IT organizations are motivated by one or more business drivers. Here we highlight and explore common areas of pain for the prospect. BMC ADDM supports and delivers functionality for each of the business drivers.

Reduce IT Costs Hardware and software asset information is typically parceled out in different forms across different sources resulting in underutilized assets and redundant datastores and toolsets that soak up operational $$$ leaving next to nothing left for innovationWith BMC: BMC Atrium Discovery and Dependency Mapping (ADDM) maintains an accurate inventory of resources and how they are connected all of the time - enabling you to consolidate and maximize utilization. Hardware and software assets both inside and outside of the data center are managed efficiently and consolidated when possible.

New! ADDM (with new Licensed Add-On) enables you to optimize resources based on Energy usage, Heat Dissipation, and Support Lifecycle information!

Minimize Impact of Change Changes fail more often than not because they are based on inaccurate or incomplete informationWith BMC:ADDM automatically gathers the information about Configuration Items (CIs) and how they are related - impact relationships - and can ADDM automatically gathers the information about Configuration Items (CIs) and how they are related - impact relationships - and can put that information into the BMC Atrium CMDB. Changes are more likely to be successful with reduced risk to the business due to both planning and execution using accurate and timely configuration and impact relationship information.New! ADDM can ensure integrity of the information it discovers, tracking changes to discovered assets and reporting on those changes

Increase Business Impact IT investments get allocated to projects that gain visibility for the wrong reasons organizational politics, trends - with little to no consideration to how they will actually help drive the business forward Disaster Recovery planning is outdated before its completed because of dated informationWith BMC: ADDM can discover how infrastructure components connect to and support business processes - forming the basis of business service models that you can use to manage based on business impact. IT assets, applications are managed from the perspective of the business services they support. Effective and efficient Disaster Recovery plans are automatically maintained.

Enable Virtualization in the Datacenter Many orgs have deployed Virtualization only to wonder Do I have any idea of how many VMs I have, where they are, what are they actually doing, and why? -With BMC: ADDM keeps pace with Virtualizations rate of change - detecting VM state, launching on-demand scans of VMs in response to V-motion moves and continuously updates the CMDB and its service models - giving you accurate and timely asset and impact information about your virtual infrastructure

Key Points:

-- IT has many highly manual processes, often held together by paper-based forms, spreadsheets, email or personal relationships. -- This situation makes it difficult for IT organizations or service providers to

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-- This situation makes it difficult for IT organizations or service providers to scale, respond quickly, meet commitments consistently, effectively utilize assets, and provide visibility across operations-- In short, its why the expectations on the previous slide are very hard for IT organizations to meet

Sample presentation:

IT has many highly manual processes, often held together by paper-based forms, spreadsheets, email or personal relationships. There is very little common shared information about IT configurations and assets, and whats worse, what usually exists is not mapped to meaningful business information like business priority or value supported.

This situation makes it difficult for IT organizations or service providers to scale, respond quickly, meet commitments consistently, effectively utilize assets, and provide visibility across operations.

Key Points:-- Just as ERP provided a platform for effective business planning and operations, BSM provides a platform for effective IT -- Just as ERP provided a platform for effective business planning and operations, BSM provides a platform for effective IT planning and operations-- BSM offers a common and consistent way for information to be shared across IT functions and departments-- BSM also simplifies, standardizes, and automates IT processes through out-of-the-box best practice templates and integrated workflow-- BMC learned from early ERP implementations, and built a platform that avoids the traditional challenges of ERP adoption

Sample presentation:

Just as ERP provided a platform for effective business planning and operations, BSM provides a platform for effective IT planning and operations. The notion of a platform provides two fundamental benefits. First, the platform provides a consistentway of sharing information. Just as businesses needed to standardize around terms such as "customer", IT organizations need to standardize around consistent terms, such as "services", "resources", and so on. A platform approach also standardizes the communications and workflow between functions through APIs and a shared data model. With a platform-based approach, the output of one function becomes the input to another (for example, the output of request management is an input to change management).

Second, this platform provides the ability to quickly adopt best practices and automate workflow. Historically, IT organizations have worked in silos, which is great for building and maintaining areas of functional expertise, but inefficient when multiple IT departments are required to work together. By delivering out-of-the-box best practice templates for IT processes and automating many mundane, repetitive, and error prone tasks, IT organizations can focus time and effort on better meeting business expectations and requirements.

In making this analogy to ERP, it's important to note that BMC has learned from the 20 years of ERP implementations that have happened globally. Two key ways in which BSM has differentiated itself from traditional ERP. First, implementation does not have to be an "all or none" issue. We strongly believe in a stepwise implementation path, where return on investment can be demonstrated at each step along the way. Second, the architecture for BSM is not a single-monolithic architecture. Rather, it combines key attributes of composite applications, such as rapid implementation, ability to work standalone, and rapid integration with other components (e.g. SOA-based APIs and federation vs. centralization of your most critical IT information.)

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Key Point: BMC Atrium is the technology platform for BSM. It provides a common and consistent way to share information and automate processes common and consistent way to share information and automate processes across IT functions and departments.

At BMC we believe that implementation does not have to be an "all or none" approach. We strongly believe in a stepwise implementation path, where return on investment can be demonstrated at each step along the way.

Our BSM Blueprint illustrates the 5 major project areas:

Request and Support Simplify and automate processes for requesting, changing, and supporting business services.

Provision and Configure Consistently deploy business services across applications, servers, networks, and clients.

Monitor and Operate Proactively identify and resolve IT issues across cloud, virtual, distributed, and mainframe environments.

Plan and Govern Manage your IT supply, demand, and budget and ensure compliance with policies and regulations.

Integrate and Orchestrate Discover, model, visualize, and assign priority to business services. Federate and orchestrate data and workflow to improve efficiency. Delivered by BMC Atrium.

Key Points:BMC Atrium Discovery and Dependency Mapping (ADDM) meets all of these requirements and goes above and beyond with the following :

Fastest TTV No Discovery and Dependency Mapping solution deploys and provides actionable discovery results faster than BMC ADDM ADDM quickly deploys as a virtual appliance across the most challenging and distributed environments using a combination of credentialess/passive discovery, active discovery, and iterative discovery techniques, ADDM quickly builds an inventory of all of your assets and maps how they are connected/related

Broadest Enterprise Coverage & Data Center Insight ADDM is the only solution that discovers Energy usage, Heat Dissipation, and Support Lifecycle information about your infrastructure so you can cut costs and consolidate where it makes the most sense, all while keeping an eye on support lifecycles so you can make sure your critical business applications are fully supported. BMC ADDM is the only solution that provides this level of insight across Physical and Virtual, Mainframe and Distributed giving it an unmatched breadth and depth of coverage

Largest Open Pattern Library & Active Community ADDM includes thousands (over 29,000) of prebuilt packaged application and device signatures out of the box (covering Networks, Storage, AS400, Mainframe, and more) easily the largest available but even so, new products, applications, and devices are released everyday, so its critical that your Discovery and Dependency mapping solution keeps up with that change, so BMC provides monthly pattern updates to keep you up to date ADDM also makes it easy to 6

Linklaters, a global legal firm needed to cut costs and fast using BMC they discovered not just devices and servers that werent showing up on manually-discovered not just devices and servers that werent showing up on manually-gathered inventories (30% more), they were able to see which ones they were no longer using giving them a perfect opportunity to save significant money "We use our inventory information to manage our hardware maintenance outsourcing deals. For servers that we are no longer using, we terminate the maintenance deals so we are not wasting money on them." Simon GilhoolyHead of Global Technical SystemsLinklaters

Computacenters customer, an energy services company, who was able to come out of an Oracle license audit with a 75% smaller maintenance bill saving $4.23 MM in just 5 weeks using ADDM

CARFAX - >50% reduction in manual processes. Faster detection, response and repair to problems Because they understand how everything is connected using BMC Atrium Discovery with other BMC Solutions including Service Impact Mgr, BPA - Over $4.4M in revenue protected per year; 82% reduction in monthly error rate; 74.6% per month reduction in downtime.

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BMC Atrium Discovery and Dependency Mapping supports many IT initiatives, including:including:

Asset & Software License Management: ADDM answers the question What all do I have? definitively and accurately, simplifying Asset & Vendor Management

Data Center Automation and Proactive Operations: To automate the data center youve got to first know what you have to work with, then how its all connected and ideally which matter ADDM does all of this - its how you know which servers or switches matter and which ones dont

Green IT ADDM helps you quickly identify the most power hungry and hottest devices in the data center getting you on the fast track to reducing your environmental impact

Change & Release Management: Change and Release Success is predicated on high quality and timely information used in these processes ADDM discovers the configuration and relationship information you have to have to manage the impact of proposed changes

Virtualization: Keeping up with the rapid changes in Virtual Machine configurations and relationships/dependencies especially the link between physical and virtual is tough to do you need a Discovery and Dependency Mapping tool (like ADDM) to do this automatically

Every organization has some of the answers to some of these questions, but few are getting that information automatically, accurately, and consistently. In order are getting that information automatically, accurately, and consistently. In order to address Data Center Consolidation, Virtualization, Asset and Vendor Management, Change and Release Management, Disaster Recovery, and ITIL/CMDB initiatives.you need BMC Atrium Discovery and Dependency Mapping that answers all 3, so what does it do?

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ADDM answers all of 3 of these questions.

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What Do I Have? - Asset Inventory Discovery (including Mainframe)

How is it all Connected? - Application Dependency Mapping (including Mainframe)

And

Why Do I Care? - Power, Heat, and Software End of Support Data Discovery

.automatically and accurately in 1 easy to use solution - and gets that same information into the BMC Atrium CMDB, where it is used to enrich applications and ITIL processes like Incident and Problem management, Change and Release Management..etcTo put it simply, ADDM discovers everything thats out there (servers, network devices, applications, etc), analyzes how it is all connected and then provides that information directly through an incredibly easy to use interface and gives you more value from this good data by integrating with the BMC Atrium CMDBso the first step is answering that question, What do I have?

ADDM includes Asset Inventory Discovery - What Do I Have?

Automatically discovering everything on the wire gathering detailed attributes Provides simple views of asset information and easy export

Auto-discovery of network connected devices Complete, detailed hardware attributes & software inventoryMultiple methods ensure comprehensive discovery

ActivePassive/Credential-lessIterative Discovery

Virtual ApplianceFast deployment over complex environments

Auditing and ReportingAuditable Discovery ResultsReduce Cost of Unutilized SWPrebuilt SW Audit Defense Reports

ADDM includes Application Dependency Mapping - How is it all Connected?

Comes with out of the box discovery extensions for major packaged applications, virtualization platforms, and OSs

Has the ability to launch On-Demand Discovery of Virtual systems in response to Vmotion moves and makes it easy to discover custom applications

Out of the box integrates and continuously synchronizes with the BMC Atrium CMDB

Rich OOTB ContentPatterns for discovering over 29,000+ product configurationsDeep Application Discovery (Siebel, SAP, Exchange, AS400, Storage, etc)

Monthly Pattern UpdatesON-Demand Virtual System Event DiscoveryEasy Custom Application DiscoveryOOTB integration & continuous updates to the BMC Atrium CMDB

ADDM includes Power, Heat, and Software End of Support Data Discovery Why do I Care?Care?

Discovers energy usage and heat dissipation information about devices, letting you make the right decisions when looking to consolidate resources and cut costs Energy Usage and Heat Dissipation

Quickly Identify Biggest Heat Generators and Energy ConsumersSmart Resource AllocationLower Costs with Consolidation

Support Lifecycle InformationQuickly Identify all Out of Support SW & HW

Avoid Extended OutagesKeep Systems Safe

Updated Monthly

An over-arching goal to addressing each of these initiatives is to do so from within a business service context to be able to prioritize based on business within a business service context to be able to prioritize based on business priority we are here to tell you this is not only possible, but practical with BMC Atrium Discovery and Dependency Mapping (ADDM)! This is just one example but a very real example of where you can start from with discovery solutions to building your service models where you can see and understand from the business service level all the way down to the supporting infrastructure we are confident that you will

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Customer and Analyst Validation Customer BMC acquiring Tideway is great news for us because we selected Tideway BMC acquiring Tideway is great news for us because we selected Tideway Foundation as the best of breed IT discovery tool and the BMC Atrium CMDB as the best of breed Configuration Management Database. Both solutions are already providing significant value, supporting a major data center migration project and our IT Service Management initiative. The acquisition should bring the benefit of rock-solid integration between discovery and the CMDB. Linda Moreiraprogram director of data center movesStandard Bank

E.ON, an energy services company, used Tideway to conduct a license audit of their Oracle applications to save 75% on their maintenance bill saving $4.2 MM in just a few days.

Analyst When developing Foundation, the Tideway team used innovative artificial intelligence techniques to encapsulate the knowledge equivalent of a thousand well-behaved systems administrators working 24/7/365. It provides automated intelligence on a daily or even hourly basis, delivering a view of which systems and applications are running where - and how theyve changed. A one-time manual inventory of 1000 servers can take up to 60 person-days of work and is often outdated before it is even complete. Foundation automates this costly function and delivers actionable data for ITSM. Enterprise Management AssociatesTideway Profile, April 2009 16

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