Advertisement for radio plays

History behind advertisement

• Radio plays have been mainly advertised between slots on the different radio stations.

• With the change in technological advances it means that there has been a change in the way radio plays are advertised.

• They also use newspapers, magazines and, the internet to advertise radio plays, with these other ways they can get the radio play out to many more people.

• Normally radio plays are produced to suit the demographic population where it will be played to. It will be suited to those who are the most likely to listen to radio plays.

• The first radio play broadcast was first done in the August 28th 1922 by the Queensboro corporation.

• 95% of people still listen to the radio weekly these days even though there has been many advances in technology.

Newspaper advertisement

• Radio’s understand that people read the news papers so they will put an ad in them that they want to stand out to people.

This is an example of radio advertisement in newspapers.

The publishers have made the header on this bold so that it stands out to the reader of the newspaper.

They have also made the background colourful using two different colours that blend in well with all the writing while making it stand out. This could suggest that this programme is fun as the colours suggest summer and it being a bit more light hearted as the colours are light.

The sell lines have been made clear and little writing telling the audience about what it is about the show.

This is another example of a radio advertisement in a newspaper

This one like the last one uses colours to stand out at you. This time it uses pink to stand out.

This connotation this is catering to a more feminine audience. The colour pink tends to be associated with being a girls colour.

They have used a darker pink for the title making sure it stands out from the other pink on the page.

The secondary images of the snowflakes suggest that it will have something to do with the theme of winter/ Christmas looking at the date it is.

The Sell lines have limited information on them only giving the basics of whose hosting the show.

The header shows the date the show will be held. This is unusual as many have more information on them and they tend to have the title on them.

They have made the colours on this advert to match with reds and yellows.

The only image they have on it is a crown.

The connotation of this could mean that it’s something that is posh.

The style they have put the writing in makes it stand out. They have made sure that it is big enough so that it stands out to people when they are reading the newspaper.

This radio ad in a magazine is simpler, and just has the basic information on it

The only image on it is three nines that are in three different colours.

The connotation to the colour suggests that the person who is being remembered is from a time long ago.

Who older people may remember when things used to be in black and white.

The writing stands out on the black background being in white. It makes it easy to read, only has the information a listener may need on it.

The picture is quite small compared to some of the ones I’ve looked at that have had secondary images. This picture suggests this is the person they want people to remember.

When the war of the worlds was first heard on the radio it caused wide spread panic.

This shows the powerful effect that the authors can have on the listeners. By using sound and voices conforming to the codes and conventions of radio plays.