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© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Dave McCann, VP AWS Marketplace and Service Catalog
October 2017
Accelerating Innovation , Increasing Governance & Reducing Cost using Cloud-based Software Procurement and Service Management
and
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Migrating existing applications as
quickly as possible
Deploying new applications to the
cloud by default
Cloud computing has become the new normal
AWS services more than a million active customers every month in 190 countries.
Through customer obsession and an increasing pace of innovation, AWS is the fastest technology vendor in history to reach a $10B run rate.
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
On the journey to the cloud, customers require Third Party software solutions for many workloads
NewApplications
Digital & CX
Analytics
Mobile
DC Migration
MissionCritical Apps
All In
MissionCritical Apps
Development& Test
NewApplications
This journey involves migrating software to the cloud
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
The Enterprise Software Portfolio is in transition
Gartner Report "Market Insight: Cloud Computing's Drive to Digital Business Creates Opportunities for Providers.“ May 24, 2016Jeffrey Mann, David Mitchell Smith, Ed Anderson, Jay Heiser, Yefim V. Natis, Thomas Bitman, Neville Cannon
• Software catalog starting position• 70% COTS software• ~200+ software product vendors• Large EA/ELAs for top 50 vendors• Long list of products not well
known or tracked• Upgrades cascade over 3-5 year
cycle• 10-40% in house developed
applications• 30% open source/free software• High potential for rationalization
"Cloud will increasingly be the default option for software deployment.”Gartner
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Software Procurement Challenges heading to cloud • Prior License restrictions may prohibit carrying
perpetual licenses to cloud• Opportunity to migrate to SaaS causes accelerated
retirement of older products• Cloud workloads often require new requirements
increasing Evals/POCs & new vendors • Migrating existing applications can be complex and
time consuming
• Inability to leverage existing agreements drives time and resource loads on finite Procurement teams
• License tracking in a hybrid environment can be extremely difficult
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Marketplace Transforms Software ProcurementFind, Test, Buy, Deploy, and Manage Software In the Cloud
About• Deploy software on demand• Curated software from
trusted vendors• 1250+ ISVs• 4000+ product listings• Simplified procurement
and deployment• Billed through AWS account• Deployed in 14 Regions
around the world • 154,000 Active Customers
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Marketplace CapabilitiesSoftware discovery procurement and deployment simplified
Pay options such as pay-as-you-go pricing
• Pay only for what you use• Integrate software costs
into AWS bill• Pay by user, host, or data• Upgrade to longer terms for
subscription discounts • SAAS Multi Year Contracts
Be flexible• Easily scale up or down
on-demand• Test and learn without material
commitments• Use only what you need without
wasting un-used licenses• Resources Tagged and visible in
Spend Management Tools
Get the software you need in minutes
• Test in minutes• Innovate faster• Ready-to-run on AWS• Simplify migration to the cloud• Leverage BYOL investments• Convert from Test to Buy
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Marketplace Listing TypesCloud based deployment options
BYOL
Carry previously purchased licenses to AWS via AWS Marketplace
License key required to deploy and track
Leverage existing investments and simplify cloud deployment capabilities
400 Titles
Utility
Metered pricing available based on variables like term, # of users, amount of bandwidth, # of hosts
Pay only for what you use. Utility model eliminates large capital investments, lowering TCO for new and scaling workloads
Free Trials available for many products. Consolidated billing with other AWS services
2100 Titles
Open Source
Curated listings, often with no SW cost for use of these products, unless supported versions are necessary
AWS infrastructure cost still apply to open source deployments
2000 Titles
SaaS
Service completely managed and fulfilled by SaaS Provider (At least for now)
No resources required to manage infrastructure
SaaS Contracts avail for annual and multi-year commitments,
Free Trials available for many products. Consolidated billing with other AWS services
+200 Titles
Amazon Machine Image (AMI) Deployed on AWS EC2 SaaS
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Marketplace flexible pricing options
Hourly
Pay for software and compute capacity by the hour, # of users, data transferred, etc. with no long-term commitments
Ideal for Dev/Test or workloads with spikey traffic
Monthly
Make a monthly payment and receive a discount on the monthly pricing charge
Ideal for temporary projects and baseline workloads
Annual/Multi-Year
Make a one-time payment and receive a significant discount. Multi year options also available.
Ideal for periodic and long-term workloads
Free Trial
Get started on AWS Marketplace with free trial & no commitment.
Good for initial evaluation
Private Offers
Custom pricing negotiated between customer & ISV fulfilled on AWS Marketplace
Intended for high value subscriptions >$50K
Available to EDS sellers
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Popular categories and leading brands most often deployed in projects
Security BIStorage MediaDatabaseNetworking DevOpsOperating Systems
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Analyze and Control costs with AWS Cost Explorer
Visualize your AWS Marketplace costs and
usage
Dive deeper into your usage patterns
Set budgets on your AWS Marketplace costs and
usage
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
GE Water Moves Data Warehousing to the CloudGreater scale and agility with Matillion ETL through AWS Marketplace
Business Challenge:• Existing data warehouse stretched to the limit and hard
to scale due to cap-ex and high-end hardware requirements.
Approach:• Cloud-based data warehousing as a cost-effective way
to scale to meet business needs using AWS Redshift
Outcome:• 6 months from ideation to go-live• 45% operating cost reduction• Migrating 9000 workloads into AWS and moving from 34
physical data centers to 4.
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Seller Private Offers Limited Preview
• Participating Sellers* can extend any AWS account a version of their product, enabling volume contracts through AWS Marketplace
• Available on AMI or SaaS product types on AWS Marketplace
• Customers can receive specific pricing and legal terms
• Customers get all the same benefits of consolidated billing, cost analysis, and subscription management of AWS Marketplace while paying a lower privately negotiated price
• *Available to sellers participating in our Enhanced Data Sharing (EDS) program
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Procure Govern Run
Copy
Person1Cloud Admin
Launch
+ other servicesPersonnelCloud Teams
& Users
Create
PersonnelCloud Users
Discover,Test, And
Subscribe
Launch
Moving to internal governance and user self-service
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Evolve your Application Portfolio ManagementSourcing, Publishing, Versioning, and Managing with Cloud Formation Application Stacks
• AWS Marketplace Operation• Centralizing digital assets• 24/7 scanning, monitoring• Vulnerability notifications and
fixes• Versioning and patching*• Engineering with ISV’s
*Vendor dependent
1 2
3
• Vendor asset publishing• Curating trusted vendor
list• Procurement• Centralized billing • 35 Categories • Publishing new listings
every week • Published Globally • Access control and sharing
• Governance• Provisioning• On-going operations and management
Source
PublishManage
1
2
3
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
What is ?
AWS Service Catalog is a structured service used for governance, management, maintenance and deployment of application portfolios made available to customers
AWS Service Catalog allows you to centrally manage commonly deployed AWS services and application portfolios, and helps your organization achieve consistent governance and compliance requirements, while enabling users to quickly deploy only the approved AWS services they need
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Why customers use
Use Cases
De-risk AWS Provisioning variability (Cost, Security, Governance)
Self Service Team Portal – One Stop Shop
Template Standardized AWS Deployments (CFN)
Template Version Control for AWS centered teams & users
Enforce Governance and Compliance proactively
Integrate with other ITSM tools via API’s
Centrally Optimize the distributed IT Service Life Cycle
Integrated to AWS Marketplace ( Copy Product )
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Wiley Embraces Digital-First Publishing
Business Challenge:• Modernize to drive innovation for business growth.
Approach:• Cloud-first DevOps strategy for faster delivery of
products and services through greater autonomy and automation.
Outcome:• Deliver new products faster than before with repeatable
deployment models and reusable artifacts
• Launch new application stacks in minutes instead of hours, days or weeks.
• Easily deploy application builds to production using the AWS Service Catalog with self-service portal
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
AWS Marketplace & Service Catalog VisionPublic Marketplace & Private Service Catalog
• Buy from AWS Marketplace & move to
SC • Provide single source of internal
marketplace offerings via SC to only approved teams & users
Transition to Software On-Demand• Rapidly innovate by buying and
deploying software solutions on-demand • Test /Dev & Production • Simplify and streamline purchasing,
license management and invoicing• Upgrade on demand
Increase Automated Analytics and Insights• Real time insights into software demand
& usage within the large Enterprise
Approval Workflow & Issue Tracking
Spend Visibility & Controls
Test, Choose, Procure & Deploy
Reuse & Manage
ProcurementFinanceLegal
Deployed Resources
IT Leadership
CISO& Security
DevOps
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Transforming your portfolio: The 5/50/500 model
5
50
500
The Mega “5” software vendors which represent
~ 50% of IT software spend.
The ~top 50 vendors critical to the journey to
the cloud and future direction of a company.
The long tail of 500+ vendors.
MSFT & Oracle, managed by
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Innovate faster in seven steps with AWS MP & SC
1.Identify key
software vendors
2.Find seller on
3.Determine procurement
policies
4. Stand up
5. Establish products
and portfolios
6. Design constraints and tags in
7. Cost tracking & approval
workflows
© 2017, Amazon Web Services, Inc. or its Affiliates. All rights reserved.
Q&A
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