AdGuru Advertising

8/2/2019 AdGuru Advertising

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Nitish Tiwary - 11006471 Salony - 11008111

Swarn Ankita - 11008093

Gaurav Saini - 11000076

Ritika - 11011016

Susheel - 11007593

Neelam - 11006502

Kanwar Inderpreet - 11010742Singh

Jitendar Kumar - 1101184


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India has over 100 million internet users Government is targeting 175 million

broadband users by 2014

One of the most effective ways to advertiseon the Internet.

Social media is more beneficial for reachingnew customers and increasing the client

base


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Company : AdGuru Advertising Pvt. ltd Service : Email and Social advertising Clients : All the customer oriented

business firms. No. of Promoters: 9 Target market : Chandigarh, Himachal

and Punjab region


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VisionTo become a world leader in Social mediaand email advertising by bringing advertiser

and customer on one platform.MissionTo get inclined towards more creative frontof advertisement by including customer in

the advertising media.


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Cost per impressionFor example, suppose an ad campaign pays Rs 50 CPM.We would earn one tenth of Rs 50 each time a userviews the ad for total of Rs50 after a thousandView

Currently, Rs 50 CPM is actually a pretty good rate for

banner ads, and on a busy site we will likely

end up using ads that pay less to fill your inventory.Other ad formats, such as skyscrapers, pop-unders,and pop-ups, should pay higher rates


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Social Media OptimizationSocial media is probably the biggest

change after the Industrial revolution andhas taken the world by surprise. It iscreated by the people for the people.

Nowadays everyone, in some way or theother, is a part of social media and brandshave taken it very seriously too.


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Direct contact with audience :almost likeface-to-face

Allows for conversations :deeperengagement and relationship buildingwith audience)

Somewhat more measurable than othertraditional channels e.g. Url shortening /Web Analytics / Twitter Apps that tell youabout followers/activity/ level ofengagement, Facebook & You TubeInsights, etc)


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Leverage of reaching more and more people withless effort thanks to technology (i.e. spreadingthe word).

Cost-effective in the sense most of the platformsare free. They just demand time.

It is a channel in continuous change andimprovement Human factor: Your brand becomes more HUMAN

(i.e there are REAL PEOPLE behind your Twitter,Bebo, LinkedIn, Facebook account)

Build strong, long term relationships throughonline social networking, at a faster pace than

just relying on traditional face-to-facenetworking


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Effort vs results: Even if it is moremeasurable than other channels, it isdifficult (especially for small businessoperations) to balance the effort put on socialmedia against the results obtained.

Very personal: To ensure you get the bestout of social media as a channel, these efforts

should handled by individuals whounderstand the company.


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Ever-changing environment: Because thechannel is in continuouschange/improvement, this means that we will

have to adapt effectively and promptly.Consistency: Engaging with our audience ata direct level means more efforts in terms of

keeping a consistent message/ corporateimage .

Making up for mistakes: The time-frame tocorrect errors that affect our audience is less.

Because we are heavily exposed, our companyhas to take action more promptly.


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Creating/joining online presence on siteswhere the company currently doesnt exist

New target or niche markets that are

untapped: students, the public Promotions, news, events that can be

offered through social media platforms

penetration into a new geographical market


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Competitor is going after the same space orsame audience with similar campaign.

TV ads, print ads are matter of concern forus.


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Documents

AdGuru Advertising