Addressable - DISH Media Sales...Last modified on 09/09/19. 2 of 17 Addressable DISH Media Sales is uniquely positioned to execute addressable campaigns that connect brands with consumers

Addressable ��2

Addressable Inventory ��3

DMA Penetration - DISH & Sling TV ��3

Addressable Networks - DISH & Sling TV �� 4

Campaign Guidelines ��5

Exclusions & Restrictions �� 6

Frequency Management �� 6

Data & Targeting �� 7

Reporting ��8

Pricing & Billing ��9

Data Partners ��10

Sample Report �� 11

Tech Specs - DISH ��16

Tech Specs - Sling TV �� 17

Last modified on 09/09/19.

2 of 17

AddressableDISH Media Sales is uniquely positioned to execute addressable campaigns that connect brands with consumers across the DISH and Sling TV footprint, allowing brands to seamlessly target specific audiences no matter where, what or how they are consuming content�

How It Works01 Lock in your target

02 Leverage 1st and 3rd party data

03 Serve your message to relevant households

04 Achieve robust measurement

Reach the right audience at the right time across DISH and Sling TV households, with advanced targeting and true attribution.

Cross-Platform Reach • Data-Driven Targeting • In-depth Measurement • Transparent Attribution

Custom Targeting Robust Measurement

Advanced Benefits

Data Partners

Note: DMS is data agnostic across all partners


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Addressable Inventory • Addressable Distribution: 9 million homes across DISH and Sling TV�• Inventory Types: Live TV, VOD, and DVR� • Number of Addressable Networks: 110+ across DISH and Sling TV�• Return Path Data Availability: ~40% of HHs on DISH and all HHs on Sling TV�• Average Reach for Final Delivery: 85-95% average�• Addressable Reach: Across every major US DMA�• Addressable Expansion: Our company is actively upgrading set-top boxes to

grow number of addressable-enabled households�

a

a A.

3% 31%

DISH + SLING Penetrat ion %

Null

SLING Penetrat ion %

Null

DISH Penetrat ion %

D M A P e n e t r a t io nD I S H , S L I N G , D I S H & S L I N G

DISH Data Updated: 07/30/2018 A.

SLING Data Updated: 07/05/2018 A.

Dis playDISH + SLING

Source: DISH & SLING Subcounts as a percent of Niels en DM A TV Hous eholds

DMA Penetration - DISH & Sling TV


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Addressable Networks - DISH & Sling TV


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Campaign Guidelines 1. Order Timeline: A minimum lead-time of 1 week is needed for all orders� Lead-times may be longer

depending on the data vendor� For example, if an order is placed on a Monday, the earliest the content will go live is the following Monday�

2. Units Accepted: 30s and :60s� However, :15s can be accepted if they are stitched together with another :15� Approval is required prior to campaign order�

3. Creative Quantities: Number of creative assets cannot exceed weekly frequency�

4. Creative Asset Delivery and Changes Timeline: It takes 3 days for a spot to reach all STBs and 3 days to fully come down (“3 Up, 3 Down” rule)� To ensure a campaign is fully distributed to all set-top boxes, all creative assets must be delivered 3 business days prior to campaign launch� The same is true for creative swapping, take-downs or mid-week changes� Any emergency requests will be accommodated as quickly as possible, but are not guaranteed�

5. Cross-screen Capabilities: With the addition of Sling TV, addressable campaigns are reaching audiences across traditional TV, CTV, desktop, mobile, and tablet�

6. Accepted Categories: Addressable targeting and measurement works for most verticals, including Auto, Tune-In/PPV, CPG, Financial, Retail, Pharma/OTC, Travel, Insurance, Education, and more�

7. Workflow Timeline:

DISH Media Sales &Client negotiate plan

2-7Business Days

1-3Business Days

Client submits RFP

01 02 03 04DISH Media Sales

requests counts fromdata partner

DISH Media Salesbuilds plan

Client submitscreative

DISH Media Salesexecutes plan

Client receives post-campaign reporting

5Business Days

15 daysafter final day

of flight

05 06 07


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Exclusions & Restrictions 1. Daypart Exclusions: Not recommended; however, we can accept 1-2 depending on campaign

parameters and with approval prior to campaign order�

2. Program Exclusions: Not supported� If a program needs to be excluded, we must exclude the whole network�

3. Restricted Creatives: We have an Ad Content Review team that must review all campaign content and creative before airing� There are extensive campaign reviews for Political, firearms, tobacco, alcohol, and adult content�

4. Auto Advertising Restrictions: We accept national auto advertisers� Regional and DMA specific auto campaigns will be reviewed on a case by case basis

Frequency Management 1. Frequency Capping: Although capping is available, frequency is not guaranteed and we reserve

the right to adjust weekly to aid in campaign delivery� Note: Frequency caps are on the household level on plans, but on the set-top box level in our system� Caps are placed in the system to prevent excessive over-delivery and exposure by household�

2. Frequency Minimums: At least 1 frequency per week is required� For example, if the weekly frequency is 3, 3 creatives are able to run per week�


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Data & Targeting 1. Data Vendors with Direct Partnerships: Targeting and measurement capabilities by vendor are

available on page 10�

2. New Data Vendor Relationships: We are data agnostic and will make an effort to work with any data vendor requested�

3. Target file Timeline: ~5 business days before the campaign goes live� 2-3 days for file delivery from vendor and need the target file in-house 3 business days prior to campaign start�

4. 1st Party Client Data Capabilities: DISH Media Sales’ addressable platform can support 1st party data from a client’s database; however, it must be passed through a 3rd party entity for privacy compliance�

5. Target Count Timeline: It takes 2-7 business days, depending on the vendor� It may take longer for 1st party matches and model builds�

6. Target File Adjustments Timeline: Adjustments to targeting files take 2-5 business days during either the planning phase or in flight, depending on the data vendor�

7. Mid-campaign Optimizations: Optimizations on campaign results will take at least 3-4 weeks, but

need to be agreed upon during planning stages�


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Reporting 1. Pacing Reports Timeline: All impression pacing is delivered on Thursdays for the week prior (Mon-

Sun)�

2. 3rd-Party Verification: All Impressions are are verified by comScore; however, the report will come from DISH Media Sales following the flight�

3. Standard Post-campaign Metrics: See example report on pages 10-14� This report is free of charge and will show estimated reach, frequency, and impressions delivery by network, daypart, day, week, hour, state, and top 25 DMAs�

4. Standard Report Delivery Timeline: Standard reports are delivered 15 days after the final day of flight�

5. Tune-in Conversion: We have the ability to provide tune-in conversion reporting� All conversion reporting requests must be submitted prior to campaign launch�

6. Unit Impression Reporting: Our final delivery report will include a summary of all impressions aired (i�e� the number of impressions that aired each day, within each daypart, on which top networks, % by top DMAs, etc�)�

7. Post Logs: We do not offer post log information�

8. Daypart Hours: Early Morning M-Su 6AM-9AMDaytime M-F 9 AM-4 PMFringe M-F 4-8 PMPrime M-Su 8 PM-12 AMLate Prime M-Su 12-2 AMOvernight M-Su 2 AM-6AMWeekend Sa & Su 9 AM-8 PM

9. Data Aggregation and Co-mingled Reporting: Our 3rd party vendors can co-mingle measurement reporting to include all partners on the client’s campaign as long as there are 2 additional data providers outside of DISH�

10. Verified Impression Requirements: Viewers must watch a minimum of 5 seconds without rewind, pause, fast-forward to be counted as an impression�


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11. Impressions Delivered on DVR: Ads on the DVR are delivered during playback, meaning the ad will be “live” to the viewer�

12. Delivery Projections: We can endeavor to project delivery based off of pacing percentages� However, this is not guaranteed and is only an estimate�

Pricing & Billing 1. Cost of Entry and Campaign Minimum: The minimum target size is at least 80,000 households�

The campaign minimum spend depends on universe size and at least a 1 frequency per week of campaign� Our campaign recommendation on minimums is at least 2-3 frequency per week for 4 weeks�

2. Additional Fees: Campaign targeting and post campaign measurement may incur additional fees� Pricing can vary depending on customization and any additional fees will be discussed during planning stage

3. Invoice Timing: Invoices are sent 15 days following the end of the broadcast month�

4. Billing for Media, Data, and Measurement: We can accommodate billing to reflect the client’s preference, whether data and measurement charges are included directly in the CPM or billed separately�

5. Deal Guarantee Policy: DMS will bill only on delivered impressions up to amount booked� Underdelivery of deal impressions will not be considered for makegoods if billing reflects only delivered impressions� We will consider the guarantee fulfilled by billing on only delivered impressions� Guarantees by segment to be discussed on a case by case basis�

DISH Network L�L�C� will maintain information relating to your account in accordance with U�S� law and our Privacy Policy, available at https://www�dish�com/downloads/legal/PrivacyStatement2�pdf


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Data Partners

Target segments / Reach extension across mobile devices and desktops

Demographic / Target Segments; 3rd party list matching; Standard attribution measurement

Provides measurement against Sling TV IMPs / Reach / Frequency and DISH STB data

Provides deeper insights and measurement into standard demo targeting

Pharmaceutical / Ailment-related targeting and measurement services

3rd party list matching; Demographic / target segments

Demographic / Target Segments; 3rd party list match and auto targeting

Industry financial and credit data used for targeting and measurement

Demographic / Target Segments; 3rd party list match and auto targeting; Standard and auto reporting; Pixel tracking reportingDemographic / Target Segments; 3rd party list matching; Standard attribution measurement

Online survey panel and site traffic measurement

Demographic / Target Segments; 3rd party list match and auto targeting; Standard attribution measurement

Industry financial and credit data used for targeting and measurement

Modeled CPG data; Standard attribution measurement

Provides deeper insights and measurement into standard demo targeting

Location-based targeting and foot traffic measurement services

Automotive Segments (IHS Automotive); Location-based targeting and foot traffic measurement services; Pixel tracking reporting; Standard attribution measurement

Cross-industry purchase data; Standard attribution measurement; Both actual buyers from loyalty cards and modeled using IRI data• Shopcom CPG, IRI Proscores, Shopcom Retail Product

Segments, Shopcom Retail Class of Trade

Demographic / Target Segments; 3rd party list matching


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Sample Report - Page 1

Reach

Average Frequency 28.76

205,845

Total Reach

CROSS-PLATFORM ADDRESSABLE PERFORMANCE REPORT

Advertiser: Sample AdvertiserAgency: Sample AgencyDeal ID -- Deal Name: DISH-SAMPLE -- Sample DealIO Name: Sample IOFlight Dates: 12/12/2017 to 2/25/2018

51 52 53 1 2 3 4 5 6 7 8 9

Dec

embe

r 12,

201

7

Dec

embe

r 14,

201

7

Dec

embe

r 16,

201

7

Dec

embe

r 19,

201

7

Dec

embe

r 21,

201

7

Dec

embe

r 23,

201

7

Dec

embe

r 26,

201

7

Dec

embe

r 28,

201

7

Dec

embe

r 30,

201

7

Janu

ary

2, 2

018

Janu

ary

4, 2

018

Janu

ary

6, 2

018

Janu

ary

9, 2

018

Janu

ary

11, 2

018

Janu

ary

13, 2

018

Janu

ary

16, 2

018

Janu

ary

18, 2

018

Janu

ary

20, 2

018

Janu

ary

23, 2

018

Janu

ary

25, 2

018

Janu

ary

27, 2

018

Janu

ary

30, 2

018

Febr

uary

1, 2

018

Febr

uary

3, 2

018

Febr

uary

6, 2

018

Febr

uary

8, 2

018

Febr

uary

10,

201

8

Febr

uary

13,

201

8

Febr

uary

15,

201

8

Febr

uary

17,

201

8

Febr

uary

20,

201

8

Febr

uary

22,

201

8

Febr

uary

24,

201

8

Febr

uary

26,

201

8

193,

956

425,

389

538,

778

660,

273

38,7

68

113,389

121,495

90,822

231,433

155,188

18,686

20,082

206,

183

389,

946

548,

219

83,66080,795

58,065

95,466

110,717100,103

298,

729

431,

575

539,

148

674,

908

166,164

70,847

64,91360,839

132,846

46,734

394,

688

554,

927

690,

624

803,

330

859,

251

112,706

135,697

14,766

160,239

41,155

202,894

191,794

294,

588

407,

573

551,

281

715,

031

112,985

87,51685,495

148,704

56,192

145,884

351,

837

492,

042

647,

856

761,

618

113,762

26,838

140,205

81,93473,880

182,136

169,701

312,

005

423,

564

550,

264

658,

729

761,

340

108,465111,559

49,414

159,127

77,286

152,87826

5,40

5

427,

632

562,

418

90,734

151,706

78,071

71,493

113,699

56,715 190,

827

311,

948

351,

218

53,168

111,616

67,953

79,211

22,37614,961

153,

428

190,

948

227,

325

121,114

32,314

19,021

18,566

17,81113

9,70

6

179,

076

216,

818

109,728

29,978

19,959

19,330

22

Impressions by Day and by Week

Delivered Impressions

Ordered Impressions 5,361,945

5,920,279

Total Delivery

Note: This report is reliant upon data sources from comScore/Rentrak, including TV Essentials, and is basedoff DISH’s actual and projected set-top box subscriber base and Sling’s actual subscriber base;discrepancies between the total impressions and the sum of daily/hourly impressions may occur due todifferent projection factors; in the event of conflict, the total impressions count shall control.

This report is Confidential Information of DISH and its Affiliates and is only intended for distributionto the advertiser or other advertising entity under contract with DISH, accordingly it must be treatedin accordance with any and all terms in your agreement(s) with DISH.


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Hour Monday Tuesday Wednesday Thursday Friday Saturday Sunday Grand Total01234567891011121314151617181920212223Grand Total 1,444,142

109,265106,18388,54593,75854,59281,86487,187

112,66873,77282,79976,55879,27884,91768,87782,24058,23234,26821,079

6,6417,0578,7708,7957,6999,098

1,202,02490,28381,76565,63067,46546,70856,45656,42966,57649,22548,55343,77450,63049,18743,56951,12138,50822,26415,01817,58721,80439,70141,98671,18466,601

1,093,80189,11983,10071,74769,58341,91252,51256,54959,23444,11142,15242,39941,14444,61538,08651,76439,58521,12612,29715,31816,77327,78829,00851,67552,204

929,87371,53260,78357,22756,36034,25045,57047,04750,22436,74936,60236,02839,71735,97235,13643,31333,04918,82411,35212,23014,78827,75629,02350,70545,636

658,15150,32341,34236,13035,66422,41832,96330,91135,57026,95926,61322,77226,10625,25923,76326,90020,97912,182

9,09711,27313,85224,00325,27739,83837,957

749,88552,50939,01030,77233,24823,44235,66839,38037,83234,88635,68434,05337,62143,61440,84442,65125,27815,31210,96112,87013,69520,90624,14934,49631,004

543,6312,3799,799

20,46917,57018,77922,05824,94528,80126,58928,35324,27936,38040,44534,56233,38119,97413,13110,43612,08513,02520,34922,00033,96929,873

6,621,507465,410421,982370,520373,648242,101327,091342,448390,905292,291300,756279,863310,876324,009284,837331,370235,605137,10790,24088,004

100,994169,273180,238289,566272,373

Impressions By Hour By Day of Week

8.13%Overnight

6.99%Early Morning

8.49%Late Prime

10.94%Weekend

24.63%Daytime

24.64%Prime

16.18%Fringe

Impressions by Daypart

19.22%Time-Shifted

80.78%Live

Live Linear / DVR & VOD Impressions



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CNNFNC

ESPNTNT

HGTVMSNBC

IDCOM

FOODTBS

TVLDTLCHSTHLNDSCUSA

CNBCA&E

SCIENCEAMC

FXtruTVAPL

ESPN2SYFYMTV

OWNLIFE

HALLBBCA

NBCSNFREEFORM

BRAVOGSNCMTVH1

FOXSP1IFC

TRAVELHALLMM

NGCFXXDIY

VELOCITYFBN 45,417 (0.69%)

45,612 (0.69%) 47,083 (0.72%) 47,292 (0.72%) 49,306 (0.75%) 51,249 (0.78%) 51,627 (0.78%) 52,439 (0.80%) 58,840 (0.89%) 59,302 (0.90%) 61,614 (0.94%) 61,912 (0.94%) 62,526 (0.95%) 64,962 (0.99%) 66,780 (1.02%) 67,044 (1.02%) 76,960 (1.17%) 77,074 (1.17%) 78,493 (1.19%) 83,827 (1.27%) 95,891 (1.46%) 97,644 (1.48%) 97,782 (1.49%) 104,470 (1.59%) 105,717 (1.61%) 107,290 (1.63%) 108,657 (1.65%) 114,292 (1.74%) 116,466 (1.77%) 122,372 (1.86%) 125,763 (1.91%) 128,476 (1.95%) 134,450 (2.04%) 143,605 (2.18%) 151,996 (2.31%) 172,835 (2.63%) 180,451 (2.74%) 183,301 (2.79%) 183,344 (2.79%)

244,167 (3.71%) 281,804 (4.28%) 283,751 (4.31%)

416,647 (6.33%) 447,257 (6.80%)

484,265 (7.36%) E!LMN

OXGNAXSTV

MTV2ESPNUNBA TV

GOLFSPKE

WEPOP

FOXSP2NFLNET

BETWEATH

ESPNWSCOOKING

ODCNGEOWILD

FYIMLB

DESTAMERWGN

SMITHSONFUSE

SPTMANLOGO

ELREYGAC 5,154 (0.08%)

6,411 (0.10%) 8,698 (0.13%) 10,764 (0.16%) 11,382 (0.17%) 12,143 (0.18%) 13,262 (0.20%) 16,703 (0.25%) 16,740 (0.25%) 17,354 (0.26%) 21,929 (0.33%) 22,749 (0.35%) 24,030 (0.37%) 28,804 (0.44%) 29,365 (0.45%) 30,361 (0.46%) 30,728 (0.47%) 30,777 (0.47%)

30,968 (0.47%) 32,146 (0.49%) 32,862 (0.50%) 33,192 (0.50%) 33,339 (0.51%) 34,398 (0.52%) 36,463 (0.55%) 37,112 (0.56%) 42,759 (0.65%) 43,048 (0.65%) 43,310 (0.66%)

Impressions By Network



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DMA Code DMA Name602 CHICAGO623 DALLAS-FT. WORTH751 DENVERNull Null753 PHOENIX (PRESCOTT)618 HOUSTON709 TYLER-LONGVIEW(LFKN&NCGD)803 LOS ANGELES635 AUSTIN625 WACO-TEMPLE-BRYAN752 COLORADO SPRINGS-PUEBLO657 SHERMAN-ADA790 ALBUQUERQUE-SANTA FE617 MILWAUKEE773 GRAND JUNCTION-MONTROSE524 ATLANTA527 INDIANAPOLIS610 ROCKFORD501 NEW YORK588 SOUTH BEND-ELKHART539 TAMPA-ST. PETE (SARASOTA)650 OKLAHOMA CITY511 WASHINGTON, DC (HAGRSTWN)627 WICHITA FALLS & LAWTON641 SAN ANTONIO682 DAVENPORT-R.ISLAND-MOLINE613 MINNEAPOLIS-ST. PAUL675 PEORIA-BLOOMINGTON807 SAN FRANCISCO-OAK-SAN JOSE839 LAS VEGAS662 ABILENE-SWEETWATER612 SHREVEPORT770 SALT LAKE CITY819 SEATTLE-TACOMA678 WICHITA-HUTCHINSON PLUS534 ORLANDO-DAYTONA BCH-MELBRN722 LINCOLN & HASTINGS-KRNY563 GRAND RAPIDS-KALMZOO-B.CRK505 DETROIT759 CHEYENNE-SCOTTSBLUFF648 CHAMPAIGN&SPRNGFLD-DECATUR659 NASHVILLE764 RAPID CITY789 TUCSON (SIERRA VISTA)634 AMARILLO582 LAFAYETTE, IN609 ST. LOUIS669 MADISON633 ODESSA-MIDLAND820 PORTLAND, OR

33.70%33.57%

25.93%0.44%0.28%0.23%0.19%0.19%0.15%0.15%0.15%0.14%0.13%0.13%0.12%0.12%0.11%0.11%0.10%0.09%0.09%0.09%0.08%0.08%0.08%0.08%0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.07%0.06%0.06%0.06%0.06%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%0.05%

Impressions By DMA (Top 50)



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VT0.0%

RI0.0%

MD0.0%

MA0.0%

DE0.0%

CT0.0%

WY0.7%

WV0.0%

WI0.2%

WA0.1%

VA0.1%

UT0.1%

TX35.6%

TN0.1%

SD0.0%

SC0.1%

PA0.1%

OR0.1%

OK0.2%

OH0.1%

NY0.1%

NV0.1%

NM0.1%

NJ0.0%

NH0.0%

NE0.6%

ND0.0%

NC0.1%

MT0.1%

MS0.0%

MO0.1%

MN0.1%

MI0.2%

ME0.0%

LA0.1%

KY0.1%

KS0.1%

IN5.1%

IL28.7%

ID0.1%

IA0.1%

GA0.2%

FL0.3%

DC0.0%

CO25.4%

CA0.4%

AZ0.3%

AR0.1%

AL0.1%

Impressions By State

This chart shows the distribution of impressions for this deal by state. Note that for campaigns that were restricted to certaingeographic areas, a very small fraction of impressions may appear outside the intended geographic area. This is becausesubscribers move and may not have correct addresses on file.

Android Phone Android Tablet iPad iPhone AirTV Android TV Apple TV Roku STB

Mobile: 0.65% TV: 99.35%

Impressions By Platform



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Tech Specs - DISH

COMCAST AD DELIVERY*

Contact(855) 858-1942

DISH Call LettersDISH

Destination NameDISH Network

Digital Delivery Methods

EXTREME REACH*

Contact(877) 769-9382

DISH Call LettersClient selects/searches – DISH NETWORK

YANGAROO*

Contact(855) 534-0607

DISH Call LettersDish Network

[email protected]

JAVELIN †

Contact(877) 851-1786

DISH Call LettersDISH

ON THE SPOT MEDIA †

DISH Call LettersDish Network

ContactJacki BergerDirector of Sales and ServiceOn The Spot Media(917) [email protected]

*D2 Available †Non-triggerable

Delivery Methods & Ad Copy InstructionsTRAFFIC INSTRUCTIONSPlease email [email protected]

VIEW OR SCREEN CREATIVEPlease contact your DISH Media Sales representative for specific instructions.

SHORT FORM TAPE & COPY INSTRUCTIONS DEADLINESIncluding digital delivery of creative

*Contact your DISH representative for holiday deadlines

For Campaign Start On

Saturday/Sunday/Monday

Tuesday

Wednesday

Thursday

Friday

Must Arrive by COB

Thursday

Friday

Monday

Tuesday

Wednesday


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Tech Specs - Sling TV

Video & Audio Requirements Mezzanine FilesFor best viewing quality, HD is recommended; however, we are able to accept SD as well.VIDEO - HIGH DEFINITION PROGRESSIVE (HDp)

- Video Codec: AVC – H.264 - Bit-rate: 20 Mbps - Bit-rate mode: CBR - GOP: 2 to 3 reference frames - Resolution: 1920x1080 - Scanning: Same as source

(progressive or interlaced) - Frame Rate: Same as source

(majority will be 23.98 or 29.97) - Profile/Level: Main/4.1 - Chroma Format: 4:2:0 - Display Aspect Ratio: 16:9 - Closed Captioning: .scc files - Container: MPEG2 Transport (.mpg extension)

VIDEO - STANDARD DEFINITION (SDi)

- Video Codec: AVC – H.264 - Bit-rate: 20 Mbps - Bit-rate mode: CBR - GOP: 2 to 3 reference frames - Resolution: 640x360 (16:9) or 640x480 (4:3) - Scanning: Same as source

(progressive or interlaced) - Frame Rate: Same as source

(majority will be 23.98 or 29.97) - Profile/Level: Main/4.1 - Chroma Format: 4:2:0 - Display Aspect Ratio: Same as source - Closed Captioning: .scc files - Container: MPEG2 Transport (.mpg extension)

AUDIO - FORMAT TYPE A1: STEREO ENGLISH

PID-1/Track 1 English L/R

- Codecs: AC3 @348k* - Sampling Rate: 48 kHz

* AC3 shall be in sync with video

upon decode.

Metadata generation must follow

Dolby & industry practice.

* Dial norm must be provided or the default setting of -24 will be used.

ADDITIONAL REQUIREMENTS - Max File Size: 300MB - Video Length: 15 seconds, 30 seconds, or 60 seconds - Although DISH can accept Program Stream (.mpg), mp4, .mov files, Mezzanine files are preferred to be in MPEG2 Transport. - Mezzanine files should not be created from source files with lower bit-rates and resolutions. Contact DISH prior to sending test files if the “source”

content does not match the SD or HD specifications, including minimum bit rate.

- NOTE: Do not include color bars or countdown slates at the beginning. The clip will be used exactly as received; no audio or video editing will be performed.

VIDEO DELIVERY OPTIONSINFORMATION FOR DELIVERYVideo ads can be served via approved third-party vendors or by delivering the mezzanine file directly to DISH. Files and 1x1 trackers must be in house no later than 3 business days prior to start date to allow for production, testing and review.

EXTREME REACHDestination Folder: Sling TV

HIGHTAILUpload to: www.hightail.com/u/dishnyc

COMCAST AD DELIVERYContact: 855-858-1942, option 1

YANGAROOContact: 855-534-0607

QUESTIONS?Contact: [email protected]

VAST 2.0 - - Video Length: 15 seconds, 30 seconds,

or 60 seconds - If more than one video length is being trafficked, these must be provided in separate VAST tags. - Preferred container: .mp4 is recommended, but

we can also accept HLS, mov, webm. Flv and mpeg. - Resolution: 1280x720 - Aspect Ratio: 16:9 - VPAID is not accepted at this time. - 3rd party viewability measurement is not supported. - All VAST tags and tracking pixels must be secured and start with https://

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Addressable - DISH Media Sales...Last modified on 09/09/19. 2 of 17 Addressable DISH Media Sales is uniquely positioned to execute addressable campaigns that connect brands with consumers