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ADDING COMPONENT PARTS TO BOOST REVENUE
DONNA ANN HARRISHERITAGE CONSULTING INC.
A Main Street Events Catalogue
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©2012 Donna Ann Harris
Agenda
Difference between a special event and FR event
Main Street Fundraising Event Catalogue 10 typical Main Street fundraising types Typical component parts for each activity
Your experiences throughoutTop ten tips
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©2012 Donna Ann Harris
Types of money we need
Operating—unrestricted Program—restricted or
unrestricted Reserves, working
capital, rainy day fundCapital funds–real
estateEndowment Not all Fundraising
events work for each need
©2012 Donna Ann Harris
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Special EventsSpecial Events Fundraising eventsFundraising events
Purpose: Builds downtown traffic
Not designed to ring cash registers that day
Purpose: Designed to raise money only
Not intended to bring people back downtown
Differences: special event and fundraising event
©2012 Donna Ann Harris
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©2012 Donna Ann Harris
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Main Street Events Catalogue
Top Ten Types of Fundraising Events
1. Raffles2. Auctions3. Dances/award
dinners/roasts4. Races/contests5. Gambling
6. Events at specific locations7. Product sales8. Green/recycling9. Tours10. Shows: cars, antiques, crafts
©2012 Donna Ann Harris
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Raffles
BIG ticket raffle (car, boat, furs etc.)
Small scale raffle trips, sports items
50/50 (all cash raffle)
Win the window
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©2012 Donna Ann Harris
Component parts of raffles
Raffle ticket salesSponsorship of
ticketsIn kind donation of
items in windowDiscounted cost of
car/boatConsignment of fursDonation of car/boatSponsorship of
publicity
©2012 Donna Ann Harris
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Auctions
Live auction with auctioneer
Silent auction—write name down on sheet
Chinese—tickets for sale or drum type
Cow/chair/artist painted fiberglass item
Piccadilly Auction
©2012 Donna Ann Harris
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Laconia NH Chair Affair
More Auctions
BirdhousesCaulk art/ice
sculptures Pick a Purse/Dinner
with an old Bag/It’s in the bag
Cow/chair/artist painted fiberglass item
Festival of trees/wreaths
©2012 Donna Ann Harris
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Laconia NH Chair Affair
Component parts of auctions
©2012 Donna Ann Harris
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Port a potty sponsorshipBand sponsorshipTent sponsorshipCow/fiberglass item
sponsorshipSponsorship of publicitySponsor of chalk art/ice
sculpture SWAG bagsTote bag sponsorship
Auction Component Parts
Ticket sale to get into auctionCash barFood sales Program book—ad salesSponsorship of venueSponsorship of tablesSponsorship of food salesIn kind donations of auction
itemsChristmas trees/wreaths to
decorate
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©2012 Donna Ann Harris
Dances,awards dinners or roasts
Gala dinner-formalInformal dinner BBQAwards dinnerVolunteer recognitionDenim and diamonds danceLocal politician or local
famous personality roastGame nightFashion show from local
shops
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©2012 Donna Ann Harris
Lets Wine about Winter MS Libertyville IL
Component parts of Dances/award dinner/roast
©2012 Donna Ann Harris
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Ticket salesCash barPhoto boothsProgram books—ad salesTable sponsorshipsSponsorship of printingSponsorship of venue
rentalSponsorship of
food/wine
Component parts of Dances/award dinner/roast
Sponsorship of award itself
In-kind donation of food/liquor
Sponsorship of publicity
Roasted invites his/her buddies
SWAG bags donations
Tote bags
©2012 Donna Ann Harris
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Races/contests
Race/marathonJoke tellingDance till dropScavenger huntCow pie/chip Pet parade with
judging contestPink flamingoDarts
©2012 Donna Ann Harris
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MS Libertyville IL Golf Outing
More Races/contests
Death by chocolateScavenger huntAll you can eat Check photo Suitcase partyDiamond dig
©2012 Donna Ann Harris
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MS Libertyville IL Sunrise Shuffle
Component parts Races/contest
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Entry feePhotos of race finishSponsorship of t-shirtsSponsorship of
flamingosVendor feesBingo cardCash barFood salesProgram book—ad
salesPhoto/video sales of
contest
Component parts Races/contest
Soda/water salesCommemorative itemsAward medals/trophiesSponsorship of publicityDonation or sponsorship
of airfare/resort holiday Sponsorship of
pale/shovelsSponsorship of
luggage/tote bags
©2012 Donna Ann Harris
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Gambling
Casino night
Poker tournament
Night at the races
Bingo
Guess how many in the jar?
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©2012 Donna Ann Harris
Component parts to Gambling
©2012 Donna Ann Harris
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Tickets to enterSale of poker chipsCash barFood salesSponsorship Program book—ad salesIn kind donationsVendor feesPercent of food sales Sponsorship of publicity
Fundraising events at specific locations
Bowling tournamentCar wash/dog washStair steps/team basedGolf outing—hole in one Mini golfWine/beer/whiskey/cocktail/food tasting at a
particular venueRubber duck race (at a
river)Polar bear plunge
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©2012 Donna Ann Harris
Component parts specific locations
Ticket salesRental of shoesCost per gameWash per carDucks to sellCash barFood sales Program book-ad salesSponsorship of golf
holes
Sponsorship of publicity
Vendor feesPercent of food
sales
©2012 Donna Ann Harris
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Product sales
CandyCookbooksPumpkinsDonutsPlants/seeds/trees etc.Magazines, gift wrap, cardsFruit and fruit basketsTote bags
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©2012 Donna Ann Harris
Product sales
Calendars (naughty or nice)
Buy a brickChristmas
ornamentsBenches/
streetscape itemsHistoric markers
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Plymouth NH
Component parts product sales
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Cost of object soldDonation of objects to
sellConsignment of objects
to sellSponsorship of
calendar pagesSponsorship of publicitySales “in honor of”Sales “in memory of”
Green
Recycling –
ink jet
paper shredding, office equipment
Town wide yard/garage sale
Christmas tree chipping
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©2012 Donna Ann Harris
Component parts Green
Sponsorship of publicity
Tote bags
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©2012 Donna Ann Harris
Tours
Upper story apartments, condos
Cemetery in downtown
Historic Houses
Gardens
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©2012 Donna Ann Harris
Component parts of Tours
Ticket salesSoda/water/cash barFood salesSponsorship of publicitySponsorship of tour bookProgram book—ad salesIn kind donations—flowersVendor feesPercent of food salesConsignment boutiqueTote bags
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©2012 Donna Ann Harris
Shows
Car show
Antiques
Crafts
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©2012 Donna Ann Harris
Component parts of shows
Vendor feesSoda/water salesFood salesTickets to enter showCash bar Program book—ad salesSponsorship of awardsSponsorship of publicity
©2012 Donna Ann Harris
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Basic issues with all events
Volunteer leadershipVolunteers to plan and work
event, partnersComplete work plans Upfront money for costsPartnership with local
media to publicizeTime to plan/implementMonitoring advance ticket
salesInsurance Cash control day of eventIt’s a lot of work!
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©2012 Donna Ann Harris
Advice about component parts
Ticket price affects who can attend
Offer a variety of ticket prices throughout the year
Limit the number of on site opportunities for additional components to no more than 4
©2012 Donna Ann Harris
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More advice about fundraising events
Have committees for each of the component parts
Put your best salespeople on duty for on site sales
Match the component part to the quality of the event
©2012 Donna Ann Harris
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GETTING CREATIVE WITH FUNDRAISING EVENTS
Exercise
©2012 Donna Ann Harris
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Things to do tomorrow
Identify which fundraising events could use additional component parts
Share this PowerPoint with the Organization Committee and chairpersons of your fundraising events
©2012 Donna Ann Harris
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Thank you!
Donna Ann HarrisHeritage Consulting Inc.422 South Camac StPhiladelphia, PA 19147215 546 [email protected]
©2012 Donna Ann Harris
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