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The marketplace for creative thinking. Q3 Autumn focuses on printing, outdoor, periodicals, exhibits, meetings, events, promotional products, education, healthcare, energy, and sports-marketing. Includes interviews with Peggy Lander and David Blain, a look into Salt Lake's Comic Con, ThomasART's 10th anniversary, and a salute to Robert Redford in this fall's edition of adnews.
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cover_autumn.indd 1 11/5/13 8:05 PM
departments
4 publisher’snotes
8 �creativeshowcase
news briefs6 johnmccarthydocumentscitycreekconstruction
6 �esuranceopensnewofficeinutah
6 �broadbandtechsummit
6 �overstock.com’snewcommercialseries
6 imgrebrandsasbrandhive
7 �kued’snewgm,jamesmorgese
7 redmandigital�
7 �spyhoppartnerswithumoca
7 �riesteracquiressearch-werks
7 �addysevolvetoamericanadvertisingawards
features11robertredfordhonored
14�asalutetopeggylander—retiringfromrichter7
16davidblainleadssaxtonhorneintotherealworld
18thomasarts—$0to$110millionin10
case study20brandenburg’sfacebookcoupforsaltlakecomiccon
advertorials12avenuehexplained
21hudsonprintingembracesneuromarketingandbigdata
directories23meetingplanner’sguide
24�periodicalbuyer’sguideandshowcase
28printresourcesgridanddirectory
31outdoorservicesdirectory
Publisher�/�Editor�in�Chief:�Susen�Sawatzki�•� [email protected]
Business�Development�&�Design:�Lonnie�Blanton�•� [email protected]
Digital�Editorial�Director:�Denise�Lynch�•�[email protected]
Cover:�Dung�Hoang�•�[email protected]
Printing�and�mailing:�Conquest�Graphics�•� conquestgraphics.com����
No�responsibility�is�assumed�by�the�publisher�for�its�accuracy�or�completeness.�All�rights�reserved.adnews p801.532.1325www.adnewsonline.com��
a u t u m n 2 0 1 3
next Q4 release: dec 21focus television • radio • digital media arts,industry spotlight IT & software development | bio tech | manufacturing | financial servicescover feature 2014 FanXperience and Salt Lake Comic Con
2014Q1 space: dec 9 art: dec 16 release: jan 15sundance film festival distributionfocus film • video • audio • photography • stock imageryindustry spotlight digital media | gaming | recreation | tourismcover feature 30 Years of Sundance Film Festival
AAA winners book space: jan 13 art: jan 27 release: feb 8 focus Winners Book for the American Advertising Awards, the ADDYS®
4 |�autumn 2013
news briefs breaking and extended news briefs can be found@ adnewsonline.com
utah broadband pro j ect hosts 20 13 broadband t ech summit
ut �The�Utah�Broadband�Project�and�Spencer�P.�Eccles,�executive�director�of�the�Governor’s�Office�of�Economic�Development�(GOED)�hosted�the�2013�Broadband�Tech�Summit�in�October�that�featured�keynote�speakers�including�Bhargav�J.�Shah,�senior�vice�president�of�technology�at�Overstock.com,�and�Matthew�Might,�assistant�professor�in�the�School�of�Computing�at�the�University�of�Utah�and�cybersecurity�expert.�
Broadband�infrastructure�is�a�vital�component�in�GOED’s�information�technology�and�software�development�economic�cluster.�The�summit�featured�breakout�sessions�on�social�media,�web-site�development,�digital�marketing,�commercial�broadband,�smart�schools�and�broadband�planning�for�local�governments.�� more@ adnewsonline.com
esurance i nsur ing utah ’ s Future
ut Esurance�will�open�a�new�office�in�Weber�County,�creating�700�new�high-paying�Utah�jobs,�according�to�The�Governor’s�Office�of�Economic�Development�(GOED).Over�the�20-year�life�of�the�post-performance�refundable�tax�credit�agreement�with�the�state,�the�company�will�pay�out�$610�million�in�new�state�wages.�All�of�the�incented�jobs�will�pay�at�least�125�percent�of�Weber�County’s�average�annual�wage�including�benefits.
During�that�same�time�period�Esurance�will�pay�$23�million�in�new�state�taxes�and�will�invest�$15�million�in�capital�expansion�at�the�Utah-based�office.�
Jeff�Edwards,�president�and�CEO�of�the�Economic�Development�Corporation�of�Utah�says,�“In�addition�to�bringing�quality�jobs�to�the�State,�the�company’s�expansion�will�energize�the�insurance�and�financial�sector,�helping�us�recruit�additional�companies�in�the�future.”��more@ adnewsonline.com
j ohn mccarthy documents c i t y creek construct ion
ut �John�McCarthy's�City�Creek�Center�photo-graphic�project�began�in�2009�with�a�contract�from�the�Salt�Lake�City�Downtown�Alliance�to�capture�images�for�a�website�showing�that,�although�major�construction�was�tak-ing�place,�the�downtown�area�was�alive�and�functioning.�After�completion,�he�began�docu-menting�the�construction�as�a�personal�effort�that�soon�became�an�obsession.��more@ adnewsonline.com
img rebrands as brandh ive
ut Founding�Partners�Jeff�Hilton�and�Matt�Aller�launched�Integrated�Marketing�Group�16�years�ago�with�specialization�in�providing�branding�and�market-ing�services�for�the�natural�products�industry.�They�quickly�grew�to�pick�up�national�and�international�clients�and�Jeff�made�the�rounds�as�a�keynote�and�trainer�to�the�health-oriented�industry.Earlier�this�year,�the�agency�rebranded�as�BrandHive�which�holds�symbology�to�reflect�pride�in�their�home�base�of�Utah�as�well�as�playing�on�the�pas-sion�for�excellence�and�focused�precision�exemplified�by�bees,�the�ultimate�collaborators,�explained�Matt�and�said�that�the�new�vision�statement�is,�“Creating�Healthy�Buzz”.��more@ adnewsonline.com
amer i can advert i s ing awards rebrands the addysut The�American�Advertising�Federation�
announced�a�new�
name�for�what�has�
been�known�as�the�
ADDYs.�The�organiza-
tion�intends�to�classi-
fy�the�awards�show�as�the�best�in�American�
advertising�by�naming�the�multi-tiered�show,�
The�American�Advertising�Awards.�Changing�
the�name�is�a�first�step�in�repositioning�the�
brand.��
more@ adnewsonline.com
spyhop presents ‘ F i F t e en ’
ut Spyhop�is�partnering�with�the�Utah�Museum�of�Contemporary�Art�to�pres-ent�Fifteen,�a�video�installation�that�explores�the�complicated�nature�of�today’s�path�to�adulthood.�
In�anticipation�of�their�15th�anniversary,�they�decided�to�explore�what�it�means�to�be�a�teenager�today,�a�milestone�that�ushers�in�a�new�sphere�of�knowledge,�experience,�and�possibility.�Fifteen�takes�audiences�inside�the�world�of�today’s�youth�culture,�hearing�from�young�people�from�across�the�Salt�Lake�Valley.�What�are�teenagers�afraid�of?�How�do�they�differ�from�teens�in�other�generations?�What�they�have�to�say�might�surprise�you.more@ adnewsonline.com
autumn 2013| 5
kued names new general manager
ut Following a nationwide search, James Morgese is named General Manager of KUED effective December 1, 2013.
James�brings�to�KUED�more�than�30�years�of�expe-rience�in�public�broadcasting�at�stations�including�Rocky�Mountain�PBS�in�Colorado;�Idaho�Public�Television;�WUFT�in�Gainesville,�Florida;�and�most�recently�WKYU-TV/
FM�in�Bowling�Green,�Kentucky,�where�he�served�as�general�manager�of�public�television�and�radio�stations.�more@ adnewsonline.com
overstock . com ’s commerc i a ls d i v ers i F y target demograph i c—no more housew ives
ut Overstock.com,�Inc.�released�the�first�com-mercial�in�their�new�series�starring�NFL�Coach�and�Hall�of�Famer�Mike�Ditka�and�quarterback�Jim�McMahon.�The�30-second�spot�has�Ditka,�McMahon�and�the�Overstock.com�price�check-ers�addressing�a�room�of�reporters�at�a�press�conference.�Coach�Ditka�takes�questions�from�the�reporters�and�explains�that�Overstock.com�checks�its�products�for�the�lowest��prices�so�the�customer�doesn’t�have�to.
As�shown�earlier�in�2013�with�the�commercial�starring�Snoop�Dogg�(aka�Snoop�Lion)�and�his�family,�Overstock.com�is�reaching�out�to�a�diverse�demographic�with�its�brand.�Stormy�Simon,�Overstock.com�c0-president�commented,�“Overstock.com’s�online�shopping�customer�base�spans�a�wide�demographic.�We’re�no��longer�appealing�to�just�the�middle-aged��housewife.�Our�varied�commercials��demonstrate�that.”� more@ adnewsonline.com
news briefs
redman goes d ig i ta l
ut Redman�Movies�and�Stories,�a�local�grip,�lighting�and�camera�rental�company,�is�readying�to�launch�Redman�Digital,�a�digital�hub�that�allows�producers�and�digital�media�artists�to�upload�and�download�camera�dailies�and�production�media�through�a�200-mb/s�fiber�connection—about�10�times�faster�than�cable�business�Internet.�Redman�owner,�Bryan�Clifton’s�vision�is�to�help�motion�pic-ture,�television�and�digital�media�producers�to�easily�get�media�in�the�cloud�bringing�ease�of�collaboration�for��producers�and�artists�across�geographies.�more@ adnewsonline.com
r i ester acQu ires s earch -werks
aZ �Riester�strengthens�its�expertise�in�search-engine�marketing,�web�analytics�and�e-commerce�with�the�acqui-sition�of�Search-Werks,�an�e-commerce,�search-engine�marketer�who�works�with�national�clients.�
Search-Werks�founder�and�president�Kurt�Krake�takes��the�reigns�as�Riester’s��executive�media�director.��more@ adnewsonline.com�
L-R Alan Perkel, RIESTER Principal and Chief Digital OfficerTim Riester, RIESTER Principal and Chief Executive OfficerKurt Krake, formerly of Search-Werks and now RIESTER Executive Media Director
6 |�autumn 2013
struck��
richter7�
c&s creative �
creative showcase expanded creative showcase can be found@ adnewsonline.com
agency fusion
kerman design
r&r partners
dung hoang
Creative Showcase SponsorPROCESS?BREAKDOWNC:?25M:?100Y:?100K:?25
PMS?BREAKDOWNCLOSESTPMS?1807?
BLACK
REVERSED
6 |�autumn 2013
autumn 2013| 7
creative showcase
riester
vérité
modern8
swivelhead design works
Creative Showcase SponsorPROCESS?BREAKDOWNC:?25M:?100Y:?100K:?25
PMS?BREAKDOWNCLOSESTPMS?1807?
BLACK
REVERSED
autumn 2013| 7
8 |�autumn 2013
creative showcase
19.
Creative Showcase SponsorPROCESS?BREAKDOWNC:?25M:?100Y:?100K:?25
PMS?BREAKDOWNCLOSESTPMS?1807?
BLACK
REVERSED
8 |�autumn 2013
utah office of tourism - larry clarkson design
brandhive
mrm // mccann
autumn 2013| 9
On�the�eve�of�the�Sundance�Film�Festival’s�30-year�mark�in�2014,�more�than�1,200�people�gathered�at�the�Grand�America�Hotel�in�mid�Novem-ber�for�the�Governor’s�Salute�to�Robert�Redford:�“A�Utah�Tribute�to�an�American�Icon”�to�honor�Mr.�Redford�for�his�contributions�to�Utah�as�a�visionary—a�humble�force�with�fierce�loyalty�to�Utah,�his�home,�his�community,�his�environment.During�the�presentation,�Governor�Gary�Herbert�put�politics�aside�and�recognized�the�value�of�what�Robert�Redford’s�love�of�nature�and�art�has�ultimately�given�to�Utah,�“Redford�is�truly�one�of�a�kind,�and�cer-tainly�more�than�an�American�icon�of�film�and�entertainment.�He�has�elevated�Utah’s�visibility�through�a�premier�ski�resort,�a�world-class�film�festival�and�one�of�the�most�successful�catalog�companies�in�the�na-tion.�He�loves�Utah�and�wants�to�preserve�its�distinct�beauty.�Moreover,�he’s�created�jobs�and�enhanced�Utah’s�film�and�tourism�industries�in�a�meaningful�way.”Executive�Director�of� the�Governor’s�Office�of�Economic�Development�Spencer�Eccles�added�the�dollars�and�cents,�“The�Sundance�Film�Festi-val�drives�nearly�$70�million�in�economic�revenue�to�the�State�of�Utah�annually�and�that�event,�complemented�by�the�Sundance�ski�resort�and�the�Sundance�catalog,� fuels� thousands�of� jobs�which�contributes�ap-proximately�$6�million�in�state�and�local�tax�revenue�annually.”Utah�Film�Commission�Director�Marshall�Moore�attributes�the�thriving�film�and�digital�media�industries�in�Utah�to�the�Sundance�Film�Festival.A�short�documentary�told�the�story�of�Robert�Redford�looking�for�place�and� community.� The� story� unfolds� a� brilliant� sequence� of� symbiotic�events�that�mimic�nature:�Robert� Redford� found� Provo� Canyon� in� the� 1960s� and� purchased� a�small�ski� resort� in�1969.�Over� the�years�and�eventually�working�with�then�Utah�County�Commissioner�Gary�Herbert,�the�two�came�up�with�a�development�concept�that�preserved�the�stunning�nature�of�the�canyon�while�hosting�visitors�and�artists�to�the�Sundance�Resort,�also�home�to�the�Sundance� Institute.�The�bedrock�was� laid,�spiritually�and� literally�for�what�followed.�Robert� spoke�with� Sterling�Van�Wagenen� in� 1978� and� expressed� his�desires�to�start�an�arts�community�based�around�independent�film�and�add�the�component�of�community�to�his�beautiful�place.�That�was�the�beginning�of�the�Sundance�Institute,�which�launched�in�1980.�
The�Institute�needed�an�additional� funding�source�and�the�Sundance�Catalog�was�born—an�extension�of�Robert�Redford’s�affinities�for�func-tion,�style�and�design—a�concept�way�before�its�time.�In�spite�of�the�doubters,� the� first� catalog� had� a�mailing� of� 250,000� and�pulled� 2.5�times�the�industry�average.�In�1985�when�the�Sundance�Institute�took�over�management�of�the�US�Film�Festival,�the�name�was�changed�to�the�Sundance�Film�Festival,�and�became� the� premiere� showcase� for� the� Institute’s� participants’�work,�which�today�ushers�in�46,000�people�as�attendees�and�1,000-plus�jour-nalists�(revenue�figures�stated�above).�The�Sundance�Channel�creates�an�even�broader�reach,�and�international�versions�of�the�film�festival�create�a�cultural�exchange�of�story.This�gathering�expressed�gratitude�for�the�difference�this�man�has�made�to�Utah,�to�its�people�and�economic�development�over�more�than�four�decades�and�for�housing�his�philosophy�of�respect�for�nature,�art,�and�the�Native�American�ideology�in�Utah.�
There is a mission statement posted on a wall at the Sundance Resort - the last sentence states, “Nature and creativity obey the same laws, to the same end: life”
Production�Notes:Governor�Gary�Herbert�approached�Bob�Henrie,�partner/principle�of�R&R�Partners’� Salt� Lake� office� with� the� invitation� for� a� lovely� challenge.��Create�a�documentary� telling� the�story�of�Robert�Redford’s�Sundance�journey.� In� a� matter� of� weeks,� R&R� researched,� acquired� imagery,�worked�with�Cosmic�Pictures/Universal�Post�to�shoot�beautiful�scenery�of�Sundance�Resort�and�Provo�Canyon� for�B-roll,� located� individuals,�wrote�the�outline,�interviewed,�edited�and�produced�a�world-class�piece�of�work.�Those� interviewed� include�Brent�Beck,� former� general�man-ager,�Sundance�Resort,�co-founding�partner,�Sundance�Catalog;�Sterling�Van�Wagenen�co-founder,�Sundance�Film�Festival;�Leigh�von�der�Esch,�former�director,�Utah�Office�of�Tourism;�Ted�Wilson,� former�Salt� Lake�City�Mayor;�Chad�Linebaugh,�general�manager,�Sundance�Resort;�and�Governor�Gary�Herbert.
by Susen Sawatzki
Pictured in photograph from left to right: Mr. Cumming, Bob Henrie, Kem Gardner, Spencer F. Eccles, Scott Anderson, Governor Gary R. Herbert, Robert Redford, First Lady Jeanette Herbert and Bahar Sharifan presented the gift.
governor honors robert redford
“I wanted to have a sense of place; I wanted to create a sense of home; I wanted to have a sense of community. I wanted to be able to do projects that were different from the run of the mill. That’s how this thing started.” ~ Robert Redford
10 |�autumn 2013
A v e n u e H i s a p e r f e c t f i t f o r s m a l l b u s i n e s s e s s e e k i n g h e a l t h i n s u r a n c e
S mall�companies�have�lots�of�advan-tages�over�their�larger�cousins.�They’re�
more�agile,�creative�and�youthful.�They�can�conceptualize�and�implement�new�ideas�quickly�and�efficiently.�They�have�great�potential�for�success�and�attract�passionate�people.�One�thing�they’re�not�always�so�great�at,�however,�is�offering�competitive�benefits.It’s�a�function�of�the�way�business�works.�Larger�companies�generally�bring�in�more�spendable�revenue�that�can�be�used�to�retain�quality�employees.�Many�entrepreneur-ial�outfits,�by�contrast,�live�in�survival�mode�for�the�first�few�years�of�operation.�When�you’re�focused�so�closely�on�just�keeping�the�doors�open,�spending�critical�cash�flow�on�something�nebulous�like�insurance�can�be�hard�to�justify.But,�offering�benefits�like�health�and�dental�is�still�the�best�way�to�attract�and�retain�the�talented�people�who�can�help�small�compa-nies�grow�and�succeed.�Talented�people�go�where�they�feel�valued,�and�showing�them�that�they’re�mission-critical�is�a�great�way�to�demonstrate�it.�Making�that�investment�can�be�difficult�for�small�employers,�but�they�have�an�option�that�larger�companies�don’t�have:�Avenue�H.Avenue�H�is�the�state’s�small�business�health�insurance�solution.�It�lets�employers�with�1-50�eligible�employees�offer�group�insurance�to�their�employees.�Unlike�traditional�group�coverage,�however,�Avenue�H�gives�employ-ees�choice�and�control�over�their�own�health�care�decisions.
the power oF cho i c eMost�employer-sponsored�group�coverage�plans�have�very�limited�options�—�usually�one�to�four�plan�options�from�a�single�car-rier.�This�shoehorns�many�employees�into�plans�that�aren’t�necessarily�suited�to�their�needs,�but�are�adequate�for�the�larger��employee�population.�Under�these�condi-tions,�some�employees�get�more�coverage�than�they�need,�while�others�get�far�less.�This�has�a�monetary�impact�for�both�ends�of�
the�spectrum.�Those�who�are�over-covered�pay�more�in�premiums�than�they�need�to,�and�the�under-covered�pay�more�for�neces-sary�items�and�procedures�that�aren’t�cov-ered.�It’s�great�for�those�in�the�sweet�spot,�but�it’s�expensive�for�the�outliers.Avenue�H�puts�every�employee�in�that�sweet�spot�because�it�lets�each�person�get�exactly�the�plan�they�need.�The�way�it�works�is�the�employer�sets�a�“defined�contribution,”�which�is�a�flat�dollar�amount�that�they�give�each�employee�to�use�to�buy�healthcare.�The�employees�take�those�funds�and�shop�on�Avenue�H’s�online�marketplace�to�find�a�plan�that�fits�their�family’s�needs.On�Avenue�H,�employees�can�evaluate�70�plans�from�three�carriers:�Arches,��SelectHealth�and�UnitedHealthcare.�This�puts�the�employee�in�charge�of�their�own�health�because�it�lets�them�make�critical��decisions�about�what�meets�their�needs.�Each�employee’s�situation�is�unique�and�they�are�able�to�consider�their�needs�and�prefer-ences�without�involving�the�business�owner.�When�they�find�the�right�plan,�they�are�able�to�see�the�plan’s�costs�and�the�employer’s�contribution,�then�make�their�selection�online.They�can�also�roll�unused�funds�(or�contrib-ute�additional�funds)�into�a�health�savings�account.�HSAs�are�bank�accounts�used�specifically�for�health�costs�and�contributions�are�taken�pre-tax.�Like�a�bank�account,�HSAs�are�owned�by�the�person�who�deposits�funds�—�not�the�employer.�Employees�take�the�account�with�them�if�they�leave�their�current�employment�and�can�use�the�funds�for�future�health�needs.New�in�2014,�employers�are�able�to�offer�dental�as�well,�and�can�choose�a�plan�from�among�45�dental�plans�offered�by�seven�carriers.After�setting�the�defined�contribution�amount�and�registering�the�group,�employers�are�able�to�step�back�and�let�the�employees�take�over.�Employers�no�longer�have�to�try�fitting�a�few�plans�to�the�largest�number�of��
Like A Glove
10 |�autumn 2013
autumn 2013| 11
employees�—�employees�get�to�choose�according�to�their�needs�—�freeing�up�the�employer’s�time�to�run�the�business.
Because�of�the�way�defined�contribution�is�structured,�employers�can�contribute�any�amount�to�their�employees.�Most�employers�choose�to�offer�an�amount�that�will�give�their�employees�some�room�to�work�with.�The�average�monthly�contribution�on�Avenue�H�is�$437,�which�is�comparable�to�traditional�contribution�amounts,�and�more�than�half�of�all�employers�contribute�an�amount�that�is�sufficient�to�cover�at�least�70�percent�of�the�employee’s�premiums.
get startedIn�the�past,�buying�insurance�has�been�scary,�but�Avenue�H�makes�it�better�by�giving�em-ployers�a�few�options�for�getting�started.�In-surance�brokers�are�a�great�no-cost�resource�for�those�who�want�a�little�guidance�through�the�process.�Avenue�H�trains�brokers�across�Utah�so�they’re�familiar�with�the�system�and�can�give�you�the�best�possible�service.�Bro-kers�who�want�to�quote�business�on�Avenue�H�must�attend�these�training�sessions.�Small�employers�with�larger�workforces�often�prefer�to�work�with�a�broker�because�it�saves�them�time�and�spares�their�attention.�They�can�have�a�trained�expert�running�the�insurance�side�so�they�can�focus�on�the�business�end.�Brokers�know�the�ins�and�outs�of�insurance�and�can�be�very�helpful�during�the�process.Employers�can�also�choose�to�enroll�their�group�themselves�through�Avenue�H’s�online�tool.�This�method�is�most�often�useful�for�smaller�businesses�with�fewer�than�15�em-ployees.�The�online�tool�is�easy�and�quick�to�use�—�employers�can�finish�the�process�and�have�their�group�registered�in�less�than�20�minutes.�From�there,�it’s�in�the�employee’s�hands.�The�employer�only�needs�to�direct�employees�to�Avenue�H.com,�where�they�begin�shopping�and�making�their�own�health�care�decisions.
It’s�worth�noting�that�using�a�broker�to�help�a�group�get�on�Avenue�H�costs�the�em-ployer�nothing.�The�broker’s�compensation�is�paid�by�the�insurance�carriers,�so�there’s�no�payment�due�to�the�broker�for�helping�a�company�join.�That�fact�may�be�enticing�to�owners�of�any�size�business�who�don’t�want�to�bother�with�administering�health�benefits,�but�who�do�want�to�offer�them.
look ing to the FutureBy�law,�every�person�in�America�must�have�health�insurance�coverage�beginning�during�the�first�quarter�of�2014.�While�some�employ-ers�have�considered�dropping�group�insur-ance�and�sending�their�employees�to�the�federal�individual�market,�many�employers�will�continue�offering�health�insurance�be-cause�they�recognize�that�it�is�a�value-added�benefit.�As�stated�before,�talented�people�go�where�they�feel�valued.�Offering�group�insur-ance�shows�that�a�company�is�interested�in�the�welfare�of�its�people.�It�tells�current�and�prospective�employees�that�they�are�an�inte-gral�part�of�the�organization,�not�replaceable�cogs�in�the�machinery�of�business.When�the�Affordable�Care�Act�is�completely�in�place�and�the�federal�government�takes�down�its�“pardon�our�dust”�sign,�those�com-panies�that�are�able�to�offer�group�insurance�through�Avenue�H�will�have�a�better�experi-ence�than�those�that�cut�their�employees�loose.�Group�insurance�offers�stability�and�confidence�that�the�federal�marketplace�has�so�far�been�unable�to�muster,�which�trans-lates�to�employees�who�are�more�secure�in�their�work,�and�therefore�more�productive.Defined�contribution�marketplaces,�such�as�the�one�that�Avenue�H�provides,�are�the�future�of�employer-backed�healthcare�in�America.�Avenue�H�has�been�open�for�business�since�2010�and�has�a�proven�track�record�of�helping�Utah’s�small�businesses�provide�health�insurance�for�their�employees.�Visit�AvenueH.com�for�more�information.
A v e n u e H i s a p e r f e c t f i t f o r s m a l l b u s i n e s s e s s e e k i n g h e a l t h i n s u r a n c e
by Steve Gooch
about the aca i n utah
In May 2013, Governor Gary Herbert negoti-ated a deal with the US Department of Heath and Human Services to let Utah create a unique approach to the Affordable Care Act. The result of that negotiation was a division of duties: the federal government will run a marketplace for individuals, while the state will continue operating Avenue H as the state’s small business marketplace.Utahns who need insurance through the indi-vidual market can either purchase coverage through the traditional market or by visiting the federal marketplace portal: Healthcare.gov.Utah’s small businesses can offer insurance to their employees through AvenueH.com. Avenue H lets employers provide insurance to their employees while keeping their costs in line with their budget. Employees are able to shop from among 70 plans from three car-riers, so they can find a plan that’s the right fit for their needs.
small employer prem ium tax cred i t
Employers participating on Avenue H can take advantage of a tax credit that was designed solely for small employers who purchase group insurance through a mar-ketplace. Employers can get a tax credit for up to 50 percent of the premiums they paid during the year if they:• Have 25 or fewer full-time equivalent employees• The company’s average annual wage is less than $50,000 (excluding the wages of owners and their family)• They paid at least 50 percent of the premium on an employee-only plan for each employeeMore information about the tax credit is available on IRS.gov.
a d v e r t o r i a l autumn 2013| 11
peggy lander’stemplate for Success
photo by Drake Busath
By�Susen�Sawatzki
You�know�how�certain�people�just�seem�to�live�a�charmed�life?�I�see�Peggy�Lander,�recently�retired�partner�at�
Richter7,�as�one�of�those�people.�And�as�we�know,�we�make�our�own�luck—we�are�the�creators�of�our�own�charmed�life.
During�an�interview�with�Peggy,�it�was�clear�that�the�rose-colored�glasses�through�which�she�seems�to�view�life�have�a�contagious�ef-fect.�I�left�feeling�uplifted,�entertained,�educated�and,�quite�frankly,�blessed.�(O.K.,�I’ll�say�it,�I’m�also�jealous�of�her�retirement.)
Here’s�Peggy’s�story.�Her�presence�has�influenced�the�industry�in�the�best�of�ways.
Following�graduation�from�UCLA�with�a�teaching�degree�in�hand,�she�and�husband�Bob�decided�to�leave�Southern�California�and�give�Salt�Lake�City�a�try�in�order�to�ski�for�one�season.�The�decision�was�made�to�stay�here�when�Bob�and�Peggy�both�landed�positions�at�design�firm�Winborg�&�Winborg�that�provided�graphic�design�and�production�services�for�advertising�agencies,�one�of�which�was�Fotheringham�&�Associates.�(good�move�Jim�Winborg.)
make your own luck step 1: learn everything about the business“I�knew�nothing�about�advertising�and�marketing�and�I�found�out�quickly�that�I�really�liked�it,”�says�Peggy.�“Teaching�went�out�the�door�and�advertising�came�in.�That’s�when�I�decided�to�learn�everything�I�could�about�the�advertising�business.…The�key�to�being�successful�is�to�be�well-rounded�and�understand�all�facets�of�the�industry—learn�the�language�of�all�the�departments.�That’s�the�only�way�you�can�be�a�good�agency�owner.”
make your own luck step 2: make life-long friends along the wayWhen�she�and�Bob�welcomed�their�first�child�she�left�Winborg�&�Win-borg.�Since�she�had�proven�herself�as�a�valued�talent,�Bob�Fothering-ham�of�Fotheringham�&�Associates�(always�an�eye�for�the�exceptional)�approached�her�with�a�part-time�position�as�assistant�creative�director�working�with�Creative�Director�Ricki�Gardner�on�the�O.C.�Tanner�ac-count.�(Ricki�is�the�namesake�for�Peggy�and�Bob’s�daughter.)�She�set�up�photo�sessions�and�coordinated�which�exposed�her�to�the�creative�side�of�the�business.�
make your own luck step 3: open your heart to beauty�“Two�more�babies�came�along�and�I�left�Fotheringham.�Then�I�got�a�call�from�Julia�LaPine�and�Traci�O’Very�and�they�asked�if�I�was�inter-ested�in�working�for�them�part�time.�It�was�there�that�I�came�to�ap-preciate�and�love�the�aesthetics�side�of�the�business.�When�you�work�with�really�talented,�beautiful�designers,�you�come�to�understand�the�beauty�of�the�business.�I�learned�a�lot�about�life�at�LaPine/O’Very.”
make your own luck step 4: honor your mentors Bob�Fotheringham�called�again�when�LaPine�and�O’Very�took�separate�
paths�in�1989.�“Bob�[Fotheringham]�is�an�incredible�teacher�and��mentor.�That’s�how�I�learned�marketing.�He�took�me�under�his�wing,”�says�Peggy.�She�worked�on�the�Utah�Transit�Authority�and�Jackson�Hole�Mountain�Resort�accounts.�When�Bruce�Jensen�came�to�Fother-ingham�&�Associates�he�showed�Peggy�the�financial�ropes.�“I�was�so�fortunate�to�have�both�of�them�invest�their�time�and�energy�in�me.”
make your own luck step 5: see the best in everyone�Then�came�the�convergence�of�talent�when�Hal�Christensen�and�Dave�Newbold�joined�ownership�and�FJCandN�was�born.�Shortly�after,�Tim�Williams’�and�Scott�Rockwood’s�agency,�Williams�and�Rockwood�merged�with�FJCandN�to�become�FJCN/W&R.�In�2000,�Richter7�was�born�with�partners�Dave�Newbold,�Scott�Rockwood,�Peggy�Lander�and�Tim�Brown.�“I’ve�had�the�great�advantage�to�work�with�the�best�talent�in�Salt�Lake�City.�Dave�is�a�good�friend�and�he’s�also�a�person�who�loves�the�beauty�of�the�craft�as�a�creative�director;�Tim�is�a�master�of�keeping�things�positive�and�fun;�Scott�took�a�risk�to�bring�me�in�as�a�partner�and�I’m�very�grateful�to�him�for�that.�I�love�the�agency�and�I�love�my�partners�and�clients.�I’ll�always�have�some�kind�of�relation-ship�with�the�agency.�For�the�last�15�years�I’ve�had�the�pleasure�of�working�on�three�major�accounts:�Park�City�Chamber�Bureau,�Polyne-sian�Cultural�Center�and�Questar�Gas�—dream�accounts—what’s�not�to�love�about�that?”
make your own luck step 6: keep it personal even with the new electronic efficienciesPeggy�believes�in�having�a�personal�relationship�with�her�clients.�“This�was�easy�because�I�had�such�great�clients�and�I�like�them�all�so�much.�When�you�become�friends�and�spend�time�with�them,�they�realize�you�are�human�and�can�make�mistakes.”
make your own luck step 7: own your mistakes“If�you�really�own�the�mistake,�you�bring�the�problem�to�the�client�rather�than�them�discovering�it�and�they�can�forgive�you�if�you�bring�solutions�rather�than�finger�point.�Then�you�work�hard�to�win�back�the�trust.�Be�honest�and�ethical�even�if�it�means�a�write-off�for�the�agency.”�
make your own luck step 8: plan for the future“Bob�and�I�have�worked�really�hard�and�planned�for�this�retirement�for�40�years.�We�are�at�the�last�20�years�of�our�good�life—after�80,�you�live�in�a�very�small�world.�We�have�plans�and�things�we�want�to�accomplish.”
This�summer,�Peggy�and�Bob�have�traveled�the�country�as�well�as�the�landscapes�of�their�dreams.�Yet,�she�doesn’t�stray�far�from�her�beloved�community�as�she�chairs�the�Downtown�Alliance�Board�and�serves�on�the�Salt�Lake�Chamber�Executive�Committee�and�Board�of�Governors,�as�well�as�Zions�Bank’s�Women’s�Advisory�Board.
peggy lander’stemplate for Success
autumn 2013| 13
14 |�autumn 2013
By�Joanne�Bloomfield
evolution?��Growth can be tough. Evolution can be tough-er still. But sometimes evolution leads to rev-olution; of the very best kind.
Having started life as in-house agency, LHM Advertising in 1995 for the Larry H Miller Group, the agency was reimagined in 2008 to be-come Saxton Horne. The Miller Group was a phenomenal place to start; its business portfolio is diverse including automotive dealerships, finance, movie theaters, retail, food service and professional sports. Working on the sharp end of deliverability across such a wide spread of industries, the original group honed a diverse set of skills and exper-tise. The advent of Saxton Horne meant just one thing … forward motion.
David Blain, President is leading a quiet revolution at Saxton Horne and he’s stirring up movement that can be felt rippling across the creative community. Having made the decision to take on external work as well as work from members of the Miller Group, Saxton Horne started something special.
David has a pedigree that includes working in large agencies as well as running his own. His first job out of college was as an account co-ordinator in Los Angeles and then he came to Utah and worked for five years with Dahlin Smith White. From there, he and three partners launched Blain Olsen White Gurr, B/O/W/G until it was acquired by Rare Method. Four years after the acquisition, he went to Saxton | Horne which had transitioned from LHM Advertising. Named for its founders, Saxton is the maiden name of Gail Miller and Horne is the middle name of the late Larry H. Miller.
Some might say that the lack of competition an internal agency en-joys could lead to complacency both creatively and strategically. That might be true if there is no expectation to deliver measurable results. The reality is that most agencies aren’t accountable for their programs in the same way as in-house agencies. The real competition—or the only one that counts—is the battle for the sale, not the battle to win the pitch. Nothing keeps you on your toes like having to stand by your results when the numbers don’t lie—if you aren’t delivering the right solutions, you will be the one explaining it to the board.
The real pedigree of this newly inspired group is found in their com-mitment to customer care. Clients inside and outside the Miller Group are reaping the rewards of this team being asked to create it, and then prove it. David says with his mischievous grin, “We have deep pockets, but short arms.” What that means is that they have the resources to do what they need to, but only with complete accountability.
Not content to simply take the existing team out into the big bad world, he’s shaking things up. He’s creative, of course, but he’s also a care-ful man. Careful about who he hires, about what he spends (for the agency and his clients) and careful about the strategic merit of what they are doing. Sometimes careful is brilliant.
In his words, “We’re not fancy, we’re good.” Simple words, but they hide an intensity that can’t be ignored. He is building his business around three key areas; structure, experience and chemistry.
For David, structure means financial strength having evolved from a rock-solid business background. Experience is a multi-layered beast in this case; the agency has handled every size and type of campaign across the entire communications mix, but they also understand what clients need because they are their own client (we’re back to being around for the final score).
Chemistry? Everybody talks about chemistry in the creative business, but unlike the majority of agencies, David sees it as an integral part of the company’s growth. Creating a great team is just part of it; he is looking for clients who are like-minded so that growth is an organic byproduct of collaboration.
What’s interesting is the way he’s using social media to provide a more responsive customer service experience. Point in case, a customer of one of Saxton Horne’s clients recently took to twitter to voice her dis-satisfaction. She described her experience with them as ‘the worst’ but thanks to the way Saxton Horne responded on behalf of its client, a few hours later she was 100 percent a fan and her opinion had changed to ‘the best.’ It takes guts to let the world see behind the curtain.
It wouldn’t be a stretch to say that what they are doing at Saxton Horne is industry-leading ingenuity. Blain isn’t shouting about it, he’s just get-ting on with it and he’s using everything at his disposal to prove that he means business. This isn’t just good news for Saxton Horne, it is good news for the Utah creative community and our local economy. Saxton Horne is snapping up projects for prestigious national clients the likes of Jeep, Hyundai, Ford and Michelin Tires. David is strategic, creative and determined to be the best.
autumn 2013| 15
bring it.
David�Blain
evolution?��
16 |�autumn 2013
autumn 2013| 17
10T h o m a s A R T S a t 1 0
Building�any�business�from�the�ground�up�is�hard;�the�first�10�years�being�the�toughest�of�all.�Dave�Thomas,�founder�and��CEO�explains�that�Anne�Wood�joined�the�fledgling�firm�right�at�the�start,�bringing�organizational�and�executional�abilities�that�the�Thomas�family�lacked.�So�with�all�skill�sets�in�place,�the�agency�quickly�took�off.�So,�it’s�nothing�short�of�impres-sive�that�ThomasARTS�has�transformed�from�working�out�of�a�basement�with�just�four�employees�(Dave�Thomas�and�sons)�in�2003,�to�100+�em-ployees�today�and�ranked�both�regionally�and�nationally�as�one�of�the�best�in�the�business.�And,�all�achieved�during�one�of�the�worst�recessions�of�the�past�century;�just�sayin’.
Having�completed�a�run�for�public�office�in�2002,�Dave�Thomas�realized�that� between� himself� and� his� sons—Brett,�Matt� and�Troy—he� had� the�makings�of�something�really�special�creatively.�The�subterranean�offices�that� were� their� humble� beginnings� bore� no� relation� to� the� depth� and�breadth�of� experience� that�Dave�brought� to� the� table—and� it� showed.�Dave�was�no�stranger�to�the�creative�world,�having�served�as�CEO�for�sev-eral�Utah-based�advertising�agencies,�including;�Thomas�Phillips�Clawson�and�EvansGroup�and�as�president�of�Salt�Lake�City’s�Publicis�office.
The�elements�of�running�a�successful�business�are�pretty�straightforward�and�clearly�Dave�and�his�sons�have�them�in�spades;�experience�(check),�determination�(check),�vision�(triple�check)�and,�last�but�not�least,�giant�cahones� (triple�check�again).�Brains�without� the�brawn� is�a�non-starter�when�you’re�in�the�business�of�running�your�own�enterprise�and—as�I�am�sure�most�business�owners�would�agree—weathering�the�past�five�years�has�been�a�challenge�that�demanded�every�last�bit�of�energy�and�creativ-ity�a�person�had�to�offer.�So,�we�might�as�well�go�ahead�and�add�stamina�to�that�list.�Any�business�is�tough,�but�creative�businesses�are�especially�tough.�Not�only�do�you�have�to�creatively�manage�your�own�growth,�you�have�to�‘bring-it’�every�day�for�all�the�businesses�you�are�responsible�for.�No�mean�feat;�particularly�as�most�clients�have�been�hurting�financially�these�past�five�years,�so�they�need�more�for�less.��
How�have�they�done�it?�Going�BIG.�It’s�all�about�the�BIG.
Primarily�BIG�ideas.�Dave�firmly�believes�in�big,�bold,�gorgeous�ideas�to�get�the�creative�party�started,�followed�by�enormous�efficiency�and�preci-sion�when�it�comes�to�program�execution.�It’s�a�winning�formula.�It�may�seem�obvious�to�say�that�great�ideas�make�for�great�campaigns,�but�the�challenge�is�seeing�it�through.�This�is�where�the�cahones�come�into�play.�Sometimes� clients� need�help� to� see� that� creatively� big� can� also�mean�commercially�big.�It�can�be�especially�difficult�to�push�through�new�cre-ative�concepts�when�the�client�is�feeling�the�pinch;�the�tighter�the�purse�strings,�the�more�risk�averse�they�become.��
Powered� by� Dave’s� philosophy� that� market-ing�is�about�big�ideas,�ThomasARTS�provides�a� fully-integrated� marketing� communications�platform�offering�end-to-end�services,�includ-ing� everything� from� research� and� planning�to� fully� executed� marketing� campaigns.� He�describes� his� business� as� a� ‘direct-growth�marketing� company’� that� encapsulates� what�makes� their� creative�offensive�so�successful.�After� 10� extraordinary� years,� ThomasARTS�now�has�offices�in�Utah,�New�York,�California,�Minnesota�and�Texas.�
Dave� recently� said,� “We� have� been� solving�problems� on� behalf� of� our� clients� with� cre-ative,�bold�ideas�for�a�decade.�Our�clients�and�their�success�are�the�reason�we’re�able�to�cel-ebrate� 10� years� of� growth� and� success.� We�believe�successful�marketing�campaigns�start�with�big�ideas�and�the�ability�to�execute�them�across� all� platforms,� traditional� and� digital,�with� innovation� and� efficiency� on� behalf� of�our�clients.�It’s�a�philosophy�we’re�excited�to�continue�for�years�to�come.”
The�agency’s�approach�to�response�branding,�ideation,� creativity� and� streamlined� efficien-cies� have� helped� ThomasARTS� secure� both�local� and� national� recognition.� It� has� been�named� by� Inc.� 5000� as� one� of� the� fastest-growing� private� companies� (#233� in� our� in-dustry�and�#2,565�overall)�with�a�92�percent�growth� rate�and�was�also�named�Utah’s� top�advertising�agency� in�2008,�2009,�2010�and�2012�by�Best�of�State,�Utah’s�recognition�and�awards�program.�In�2010,�the�Utah�Advertising�Federation�honored�Dave�with�the�prestigious�Silver�Medal�Award.�He�was�also� recognized�by�Ernst�&�Young�in�2008�as�an�Entrepreneur�of�the�Year�Finalist.
Here’s�to�ThomasARTS�for�achieving�the�kind�of�growth�that�most�can�only�dream�of�during�such� difficult� times.� � But,� more� importantly,�here’s�to�going�BIG.
Go BIG or Go Home—$0 to $110 Mill ion in 10 Years
by Joanne Bloomfield
18 |�autumn 2013
Annual�and�semi-annual�sci-fi/comic/geek/pop�culture�gatherings�across�the�United�States�have�been�a�part�of�the�special�event�landscape�for�decades,�with�as�many�as�130,000�people�in�attendance.�Dan�Farr,�President�at�Dan�Farr�Productions�and�a�Co-Founder�of�DAZ3D�(the�largest�completely�online�3D�Model/Software�business�that�markets�to�over�one�million�plus�digital�artists),�had�spent�a�number�of�years�attend-ing�and�exhibiting�at�comic�cons�in�the�United�States.�He�was�enamored�by�the�energy�and�excitement�of�these�events�so�much�that�he�wanted�to�find�a�way�to�bring�that�experience�to�the�fans�in�Salt�Lake�City�and�surrounding�areas.�After�leaving�DAZ3D�in�the�Spring�of�2012,�Dan�decided�to�pursue�bringing�a�comic�con�event�to�Salt�Lake�City.�Before�becoming�100%�financially�committed�to�the�new�venture,�Dan�wanted�to�get�input�and�validation�from�friend�and�business�partner�Bryan�Brandenburg�(VP�of�Marketing�and�partner�at�Dan�Farr�Productions).�Together�they�attended�a�regional�comic�con�in�March�of�2013.�Within�a�few�invigorating,�infor-
mative�days�at�the�convention,�Farr�and�Brandenburg�were�completely�convinced�they�could�create�a�world�class�event�of�this�kind�in�Salt�Lake�City.�They�decided�to�move�quickly�and�do�the�event�the�following�Sept,�2013,�leaving�them�with�only�a�very�short�time�frame�to�make�it�happen�(and�with�a�lot�of�raised�eyebrows�from�others�that�they�would�attempt�something�like�this�in�so�little�time).�
COMIC CON Salt
Lake
C a s e Study
Organically grew Facebook page to more than 8,100 ‘likes’ in approxi-mately one month...For a complete list of results and conclusions, see�adnewsonline.com
background
results
Manu Bennett, Bryan Brandenburg and Dan Farr meet with Utah Governor Gary Herbert and Michael Sullivan GOED Communications Director
autumn 2013| 19
The�partners�at�Dan�Farr�Productions�knew�that�if�their�product�or�service�was�related�to�a�potent�brand,�con-cept�or�image,�they�could�co-brand�where�possible�while�engaging�and�entertaining�their�prospects.�They�also�realized�the�need�for�substan-tial�media�partners,�celebrity�guests�and�panel�programming�in�order�to�maximize�their�success.Once�they�had�agreed�to�move�forward,�they�immediately�reached�out�to�Media�One�and�created�a�strategic�partnership.�In�short�order,�strategic�media�partnership�deals�followed�with�ABC4/CW30�and�Cumulus.�
In�order�to�achieve�a�successful�first�time�event,�they�created�a�list�of�specific�targets:
•�Aggregate�50,000+�Facebook�fans�in�the�target�demographic.•�Aggregate�1,000+�Twitter�followers�includ-ing�leading�influencers�to�the�target�demo-graphic.•�Create�Viral�Content�that�would�generate�significant�Social�Media�Reach.•�Sell�35,000�Tickets.•�Sellout�Booth�Space,�Artist�Alley�and�Spon-sorships�to�relevant�high�quality/content�oriented�companies.•�Meet�celebrity�guest�guaranteed�mini-mums.Ubiquitous�coverage�of�Intermountain�region�via�Facebook.•�Create�an�event�that�would�generate�signif-icant�and�positive�post-event�buzz,�ensuring�the�long-term�success�of�the�brand.
William Shatner and Adam West
chat up Governor Gary
Herbert and wife Jeanette
Manu Bennett played Slade Wilson in “Arrow”, Crixus in “Spartacus”, and Azog in “The Hobbit”
Stan Lee, former president and chairman of Marvel Comics
goals
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halle
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The�partners�at�Dan�Farr�Productions�and�Salt�Lake�Comic�Con�sought�to�strategically�Build,�Connect,�Engage�and�Influence�the�sci-fi/comic/geek/pop�culture�target�market�in�the�Intermountain�region�surrounding�Salt�Lake�City.�In�order�to�achieve�this,�they�conducted�rigorous�research�to�better�understand�the�wants,�needs�and�desires�of�the�target�customer�at�a�visceral�level.��Using�a�variety�of�methods,�skills�and�tactics,�they�sought�to�create�a�general�aware-ness�around�the�Salt�Lake�Comic�Con�brand�using�multiple�approaches:�•�Create�an�interactive�Facebook�Fan�Page�in�order�to�drive�engagement�and�sales,�using�strong�call�to�action�memes,�encouraging�likes�and�shares.
•�Focus�on�the�prime�demographic�and�create�content�that�fans�want�to�share�(turning�fans�into�evangelists�for�viral�and�word-of-mouth�marketing).•�Engage�and�entertain�rather�than�sell,�especially�on�social�media�platforms�like�Facebook,�Twitter,�Google+�and�Pinterest.•�Leverage�the�power�of�association,�relating�Salt�Lake�Comic�Con�to�the�brands�represented�by�celebrities�that�starred�in�the�blockbuster�movies�and�televisions�shows�such�as�Star�Wars,�Star�Trek�and�others.•�Make�decisions�that�benefit�everyone�involved,�from�customers�to�fans,�employees�to�part-ners,�vendors�and�sponsors.•�Create�a�market�niche�offering�the�only�product�or�solution�to�the�target�market.Continually�identify�and�qualify�the�desired�prospect.•�Show�celebrity�agents�a�professional�web�presence,�with�social�media�engagement�higher�than�virtually�all�other�Comic�Con�fan�pages,�and�above�average�ticket�pre-sales.�•�Heavily�market�autograph�sessions�and�photo�ops�to�ensure�a�strong�demand�in�order�to�meet�celebrity�guarantees.
Salt�Lake�Comic�Con�increased�engagement�on�its�Facebook�page�to�be-come�the�most�popular�Facebook�page�of�any�Utah�company. To find out how, go to�adnewsonline.com
approach
Enthusiastic crowds fill the Salt Palace.50,000+ tickets sold and 72,000+ attendees
20 |�autumn 2013
The�digital�seduction�of�communication�was�quick�and�intense;�marketers�didn’t�just�walk�away�from�print,�they�sprinted.�We�are�all�guilty�of�having�jumped�onto�the�digital�bandwagon�and�for�a�while�
the�consumer�was�just�as�thrilled�about�it�as�we�were.��For�the�past�15�years�we�have�been�surfing�the�crest�of�a�technological�tsunami�that�has�not�only�forced�us�to�rethink�the�way�we�interact�with�consumers�but,�more�significantly,�has�empowered�con-sumers�in�a�way�we�haven’t�seen�before.�The�consumer�is�now�firmly�in�control;�he�decides�what�he�sees�when�he�sees�it,�and�what�he�does�with�it.���Digital�is�here�to�stay�and�rightly�so—it’s�fantastic—but�the�novelty�has�worn�off.�Technology�is�now�so�deeply�integrated�into�our�lives�it’s�almost�invisible.�Consumers�have�long�since�stopped�feeling�flattered�and�rewarded�by�personalization,�it�has�become�an�expected�minimum.�Today�we’re�all�busy�weaving�marketing�automation�into�our�strategies�and�letting�behavioral�tracking�drive�recommenda-tion�engines.�Stalked�by�abandoned�shopping�carts,�the�poor�consumer�is�starting�to�feel� like�the�digital�equivalent�of�a�gazelle�on�the�African�plains;�hunted�rather�than�served.��So,�what’s�the�problem?�If�the�technology�is�working�and�the�consumer�expects�it,�why�are�more�and�more�companies�finding�it�harder�to�sustain�engagement�through�their�digital�channels?��The�reality�is�that�technology�has�moved�on�but�our�brains�haven’t.�You�can’t�tweet�your�way�around�evolution.�Memories,�particularly�brand�memories,�don’t�come�easily.�It�can�take�up�to�two�years�for�
if you want them to ‘feel’ it, print it.
20 |�autumn 2013
autumn 2013| 21
a�memory�to�propagate�into�our�long-term�memory�and�at�any�time�during�that�process�our�emotional�brain�can�reject�it.�It�isn’t�our�logical�brain�(the�neocortex)�that�drives�decision-making�and�memory�formation;�it’s�our�emotional�brain�(the�limbic�system).�The�emotional�core�of�our�brain�rules�the�roost�and�the�simple�facts�of�evolution�can’t�be�disputed.�When�it�comes�to�forming�a�memory,�repeti-tion�is�vital,�definitely,�but�repetition�of�the�same�flat�digital�message�is�pointless.��Digital�lacks�the�things�we�need�most�to�quiet�our�unconscious,�highly�suspicious�emotional�brain—a�presence�in�the�real�world.�Just�seeing�or�hearing�something�isn’t�enough.�We�need�to�touch,�smell,�taste;�we�need�to�really�‘feel’�it.�Memories�are�associative�and�without�the�qualification�of�more�tangible�emotional�inputs�to�balance�emotionally�deficient�experiences,�the�brain�finds�it�super�easy�to�reject�a�concept—no�matter�how�many�times�an�individual�has�received�a�message.�Smart�marketers�are�putting�print�back� in� the�mix.�But,� really�smart�marketers�are�using�print� in�ways�we�haven’t�seen�before�because�the�technology�wasn’t�there.�Print�serves�an�incredibly�important�role�in�the�mix.�Not�only�does�it�stick�around�when�the�power�goes�out,�it�feeds�neural�activity�in�a�way�digital�alone�simply�can’t�match.�You�can�feel�it.��Most�printers�have�some�form�of�digital�capability�these�days,�but�very�few�have�the�technology�or�expertise�to�integrate�with�digital�channels�at�an�immersive�level.�Print�is�an�emotional�medium�and�thanks�to�digital�technology�we�can�use�it�in�ways�that�ignite�experiential�strategies.�If�you�want�your�brand�experiences�to�be�cognitively�sticky,�you�need�to�put�print�back�on�the�agenda.�Period.I�got�wind�that�Hudson�Printing�(based�in�Salt�Lake�City�www.hudsonprinting.com)�had�installed�an�HP�T350�Digital�Web�Press—this�machine�is�setting�a�new�standard�in�digital�printing,�it’s�very�excit-ing�stuff.�As�a�neuromarketing�geek,�I�had�been�desperate�to�see�one�of�these�machines�up�close.�One�of�the�biggest�gripes�we�neuromarketers�have�is�that�applying�the�full�spectrum�of�behavioral�adaptations�has�always�been�prohibitively�expensive;�consequently,�most�clients�scale�back�and�do�the�bare�minimum.�When�I�say�adaptation�I’m�not�talking�about�adding�a�name�to�the�headline�or�swapping�out�a�picture�here�and�there,�I’m�talking�about�real�adaptation;�cognitive�fluency,�gender�fluency,�priming,�variable�content�etc.��Hudson�Printing�has�a�long,�distinguished�history�with�web�printing�and�its�offset,�digital�and�fulfill-ment�capabilities�are�impressive.�With�over�100�years�behind�them,�you�can�feel�the�commitment�to�service�in�the�air;�the�place�buzzes�with�it.�Their�diverse�and�very�stable�client�base�allowed�them�to�not�only�weather�the�economic�downturn,�but�pop�out�of�it�stronger�than�ever.��Good�to�know,�but�I’ll�be�honest�I�was�expecting�the�standard�tour�of�their�new�‘publishing’�capabilities�with�the�usual�rhetoric�about�customization�of�print�and�the�benefits�of�large-scale�digital�printing.�I�wouldn’t�have�been�disappointed�either,�but�I�was�totally�unprepared�for�what�I�actually�got.�Mind�officially�blown.Hudson�has�been�quietly�ramping�up�their�immersive�capabilities�and�digging�deep�into�the�digital�world.�Paul�Hudson,�president�and�descendent�of�the�Hudson�family,�is�a�man�on�a�digital�era�mis-sion—immersive�integration,�true�flexibility,�with�a�tiny�environmental�footprint.�Hudson�has�custom-ized�its�installation�of�the�HP�T350�in�a�truly�unique�way—even�HP�is�excited�about�it.�Their�vision�for�this�installation�is�to�provide�a�seamless�bridge�between�traditional�offset�and�digital�printing.�Paper�technology�is�rushing�to�catch�up�with�digital,�but�this�press�can�handle�traditional�as�well�as�digital�stock.�Long�and�short�of�it,�you�can�run�a�web�job�on�the�traditional�press�and�finish�it�up�on�the�digital�press;�or�you�can�just�use�the�T330�to�run�sophisticated�variable�jobs�in�quantities�that�were�previously�too�large�for�most�companies�to�afford.��The�T350�has�many�outstanding�features,�obviously�the�implications�for�complete�behavioral�adapta-tion�got�me�excited,�but�as�a�lover�of�all�things�printed,�I�have�never�been�ok�with�the�some�of�the�
limitations� of� digital� in� terms�of� finish.� This� inkjet� printer�has� got� that� licked.� State-of-the� art� bonding� techniques�and� a� killer� drying� system�means� that� the�finish�off� this�press�is�as�close�to�off-set�as�you’ll� ever�get.�An�added�bo-nus� is� that� because� the� inks�are�aqueous,�they�are�virtually�VOC� free.� It’s� an� outstanding�installation� (which� includes�some�killer�first-in-North-Amer-ica�finishing�solutions),�which�I’m�sure�will�be�copied�as�word�
gets�out,�but� right�now�this�company� is�doing�something�amazing�with�this�technology.The� new� press� was� impressive� enough,� but�it’s� their� vision� for� the� future� that� really� blew�my�mind.� �Paul�Hudson�has�gathered�together�a� team� of� people� who� have� deeper� expertise�in� key� strategic� areas� than� any� printer� I� have�come�across.�Paul�Gardner,�director�of�Media�&�Publishing�Solutions� is�obsessed�with�aligning�printing� and� digital� media—his� enthusiasm� is�infectious�and�his�expertise�is�really�impressive.�Chris�Ross,�Chief�Marketing�Officer,�is�a�‘proper’�marketer�who�really�knows�his�stuff.�The�Hudson�team�is�made�up�of�people�you�can�talk�strategy�with;�they�get�it�and�they’re�driving�it.��Paul�Hudson�is�passionate�about�adding�value�at�every�stage�of�the�process,�but�his�commit-ment�to�adding�value�to�the�ultimate�consumer�really�stands�out� for�me.�This� is�a�guy�who� is�determined�to�create�an�amazing�future�for�his�company�and�his�customers.�What�he�probably�doesn’t�realize�is�that�he�is�creating�a�new�stan-dard� for� print� shops.� I,� for� one,� can’t� wait� to�see�what’s�next�out�of�this�group.�One�thing�is�for�sure,�when�I�need�full-blown�adaptation,�im-mersion� and� integration� of� print� into� a� multi-layer�program,�this�is�the�place�I�will�be�going�to�achieve�it.�
I� literally� walked� out� of� that� building� and�thought,� “Wow,� I� just� met� an� industrial��pioneer.”�
by Joanne Bloomfield [email protected]
a d v e r t o r i a l autumn 2013| 21
P a u l H u d s o n
22 |�autumn 2013
autumn 2013| 23
Located in the heart of downtown
Salt Lake, Squatters Pub Brewery
offers a warm, open atmosphere for
private parties and banquets and can
easily accommodate groups from 30 to
200. With menu options that include
breakfast, lunch and dinner and choice
of plated or buffet service, Squatters is
a unique gathering place for casual
company events, weddings and
personal get-togethers of all sizes.
Contact:Lauren Boyack
801.328.2329 ext [email protected]
147 West Broadway (300 South)Squatters.com
squatters pub brewery
meet ing p l anner ’ s ass i s tant
Tota
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are
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Venu
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Hot
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Res
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Stan
ding
Rec
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Seat
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Seat
ing:
The
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Sty
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Seat
ing:
Boa
rdro
om S
tyle
Seat
ing:
Cla
ssro
om S
tyle
Ons
ite k
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ite c
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serv
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Liqu
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A/V
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Priv
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rest
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Whe
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Park
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VENUE
500 • 60 50 20 • $10-35 • • • • 28
660-3,480 • 25-224 25-200 25-244 25 25-100 • $9.50-184.75 • • • • • • 3700
Squatters Pub Brewery N/A • 200 125 • $18-30 • • • • • •
Faustina
Miller Motorsports Park
Faustina boasts an inviting and
sophisticated dining experience com-
bined with gracious, expert service.
Stylishly decorated, it’s a perfect place
for power lunch, after-work cocktails or
business meetings/presentations in the
private Aspen Room. Award-winning
progressive American bistro cuisine is
created by executive Chef Jared Young
and Chef de Cuisine Joe Kemp.
Their passion for fresh foods and close
association with local farmers ensures
an exceptional dining experience.
Contact:801.746.4441
[email protected] East 300 South
Salt Lake City, UT 84102 faustinaslc.com
faustina
A state-of-the art racing
facility 30 minutes from Salt Lake City
in Tooele, Utah. We offer a wide vari-
ety of meeting spaces ranging from
classrooms to a full banquet hall and a
museum of historic cars that makes a
wonderful reception site. Full catering
services are available to suit any bud-
get. Fun activities including karting, zip
line, and racetrack driving experiences
are available as well as a NASCAR pit
stop team-building program.
Get your group’s heart racing at Utah’s
most unique venue!
Contact:435.277.7223mmpinfo@
MillerMotorSportsPark.com 2901 North Sheep Lane
Tooele, Utah 84074 MillerMotorSportsPark.com
miller motorsports park
24 |�autumn 2013
in magazine
4770 South 5600 West P.O. Box 704005 West Valley City, UT 84170
web:�www.inutahmagazine.com
Editor:�Julie�Baird�email:�[email protected]�Advertising:�Trent�Eyre�email:�[email protected]�p:�801.204.6300
Utah’s�largest�entertainment�maga-zine,�IN�Magazine�and�its�website�are�the�premier�guide�to�the�area’s�nightlife,�restaurant,�bar,�arts�and�entertainment�scene.�A�multi-plat-form�entertainment�solution�from�The�Salt�Lake�Tribune.
MediaOne����������4/color��������������Glossy,�Magazine����������45,000��������������8�years�Weekly
ABC�Audit����Monthly�Distribution
adnews
517 2nd Ave. Salt Lake City, UT 84103
web: www.adnewsonline.com
Publisher�/�Editor:�Susen�Sawatzki�email:�[email protected]�p:�801.532.1325����m:�801.450.0387�
The�marketplace�for�creative�thinking.�adnews�provides�news,�profiles�and�resource�information�about�the�Utah�marcom�industry�with�Intermountain�West�Distribution.�50%�of�readership�is�client-side.
4/color�gloss�7,500�controlled�33�years�Quarterly�+��Special�editions��
Postal�receipts�available��Internal�analysis��of�database
p er i od i c a l buy er ’ s gu i d e
business in utah
90 South 400 West, Ste. 650 Salt Lake City, UT 84101
web:�www.utahbusiness.com
Publisher:�Tyler�Dabo�email:[email protected]�Custom�Publishing�Director:��Bill�Thomason�email:�[email protected]�p:�801.568.0114����f:�801.568.0812
The�official�economic�develop-ment�magazine�of�the�Governor’s�Office�of�Economic�Development�and�a�key�publication�for�busi-ness�recruiting,�expansion�and�strengthening�existing�business.
Hudson�Printing�4/color�gloss�20,000�10�years�Quarterly�and�Daily
�
State�of�Utah��distribution
N/A
magazine address url
publisher/sales email phone
general description printer / format circulation /
age / frequency
audit info/ readership survey
the enterprise — utah’s business journal
825 North 300 West, Suite C309 Salt Lake City, UT 84103
web:�www.slenterprise.com
Publisher:�George�Gregersen�President:�David�Gregersen�email:�[email protected]�p:�801.533.0556����f:�801.533.0684�
Utah’s�NUMBER�ONE�source�for�local�business�news.�Since�1971,�The�Enterprise�–�Utah’s�Business�Journal�has�delivered�up-to-date,�relevant�and�actionable�local�business�news,�which�cannot�be�found�anywhere�else,�to�Utah’s�most�influential�readers.
Transcript�Bulletin�4/color�tabloid-Electrabrite�4,000�43�years
Now Available at Dudley Medical!
Dudley Medical | 801-359-3995
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Photo Courtesy of Kenyon R. Virchow, LLC © 2013
autumn 2013| 25Untitled-11 1 11/19/13 7:48 PM
slug magazine
351 West Pierpont Ave. #4B Salt Lake City, UT 84101
web:�www.slugmag.com
utah business
90 South 400 West, Ste. 650 Salt Lake City, UT 84101
web:�www.utahbusiness.com
Publisher:�Tyler�Dabo�[email protected]�p:�801.568.0114����f:�801.568.0812
Utah’s�leading�and�authoritative�source�of�the�state’s�business�news�for�28�years
Hudson�Printing�4/color�gloss�20,000�28�years�Monthly
Circulation�audit�bureau:�ABC�Audit.�Readership�study:�LewisClarkBoone�Market�Intelligence�(2008)
magazine address url
publisher/sales email phone
general description printer / format circulation /
age / frequency
audit info/ readership survey
p e r i od i c a l buy er ’ s gu i d e
the salt lake tribune
90 South 400 West Salt Lake City, UT 84101
web:�www.SLTrib.com
the deseret news
Salt Lake Tribune (editorial offices) 55 North 300 West Salt Lake City, UT 84101
web:�www.DeseretNews.com
Publisher:�Dean�Singleton�Advertising�Sales:�Sally�Steed�email:�[email protected]�p:�801.204.6300��
The�Salt�Lake�Tribune�has�been�Utah’s�independent�voice�for�over�150�years.�The�award-winning�newspaper�has�been�deliver-ing�local,�regional,�national�and�world�news�to�readers�through-out�Utah�and�across�the�country.�
MediaOne�Of�Utah�4/color�Broadsheet/�newsprint�126,525�Daily/7-day
ABC�Audit
Publisher:�Clark�Gilbert�Advertising�Sales:�Sally�Steed�email:�[email protected]�p:�801.204.6300�
Deseret�News�is�Utah’s�oldest�newspaper.�We�reach�a�broad,�values-based�demographic�with�coverage�on�breaking�news,�sports,�and�insightful�editorial�that�covers�relevant�and�current�topics.
MediaOne�Of�Utah�4/color�Broadsheet/�newsprint�79,435�Daily/7-day
ABC�Audit
Eighteen�Percent�Gray�Advertising�Sales:�Angela�Brown,�Nate�Abbott,�John�Ford,�Tim�Kronenberg�email:�[email protected],�[email protected],�[email protected],��[email protected]�p:�801.487.9221����f:�801.487.1359
SLUG�(an�acronym�for�Salt�Lake�UnderGround)�Magazine�delivers�uncompromising�cov-erage�to��readers�12�times�a�year.
Bear�River�Publishing�UV-Coated�Newsprint�30,000�24�years�12x�a�year
2012�Readers’�Survey�available�in�2013�Media�Kit�on�SLUGmag.com
26 |�autumn 2013
in magazine is utah’s entertainment guide and is the magazine salt lake residents turn to for entertainment, dining, style and nightlife.
As�Salt�Lake�and�our�surrounding�communities�continue�to�grow,�evolve�and�bustle�with�new�life�so�grows�IN.�IN�is�a�mag-azine�that�has�celebrated�the�unique�culture,�night-life,�arts�and�entertainment�of�the�Wasatch�Front�for�over�seven�years.�As�a�monthly�magazine�it�regularly�features�articles�on�entertainment,�dining,�things-to-do,�style�and�nightlife�and�is�uniquely�tied�to�the�Salt�Lake�Valley�and�Wasatch�region.�
IN�has�now�evolved�into�a�monthly,�glossy�publica-tion.�With�a�distribution�of�45,000�and�a�reader-ship�of�over�120,000,�IN�magazine�focuses�on�allowing�our�advertising�partners�an�unprecedent-ed�level�of�connection�to�Salt�Lake�residents�and�visitors.�More�than�25,000�copies�are�delivered�to�homes�who�have�asked�to�receive�our�advertise-ments�and�3,000�copies�that�go�to�Salt�Lake�area�hotel�lobbys.�In�addition,�17,000�copies�are�placed�on�900�rack�locations�each�month.�IN�also�pro-vides�unique�advertising�solutions�for�advertisers�beyond�the�magazine�pages.�To�learn�how�to�reach�this�affluent�and�engaged�audience�call�MediaOne�at�801-204-6300.
in magazine
1982 – 2013 covering the industry for 33 years! adnews�delivers�local-ized�news�and�informa-tion�about�the�marcom�industry.�
For�33�years�adnews�has�brought�the�players�together�through��
creative�showcases,� news,�columns,�infor-mation,�resource�directories�and�profiles�—Buyers�meet�Service�Providers.
adnews�writes�to�the�marcom�industry�including�people�who�hold�positions�with�influence�in�the�branding,�marketing�and�advertising�corporate�job�titles.�For�example,�business�ownership,�CEO/CMO,�president,�vice�president�of�marketing.�
Also,�executives�in�the�media�and�owners�of�suppli-er-based�companies�to�the�industry.�adnews�comes�into�play�with�your�role�in�communicating�directly�with�not�only�a�targeted�industry,�but�a�targeted�region�that�includes�Utah�and�Colorado�with�plans�for�expansion.�
If�you�take�advantage�of�adnews’�ability�to�deliver�a�loyal�and�specific�readership,�you�will�find�your-self�elevating�in�recognition�and�loyalty�for�your�company�and�its�services,�brand�and�products.�
With�today’s�demands�limiting�reading�time,�it�is�more�crucial�than�ever�to�be�in�the�magazine�that�is�considered�required�reading.
Call�Susen�801.450.0387
p er i od i c a l showcase
The�state�of�Utah’s�Governor’s�Office�of�Economic�Development�and�the�publishers�of�Utah�Business�magazine�partner�to�produce�the�annual�economic�development�publica-tion�Business�in�Utah.�This�official�recruiting�magazine�endorsed�by�the�GOED,�highlights�
Utah’s�dynamic�companies�and�business�environ-ment.�It�is�a�key�resource�for�recruiting�businesses�and�executives,�strengthening�existing�Utah�busi-nesses�and�provides�positive�recognition�for�Utah’s�regions�and�communities.�The�Herbert�administra-tion,�with�its�strong�emphasis�on�economic�and�business�development�in�Utah,�provides�us�with�a�unique�opportunity�to�share�our�story�with�the�world�and�to�spotlight�the�state’s�economic�vitality�and�viability�as�a�place�to�build�business.�Business�Utah�2013�is�an�important�vehicle�to�convey�our�story�to�existing�in-state�businesses,�potential�customers,�investors,�strategic�partners,�corporate�site�selectors,�members�of�the�media�and�the�key�influencers�around�the�United�States�and�the�world.�The�GOED�will�distribute�Business�Utah�2013�to�local�businesses�and�events,�prospects�at�national�and�international�trade�shows,�trade�missions�and�conferences�worldwide�during�the�coming�year.�The�magazine�will�be�distributed�to�more�than�20,000�in-�and�out-of-state�decision�makers�in�the�organi-zations�and�regions�offering�the�greatest�economic�impact�for�Utah�and�its�companies.
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the enterprise Entertainment // Dining // Calendar // Style // Nightlife
UTAH’S ENTERTAINMENT GUIDEJULY 2012
NICK RIMANDOReal Salt Lake’s
Goalkeeper
48 HOURS IN UTAH 15 must-do activities
DIg IN! //Restaurants, pubs and more
INSIDER //Calendar of events, festivals and concerts
NEWpARk TOWN cENTER //The newer side of Park City
Entertainment // Dining // Calendar // Style // Nightlife
Q&AWITH NICK RIMANDO
Volume 42, Number 8 $1.50Sept. 24-Oct. 1, 2012www.slenterprise.com
THIS WEEK
• Industry Briefs •Begin on page 7.
Board approvesmovie, TVincentives
See page 3.
Gordmans to open two more
Utah storesSee page 5.
Hotel Monacounveils $5 million
upgradeSee page 6.
• Calendar • See page 8.
UTAH’S BUSINESS JOURNAL
208-unit upscaleapartment communityto be built in SLC
Texas-based burger chain to open as many as 19locations in Utah
By Barbara RattleThe Enterprise A 208-unit upscale apartment community targeting the Generation Y demographic should begin coming out of the ground in Salt Lake City next spring. The $28 million Element 31 will be located on what is now the site of a 30-year-old parking deck that abuts the seven-story Brickyard office building at 1245 E. Brickyard Road, said Ryan Ritchie, a partner in the developing entity, Salt Lake City-based The Ritchie Group. “We realized we were going to throw away a million dollars just to repair the parking deck, and happened to be looking for additional apartment sites,” he said. “Just by chance we looked at our site and noticed our zoning allows office and residential to be located on the same site. It’s a
forward-thinking zone for urban infill.” A new parking deck will feature three stories, one-and-a-half of them below grade. It will be shared by both the apartment dwellers and the office building tenants. Atop it will be a four-story apartment complex consisting of about 34 studios and 80 two-bedroom units; the balance will offer one bedroom. The average size will be around 815 square feet and cost roughly $1,000 to rent, Ritchie said. “We’re focusing on the Generation Y market,” he said. “Our marketing study suggests that about 60 percent [of tenants] will be single females, so we really focused on Internet bandwidth and on security, with cameras and lighting. It will have an urban contemporary look” both inside
By Brice Wallace The Enterprise A legislative committee will try once more to get some tax relief for about 30,000 of Utah’s small businesses. A bill passed out of the Revenue and Taxation Interim Committee last week would increase the threshold for the busi-ness personal property tax exemp-tion, which is essentially for fur-niture and equipment. Current law has the exemption at about $3,500, but the bill passed out by the committee would exempt property with a current market value of $10,000 or less. A committee bill last year had the exemption point at $25,000, which would have benefitted 80,000 small-business owners in the state. It later was reduced to
$15,000 and ultimately was at $10,000 before the bill stalled in the Senate on the final night of the most recent general session. The bill’s sponsor, Rep. Patrick Painter, R-Nephi and com-mittee co-chairman, said the bill would result in “less of a minu-tiae burden on the small-business owner.” “What I’m trying to do here is get a little relief for the small-business guy, for the small con-tractor, the roofer, the plumber, the small shop owner,” Painter said. “If I can make his life easier and give him a little bit of respite from having to fill out paperwork, having to go through the audits, having him spend his time [on this], I think we’ve done a good thing. I think we’ve made his life
MOOYAH currently operates 41 locations in eight states. The first Utah eatery should open late this year or early next.
Birkhill on Main will be built in phases and will be constructed with an emphasis on sustainability.
By Barbara RattleThe Enterprise Texas-based MOOYAH Burgers, Fries, & Shakes plans to open as many as 19 fast-casual restaurants in Utah. Denver-based Movers & Shakers has purchased develop-ment rights for the entire state and is close to inking an agree-ment with a local franchisee who already is a Salt Lake area restau-rateur, said Scott Adams, Movers & Shakers partner. The first Utah location should open late this year or early next. Currently operating in eight
states, MOOYAH has 41 loca-tions in operation that average between 1,800 and 2,400 square feet. The average cost to launch a location is between $335,000 and $530,000; there is a $30,000 initial franchise fee. Adams said he was attract-ed to Utah because it is fami-ly-oriented and matches up with the MOOYAH concept. He has already visited Utah and said he is working with real estate devel-opers to help locate target trade areas, initially in the greater Salt Lake area.
Lawmakers again tacklebusiness personal property tax
Ground broken for $45 millionapartment complex in Murray
Parley’s Partners, Salt Lake City, has begun construction on Birkhill on Main Apartment Homes, a new upscale, eco-friend-ly, transit-oriented apartment com-munity in Murray. The 6.2-acre, $45 million, multi-phase mixed-use develop-ment, designed by KTGY Group Inc. of Irvine, Calif., will offer 311 apartment homes plus a three-story office building upon build-out. Phase I will feature 137 apartment homes ranging from one to three bedrooms and include 41 market rate and 96 afford-
able housing units in a five-story building. The $17 million project is being constructed using sus-tainable building methods and incorporates a number of green features. According to KTGY, Phase I of Birkhill Apartments has been designed to the Enterprise Green Communities Certification Standard, one of the highest stan-dards in industry guidelines for sustainable buildings and main-tenance. All appliances will be Energy Star rated. Kier Construction, Ogden, is
see ELEMENT page 2
see MOOYAH page 2
see TAXES page 2see BIRKHILL page 6
the enterprise - utah’s business journal
business to business news leader
The�Enterprise�–�Utah’s�Business�Journal�is�about�business�and�for�business.��Since�1971�we�have�delivered�up-to-date,�relevant,�actionable�local��business�news,�covering�all�business�sectors.��
Regular�“Focus”�issues�more�deeply�examine��select��industries,�and�include�lists�of�the�major�local�players�in�them.
The�Deseret�News�is�Utah’s�oldest�continually�published,�fastest�growing�daily�newspaper.�For�more�than�150�years,�the�Deseret�News�has�served�its�dedicated�readership�by�providing�news,�sports,�commentary�and�church�news�
from�writers�and�editors�who�care�about�their�audience.�Journalists�like�Gail�
Collins,�Dick�Harmon�and�Lee�Benson�highlight�a�veteran�staff�of�writers�who�deliver�insight�to�hundreds�of�thousands�of�readers�each�day.�More�than�just�a�newspaper,�the�Deseret�News�is�a�thought-provoking�source�for�information�and�conversation�about�Utah’s�lifestyle,�families�and�heritage.�Want�proof�that�it’s�working?�The�Deseret�News’�circulation�is�growing,�whereas�other�metro�newspapers’�circulation�continues�to�decline.�The�Deseret�News�continues�to�enhance�its�news�coverage�by�offering�deseretnews.com,�a�complete�news�website�offering�up-to-the-minute�coverage�of�the�news�in�Utah.�By�advertising�in�the�Deseret�News,�companies�let�readers�know�they�value�dedication,�loyalty�and�integrity�in�everything��they�do.�To�learn�more�call�MediaOne�of�Utah�at�801-204-6300.
the deseret news
Here we go again — Utes vs. CougarsThe biggest factor in today’s BYU-Utahgame? Choose any argument you want.History says it will be close, hard-fought, emotional and entertaining.Check out a breakdown of thethree areas each team needs toemphasize for their game that kicksoff at 8 p.m. in Rice-Eccles Stadium.
SPORTS D1SATURDAY
Fury over ananti-Islam filmspread acrossthe Muslim worldFriday, withdeadly clashesin Tunisia andSudan, A4
SEPTEMBER 15, 2012
EMBASSIES UNDER SIEGE
SALT LAKE CITY, UTAHDESERETNEWS.COM
FAITH SPORTSLOCAL
WEATHER TODAYBUSINESS.....................A12,13COMICS..............................C4,5COMMENT..........................A15
DEATHS.............................B4,5LEGALNOTICES.....................B7MOVIES..............................C6,7
TELEVISION............................C8WEATHER...............................B8WORLD...................................A4
INDEXVOL. 163 /NO. 93
FREE SPEECH ZONESSUSPENDED INBRIGHAM CITY, B1
UTAH BUDDHISTCOMMUNITY MARKSITS CENTENNIAL, C1
JORDAN TOPS ALTAIN HIGH SCHOOLFOOTBALL. COMPLETEPREP COVERAGE, D8, 9
HIGH: 86 LOW: 56
Enjoy the religious services and style of worship
Felt called by God
Moved to a new community
Attracted by a particular minister or pastor
Asked to join by a member of the religion
Married someone from the religion
Someone they were close to passed away
Became separated or divorced
Changing religionsREASONS PROTESTANTS CHANGED TO A DIFFERENT PROTESTANT RELIGION
DESERET NEWS GRAPHICSOURCE: Pew Forum on Religion & Public Life
85%50%
38%36%
30%28%
9%4%
Back to Church Day fills the pews — then what?BY MATTHEW BROWN· DESERET NEWS
SOUTH JORDAN — PastorGrantley Martelly has someadvice for congregants whofear they will jeopardize afriendship if they invite a co-worker or neighbor to church.“People form opinions of us
long before we share who weare with them. They have al-ready decided on your friend-ship,” he said. “I constantlyremind people that who youare is being told about youlong before you open yourmouth.”The senior pastor of a
church called Impact Multi-
cultural Ministries, PastorMartelly has been stressingthat message recently toprepare his flock for theirrecognition of national Backto Church Sunday, an annualoutreach effort to encourageProtestants to share theirfaith and invite a nonchurch-goer to a Sunday service.
Based on the past threeyears of the program, congre-gations that participate willexperience a spike in mem-bership on Sunday. But theimpact of inviting someone tochurch can be more far reach-ing than a blip in attendance
CHURCH A9
EPA proposesSuperfunddesignationfor S.L. site
BY AMY JOI O’DONOGHUE· DESERET NEWS
SALT LAKE CITY —Groundwatercontamination from an old dry-cleaning operation at the veteranshospital is under considerationfor Superfund status by the Envi-ronmental Protection Agency, adesignation that would acceleratecleanup.The 700 South/1600 East PCE
Plume site is located near theGeorge E. Wahlen Department ofVeterans Affairs Medical Centeron the east side of Salt Lake City.The preliminary investigation areais bounded on the west side by 900East, on the north at 500 South, onthe east at 1600 East and on thesouth by Yale Avenue.Ryan Dunham, the EPA’s site
assessment manager, said the fullextent of the plume’s size won’t beknown until more testing is done atthe area. At this point, the agencybelieves it to be anywhere between200 acres and 300 acres.The groundwater plume was first
discovered in 1990 during routinesampling of the Mount OlivetCemetery irrigation well. It containstetrachloroethylene, or PCE, atlevels that are above federal drinkingwater standards. Sampling done twoyears ago by Salt Lake City probingwater quality of natural springs alsoindicated levels of PCE.“We are very concerned about the
potential impacts of this ground-water plume on our community,”Mayor Ralph Becker said. “Salt LakeCity is committed to working withlocal, state and federal agencies toensure the health and well-being of
EPA A7
DRY CLEANING OPERATIONSPOLLUTED GROUNDWATER
Debate season blooms
BY MCKENZIE ROMERO· DESERET NEWS
SALT LAKE CITY — Contend-ers in the Salt Lake Countymayoral race faced off in adebate Friday morning, butsparks didn’t fly until Re-publican Mark Crockett andDemocrat Ben McAdams wereallowed to ask each otherquestions.McAdams asked Crockett
whether he is willing to workcooperatively across the aisle,insinuating that the former
Salt Lake County Councilmember has a history of “mak-ing people upset.”Crockett said McAdams was
not fairly representing hisreputation and said McAdamshas no history of working withtaxpayers.“The only people who are in
the room when you’re havingthose conversations and whenyou’re all getting along areother politicians,” Crockettsaid. “There’s one personwho’s missing in that meet-ing every time, and that’s thetaxpayer.”Crockett countered: “What
have you ever actually led?”McAdams rattled off a list
of his experiences, including
MAYOR A6
LAURA SEITZ, DESERET NEWS
Salt Lake County mayoral candidates Mark Crockett and Ben McAdams participate in the Utah League of Cities and Towns debate Friday.
MAYORAL CANDIDATES’OWN QUESTIONS LEADTO POLITICAL SPARKS
Guv candidates see Utah’s economy differentlyBY LISA RILEY ROCHE· DESERET NEWS
SALT LAKE CITY — Two very differentpictures of Utah emerged Friday from thefirst debate between GOP Gov. Gary Her-bert and his Democratic challenger, PeterCooke, held at the annual Utah League ofCities and Towns convention.Cooke called for an overhaul of the
state’s economic development efforts, cit-ing what he called “brutal facts,” includ-ing that Utah wages are falling at one ofthe fastest rates in the nation while thestate has dropped from second to 10th inthe nation in job creation.“I think it’s horrible for you to sit here
GOVERNOR A6
LAURA SEITZ, DESERET NEWS
Utah Gov. Gary Herbert and challeng-er Peter Cooke share a laugh beforetheir debate in Salt Lake City Friday.
The�Salt�Lake�Tribune�has�been�Utah’s�inde-pendent�voice�for�more�than�150�years.�The�award-winning�daily�newspaper�has�been�deliver-ing�local,�regional,�national�and�world�news�to�hundreds�of�thousands�of�readers�throughout�Utah�and�across�the�country.�Readers�of�The�Salt�Lake�Tribune�trust�the�staff�of�veteran�journalists�and�edi-
tors�to�provide�balanced,�insightful�news�and�commentary�on�the�issues�that�matter�to�Utahns.�Seasoned�columnists�like�Paul�Rolly,�Robert�Kirby�and�Gordon�Monson�resonate�with�readers�through-out�Utah.�To�complement�its�comprehensive�news�reporting,�The�Salt�Lake�Tribune�offers�complete�coverage�of�Utah’s�sports,�entertainment�and�cul-tural�scene.�And�sltrib.com�is�quickly�becoming�the�best�source�for�news�from�Utah’s�largest�news�provider�as�readers�turn�to�sltrib.com�for�the�latest�news�and�events�beyond�the�traditional�news�cycle.�Advertising�in�The�Salt�Lake�Tribune�opens�the�door�to�an�informed,�affluent�and�educated�audi-ence�who�cares�about�the�products�they�purchase.�To�learn�more�call�MediaOne�of�Utah�801-204-6300.
the salt lake tribuneWHAT ANENDING! UTESBEAT BYU24-21 > C1
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Classifieds W1
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Horoscopes H3
Money E1
Movies D13
Obituaries B8
Puzzles H3
Sports C1
Television H2
Find more Utah news • A17, A18
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CHRIS DETRICK | The Salt Lake Tribune
U T A H ’ S I N D E P E N D E N T V O I C E S I N C E 1 8 7 1
S E P T . 1 6 , 2 0 1 2 « SUNDAY » S L T R I B . C OM
On a single day in January2014, Utah’s individual healthinsurancemarket—nowabout143,000 people strong— couldmore than double in size asscores of uninsured heed fed-eral health reform’s mandateto purchase coverage.
One estimate, by an actuaryconsulted by the state’s Leg-islative Health Reform TaskForce, pegs growth at 50 to150 percent.
It’s an educated guess, based
Health insurance •Your premiums couldjump by 135 percent.
By KIRSTEN STEWARTThe Salt Lake Tribune
Please see PREMIUMS, A5
Young,healthy?You’llpay for it
ConqueringmountainsThree vets injured inwar climbiconic Grand Teton on the11th anniversary of 9/11.
Grand TetonNational Park •Thenylonwalls ofthe hut perched on themoraine between theMid-dle and Grand Tetons slap in the wind as wearyclimbers pass chunks of chocolate and joke awaytheir worries in the gathering darkness.
Chad Jukes, 28, who grewup inNorth Logan, re-counts the absurdity of putting his prosthetic leg onand taking it off for poses in yoga class.There’s talk of inventing weapons like those
in the movie “The Girl with the Dragon Tattoo”
Top • Eric Gray, left, and veter-ans Andrew “Sully” Sullens, cen-
ter, and Nico Maroulis share a mo-ment of silence Tuesday as ChadJukes plays taps atopWyoming’sGrand Teton at 13,770 feet. Cen-
ter • Jukes, left, veteran and ExumMountain GuideMike Kirby, cen-ter, and Sullens share a laugh as
they soak their feet in Garnet Can-yon Creek. Bottom • The Sept. 11trip to the summit was Mike Kir-by’s idea. Kirby, left, who was inthe Army, taught other soldiers
mountaineering skills.
PHOTOS BY LEAH HOGSTEN | The Salt Lake Tribune
By KRISTEN MOULTONThe Salt Lake Tribune
Please seeMOUNTAINS, A10
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For�28�Years,�Utah�Business�has�gone�behind�the�headlines��to�deliver�compelling�stories�about�the��people,�policies,��practices�and�trends�that�shape�our��business�commu-nity.�Utah�Business�is�Utah’s�trusted�and�
premier�source�of�business��coverage�and�the��most�authoritative�four-color,�monthly,�statewide�business�publication.�
Utah�Business�magazine�has�over�20,000��qualified�subscribers�who�are�business�owners,�CEOs,�presidents�and�senior-level�managers��suggesting�an�overwhelming�acceptance�of�the�magazine�as�the�ultimate�resource�for�the�Utah�business�professional.�
Our�popular�features�and�events�include,�the�40�Under�40,�Women�To�Watch,�Trailblazers,�Best�Companies�to�Work�For,�Entrepreneur�of�the�Year,�Fastest�Growing�Companies,�and�Economic�Forecast�to�mention�a�few.�Utah�Business�publishes�Utah’s�most�comprehensive�annual�single-volume�Book�of�Lists,�published�in�print,�on-line�and�on�disk.�To�provide�timely�business�news,�Utah�Business�offers�the�UB�Daily,�a�daily�and�late-breaking�business�news�service.�Utah�Business�also�publishes�Business�in�Utah,�Utah’s�official�economic�development�publication�in�part-nership�with�the�Governor’s�Office�of�Economic�Development.�To�learn�more�call�801-568-0114.
January 2012www.utahbusiness.com
73
On the Job How to Super Charge Hiring
Plus:Real Estate Outlook
&Legislative Preview
2012 Legal Elite
UTAH’S TOP SALES AND MARKETING PROS
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Matt BowmanAllegianceHead of Demand Gen
Jim OlsonLarry H. Miller Sports and EntertainmentSr. Vice President Sales & Marketing
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SLUG�(an�acro-nym�for�Salt�Lake�UnderGround)�Magazine�delivers�uncompromising�coverage�of�music,�art,�action�sports�and�subculture�to�readers�12�times�a�year.�Distributing�
30,000�issues�monthly�(and�receive�about�28,000�unique�visitors�to�slugmag.com�each�month),�SLUG�is�a�regional,�free�publication�based�in�Salt�Lake�City�that�focuses�on�the�local,�underground�culture,�leaning�heavily�on�both�local�and�national�music,�and�have�been�doing�so�since�1989.�It�remains�one�of�the�oldest�independent�zines�in�the�nation.�SLUG�can�be�found�the�first�Friday�of�each�month�throughout�Utah.�Our�targeted�distribution�includes�coffee�shops,�fashion�boutiques,�record�stores�and�“anyplace�cool.”
SLUG�is�available�on�every�college�campus�in�Utah�except�BYU.
Unfiltered,�responsible,�witty�and�irreverent,�SLUG�has�earned�its�particular�and�sought-after�demo-graphic,�the�trendsetters.�Between�the�average�ages�of�19�to�34,�SLUG�readers�are�freethinking�and�opinionated�consumers�with�loyal�customer�spend-ing�habits.�
SLUG�Magazine�has�come�a�long�way�since�its�con-ception�in�1989.�This�year,�SLUG�received�17�Top�of�the�Rockies�awards�by�the�Society�of�Professional�Journalists�for�design,�photography�and�feature�writing.�SLUG�Magazine�has�also�been�the�winner�of�Utah’s�Best�of�State�Journalism�Award�for�two�consecutive�years�in�2012�and�2013.�February�2014�marks�the�magazine’s�25th�Birthday.
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Advantage Utah •• •• •••••••••••• •••• •• •• • ••••
Carr Printing Company • •• ••• ••• •••• • ••• • •• • • •
Conquest Graphics • •• ••• ••• ••• • •• • •
• • • •••••••••••••••••••••••••••••••
Molding Box • • •••••••••• • • •• • ••
North Star Printing • • • • ••••• •• • •
Printers Inc • • • •• •• •••• • • ••• •• •• •
Trade Print Finishing • •• • ••• ••• •••••
• ••• • •••••••••• ••• • ••• •••••••
West Wind Litho • • • ••••• ••• ••• •• • •
DuMac Printing &
Direct Mail Marketing
Rastar
Smart and Beautiful Welcome our amazing new HP T330 press. Now your print can be exactly matched with the interests of your audience and look absolutelyfantastic. Let’s get started.
801.486.4611HudsonPrinting.com
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INTERACTIVE PRINT Download the freeLayar App
Scan this page Discoverinteractive content
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note: the print services grid will be updated on the website and for print in 2014. please email your suggestions as to what are the relevant columns of services offered that apply to today’s print buyer.
30 |�autumn 2013
pr int s erv i c es d i r ectory
printers inc.Ron Petersen p 801.487.1779 f 801.485.69682185 South 900 East Salt Lake City, UT 84106email: [email protected] web: www.printersinc.net
Providing quality printing and service since 1946. Heidelberg-equipped with formats ranging from 4” x 6” to 28” x 40”, 1 to 6 colors. as well as full color digital capability up to 13” x 19”. Supported by a complete electron-ic prepress department and bindery.Complement your ideas with our experience to produce an effective printed product.
advantage utah Jeremy Taylor p 801.428.3905 f 801.428.39332620 South Decker Lake Blvd., Ste. 200 Salt Lake City, UT 84119email: [email protected] web: www.advantageinc.com
Advantage Utah is the Intermountain West’s newest full-service printer, specializing in offset, digital, web, wide format, full in-house finishing, packag-ing, mailing, and direct marketing.
carr printing company Lloyd Carr p 801.295.2321 f 801.295.5489580 West 100 North \ P.O. Box 888 Bountiful, UT 84011-0888email: [email protected] web: www.carrprinting.com
Recognized for our innovativeness and versatility, we compliment our full-color offset, large-format banners, and variable content printing with person-alized URLs, foil stamping, embossing, die-cutting, UV coating and laminating to set your printing above the rest. With multiple in-house binding, fulfill-ment and mailing services we really are a one-stop provider.
conquest graphics Brian Redden, VP of Sales1-800-707-99031952 West 1500 South Salt Lake City, UT 84104email:[email protected] web: www.ConquestGraphics.com
Conquest Graphics, formerly Lorraine Press, is a leading provider of offset printing, variable data digital printing, and direct mail services since 1922. We have manufacturing operations in Utah and Virginia, and serve a nation-wide client base.
PRINTING • DIRECT MAIL • RESULTS
dumac Randy Schoeck & Vic Forsman p 801.328.8748 f 801.328.07582837 South 600 West Salt Lake City, UT 84115email: [email protected] web: www.dumac.net
Dumac continues to provide excep-tional print production and full service direct mail marketing. Our streamlined systems for list development, produc-tion and fulfillment services eliminate your scheduling hassles and hand-offs. We truly do offer all the essential ser-vices under one roof, and have been for years! The result? VERY happy customers.
north star printing Neal Foster p 801.798.7261 f 801.798.7269131 West 2050 North Spanish Fork, UT 84660-9512email: [email protected] web: www.nsprinting.net
North Star Printing is your complete commercial printing, packaging and fulfillment partner. We have established a national reputation for unparalleled quality, craftsmanship and a record of meeting deadlines and exceeding expectations. Our inhouse solutions include: late model presses, CAD sample, die cutting, folding and glu-ing with multiple binding and finishing options. Products include: Folding carton, prod-uct packaging, new business devel-opment kits, kit covers, magazines, brochures, CD/DVD inserts, tray cards, note pads, etc. FSC and G7 certified.
trade print finishing Brad Van Leeuwen p 801.487.6255 f 801.467.25672530 South West Temple Street Salt Lake City, UT 84115email: [email protected] web: www.tradeprintfinishing.com
The area’s largest and most diverse print finisher specializing in Foil Stamping, Embossing, Engraving, Die-Cutting, Folding/Gluing, Litho-Laminating, and all types of UV Coating including: Gloss, Matte, Glitter, Profile, and Textured. Products include: Folding Cartons, Product Packaging, Pocket Folders, CD sleeves, Covers, Stationery, etc.
molding box p 801.307.2224 f 801.307.22272625 South 600 West SLC, UT 84115email: [email protected] web: www.moldingbox.com
Molding Box is a specialized digital print solution provider, offering short-run, quick-turn printing, including vari-able data solutions, web-to-print online storefronts, direct mail marketing, shipping & handling services, PURLs (including data segmentation) & DVD/CD duplication. The tools we use are the tools of our industry. However, our unique value is realized when we com-bine these tools with an extraordinary level of industry knowledge, respon-siveness, flexibility and dedication to an unbelievable customer experience. Please contact us for any of your digital printing needs.
rastar Randy Sparrow p 801.973.6720 f 801.973.67201152 West 2240 South Salt Lake City, UT 84119email: [email protected] web: www.rastar.com
The largest fleet of digital presses capable of producing even the most demanding VDP campaigns, along with the addition of large format, mailing, packaging, and offset is what makes Rastar the powerhouse in the state.
west wind litho
p 801.975.7105 f 801.975.71262513 South 3270 West West Valley City, UT 84119 email: [email protected] web: www.westwindlitho.com
West Wind Litho provides high qual- ity offset printing and mailing using the best equipment and people in the industry. By becoming an FSC certified printer, we can help your company choose environmentally friendly papers. Celebrating our 25th year in business.
hudson printing Paul Hudson p 801.486.4611 f 801.486.7157241 West 1700 South Salt Lake City, UT 84115web: www.hudsonprinting.com
Hudson Printing believes in the power of print. Print, the original commu-nications medium, has endured and evolved for thousands of years and continues as one of the most effec-tive, evocative means of sharing a message. For over 100 years Hudson Printing has been working with clients to leverage the power of print and is now leading the way as the print and digital worlds come together.
Smart and Beautiful Welcome our amazing new HP T330 press. Now your print can be exactly matched with the interests of your audience and look absolutelyfantastic. Let’s get started.
801.486.4611HudsonPrinting.com
This ad is interactive!
INTERACTIVE PRINT Download the freeLayar App
Scan this page Discoverinteractive content
HUDSONreinvent print
autumn 2013| 31
outdoor serv i c es d i r ectory
fusion imagingWayne Boydstun p 801.546.4567 601 Boro Street Kaysville, UT 84037email: [email protected] web: www.fusionimaging.com
Fusion Imaging is one of the nation’s premier large format printers and display manufacturers. With projects like the 2002 Winter Olympics, 2004 Athen’s Worldwide Torch Relay, 2010 Vancouver Olympics, Bill Clinton’s Global Initiative and The Natural History Museum of Utah – it’s more than just high quality printing; it’s also project management, installation teams, in-house creative/conceptual designers, logistics and dedicated project managers. We take care of our clients from concept to installation and beyond. We specialize in banners, billboards, window graphics, vehicle wraps, event graphics and tension fab-ric trade show displays.
lamar advertisingNeal Gatherum p 801.532.1565 f 801.532.4967754 South 200 West Salt Lake City, UT 84101email: [email protected] web: www.lamar.com/saltlakecity
Lamar, the exclusive advertising part-ner of UTA, provides custom advertis-ing displays and wraps on over 700 buses, TRAX and FrontRunner trains across the Wasatch Front. Transit advertising is a cost effective medium that delivers your message deep within the community reaching your audience where they live, work, shop, play and everywhere in-between.
location
freeway advertising
Paul Newbold p 801.243.4255 f 801.878.8801email: [email protected]
Providing Billboard advertising throughout Utah as well as artwork and large-format printing services. Also providing sign leasing opportuni-ties for landowners.
reagan outdoor advertisingFrances Reagan Copinga p801.521.1775 f 801.521.14391775 North Warm Springs Road Salt Lake City, UT 84116email: [email protected] web: www.reaganoutdoor.comReagan offers four outdoor advertising options: 14’x48’ bulletins, 30-sheet and 8-sheet poster and digital dis-plays. Reagan provides Wasatch Front as well as statewide coverage. Reagan has a full-time staff of account execu-tives and creative professionals.
ferrari colorKirk Green p 801.355.4124 f 801.355.41521550 South Gladiola St. (3400 West) Salt Lake City, UT 84104email: [email protected] web: www.ferraricolor.com
Ranked among the nation’s top graphic producers, Ferrari Color is a trusted name in commercial graphics offering high-quality large format print-ing. Ferrari Color specializes in retail graphic roll-outs and event/venue sig-nage. They work with dozens of nation-ally recognized organizations, produc-ing such work as wall murals, vehicle/window graphics, banners, billboards, tradeshow displays and retail signage.
output / fabrication large-format printing
Gina Stratford, Director of Sales p 801.464.6457 f 801.467.34471605 South Gramercy Road Salt Lake City, UT 84104email: [email protected] web: www.yescooutdoormedia.com
YESCO Outdoor Media currently oper-ates more than 1,700 outdoor adver-tising displays located strategically throughout the west in both rural and major metropolitan markets. In addition to permanent bulletins, YESCO operates rotary bulletin plants, digital displays and spectaculars in selected markets delivering memorable impressions to mobile customers and creative outdoor advertising designs.
vision graphicsGene Chambers p 801.973.8929 email: [email protected]: www.visiondoesit.com
As the world’s most innovative pro-ducer of XXL-graphics, Vision produces some of the biggest, boldest imaging in the graphics industry, including the Tour of Utah, 2002 Winter Games, NFL Super Bowls XXXIX thru XLIII and the 2011 -2012 NFL Pro Bowls. Graphic specialties include POP graphics, bill-boards, tradeshow graphics, banners, backdrops, building wraps, murals, wallscapes, window graphics and much more.
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