Adotube Dec 20190 Webinar FINAL

8/8/2019 Adotube Dec 20190 Webinar FINAL

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2007-10AdoTube,Inc.AllRightsReserved


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! How We Define In-Video Rich Media Ads! How In-Video Rich Media Ads have grown in use and effectiveness! How In-Video ads compare to Display benchmarks! How are skippable pre-rolls performing?! Overall Brand Impact for In-Video Advertising



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! NOTJust:BannerAdsIn-VideoorStandardPre-Rolls! NOT:BannerAdswithaVideoComponent! In-VideoRichMediaAdscreateEngagingExperiencesand

Interac0vitywithinthevideostream! Video(BeyondPre-Rolls)! Gaming! ExpandablewithlimitlesspotenQal! DataCapture! Opt-inandOpt-outPoints

2007-10AdoTube,Inc.AllRightsReserved 4


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! Standard:BrandedOverlayandPre-Rolls

! RichMedia:InteracQveOverlay,PolitePre-Roll,andmore

*TheseAdFormatssQllformasmallpartofAdoTubesnetworkandarenotdeemedstaQsQcallysignificant,yet.

**



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Adoption: Interactive Formats accounted for 48% of ads served in Q3

Why? Because Consumers like them and they work.

6

PolitePre-

Roll

17%

InteracQve

Overlay

15%

Branded

Overlay

4%

Pre-Roll

64%

Q221


PolitePre-

Roll

23%

InteracQveOverlay

25%

Branded

Overlay

7%

Pre-Roll

45%

Q321

PolitePre-

Roll

11%

InteracQve

Overlay

12%

Branded

Overlay

12%

Pre-Roll

66%

Q121


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0.00%

0.20%

0.40%

0.60%

0.80%

1.00%

1.20%

1.40%

1.60%

2009 12010 22010 32010

In-Videovs.DisplayCTR

RichMedia(Video)*-2009 In-Video

*Source:DoubleClickforAdverQsers,U.S.AdverQsers,JanuaryDecember2009


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0.00%

5.00%

10.00%

15.00%

20.00%

25.00%

30.00%

2009 12010 22010 32010

In-Videovs.DisplayEngagementRate

RichMedia(Video)*-2009 In-Video


DoubleClickEngagementratesincludeclosesforexpandingformats


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9

0.00%

0.20%

0.40%

0.60%0.80%

1.00%

1.20%

2009 12010 22010 32010

CTR-Brandedvs.Interac0veOverlay

RichMedia(Video)*-2009 Branded InteracQve




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Isolated A/B Testing on over 30 million servings

! 3% More viewers choseto watch through the Polite Pre-Roll over theStandard Pre-Roll with a retention rate of 80.1%

! 133% higher CTR for the Polite Pre-Roll. (3.76% vs. 1.61%)! A 36% lower video abandonment rate

Results:

!Viewers are actually more likely to watch the entire ad & click-through! The Polite Pre-roll captures viewers who are interested in the ad

! Lower abandonment rates increase video consumption for publishers


AdFormat View-ThruRate(25%) View-ThruRate(1%) AdReten0onRate

PolitePre-Roll 46.3% 37.1% 8.1%

StandardPre-Roll 54.5% 36.0% 66.1%


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POLITEPRE-ROLL

Quarter View-ThruRate(25%) View-ThruRate(1%) AdReten0onRate

2009 N/A N/A N/A

12010 48.64% 37.24% 76.56%

22010 47.60% 34.10% 71.64%

32010 48.93% 35.77% 73.10%

Average 48.39% 35.7% 73.77%

STANDARDPRE-ROLL

Quarter View-ThruRate(25%) View-ThruRate(1%) AdReten0onRate

2009 59.03% 43.77% 74.15%

12010 57.57% 41.43% 71.96%

22010 58.48% 42.65% 72.93%

32010 56.33% 39.98% 70.97%

Average 57.85% 41.96% 72.5%


0.00%

1.00%

2.00%

3.00%

4.00%5.00%

2009 12010 22010 32010

CTR

StandardPre-Roll PolitePre-Roll


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! Awareness! Increases of between 35% & 44%! Favorability

! Increases of between 14% & 40%! Recognition! Increases of between 19.7% & 58.9%!

Purchase Intent! Increases of 18.3% and 37.8%

*Basedonover20campaigns



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Key Takeaways1) The In-Video Ad Market is opening up due to various formats such as our overlays and

high-impact in-stream units

2) In-Video vs. Display Users are much more engaged with content, therefore the videoscreen is an ideal place to deliver an advertisers message. In-Video ads deliver a

message where a viewers attention is, thus these ads are much more effective

3) Polite Pre-Rolls (skippable) Work Even when given the choice to skip, consumerswill stillwatch & engage with our Polite Pre-Rolls. In addition, these ads can help lowerthe abandonment rate for Publishers resulting in consumers watching more video.

4) In-Video ads generate strong increases in awareness, favorability, recognition, andpurchase intent for brands.

Questions?



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About AdoTubeAdoTube is a complete in-stream/in-video solution that enables each part of the industry (agencies, advertisers andpublishers) to have easy and efficient access to in-stream ads. AdoTubes platform includes the Adotube Ad Network,Publisher Management Tool (PUMA), In-Stream Ad Exchange (AdEx), Network Partner Console for third party networks mediabrokers ,and Creative Services. AdoTubes complete platform helps each part of the industry to deliver high-quality, in-streamadvertising solutions through a quick, easy and cost efficient platform. AdoTube is headquartered in New York, with offices inCalifornia and Europe. To learn more about AdoTube, become a partner, or see their solutions for agencies, advertisers,publishers and ad networks, visit www.adotube.com.

Definitions

In-stream video ad:A video ad that is played or viewed from a video playerBranded Overlay:An in-video advertisement that runs on top of the video content (bottom 1/3 of the screen) while thevideo is playing. Clicks-through to a web-site, pausing the video

Interactive Overlay: Similar to a Branded Overlay with interactive elements such as a game or a video

Standard Pre-Roll:An in-stream video ad that plays before video playback

Polite Pre-Roll:A dismissible and retractable in-stream video ad. When dismissed during video an overlay ad reminds theviewer to watch the ad

Click-Through Rate(CTR): The percentage of viewers who clicked through an ad to the target link

View-Through Rate: The percentage of viewers who watched through a part or all of a video ad

Retention Rate: The percentage of viewers who watched through the entire video ad vs the first 25% of the video ad

Engagement Rates: The percentage of people who interact with an ad that has interactive capabilities, such as, playing agame, initiating an in-ad video, social engagement (i.e. Facebook), store locator, or data entry *does not include closingof the ad.

Questions, Feedback, and Media Inquiries:Ephraim Cohen [email protected]


Documents

Adotube Dec 20190 Webinar FINAL