Advertising spaces In Plaza Romania 2009

ADVERTISING IN PLAZA ROMANIAPLAZA ROMANIA

PLAZA ROMANIA

PLAZA ROMANIA

• SHOPPING CENTER PROFILE:

• Plaza Romania offers to its visitors large variety of fashion, entertainment and

restaurant options with its over 150 stores.

• Parking : 2,000 (750 underground) parking places

• 700 sqm events/exhibition area

• 24 H security• 24 H security

• Open 365 days between 10 a.m.-10 p.m.

•CUSTOMER PROFILE:

• 35.000 Weekdays – 43.000 Weekend Traffic

• 58% of the visitors are coming more than once a week.

• 29% visitors are spending between 2-3 hours/visit and 34% are spending

between 1-2 hours/visit.

• 39% has its own/family’s car.

• 43% Female, 57% Male

• 66% is between 18-40 years old.

• 47% is earning over 1700 Ron and %36 is earning between 800 RON

• 69% university/post university graduates

WHY TO ADVERTISE YOUR BRAND IN PLAZA ROMANIA?

Flexible Advertising Options

Landmark for Bucharest

Selective Target Market

Automatic Traffic Counting Systems

7/24technical support

Located in on of themost populated area,

sector 6

Located near Anchor Plaza,

A class office building

Landmark for Bucharest

High Visibility

ADVERTISING OPPORTUNITIES

• Brand Awareness campaigns

• Direct Sales Activities• Direct Sales Activities

• Promotions

• BTL campaigns

• Sponsorships to events

• Car Exposures

• Parties, events, cocktails, exhibitions

OUR REFERENCES

ADVERTISING OPPORTUNITIES

Mock-Up Atrium/Rotunda

Definition:

Technical Specifications:

Rate Card:

Plaza Romania has two central cupolas, the Atrium and the Rotonda, in which 3D objects or double-face banners can be hanged-up .

Maximum height = 6 meters, Max Weight: 500 kg*

Rent price: 15.000 Euro/month, Christmas-Easter : 17.000 Euro/month

CUPOLA ESCALATORS

Definition:

Rate card Rent price: 15.000 EURO/month, Christmas- Easter 17.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

Technical SpecificationsTotal Brandable Area: 204 sqrm

Definition 6 escalators are covering the central part of the Atrium.

ETAM BALUSTRADES & ESCALATORS

Definition:

Rate cardPrice- 10.000 Euro/month, Christmas- Easter 12.000 Euro/monthThe price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

Technical SpecificationsTotal branding area of the escalators- 42 sqrmand of for the balustrades- 54 sqrm

Definition On the left side of the Rotonda there is 1 escalator and 1 balustrade.

CUPOLA BALUSTRADES

Definition:

Rate cardRent price: 15.000 Euro/month, Christmas- Easter 17.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

Technical Specifications Total Brandable Area: 252 sqrm

Definition

In the Atrium, 3 levels of balustrades are available for branding.

ROTONDA BALUSTRADES

Definition:

Rate cardRent price: 15.000 Euro/month, Christmas- Easter 17.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

Technical Specifications Total Brandable Area: 130 sqrm

Definition

In the Rotonda, 2 levels of balustrades are available for branding.

BIG ATRIUM BACKLIT

Definition:

Rate cardRent price: 3.000 Euro/piece/month, Christmas- Easter 5.000 Euro/piece/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

Technical Specifications Dimensions: 6*2.6 m each

Definition On the superior part of the atrium, there are 4 back-illuminated panels

SMALL ATRIUM BACKLIT

Definition:

Rate cardRent price: 1.500 EUR/piece/month, Christmas- Easter 2.000 Euro/piece/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

Technical Specifications Dimensions: 3.2*2.4 m each

Definition On the superior part of the atrium, there are 4 back-illuminated panels.

LIGHT FRAME

Definition:

Rate cardRent price: 700 Euro/piece/month , Christmas- Easter 800 Euro/piece/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

Technical Specifications

Dimensions: 07*1m eachVisual: 0.62 x 0.92m Print: 0.65 x 0.95m

Definition 64 Light Frames on columns are spread on all levels of the building following the traffic flow

BACKLIT GEOX

Definition


Rate card

One back-light panel near BCR

Dimensions: 4 x 3 m

Rent price: 3.000 Euro/month , Christmas- Easter 4.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

ELEVATORS

Definition


Rate card

Two elevators - one in Rotonda- one in Atrium

Total Brandable Area: 50% of total surface

Rent price: 10.000 Euro/elevator/month , Christmas- Easter 12.000 Euro/elevator/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

EVENTS SPACE

Definition


Rate card

The 700sqm of Rotonda can host many types of events, involving a great traffic of people

Dimensions: 400 sqm

7.000 Euro/night , Christmas- Easter 10.000 Euro/night

ADVERTISING STAND

Definition


Rate card

Promotional stands to be placed in the common area with one promoter near from 10 a.m. till 10 p.m.

Dimensions: from 1 sqm till 4 sqm

Rent price 10.000 Euro/month , Christmas- Easter 12.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

SAMPLING

Definition

Rate card

Flyers distribution and sampling are possible any day of the week.

55 Euro/h/promoter , Christmas- Easter 65 Euro/h/promoter

SPEAKER ANNOUNCEMENT

Definition


Rate card

There are two possibilities to use the audio system inside the building:A. Broadcasting radio spotsB. Info Desk speaker announcements

55 Euro/spot , Christmas- Easter 65 Euro/spot

30 second spot

CAR EXPOSURE

Definition


Rate card

More cars can be exposed in Etam corridor, G’Market corridor, Sephora corridor.

Rent price: 10.000 Euro/month , Christmas- Easter 12.000 Euro/month

Max. 6 sqm

OUTDOOR FLAGS

Definition


Rate card

22 pieces of fixed flags are posted around Plaza Romania: at the Rotonda entrance 10, at the Timisoara entrance 6, and on the corner facing the crossroad 6.

Rent price: 7.000 Euro/month , Christmas- Easter 8.000 Euro/month. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

Dimensions: 100*2.20m

PARKING CITY LIGHTS

Definition


Rate card

27 pieces of two faces, city lights, installed in the entire back parking areaand on Timisoara side.

Rent price: 800 Euro/month/piece , Christmas- Easter 900 Euro/month/piece. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

Dimensions: 1.1*1.6 m

MESHES

Definition


Rate card

4 locations of meshes,2 on Timisoara facade (5.4 x 7 m) and 2 on both sides of Rotonda entrance (5.8* 9.2 m) are at client’s disposal.

Rent price: 15.000 Euro/month/piece , Christmas- Easter 17.000 Euro/month/piece. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

Dimensions: 5.8*9.2m or 5.4*7m

OUTDOOR PRISMS

Definition


Rate card

2 outdoors prisms located in the parking area

Rent price: 5.000 Euro/month/piece , Christmas- Easter 7.000 Euro/month/piece. The price does not include montage, de-montage and printing costs and VAT. Final costs will be determined after the layout delivery.

Dimensions: 3*2m

PLASMAS

Definition


Rate card

• A joint venture between Monopoly and Plaza Romania, a network designed to bring digital communication, useful information, and advertising spots.

•106cm diagonal

•1.30 euro/30 sec spot/ 2400 spots/month

Contact person:Anda Marinescu

Advertising ManagerE-mail: [email protected]: [email protected]

Phone: 0727.395.333fax: 319.50.51

*All the dimensions from this presentation are approximately

Documents

Advertising spaces In Plaza Romania 2009