****COLLEGE OF BUSINESS****ACADEMIC SYLLABUS

MAR 2011 Section 2747Principles of Marketing

Fall 2016

INSTRUCTOR: Marietta PoshiOFFICE: TE 131B (Tarpon Springs Campus)PHONE: (727) 644-1562 (727) 341-4113EMAIL: poshi.marietta@spcollege.edu WEBPAGE: http://web.spcollege.edu/instructors/id/poshi.marietta

REQUIRED TEXTBOOK & OTHER RESOURCE INFORMATION:

Lamb, Hair, & McDaniel: MKTG, 9th Edition (Custom edition for SPC) Access Code for CourseMate & Write Experience (Comes with the book) Access to high speed Internet.

Bundle (Book + Access Code) - ISBN Number: 978-1-305-77165-9

CourseMate/CengageNOW - Course Key:  CM-9781305869332-0000041

Write Experience Course Key: z6wah2aabnt7

Tech Support: 800-648-7450 Option 5 (8:30am – 9pm MO-TR; 8:30am – 6pm FR)

Important: This book comes in a bundle with CourseMate and Write Experience. Do not buy a used book as the code for CourseMate and Write Experience can be used only one time.

Students have to watch video about Write Experience.

Note: Instructions on how to register for CourseMate and Write Experience will be provided in “MyCourses”.

Library: http://www.spcollege.edu/central/libonline/.

COURSE DESCRIPTION:

This course covers the institutions and methods developed for carrying on trade operations, retail and wholesale agencies, elements of marketing efficiency, the cost of marketing, price maintenance, unfair competition, and the relationship of government to marketing. 47 contact hours.MAJOR LEARNING OUTCOMES:

MAR-2011

1. The student will gain an understanding of the marketing system and understand

the significance of marketing in the American capitalistic system.

2. The student will evaluate retail and wholesale agencies, the elements of marketing efficiency, the costs involved, and the part these ingredients play in the marketing system.

3. The student will gain an understanding of the relationship of government and the importance of this relationship in the overall marketing system.

CLASS SCHEDULE:

MODULE TOPIC GRADED ASSIGNMENTS

Module 1 CH 1An Overview of Marketing:1. Definition of marketing2. Marketing management philosophies3. Difference between sales and market

orientations4. Reasons for studying marketing

CH 2Strategic Planning for Competitive Advantage:1. Importance of strategic marketing2. Strategic business units (SBUs)3. Strategic alternatives4. Marketing planning5. Business mission statement6. Situation analysis7. Competitive advantage8. Marketing objectives9. Target market strategies10. Marketing mix11. Marketing plan12. Strategic planning

CH 3Ethics and Social Responsibility:1. Ethical behavior2. Ethical behavior in business3. Corporate social responsibility4. Cause-related marketing

Case Discussion – Module 1 Quiz Chapter 1 Quiz Chapter 2 Quiz Chapter 3

MODULE TOPIC ASSIGNMENTS

MAR-2011

Module 2 CH 4The Marketing Environment:1. External environment of marketing2. Social factors that affect marketing3. Importance to marketing managers of current

demographic trends4. Importance to marketing managers of growing

ethnic markets5. Consumer and marketer reactions to the state

of the economy6. Impact of technology7. Political and legal environment of marketing8. Basics of foreign and domestic competition

CH 5Developing a Global Vision:1. Importance of global marketing2. Impact of multinational firms on the world

economy3. External environment facing global markets4. Ways to entering the global marketplace5. Elements involved in developing a global

marketing mix6. Internet effect in global marketing

CH 6Consumer Decision Making:1. Consumer behavior2. Components of consumer decision making3. Consumer’s post-purchase evaluation process4. Consumer buying decisions5. Cultural factors that affect buying decisions6. Social factors that affect buying decisions7. Individual factors that affect buying decisions8. Psychological factors that affect buying

decisions

Write Experience – Module 2 Quiz Chapter 4 Quiz Chapter 5 Quiz Chapter 6

Module 3 CH 7Business Marketing:1. Business marketing description2. Role of the Internet in business marketing3. Role of relationship marketing and strategic

alliances4. Major categories of business market costumers5. North American Industry Classification System6. Business and consumer markets7. Types of business goods and services8. Business buying behavior

Case Discussion – Module 3 Quiz Chapter 7 Quiz Chapter 8 Quiz Chapter 9

MODULE TOPIC ASSIGNMENTS

MAR-2011

Module 3(cont.)

CH 8Segmenting and Targeting Markets:1. Characteristics of markets and market

segments2. Market segmentation3. Bases used to segment consumer markets4. Bases for segmenting business markets5. Steps involved in segmenting markets6. Selecting target markets7. CRM as targeting tool8. Positioning strategies

CH 9Marketing Research:1. Marketing decision support system2. Marketing decision making3. Conducting a marketing research project4. Impact of the Internet on marketing research5. When to conduct marketing research6. Scanner-based research7. Competitive intelligence

Module 4 CH 10Product Concepts:1. Definition of product2. Classification of consumer products3. Product item, product line, and product mix4. Branding5. Packaging and labeling6. Global issues in branding and packaging7. Product warranties

CH 11Developing and Managing Products:1. Importance of developing new products2. New product development3. Global issues in new product development4. Diffusion process5. Product life cycles

CH 12Service and Nonprofit Organization Marketing:1. Difference between services and goods2. Service quality3. Marketing mixes for services4. Relationship marketing in services5. Internal marketing in services6. Global issues in services marketing7. Nonprofit organization marketing

Write Experience – Module 4 (Write Experience)Quiz Chapter 10 Quiz Chapter 11 Quiz Chapter 12

MODULE TOPIC ASSIGNMENTS

MAR-2011

Module 5 CH 13Supply Chain Management:1. Definition of terms2. Internal and external supply chain3. Key processes4. Key functional areas5. New technology and emerging trends

CH 14 & CH 15Marketing Channels and Retailing:1. Marketing channels and channel

intermediaries2. Common channel and strategies3. Channel relationship types and roles4. Importance of the retailer within the channel5. Types of retailers6. Developing a retail marketing strategy7. Roles of CRM and customer data8. Trends in retail and channel management

CH 16Marketing Communications:1. Promotion in the marketing mix2. Communication process3. Goals and tasks of promotion4. Elements of promotional mix5. AIDA concept6. Integrated marketing communications7. Factors that affect the promotional mix

Case Discussion – Module 5 Quiz Chapter 13 Quiz Chapters 14 & 15Quiz Chapter 16

Module 6 CH 17Advertising, Public Relations, and Sales Promotion:1. Effects of advertising on market share and

consumers2. Major types of advertising3. Creative decisions4. Media evaluation and selection techniques5. Public relations in the promotional mix6. Sales promotion

CH 18Personal Selling and Sales Management:1. Personal selling2. Relationship selling and traditional selling3. Customer relationship management4. Selling process5. Functions of sales management

Write Experience – Module 6 Quiz Chapter 17Quiz Chapter 18Quiz Chapter 19

MODULE TOPIC ASSIGNMENTS

MAR-2011

Module 6(Cont.)

CH19Social Media and Marketing:1. Description of social media2. Social media campaign3. Measurement for social media4. Consumer behavior on social media5. Social media tools6. Impact of mobile technology7. Social media plan

Module 7CH 20Pricing Concepts:1. Pricing decisions2. Pricing objectives3. Price determination4. Yield management systems5. Cost-oriented pricing strategies6. Product life cycle, competition, distribution and

promotion strategies, customer demands, the Internet, and perceptions of quality

CH 21Setting the Right Price:1. Procedure2. Legal and ethical constraints3. Discounts, geographic pricing, and other

tactics4. Product line pricing5. Pricing during inflation and recession

Case Discussion – Module 7 Quiz Chapter 20Quiz Chapter 21

Module 8 Make sure there are no discrepancies in any of your grades. Also keep in mind that this is a short week ending on Wednesday at midnight EST.

Write Experience – Module 8

IMPORTANT DATES:

Course dates: 08/15/2016- 10/07/2016

Last day to drop and receive a refund: 08/19/2016

Last day to withdraw and receive a grade of “W”: 09/15/2016

Academic calendar: http://www.spcollege.edu/calendar/

Financial Aid: http://www.spcollege.edu/getfunds/

COURSE SPECIFIC INFORMATION:

MAR-2011

Marketing is a very progressing and exciting field, responsible for researching and satisfying customer needs. This course will introduce the marketing concepts and expose students to a variety of marketing issues.

Communication is key in this area of study. In this way, a structured way of thinking and processing information will be required. Students will be expected to complete a number of written assignments within the “Write Experience” program included with CourseMate.

The learning process can be very demanding, but at the same time it will be very rewarding. The marketing field is fascinating and will help you develop a new set of skills that will open the doors to a whole new world of opportunities.

ATTENDANCE:

The college-wide attendance policy is included in the Syllabus Addendum at: http://www.spcollege.edu/webcentral/policies.htm

Students classified as “No Show” for both of the first two weeks will be administratively withdrawn from the class.

For face to face classes “No Show” means not physically present in the classroom at the moment attendance is taken.For blended classes “No Show” means not physically present in the classroom and/or never logged into “MyCourses”.For online classes “No Show” means never logged into “MyCourses”.

Students who have not completed more than 40% of their assignments due (homework & chapter exams) at the 60% point will be considered as “not actively participating” in the class and may be administratively withdrawn with a grade of “WF”.

GRADING: Grades will be earned in three parts, as follows:

Case Discussions ------------------------------------------------ 25%Write Experience Cases --------------------------------------- 25%Quizzes (1 attempt, time limit) -------------------------------- 50%

Total percentage ------------------------------------------------- 100.00%

A 90 - 100%B 80 - 89%C 70 - 79%D 60 – 69%F Less than 60%

ASSIGNMENTS:

MAR-2011

It will be the students’ responsibility to complete their assignments on time and in an acceptable manner. Late assignments will only be accepted after properly documented extreme extenuating circumstances at the instructor’s discretion. There are no exemptions to this rule.

Please pay attention to the instructions for every assignment such as due date, time allowed (if that is the case), maximum attempts, etc. The instructions will be displayed in in “MyCourses”, CourseMate, or Write Experience.

The assignments for each module are due on Sunday at midnight before the next module starts on Monday the next day. Each module corresponds to a week of class, except for the last module (module 8) which, is a short week ending on a Wednesday at midnight EST. You will find the date each module starts and ends under their corresponding tab.

All assignments are subject to the College’s “Academic Honesty Policy”. Please get familiar with it. STUDENTS’ AND INSTRUCTOR’S EXPECTATIONS:

Online /Student Conducthttp://www.spcollege.edu/ecampus/help/conduct.htm

Online Student, Faculty and Staff Expectations and Performance Targetshttp://www.spcollege.edu/ecampus/help/expectations.htm

Academic Honesty Policyhttp://www.spcollege.edu/AcademicHonesty/

STUDENT SURVEY OF INSTRUCTION:

The student survey of instruction is administered in courses each semester. It is designed to improve the quality of instruction at St. Petersburg College. All student responses are confidential and anonymous and will be used solely for the purpose of performance improvement.

SYLLABUS CHANGES:

Will be posted in “MyCourses” and announced to all students.

SYLLABUS ADDENDUM:

Please make sure you read the information in the addendum.http://www.spcollege.edu/addendum/

MAR-2011