AdNews Newsletter

Dear Ad Division members,

I hope you are enjoying the end of the summer as we prepare to celebrate the 100th anniversary of AEJMC this coming August 7-12, 2012, in Chicago. Your executive committee has worked hard to honor this very special occasion and lined up a program that we will all remember for a very long time. I would like to especially thank Jay Newell, current programming chair and incoming head of the advertising division, for juggling 54 papers in three research panels and two scholar-to-scholar poster sessions, three PF&R panels, and one teaching panel. The purpose of this summer issue of AdNews is to provide a preview of some of the highlights at this year’s conference.

As is our tradition, we will kick off the main conference with our pre-conference full-day teaching workshop, organized by Sheri Broyles and Jan Slater. Attendees will learn and discuss how to prepare our students for a brave new digital world, which is right in line with the ad division’s main theme this year of “going digital.” Please see the teaching workshop preview article on this issue of AdNews.

While we have scheduled exciting panels and research presentations every day of the conference, I want to urge you to mark the ad division’s “Big Friday Afternoon & Evening Extravaganza” on your calendar right now. After spending the afternoon at WGN Radio, you’ll

have a short break before coming to our Top Paper session. At the top paper session you can learn about the division’s best research and student papers, while enjoying snacks and beverages sponsored by our friends at WARC. After the top paper session we will segue right into our members’ meeting, where I will reflect on the ad division’s accomplishments during this past year and pass the “Advil Gavel” to incoming head, Jay Newell. After taking care of business, we will relax at the off-site social at Billy Goat Tavern. Please read about our “Big Friday” on page 9 of this newsletter.(con’t on page 11)

News

Summer 2012

Advertising Division | Summer 2012

AEJMC | Association for Education in Journalism & Mass Communication

Ad

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by Frauke Hachtmann • Head Ad Division 2011-2012Celebrating 100 Years of AEJMC

INSIDE:Teaching Workshop 2Teaching Panel 2Advertising KUDOS 3Schedule of Ad Division Events 4Special Topics News 5“Political Miscommunication” 5Meeet a Real Mad Woman 6Chicago Site Visit 7Chicago Social 7Brands Under Fire 8Mentoring Newcomers 9Big Friday Afternoon 9Ad Division’s Top Papers 2012 10IJMM Call for Papers 11Call for Conference Papers & Proposals Special Topics Sessions 14Connecting with the Cool Kids 15

2 Summer 2012

Our 15th-annual Teaching Workshop will be kicking off AEJMC’s Cenntential celebration in Chicago. We’re taking advantage of great agencies to bring in top professionals for our pre-conference workshop Preparing Our Students for a Brave New Digital World.

The workshop will start with a keynote that will set the stage in our evolution to a digital industry. Then Kyle Welter, a strategist at Google, will share his insights into Google Analytics and how that will help your students be better managers in this changing digital terrain.

You’ll also hear from Richard Pieczynski, VP/Account Director at Leo Burnett’s Arc. Rich is an award-winning 20-year vetern who has a knack for blending brand and digital communications into seamless campaigns. He’ll be joined by Edward Revis, a Digital Planner at Digitas. Eddie is a self-proclaimed resident troublemaker who has a knack for using both his right and left brain. As a creative brand strategist, he’s helping revolutionize the way Sprint manages its customer relationships.

It continues to be a tough job market, so we’re bringing in Brad Karsh to share his insider tricks to help your students land their first jobs. Brad’s

advertising credentials go back to Leo Burnett where he was VP/Director of Talent Acquisition. As president and founder of JobBound, his advice has been featured on CNN, CNBC and the Dr. Phil Show. He’s also been quoted in The New York Times, The Wall Street Journal and USA Today.

The workshop will close with something to help you build your program. Rhiannon Clifton, Director of Programs for the Charles H. Sandage Department of Advertisng at the University of Illinois, will talk about how you can expand your program’s brand with boot camps, seminars and other creative ideas.

This year’s powerhouse Teaching Workshop is packed with ideas that you can take back to your classrooms to help your students as well as to build your program. It’s also a place for those new to AEJMC to make connections before the rush of the conference begins.

Because of the big names we’ll be bringing in, we’re expecting a big turnout. Register early to reserve your spot for the all-day Advertising Teaching Workshop on Wednesday, August 8. We look forward to seeing you in Chicago.

by Sheri Broyles and Jan Slater15th-annual Teaching Workshop showcases all-star professionals

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@AdDivision

It’s a Brave New World Digital

That’s where Brett Robbs and I were sitting when we started talking about how inspiring it can be to talk with teachers who are passionate about their work.Teachers who love their subject and can move others to fall in love with it as well. Teachers who reflect on their practice and can offer insights about how they try to create moments, which motivate and inspire.

Our talk grew into the panel A conversation with exemplary teachers: What they’ve learned and what it can teach us. Five panelists will share their insights about how their teaching has evolved over time, factors that contributed to that growth, their

goals and values, and ways they continue to remain fresh after years in the classroom.

The panel includes award-winning teachers from a wide range of programs: Alice Kendrick, Southern Methodist University, Jay Newell, Iowa State University, Chuck Patti, University of Denver, Kim Selber, University of Texas/Pan American and John Sweeney, University of North Carolina, Chapel Hill. Brett and I will moderate.

You’ll hear a variety of perspectives and will have an opportunity to share your own insights as well as ask questions. The panel of exemplary teachers is at 8:15 a.m. Saturday, August 11. Come join our conversation.

LIKE MANY GOOD IDEAS, THE IDEA FOR THIS PANEL WAS BORN IN A BAR. Exemplary teachers share their secrets by Sheri Broyles

HEAD|Frauke HachtmannUniversity of Nebraska–LincolnOffice: 402.472.9848Fax: 402.472.4024E-mail: [email protected]

VICE HEAD|PROGRAM CHAIRJay NewellIowa State UniversityOffice: 515.294.3445Fax: 515.294.5108E-mail: [email protected]

SECRETARY & EVENTS COORDINATOR Scott HamulaIthaca CollegeOffice: 607.274.1034Fax: 607.274.7076E-mail: [email protected]

ADNEWS EDITOR |Stacy JamesUniversity of Nebraska-LincolnOffice: 402.472.3069Fax: 402.472.4024E-mail: [email protected]

RESEARCH COMMITTEE CHAIRTroy EliasUniversity of FloridaOffice: 614.747.0708Fax: 352.846.3015 E-mail: [email protected]

SPECIAL TOPICS PAPER CHAIR Sela SarIowa State UniversityOffice: 515.294.0503E-mail: [email protected]

PF&R COMMITTEE CHAIRKaren MalliaUniversity of South CarolinaOffice: 803.777.1154Fax: 803.777.4103E-mail: [email protected]

TEACHING STANDARDS CHAIRCourtney BosworthRadford University Office: 540.831.5593 Fax: 540.831.5883E-mail: [email protected]

STUDENT PAPER CHAIRHeidi Hennink-KaminskiUniversity of North CarolinaOffice: 919-962-2555Fax: 919-962-0620E-mail: [email protected]

WEBMASTER|Bobbi Kay LewisOklahoma State University Office: 405.744.2970Fax: 405.744.7104E-mail: [email protected]

2011-2012 AD DIVISION EXECUTIVE COMMITTEE MEMBERS

http://addivision.wordpress.com

by Sheri Broyles and Jan Slater

by Sheri Broyles

KUDOSAd DivisionCompiled by Scott Hamula

Dr. Karen Mallia was the recipient of a $3,000 USC Center for Teaching Excellence Teaching Leadership grant to enhance leadership in a new or existing course, and, in May, she received the 2012 University of South Carolina Outstanding Service-Learning Award, for work involving students and nonprofit community partners in her Communicating for a Cause course. Also, Karen, Kasey Windels and Sheri Broyles will soon publish (in press) “The Cat Herder: Creative Leadership and the Ad Agency Creative Director,” in the Journal of Advertising Research.

Bands Across the Sea: If you’re a jazz fan, you might want to ask The Copy Workshop’s Bruce Bendinger for a copy of a jazz CD he just produced - a concert in Prague Castle for the President of the Czech Republic - Vaclav Klaus. The CD - Castle Bop - features be-bop alto legend Richie Cole and Czech pianist Emil Viklicky in an all-star quintet.

The VCU School of Mass Communications is pleased to welcome Professor Ashley Shoval as an Assistant Professor of Strategic Advertising. Shoval joins the VCU faculty following a distinguished career in account planning, business development, and creative recruiting at leading agencies like The Martin Agency, TBWA Chiat Day, Hill Holiday, and Gotham. Shoval is also a photographer and was the co-founder of The Simple Kitchen Organic Market & Cafe in New York City. Her research interests include diversity hiring and retention in the advertising industry.

Will Sims, Associate Professor in the VCU Advertising program, is serving as the Associate Director of the VCU School of Mass Communications for the 2012-2013 academic year. The VCU School of Mass Communications enrolls over 1300 students in advertising, public relations, and journalism.

Prof. Bridget Camden of the VCU School of Mass Communications lead seven teams of students to be included in the One Show student awards, including one team that took home the bronze pencil. The One Show is one of the most competitive international awards shows in creative advertising.

Scott Sherman, of the VCU Advertising program, was awarded promotion and tenure. Associate Professor Sherman teaches strategic and creative advertising courses at the VCU School of Mass Communications. Scott offered, “If you want a quote from me in order to make the blurb more engaging, here it is: ‘Whew.’”

(con’t on page 12)

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@AdDivision

WEDNESDAY, AUGUST 7, 20128 A.M. – 5 P.M.Advertising Division Pre-Conference Teaching Workshop: “Preparing Our Students for a Brave New Digital World”

THURSDAY, AUGUST 8, 20128:15 a.m. – 9:45 a.m.Research Panel Session:“Healthier Living Through Advertising”

10 a.m. – 11:30 a.m.High Density Session:“Advertising Effects and Effectiveness” and “new Media/Old Media”

11:45 a.m. – 1:15 p.m.PF&R Panel Session with the Commission on the Status of Women:“Mad Women Attack: Mothering and Careers”

1:30 p.m. – 3 p.m.Off-Site Tour #1: Energy BBDOFor reservations, please contact Scott Hamula at [email protected]

FRIDAY, AUGUST 9, 20128:15 a.m. – 9:45 a.m.Scholar-to-Scholar Poster Session with Public Relations, Cultural and Critical Studies Division and Entertainment Studies Interest Group

1:30 – 3 p.m.Off-Site Tour #2: WGN Radio 720For reservations, please contact Scott Hamula at [email protected]

5 p.m. – 6:30 p.m.Research Panel Session:“Top Papers”

6:45 – 8:15 p.m.Advertising Division Members’ Meeting

8:30 p.m. – 10 p.m.Off-Site Social:Billy Goat Tavern

SATURDAY, AUGUST 11, 20128:15 a.m. – 9:45 a.m.Teaching Panel Session:How Master Teachers Evolve Over Time and What We Can Learn from Them”

12:15 p.m. – 1:30 p.m.Scholar-to-Scholar Poster Session

1:45 p.m. – 3:15 p.m.Research Panel Session:“Advertising Meaning and Message”

SUNDAY, AUGUST 12, 201210 a.m. – 11:30 a.m.PF&R Panel Session with Political Communication Interest Group:“Presidential Election 2012 – Political Advertising Misinformation”

11:45 p.m. – 1:15 p.m.PF&R Panel Session with Public Relations Division: “Brands Under Fire: The Importance of Authenticity, Transparency, and Trust”

AEJMC 2010 CONVENTION | ADVERTISING DIVISION | SCHEDULE OF EVENTS August 7-12, 2012 | Chicago, Illinois

Summer 2012 5http://addivision.wordpress.com

There is no better place to talk politics–or political advertising–than Chicago. The city where being dead was not necessarily an impediment to voting for the incumbent, and the hometown of the infamous “Truman beats Dewey” front page, will be the location of a special AEJMC political advertising panel featuring top players in political communication.

The “Political Miscommunication” session will consider how well the American news media hold politicians and their surrogates accountable for their advertising claims. Consideration will be given to the expected onslaught of interest group ads in the wake of the Citizens United case. The FCC’s new political ad disclosure plan will also be a topic of particular interest.

The panel features an all-star lineup…--Tom Feran, Editor, The Plain Dealer, Cleveland, Ohio--Erika Franklin Fowler, Director of the Wesleyan Media Project.--Timothy Karr, Senior Directory of Strategy, FreePress--Chris Mottola, Republican media strategist, former consultant for John McCain’s 2008 campaign

Cosponsored by the Advertising Division and the Political Communication Interest Group, the panel will be moderated by Michelle Amazeen from Rider University. Make plans to be there on Sunday at 10am for this highly timely session.

A Sunday Morning (Political) Wake-up Call

by Jay Newell

The special topics paper competition for 2012 saw twelve submissions with five submissions accepted. For the accepted papers topics varied widely from account planning trends in St. Louis to project management trends in advertising, from inter-cultural management of an American/Japanese advertising agency to determining the meaning of public relations in advertising, and last but not least, how to generate messages to prevent the spread of hospital-acquired infections. Papers that were accepted will be presented at the AEJMC conference in Chicago next month.

Those papers that were not accepted also had interesting topics and authors are encouraged to resubmit their papers next year if they so choose. Samples of topics for papers not accepted for this year’s competition ranged from how digital media is creating changes in agencies and creative teams; how marketing is beginning to use social media; implications of fast food advertising and understanding older adults’ financial learning information.

As one can see, the spectrum of topics is as wide as an author’s imagination to delve into topics not yet fully explored or just emerging in the ever-changing world of advertising. Each and every one of these papers gives readers a new perspective on old and new topics alike, offering all more food for thought.

Special thanks are warranted for the dedicated reviewers who completed their tasks with commitment and professionalism…all of whom have busy schedules but provided their expertise and services to promote pioneering subjects, methods and presentations. Finally, for all of you authors who have a special topic of your own that you have always wanted to further explore, AEJMC encourages you to do your exploring and to submit a paper for next year’s competition. Please read the guidelines for Special Topics. See you in Chicago!!!

SPECIAL TOPICS NEWSby Sela Sar


@AdDivision

While Mad Men and Peggy Olson are fictional, Jane Maas is for real. She’s one of the most successful creative women ever to grace the advertising industry. Her career spans positions from fledgling copywriter to Chairman Emeritus of Earle Palmer Brown. She worked for and with a few other legends you may have heard of, David Ogilvy and Mary Wells Lawrence.

See what the industry was really like back then. Read her newest book, or join us for Mad Women: Parenting and Careers, a panel co-sponsored by the Ad Division and the Commission on the Status of Women at AEJMC on Thursday, August 9, 11:45 to 1:15. Don’t let the title scare you, gentlemen. Men are not only welcome, but encouraged to attend. Unlike the 60s, parenting is a team sport these days.

She’ll have copies of “Mad Women: The Other Side of Life on Madison Avenue in the ‘60s and Beyond” for sale outside the conference room prior to the session, and will be autographing them

immediately afterward.

by Karen MalliaMAD WOMANMEET A REAL

FREE autographs*

*Tsk, tsk. You’re so accustomed to a disclaimer with the word “free,” you’re doubting the real deal!

One is an amazing creative boutique and the other is a radio advertising powerhouse. If you’re interested in attending either, or both, make sure that you email me ASAP to reserve your spot: [email protected]

On Thursday, August 9, from 1:30-3:00pm, we’ll be visiting Energy BBDO, a full-service advertising agency based in Chicago and a unit of BBDO Worldwide, the most awarded agency network in the world for effectiveness and creativity. Energy BBDO functions as a highly creative and nimble boutique with all the benefits of a vast agency network. The agency’s philosophy of energizing people and brands demonstrates the belief that only through powerful connections with consumers can a brand thrive. Clients include Wrigley, Bayer, SC Johnson, Frito-Lay, the Illinois

Lottery, Chicago White Sox and Art Institute of Chicago. Our host will be Jennifer Guracech, Talent Coordinator and the location is at 410 N. Michigan Avenue # 8, a very short walk from the hotel.

On Friday, August 10th, from 1:30-3:00pm, we switch gears a little. With a 50,000-watt signal, WGN Radio 720 reaches over one million adults in the Chicagoland area each week and, in the evening, can be heard in 38 states and into Canada. Chicagoans tune in to WGN as the definitive source for news, traffic, weather, sports, entertainment, and Chicago Cubs baseball. Our hosts will be Bill White, Director of Programming & News, and Dan Richman, Local Advertising Sales Manager. The location is at 435 N. Michigan Avenue, a very short walk from the hotel. SPECIAL NOTE: They will be in a brand new facility on the 7th floor of the architecturally fabulous Tribune Tower – so our timing is


MAD WOMAN

*Tsk, tsk. You’re so accustomed to a disclaimer with the word “free,” you’re doubting the real deal!

Ever hear of the “Curse of the Billy Goat,” also known as the Cubs’ Curse? Do you recall the Saturday Night Live sketch in which a short order cook would yell out to incoming patrons: “Cheezborger! Cheezborger! No fries, cheeps! No Pepsi, Coke!”? All of the above have one thing in common: the World Famous Billy Goat Tavern, a Chicago legend since 1934, the site for our Ad Division Social. This much anticipated event will take place on Friday,

August 10th, 8:30-10:00pm. Will Bruce Bendinger bring along his key board and soulful vocals? Will Margo Berman plaster the bathroom porcelain within postcards promoting an inevitable new copywriting textbook? Please folks, keep your wits about you and stay alert! These get-togethers can get pretty gnarly! Location is 430 N. Michigan Ave at Lower Level (near Tribune Towers and Wrigley Building), a short walk from the hotel.

Professional Off-Site Visits in ChicagoProfessional Off-Site Visits in Chicago

Chicago Social Gathering, Part TwoChicago Social Gathering, Part Two

Get ready Ad Division members! We have two, yes two, off-

site visits scheduled for our conference in Chicago.

by Scott Hamula

When you buy the pink package of M&M’s, what are you supporting-- your love of chocolate or Susan B. Komen for the Cure? When hackers decide to “brandjack” a social media account by making fake posts or squatting on domain names, what is the effect on consumer trust and the reputations of real people and organizations? There are a host of authenticity challenges that surround today’s branding and marketing initiatives.

To examine these issues, the Advertising and Public Relations Divisions will co-sponsor a PF&R panel entitled “Brands Under Fire: The Importance of Authenticity, Transparency and Trust” to examine this challenge on three fronts.First, within corporate

social responsibility and cause-related marketing endeavors, how authentic is the donation/affiliation? Most consumers aren’t really sure about where the money goes. Second, what is the role of the product being offered? Finally, how do marketers ensure authenticity and transparency once a brand is launched?

The panel will feature researchers and practitioners from the for-profit and nonprofit sectors who will present case studies and best practices that highlight the current landscape of co-branding, affinity marketing, and brands’ relationships with stakeholders and publics.

Jim Gieke, vice president of global marketing for Burt’s Bees, and Dana McMahan,

social entrepreneur and assistant professor at UNC-Chapel Hill, will explore the for-profit and non-profit CSR and cause-related marketing terrain using case studies and best practices.

Amber Hutchins (Kennesaw State), Tina McCorkindale (Appalachian State) and Marcia DiStasio (Pennsylvania State) tackle the topic of “brandjacking” and explore how errors, rumors and the truth mingle in the online world. Case studies and best practices will be used to explore this important issue and dissect how corporations and individuals can prevent and rebound from brandjacking.

BRANDS UNDER FIRE: The Importance of Authenticity, Transparency & Trust


@AdDivision

by Heidi Hennink-Kaminski

A PF&R PANEL CO-SPONSORED BY THE ADVERTISING DIVISION AND THE PUBLIC RELATIONS DIVISION,

1:45AM TO 1:15PM, SUNDAY, AUGUST 12

THE NEXT BEST THING TO SUMMER AGENCY HOURS:

If you remember back to your first AEJMC, you know that the event can be more than a little overwhelming. This year, experienced members will be paired with newbies to provide a better first conference-going experience.

Already, a half-dozen Ad Division members have volunteered to provide advice to new attendees.Some of the newcomers are faculty members, while others are students in PhD programs.

There are no specific requirements or obligations for participating in the program, although we hope that mentors will encourage

their charges to attend the Advertising Division business meeting and social on Friday evening. Mentors and their mentees are also invited to the association–wide New Members breakfast on Friday, August 10.

The goal of the program is to have first–timers transition from their 1st conference into continuing membership.

This program was proposed last year by the AEJMC Membership Committee, and the Ad Division is taking the lead in its launch. If you’d like to give this a try as a mentor or a mentee, contact [email protected].


by Jay Newell

AEJMC Newcomer Mentorship: A Good Idea 100 Years in the Making

Advertising agency insiders fondly remember “Summer Hours,” when agencies closed up shop at noon on Fridays from Memorial Day through Labor Day. Those days may be gone, but the Advertising Division has scheduled a Friday afternoon and evening to remember.

The afternoon begins at 1:30 with a stroll to WGN, the birthplace of modern media conglomerates (extra credit for knowing what the letters WGN stand for).

At 5 PM is one of the highlights of the entire and division schedule: the Top Paper session. The three best research papers and the top student paper get their moments in the sun.

We’ll move directly from the Top Paper session into the business meeting at 6:45. Thanks to our friends at Warc, we will have snacks and (unfortunately, nonalcoholic) beverages to enjoy during the business meeting.

In the spirit of remembering our history, we’ll then transfer to the historic Billy Goat Tavern for the Advertising Division social. Sure, it’s only been famous since the 1980s, but how many historic sites serve beer and cheeseburgers?

About Warc: Warc is a twenty year industry leader in business intelligence for marketing, mass communications and advertising. WARC’s service includes a database of case studies, research papers and industry articles. More than 100 universities in Europe, Australia, Asia and the Americas subscribe to Warc to source current, relevant and engaging supplements for their classes, to find ideas and evidence for faculty research, and to provide a comprehensive industry resource for student projects and papers.

THE NEXT BEST THING TO SUMMER AGENCY HOURS: The Ad Division’s Big Friday Afternoon

Evening Extravaganza& by Jay Newell

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Sometimes research chairs and editors even actually mean it. This is one of those times. Out of a total of sixty-five submissions for the Ad Division Research Paper competition, the thirty-three highest evaluated articles, each earning grades well above the median, were selected to either be presented in a traditional 12-minute panel presentation format, high-density talk, or scholar-to-scholar poster ses-sion. This year’s submissions were not only of a high quality, however, they were also extremely diverse. Topics of selected manuscripts ranged from content analyses of over-the-counter drug advertising in magazines to engagement ads in social network games to cultural cues and con-textual effects in advertising. Not surprisingly, the top-rated paper in such a competitive field generated a slew of superlatives. The honor OF TOP PAPER belonged to Jorg Matthes with an effort entitled, “Child Exposure to Food and Beverage Placements in Movies: Toward an Implicit Persuasion Model.” In his manu-script Jorg addresses an issue of increasing sali-ence to marketers and advertisers: product place-ment. The thesis of Jorg’s manuscript is that chil-dren will be more likely to select a target brand but not necessarily explicitly respond favorably to said brand on more explicit measures in situations where they observe product placement in which the product is tied to a positively evaluated char-acter. Jorg’s assertion, based on an implicit model of persuasion, was empirically supported. Major implications of this two-part study is that food preferences can be developed by non-conscious, automatic processing that are impossible to resist

even by older children. The results of Jorg’s study point to the existence of an underexplored implicit persuasive process of product placement where exposure leads to selection and then liking as opposed to an older, more empirically-supported model where exposure leads to liking then choice. As in any study, findings should be hedged by noticeable caveats. In this case a noteworthy limitation is that product placement might only implicitly shape children’s brand choice if they are not called on to explicitly elaborate about their favorite products or future consumption choices. Jorg’s study provides some validation to the concerns of nutrition experts and policy regu-lators who contend that product placement may be affecting product selection by and attitudes of children in unseen ways. The top-rated student research paper also focused on the same vulner-able population. In an article entitled, “The relation-ship between Uncertainty Avoidance and Children’s Online Advertising Regulation Code: Examining the EASA,” Nathaniel Evans earned top honors in the STUDENT RESEARCH PAPER com-petition. His article explores European regula-tory code that addresses advertising regulation with respect to children and the Internet. His study addressed how regulatory policy of adver-tising directed towards children online varies in each relevant European country from policies of the International Chamber of Commerce (ICC). Evans also examines the relationship between nation states ‘ cultural characteristics and the regulatory policies they implement. Evans con-tends that countries that are low in uncertainty

#WINNING! 2012

AD Division’s Top Papers


We’ve all received them.You know, the “Your paper shows a great deal

of promise but given the volume of submissions and the overall quality of those submissions we

regretfully cannot accept your manuscript for presentation” spiel.

by Troy Elias

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avoidance tend to be open to change while those that are high in uncertainty avoidance tend to favor conservatism and law. Consequently, Evans reasons that uncertainty avoidance should affect the implementation of online advertising regu-latory measures, which address unknown and ambiguous situations with respect to children. Evans discovered, however, that as states’ uncer-tainty avoidance scores increase there was not a concomitant increase in the number of children’s online advertising regulations. Additionally, in the opposite direction to his hypothesis, Evans found that similarity between a nation’s self-regulatory advertising code and that of the ICC correlated with increases in nation’s uncertainty avoidance scores. In other words, as a country demonstrates higher degrees of uncertainty avoidance, they are more likely to maintain similar regulations that relate to children as those outlined by the ICC. While both Evans and Matthes focused on their study on children, they were not the only awardees to concentrate on vulnerable populations.

As such, special recognition must also be given to the SECOND AND THIRD HIGHEST RANKED NON-STUDENT RESEARCH PAPERS, “Branding Potentials of Keyword Search” by Chan Yoo, and “Between “Likes” and “Shares”: Effects of Emotional Appeal and Virality of Social Marketing Messages on Facebook.” by Saleem Alhabresh and colleagues.The most glar-ing commonality between these papers is their overall preoccupation with protecting at-risk publics. For all the winning papers, themes included cyberbullying or electronic aggression, the impact of perceived knowledge as a cognitive barrier against the persuasive impact of adver-tising, and the protection of children. The choice of topics speak admirably to the value placed on protecting those who cannot protect themselves. Moreover, the fact that these researchers have been rewarded not just because of their top-ics of interest but because of the quality of the research that was done in pursuing these dispa-rate yet intra-related research tracts, means that in the end, we are all winners. Special thanks to all the reviewers who participated this year and we look forward to your continued support in the upcoming years!


Celebrating 100 Years of AEJMC(continued from page 1)

In case you won’t be able to join us at the members’ meeting, I wanted to take this opportunity to thank the members of the executive committee for their hard work on this year’s team: Jay Newell (vice head/programming chair) for coordinating a stellar program, Troy Elias (research chair), Heidi Hennink-Kaminski (student paper chair), Courtney Bosworth (teaching standards chair), Karen Mallia (PF&R chair), Sela Sar (special topics chair), Scott Hamula (secretary and events coordinator), Stacy James (AdNews editor), and Bobbikay Lewis (webmaster). The ad division would not be this successful without the help of each of these individuals, who have and continue to devote countless hours to help us achieve and make progress toward our annual goals.

One of our main goals this year was to establish a social media presence for the ad division. We added a Facebook page (Advertising Division (AEJMC)) and a Twitter handle (@AdDivision) and formed an ad-hoc committee to determine a plan to develop content. Our Facebook page has netted 41 “likes” on Facebook and 66 followers on Twitter but we can do a lot better. Please read Bobbikay Lewis’ article on how to get involved and let us know what you’re looking forward to the most at the convention in Chicago either by posting on our Facbeook page or tweeting it (#aejmcadv).I definitely look forward to seeing all of you in Chicago and hope that you will help us celebrate 100 years of AEJMC in style


@AdDivision

KUDOSAd DivisionCompiled by Scott Hamula

Dr. Padmini Patwardhan has been promoted to full professor in the Department of Mass Communications at Winthrop University, Rock Hill, South Carolina, effective fall 2012. At Iowa State, Dr. Jay Newell was the faculty speaker at the College of Liberal Arts & Sciences commencement. Also, a picture from his Ad Principles class illustrated the cover of the college’s alumni magazine issue on innovations in teaching and learning.

Dr. Thomas S. Mueller, assistant professor and faculty in residence at Appalachian State University, published “Involvement of ultramarathon runners: Understanding intention, behavior, and perceived skill of the ‘Absolute Unitary Being,’” in the ICHPER.SD (International Council for Health, Physical Education, Recreation, Sport and Dance) Journal of Research. His paper explores the dimensionality of involvement among ultramarathon runners, and then discusses communication tactics for appealing to these “unitary beings” among sport and entertainment marketers.

The Charles H. Sandage Department of Advertising at the University of Illinois at Urbana-Champaign is pleased to welcome the following new faculty: Dr. Katie Abrams, Assistant Professor (Agricultural Communications); Dr. Jameson Hayes, Visiting Assistant Professor; and Dr. John Wirtz, Assistant Professor.

Dr. Karie Hollerbach, coordinator of the advertising option at Southeast Missouri State University, was promoted to the rank of professor by the university’s Board of Regents at their June meeting.

Dr. Ignatius Fosu of the Lemke Department of Journalism, University of Arkansas, Fayetteville, was recently awarded tenure and promoted to Associate Professor.

Professor Scott Hamula, Ithaca College, was the faculty adjudicator for the Communications Association of the Southern Tier Genesis 22 Awards.

Our division Head, Dr. Frauke Hachtmann, has been very busy. She just completed the AEF Visiting Professor Program at JWT/New York, where she worked on two accounts and presented a thought leadership piece about content strategy to a client. Frauke had two publications: “The Effect of Short-Term, Advertising-Focused Study Abroad Programs on Students’ Worldviews,” in the Journal of Advertising Education, and “The Process of General Education Reform from a Faculty Perspective: A Grounded Theory Approach,” in the Journal of General Education. Lastly, she was appointed Advertising and Public Relations sequence head in the College of Journalism and Mass Communications starting this fall at the University of Nebraska-Lincoln.

(continued from page 3)


Research Agenda--Sample Topics to Consider Authors may consider, but are not limited to, the following topics:

• Mobile marketing theory, frameworks, constructs, and concepts

• Research methodologies and models suitable for studying mobile marketing

• Effectiveness of mobile marketing across various traditional media channels

• Mobile customer relationship management

• Effectiveness of mobile content, such as location-based services, social media, mobile TV, video, etc.

• mCommerce as it pertains to the marketing mix

• Analysis of the various delivery methods: SMS, MMS, mobile Internet, IR, IM, Bluetooth, mobile email

• Analysis of future trends and impact of global, environmental, cultural, and/or political activities on mobile marketing

• Use of mobile channel for philanthropy or politics

• Demystification of the technology and elements needed to enhance mobile marketing adoption

• Effective methods for bringing mobile marketing academic research to professionals

Feel free to contact Michael Hanley, the journal editor, at [email protected] to verify the appropriateness of a topic before submitting a paper for publication. IJMM Article Submission Guidelines All relevant papers that further the understanding of mobile marketing will be considered for publication. Only complete submissions will be considered. Each submission will undergo one or more blind peer reviews. Any paper that fails to meet the required revisions after reviews will be rejected unless only minor changes are needed. Final, complete, manuscript submissions may be submitted at any time but must be received by the MMA no later than the submission deadline. Submitted articles should be emailed to the MMA IJMM Journal Editor at [email protected]. Authors may contact the MMA at [email protected] at any time with questions, and/or to inform the MMA of their intention to contribute an article by the submission deadline. For complete submission information go to: http://www.mmaglobal.com/resources/international-journal-mobile-marketing/call-for-papers.

CALL FOR PAPERS – International Journal of Mobile MarketingSubmission Deadline: Oct. 15, 2012 – Winter 2012 issue

The IJMM is the only global journal dedicated to innovative and relevant academic research in the

mobile marketing channel. Published by the Mobile Marketing Association, the IJMM is an award-winning

semi-annual, peer-reviewed journal.


@AdDivision

Competitive PapersYou are invited to submit competitive papers relevant to any aspect of advertising (theoreti-cal, methodological, empirical, or philosophi-cal) in consideration for presentation at the 2013 American Academy of Advertising (AAA) Conference and for publication in the AAA Conference Proceedings. All research related to the various aspects of advertising will be con-sidered. This includes advertising effectiveness, advertising ethics, global advertising issues, and methodological issues. In addition, papers that examine the economic, political, social, and envi-ronmental aspects of advertising are welcome. Please note that the AAA uses the term advertis-ing in a broad sense (similar to a consumer and industry perspective) and will consider manu-scripts that address topics including integrated communications, sponsorships, event marketing, product placement, corporate advertising, public relations, sales promotions, and direct marketing.

All submissions are subject to blind review competition, and only completed papers (no proposals or abstracts) will be considered for acceptance to the conference. Authors of accepted papers must publish either the entire paper or a one-page abstract of the paper in the Proceedings. All papers published in the Proceedings can be published in full in other pub-lications or journals at a future date. The rating criteria for Competitive Papers are as follows:

Theoretical FrameworkMethodologyReadabilityContribution to the FieldOverall Rating Submissions may not be under consideration

at other journals or conferences. Papers should not exceed 30 typed, double-spaced pages in length including references, appendices, tables, etc. This page limitation will be strictly enforced and tables and figures should be placed in the text (NOT at the end of the paper). Be sure to delete the title page, all identification of the

authors in the Properties, and track changes functions prior to submission. Use Journal of Advertising style to format citations. Abstracts that are published in the Proceedings can be pub-lished in full in other publications or journals at a future date.

To be considered for the Best Student Paper Award, papers must be authored by one or more students and not co-authored with a faculty member(s). Faculty help, however, can, be listed in the acknowledgements.

When you upload a paper submission you will note a statement specifying that at least one author of the paper agrees to register and attend the conference to present the paper. Failure to present an accepted competitive paper will result in the paper being withdrawn from the confer-ence proceedings. Only an author listed on the paper is eligible to present at the conference. You must agree to this statement in order to submit the papers. Interactive Scholar-to-Scholar PresentationsFor the first time at the 2013 conference, we will present an innovative Interactive Scholar-to-Scholar Session. Interactive Scholar-to-Scholar Presentations are designed to encourage alternative forms of presentation and one-on-one interaction, and bring together presenters from across the conference into high-density interactive programs, providing a site for free-flowing dialogue and the sharing of ideas. For this special experience, we invite submissions using interactive formats such as table-top posters, laptop displays, or other experiential activities. If you are willing to have your competitive paper submission considered for presentation as an Interactive Scholar-to-Scholar Presentation, you must designate this willingness at the time of paper submission by checking the appropriate agreement box. Your competitive paper submission will still be reviewed as a competitive paper, but may be scheduled to be presented as an Interactive Scholar-to-Scholar Presentation instead of at a traditional paper presentation session. Whether

First Call for Conference Papers and Proposals for Special Topics Sessions American Academy of Advertising 2013 Annual Conference

April 4-7, 2013 • Albuquerque, New Mexico



Let’s face it, the Ad Division are the cool kids. Nothing beats the face-to-face interaction that you can enjoy at the convention through the Teaching Workshop, the research presentations, the off-site visits, the members’ meeting, and of course, the social. But the interaction doesn’t have to stop when the convention is over. We have technology available to us to stay connected and build on the relationships established at the convention. But we are not utilizing these resources to stay connected.

Jameson Hayes, who recently completed his Ph.D. (Congratulations Dr. Hayes), and I have been brainstorming on how the division can use social media to better connect with and serve its members. We started by adding a jobs and research collaborations sections to the division website. The division also has a presence on Facebook and Twitter, but we’ve had very little response or engagement. So, we turn to you the members. Please tell us how we can better develop these resources to serve your

needs. Are you interested in sharing syllabi, assignments and case studies? Do you want us to post information on how to get involved in serving as an officer or paper chair? We want to hear from you, so we can best meet

your expectations. Please email me at [email protected] , message us on Facebook, Tweet to @AdDivision, or leave a comment on our WordPress.

Finally, the 100th Anniversary Convention is going to be a fabulous celebration and who doesn’t love getting to go to Chicago? As the big event approaches, we will be sharing information through these social media channels about all the exciting

Division happenings. In addition, we will have live updates during the convention. You can help us by sharing content as well! Tweeters: please use the hashtag: #aejmcadv. Those of you who prefer Facebook, please make sure you like and post on the Ad Division’s page. Let’s stay connected with the goal of collaboration to become better teachers and scholars!

Connect with the cool kidsby Bobbi Kay Lewis

One of the greatest things about being a member of the Ad Division is

connecting with such fantastic

people.

papers will be scheduled for a traditional or Interactive session will be determined based on the total number of accepted submissions.

Special Topics Sessions You are invited to submit proposals for special topics sessions that cover an entire meeting period (usually 90 minutes). These sessions are designed not only to offer information but also to stimulate discussion and debate among panelists and audience members. Special topics sessions tend to focus on topics of importance to advertising education and practice (e.g., current practitioner issues, creative topics,

and/or pedagogical matters) and are not the venue for competitive papers. Accordingly, preference will be given to proposals that involve and attract advertising educators who might not typically be interested in sessions that focus solely on refereed research. As such, the Academy is willing to provide “waivers” for industry participants who will be attending only a special topic session (non-academics and individuals who have not been AAA members) of both AAA membership dues and registration fees. If you would like to use some of these waivers, please provide the specifics in your proposal.

First Call for Conference Papers and Proposals for Special Topics Sessions (con’t from page 14)

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