Advertiser’s 9 Objectives

Yannick Turkier (O990F021)Ralph Matthew A. Ong (M997Z245)Mamunur Rashid

Promote Brand Recall• Method A: Repetition adsMethod A: Repetition ads http://www.youtube.com/watch?v=Is3icf

cbmbs

• Method B: Slogan and jingle Method B: Slogan and jingle adsads

http://www.youtube.com/watch?v=PZE1zfVaJR0

Link a Key Attribute to the Brand Name• Method A: Unique selling Method A: Unique selling

proposition (USP) ads proposition (USP) ads http://www.youtube.com/watch?v=uQeb

rDNmJoU

Persuade the Consumer• Method A: Reason-why adsMethod A: Reason-why ads http://www.youtube.com/watch?v=TrNipeP4HvQ • Method B: Hard-sell adsMethod B: Hard-sell ads http://www.youtube.com/watch?v=__m3JbBoCEo • Method C: Comparison adsMethod C: Comparison ads http://www.youtube.com/watch?v=uwsRkLxRKkc • Method D: Testimonial adsMethod D: Testimonial ads http://www.youtube.com/watch?v=FlPvfXNR1j4 • Method E: Demonstration adsMethod E: Demonstration ads http://www.youtube.com/watch?v=C6O5A83_rxk • Method F: InfomercialsMethod F: Infomercials http://www.youtube.com/watch?v=NJEKqI1e714http://www.youtube.com/watch?v=NJEKqI1e714

Instill Brand Preference Old Spice

Humerous with sex-appeal and a bit of a feel-good ad

Target women who buy shower gel for their husband

Axe Funny ad Target Men

http://www.youtube.com/watch?v=owGykVbfgUE

http://www.youtube.com/watch?v=T5s_XTLlXao&feature=related

Scare the Consumer into Action

Fear-appeal ad Not a consumer

product Behaviour change

towards drivers

Change Behavior by Inducing Anxiety

Anxiety ad Target parents

Family dependence and responsibility

Transform Consumption Experiences

Happy Excited Vivid

Situate the Brand Socially Attracts customers Hungry Satisfied

Define the Brand Image Attractive Colorful Power