Addison Whitney is a global branding firm with a passion for building strong brands. We specialize in verbal and visual branding, brand strategy and research.

At Addison Whitney Health, a specialized division of Addison Whitney, we are global leaders in pharmaceutical and healthcare brand development. Our work with established and emerging companies has created hundreds of strong, long-lasting brands.

Our collaborative approach merges our industry expertise with your business strategy to develop engaging brands for every audience.

This approach extends to our experience with the FDA, EMA, Health Canada and other global health authorities – assuring that your brand will gain approval and exist successfully in a clinical and commercial world.

Our branding services help companies envision their futures through creative names, imaginative design, comprehensive brand strategy and insightful brand research.

Addison Whitney is part of inVentiv Health, a large network of clinical, commercial and consulting companies. Through the inVentiv Health network, we are able to provide best-in-class services that deliver extraordinary outcomes to pharmaceutical, life sciences and biotech clients.

What began in 1991 with three employees...

has grown and evolved into a group of highly talented professionals who push themselves every day, never settling for what is, but striving to uncover what could be.

At our core we are:

thoughtful

In other words, we think before we speak. Our specialized knowledge and strategic emphasis make us different.

We are always improving processes to deliver the best possible work for our clients. It’s how we’re behind many of the world’s strongest and most iconic brands.

Passion runs deep at Addison Whitney Health. Our work isn’t what we do, it’s who we are.

Our efforts are focused on understanding your needs and familiarizing ourselves with your landscape – it’s how we create brands that are real.

dedicated

driven

passionate

Everything we do is based on a strategic and engaging process that will help you create, renew or strengthen your brand.Our efforts are focused on understanding your needs and familiarizing ourselves with your landscape. By utilizing methods of discovery, definition, development and deployment, we deliver individualized creative solutions that meet your needs – because nothing matters more to us than your satisfaction.

At the end of the day, our goal is to create sustainable, differentiated brands that stand out in the marketplace.

And we won’t quit until we do.

See for yourself.

What we do:Verbal Branding

• Corporate, Division and Product Brand Name Development

• REMS and Program Branding• INN/USAN (Generic Name)

Development• Clinical Trial Naming• Global Trademark Prescreening• Global Linguistic Evaluation• Tagline Development

BrandStrategy

• Scientific Brand Narrative• Scientific Brand Messaging

and Lexicon• Brand Positioning

and Messaging • Brand Architecture• Portfolio Nomenclature • Brand Assessment

Research & Analysis

• Scientific Brand Physician Validation Research

• Medical Panel Evaluation • Brand Discovery/Positioning Research• Name Validation Research

(Regulatory and Marketing)• Logo Validation Research

(Regulatory and Marketing)• Regulatory Name Submission Documents

and Consulting• POCA (Phonetic Orthographic

Computer Analysis)• Brand Equity Tracking

Visual Branding

• Scientific Brand Identity Elements• Scientific Brand Templates• Scientific Brand Manual • Corporate, Division, Product and

Clinical Trial Logo Design• Package Structure Ideation

and Package Design• Marketing Collateral and

Tradeshow Materials Design

CharlotteGlobal Headquarters704.347.5700

New York646.437.4807

Seattle206.707.9650

London+44(0)20 7167 2871

Munich+49(0)89 500 739 07

Tokyo+81(0)3 5804.3939

addisonwhitneyhealth.com