow for trimming and binding.

Disclaimer: We reserve the right to reject ads that seem to us inappropriate or misleading, or that are not in line with our mission.

Advertisement Sizes: Full Page (7¼ " × 9½ "); ¾ -Page (7¼ " × 7⅛ "); ⅔ -Page (4¾ " × 9½ "); ½ -Page Vertical (3½ " × 9½ ");½ -Page Horizontal (7¼ " × 4¾ "); ⅓ -Page (7¼ " × 3⅛ "); ¼ -Page (3½ " × 4¾ "); /-Page (4¾ " × 2¼ ")

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Ad placeme

Advertisement Size

Standard per-Ad Rate

Business Member per-Ad Rate

Standard 4-Ad Rate

Business Member Rate with 4-Ad

Discount

Full Page $300 $270 $285 $255

¾ Page $225 $202.50 $213.75 $191.25

⅔ Page $200 $180 $190 $170

½ Page $150 $135 $142.50 $127.50

⅓ Page $100 $90 $95 $85

¼ Page $75 $67.50 $71.25 $63.75

/ Page $50 $45 $190 $170

Color supplement available on all sizes for a 20% surcharge

Advertisement Size

Standard per-Ad

Rate

Business Member

per-Ad Rate

Full Page $1,200 $1,080

¾ Page $900 $810

⅔ Page $800 $720

½ Page $600 $540

¼ Page $300 $270

/ Page $200 $180

Color supplement available on all sizes for a 20% surcharge