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8/6/2019 ADE Promotional Opportunities
1/16
AmsterdAmdAnce event
PromotionAloPPortunities
2011
8/6/2019 ADE Promotional Opportunities
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AmsterdAmdAnce event
16tHinternAtionAlconference
And festivAlfor electronic
music
19 20 21 22october 2011
An initiAtiveof bumA
The Amsterdam Dane Event (ADE) is the leading eletroni
musi onerene and the worlds biggest lub estival or
eletroni musi. The event oers a unique blend o daytime
onerenes, inluding interative workshops, tehnial
demonstrations and in-depth round-table disussions,alongside a nighttime musi estival whih takes plae in
44 venues around the ity. The annual event attrats 3,000
business proessionals and 120,000 estival visitors rom all
around the globe.
With a wide range o promotional opportunities, the ADE is
the peret plae to reah both international onsumers and
business proessionals. In this promotional brohure you will
nd various ways to present yoursel or your ompany to the
international eletroni musi sene.
Feel ree to ontat us with any questions you might have.
Our ontat details are listed on the last page.
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costum brAndActivAtions
PromotionAloPPortunitiesoverview
Ade conferencedirectory
cocktAil HoursAde festivAlmAgAzine(dJbroAdcAst
Ade sPeciAl)
Ade conference bAg
Ade vesPA cArtsPromotion
Ade conferencebAdge & lAnyArd
Ade iPHone &Android APP
Ade flyer & Posternetwork
Ade tv
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DJBroadast teams up with the ADE or the oial estival
magaine o the event. The ADE Festival Magaine (onsisting
o 132 pages, written in English) will ous on both the
onerene and the estival, eaturing the main players as well
as the underground talent, lubbing and lie in Amsterdam,
musi rights, agenda ino, books, gadgets, gear, ashion and
muh more.
The ADE Festival Magaine (DJBroadast ADE speial) will
be released on the 5th o September, and has a irulation
o 50,000. 35,000 opies will be distributed in Holland, while
15,000 opies hit the shops in United Kingdom, Germany
and Belgium. The magaine will also be inluded in the ADE
onerene bag.
SIzE WIDTH x HEIGHT cOSTS
2/1 page (ull olor) 450 285 mm 4.750,-
1/1 page (ull olor) 225 285 mm 2.800,-
1/2 page (ull olor) 205 130.5 mm 1.400,-
Date o issue September 5th 2011
Deadline or advertisements August 25th 2011
Deadline or reservations August 15th 2011
Ade festivAlmAgAzine(dJbroAdcAst
Ade sPeciAl)
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ADEs diretory is the most important soure o inormation or
the international eletroni musi industry. Being used not only
during the onerene but throughout the year, the diretory
inludes all the neessary inormation or proessionals
attending the onerene, inluding: a omplete list o
attending ompanies, the our-day onerene and estival
program and inormative artiles. The diretory ontains 256
pages and is distributed among the partiipants o ADE.
SIzE WIDTH x HEIGHT cOSTS
1/1 page 144 210 mm 1.500,-
1/2 page 144 103 mm 900,-
cirulation: 3.000
Date o issue rom Otober 19 onwardsDeadline or artwork September 23rd 2011
Reservations till September 19th 2011
Ade conferencedirectory
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The ADE conerene Bag (3.000 bags) is handed out to all
onerene attendees. Inserting your promotional material in
the bag is a great way to bring your artist, ompany or event to
the attention o the international dane musi industry.
The osts to have one promotional item inserted in eah o the
3.000 onerene-bags are 850,-
Etra thik items may be harged an additional ee. Flyers will
be sealed in a pak inside the bag.
Deadline or materials: in the mailing oe between Otober
11th and Otober 15th 2011 (not earlier, not later)
Reservations until Otober 3rd 2011
Ade conference bAg
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The ADE badge and the lanyard are probably the best ways to
gain visibility or your ompany. The ADE badge and lanyard
are worn by every proessional partiipant plus the badge is
the most important identiation tool during the event.
Pries on request
The ADE badge and the lanyard are sold out or ADE 2011.
Ade conference bAdgeAnd lAnyArd
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The peret way to meet and soialie with your internationaleletroni musi industry network during the ADE is a
sponsored drink/oktail hour at one o our onerene
loations, where (potential) business ontats an be oered
a drink and ompanies and/or produts an be introdued.
Its possible to host a oktail hour at one o the two beautiul
onerene loations alongside the anals o Amsterdam: the
a o the Feli Meritis and the garden o the Dylan Hotel.
Pries on request.
cocktAil Hours
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In the past years, several brands have used the ADE as a
platorm or reahing a unique mi o industry proessionals
and (inter)national lubbers.
We an oer our servies in reating and eeuting a unique
brand ativation around Feli Meritis, in the lubs or in
temporary guerrilla loations in the ity. On the net two pages,
two eamples are shown o events organied by ADE and
Blueprint Media.
custom brAndActivAtions
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custom brAndActivAtions:
red bull music AcAdemyPoP uP studio
In 2010 Red Bull Musi Aademy took over the conrete store
and reated a temporary hub and radio station where around
70 djs like carl craig, Juan Atkins, Kevin Saunderson, Derrik
May and Mihael Mayer popped in during the week or an
interview and a dj set. The whole week the loation was open
or publi, and there where live broadasts rom the lubs.
The musi was aired 24/7 live on a loal FM requeny and
online via RBMARadio.om and DJBroadast.FM.
Photo by Arenda de Hoop
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custom brAndActivAtions:
citron
For the citron DS3, a viral/soial ommunity ampaign was
organied together with ADE where a ew luky people ould
win a rst lass citron VIP arrangement to the ADE.
Net to this, speially o-branded DS3s where oered by
citron used as premium transport during the our days or key
proessionals and artists.
When ative, the ars where highly visible in the ity and
when passive the ars were plaed right in ront o the main
onerene loation: Feli Meritis.
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During ADE, 8 Vespa Piaggio Ape 50s will ride through
Amsterdam all day to distribute fyers to various relevant
loations, like reord shops, lubs, aes, restaurants, beah
lubs, and a network o (lothing) shops. ADE oers the
possibility to brand one o these eye athers the week beoreand during the ADE with 6 posters on the sides and bak.
1 poster, one week 100,- per poster (A2)
One week branded art 500,- per art
(6 A2 or 3 A1 landsape)
Two weeks branded art 800,- per art
Deadline or materials: Otober 8th 2011.
Reservations until Otober 8th 2011.
Ade vesPA cArtsPromotion
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The peret way to promote your label or event is to be seen
at the right plaes. ADE oers the possibility to gain visibility
by distributing fyers on various relevant loations, like reord
shops, lubs, aes, restaurants, beah lubs, and a network
o (lothing) shops. ADE oers the ollowing pakages or the
distribution o fyers and posters:
Flyer packages (20 fyers per location, A5 or A6):
WHERE cOSTSInnerity pakage
150 addresses, entre o Amsterdam 300,-
Greater Amsterdam pakage
400 addresses, all Amsterdam 500,-
Posterpackages (1 poster per address, A2 or A3):
WHERE cOSTS
Innerity pakage
150 addresses, entre o Amsterdam 300,-
Greater Amsterdam pakage
400 addresses, all Amsterdam 500,-
Deadline or materials: in the mailing oe between Otober
11th and Otober 15th 2011. Reservations until Otober 3rd
2011. Pries o other sies than mentioned above on request.
Ade flyer & Posternetwork
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ADE delivers a program with editorial estival and onerene
news items that is broadast under the name ADE TV onnarrow asting network Librium. Librium is hosting 1.240
sreens in 155 trams o Amsterdam. The network reahes a
stunning number o 500.000 viewers per week. In the last two
weeks o Otober 2011, ADE will be hosting a show that will
be dediated to the Amsterdam Dane Event. Eah item will
be 15 seonds long and will be broadast 30 times per day.
cOSTS
One week 500,- per item
Two weeks 800,- per item
Ade tv
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Ade iPHone &Android APP
To onnet and interat with your network and get quikaess to the program during ADE is very important.
ADE will make it easier and a lot more un or lubbers
and proessionals with a servie navigation app or
iPhone and Android. This app will make it possible to nd
your interative route to all ADE events, by using Layar
or eample. There are several possibilities or sponsor
ativities within the ADE app.
More ino and pries on request.
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Blueprint Media BV
Postbus 3952
1001 AT Amsterdam
The Netherlands
Oe: +31(0)20.68.68.600
Email: [email protected]@blueprintmedia.nl
contAct
mailto:[email protected]:[email protected]:[email protected]:[email protected]