Adobe Experience Manager Assets Solution Brief

Adobe Experience Manager Assets empowers your organization to easily manage and deliver digital assets for customer-facing experiences. Built for digital marketers, publishers, and merchandisers, Experience Manager Assets provides a robust end-to-end tool set that includes digital asset management (DAM), dynamic imaging, video publishing, and interactive rich media for merchandising. With Experience Manager Assets, organizations can increase the ROI and usage of digital assets—such as photos, audio files, video clips, animations, banner ads, brochures, games, and other media—and provide engaging, meaningful experiences across online and offline customer touchpoints.

Adobe Experience Manager Assets unifies DAM and dynamic media publishing to empower business users to manage digital assets more effectively across organizational silos, and leverage the cloud to deliver rich media experiences optimized for any screen or device.

Digital Asset ManagementDigital assets are the foundation of customer experiences. With Experience Manager Assets, enterprises have the tools to centralize assets, content, workflows, and operations across teams and individuals.

Timely, accurate, and controlled access to assets is vital for an agile organization. Empower your distributed teams to find the right asset to deliver the right customer experience. Experience Manager assets provides a global shared repository equipped with enterprise-class versioning, search, metadata and taxonomy management, and permissions-based access to digital media assets.

Adobe Experience Manager AssetsEasily share, manage, reuse, and deliver assets—optimized for every channel and device

Experience Manager Assets allows distributed teams to quickly find the right asset.

• Find assets easier with metadata management and smart tags—Make digital assets more discoverable with advanced metadata management and by leveraging state of the art content recognition technology that analyzes and automatically tags assets with popular keywords.

• Manage a single, global asset repository—Users can access, search, publish, and edit assets in a central repository, on demand—24 hours a day, 7 days a week. Meet time-to-market goals and accelerate content ultilization among digital marketers, creative professionals, and your business units across the enterprise.

• Track projects, tasks, and workflows—Track content and creative production from initial concept to final review and approval. Business users can design and execute simple ad-hoc or complex workflows on individual assets or collections.

• Simplify search and sharing of asset collections—Configure search facets for any asset attribute, leverage full-text indexing, search relevancy, and share self-updating collections with teams or individuals.

• Reveal the ROI of digital assets with asset insights & analytics—Tracking assets based on their usage and performance over time—including click-thru rates, and impressions on any digital channel.

• Reduce the cost of asset management—Eliminate redundant asset creation, reduce time spent performing repetitive tasks —such as searching, tagging, editing, and resizing assets— and automatically tag, monitor, and control every asset that enters the system.

• Get support for a wide range of rich media asset types and metadata formats—Easily handle popular file, document, and metadata formats, with quick previews, metadata population, extraction, templates and file conversion, editing, and composition.

Brand PortalExperience Manager Assets lets you distribute assets to end users, partners, and resellers who need them, when they need them, via a configurable, branded, secure, self service portal.

Brand Portal users can search, select, and download asset renditions appropriate for their channel on demand.

• Ensure brand assets and guidelines are being used appropriately, across geographies, channels, and programs, with distribution via a secure, custom branded web portal.

• Enable external creative agencies, partners or resellers to access brand assets and guidelines around the clock, eliminating costly overnight charges and fees.

• Deliver the right asset for the end user—End users can download original assets as needed, or create dynamic renditions from approved choices.

CC Creative Cloud IntegrationWith out-of-the-box support for the latest Adobe Creative Cloud applications and services, Experience Manager assets allows your creative and marketing teams to closely collaborate to deliver amazing content. Sync, share, annotate, and comment on digital assets while taking advantage of deep integrations with the applications that creative professionals love—Adobe Photoshop CC, Illustrator CC, and InDesign CC.

Collaborate with teams that use Creative Cloud apps.

• Seamless integration with Creative Cloud apps—Securely connect, browse, and collaborate in a centralized repository from the desktop.

• Deep integration with Adobe Creative Cloud file storage services—Sync, share, and collaborate on assets with creative professionals or external digital agencies in the cloud.

• Improved brand consistency and asset repurposing—Preserve brand equity with easy access to approved creative source content—with accessible metadata, versioning, and workflows.

• Enhanced InDesign Server integration and automated catalog production—Create print-ready brochures, documents, and catalogs that leverage publishing workflows. Use InDesign templates and access product information from external systems.

Dynamic Media delivery

Deliver visually rich, interactive experiences from original assets.

With Experience Manager Assets, you can easily create interactive, rich media experiences from original assets. Leverage Adobe’s global cloud infrastructure to enhance, publish, and deliver dynamic marketing and rich visual merchandising experiences across channels and devices—including the web, and mobile and tablet devices. With dynamic media and video features, digital marketers and web merchandisers can publish and transform sets of master assets—including image, video, campaign banners, or mixed media sets—to deliver interactive experiences that increase engagement and conversion.

• Engage consumers with dynamic media—Enhance user engagement by using dozens of configurable viewers that include 360-degree spin, alternate colors and views, interactive zoom, and more. Images and viewers automatically resize and optimize for screen behavior based on page breaks.

• Increase conversion with targeted, shoppable media—Easily create shoppable experiences by linking interactive hotspots to quick views and product detail. Leverage dynamic banner capabilities to create unlimited variations of targeted media on demand for use in multivariate testing, targeted campaigns, and email.

• Stream video to any device—Increase conversion with adaptive and responsive video players that use device and screen detection to stream optimized video to any device—on demand. Increase conversion and maximize usage with social sharing features, captioning for localization requirements, and prebuilt analytic reports.

• Deliver personalized media—Provide unlimited product and media personalization options with sophisticated visual rendering and configuration tools such as 1-1 templates and visual configurators. Give your customers the freedom to personalize products with colors, monogram-ming, and images. Create fully customized rooms and scenes, mix and match accessories, and allow customers to visually preview choices before they buy.

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Adobe, the Adobe logo, Creative Cloud, Illustrator, InDesign, and Photoshop are either registered trademarks or trademarks of Adobe Systems Incorporated in the United States and/or other countries. All other trademarks are the property of their respective owners.

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Cloud delivery modelsWith Adobe’s cloud-based service, your organization can start creating, managing, and delivering digital assets right away. Decrease your time to market while avoiding the costs and headaches associated with servers, software maintenance, middleware, and upgrades—and the staff needed to manage it all.

• Managed services—Manage your organization’s digital assets in a enterprise-grade and hosted solution with dedicated and protected support from Adobe’s system management experts. Get Experience Manager up and running without all the infrastructure and personnel costs. You get Adobe’s ongoing maintenance and expert assistance whenever you need it—without surrender-ing the control, security, and customization your organization needs to keep running smoothly.

• On-demand—Start using Adobe Experience Manager Assets immediately with the Adobe Marketing Cloud global, shared cloud infrastructure. Regain control over your digital assets without the upfront investment in hardware, personnel, and software development. Get up and running quickly with a scalable cloud and global delivery network solution.

About Adobe Experience ManagerAdobe Experience Manager, part of Adobe Marketing Cloud, allows marketers and developers to design, manage, and deliver customer-facing digital experiences across every channel—web, mobile, social, video, and in-store. The solution spans web content management, digital asset management, mobile apps, social communities, forms and documents, and commerce. Adobe Experience Manager integrates with other Adobe Marketing Cloud solutions, allowing businesses to use analytics to deliver targeted content to identified segments and transform static content into engaging, personalized experiences—optimizing lead generation and accelerating revenue.