© 2015 IBM Corporation 1

Accelerating Business Priorities with Hybrid Cloud

Peter McCaffrey, Director of Marketing, IBM Middleware

April 14, 2015

© 2015 IBM Corporation 2

The digital economy is driving disruption

Three trends:

New apps are

consolidating decision

making

Front-line

decision making

Nontraditional data

create new business

moments

Insight-driven

processes

Solutions composed

from a broad

ecosystem

Digital

innovation

© 2015 IBM Corporation 3

Front-line

decision making Insight-driven

processes

Digital

innovation

© 2015 IBM Corporation 4

Delivering a differentiated passenger experience (Demo)

© 2015 IBM Corporation 5

Transforming passenger care

Customer

Profile

System

Passenger+

Mobile Experience

Flight Operations:• Flight Schedule System

• Payment System

• Issue Management

• IROPS (Irregular Ops System)

Reservation

System

HybridIntegration

Extend and deliver

Mobile Apps

Analytics

APIs

Enterprise Data

Rules

Workflow

Security

© 2015 IBM Corporation 6

Client loyalty is dependent on every interaction

[1] ThreatTrack Security Report: Enterprise Executives and Consumers Lack Confidence About Cybersecurity

[2] Compuware Corp Whitepaper THE BEATING HEART OF ENTERPRISE I.T.: THE MAINFRAME IN A HYPER-DISTRIBUTED WORLD

[3] Gartner New Room: Press Release

[4] “Strategies to Address Federal Data Center Consolidation and Cloud Computing” Lee Tamassia. Equinix. 2014

24x7x365application availability

Users expect

<1 secondapp utility

70%lack confidence in

data security [1]

TrustAvailability Response Time

35%mobile transaction growth annually [3]

91%

Integration Scale

of new customer-facing

apps access mainframe [2]

800%projected data

growth by 2017 [4]

Real-time Analytics

© 2015 IBM Corporation 7

Integration defines the client experience

Integration

is no longer a Back Office function

To Succeed

it must become an Everyone function

__________________________________

You need to integrate across everything

© 2015 IBM Corporation 8

Improved client experience at Blue Shield of CA

Exceptional Web

Experience

• Needed a platform that would

allow them to nimbly deliver a

modern customer experience

• Access from mobile devices and

tablets for their members,

providers, producers and

employees

“Blue Shield has gained tremendous efficiencies by leveraging the power of Patterns received with the system; PureApp has provided us with the confidence to meet the needs and expectations of the business.”

— Michael Mathias, CIO, Blue Shield of California

50% adoption

© 2015 IBM Corporation 9

The way we reach customers is evolving

© 2015 IBM Corporation 10

EnterpriseCloud

PublicClouds

Hybrid

Digital transformation requires a hybrid cloud

Integration Data Services & LocalizationPortability

Seamless

Delivery

Operational Visibility & Control

Seamlessly extending enterprise IT with Cloud

© 2015 IBM Corporation 11

The path to hybrid cloud can be easier than you thought

Automate the complexity of deploying and managing applications in the cloud

Capture your Application into a Pattern

that you can create once, deploy anywhere

Select a Hybrid Cloud Application Platform

that simplifies build, deployment and management

1

2

Patterns

On-Premises

Private Cloud

Off-Premises

Private Cloud

© 2015 IBM Corporation 12

12

Enterprise Apps

Web Apps

Mobile Apps

SocialApps

Cloud Native Cloud Enabled

Using Hybrid Cloud options together strategically…

…to innovate faster and reduce costs

Integration

© 2015 IBM Corporation 13

Tangerine brings new value to customers with continuous-

delivery mobile banking

Installs a platformto quickly provision multiple

new environments

Proactively monitors

site and mobile processes to

resolve usage issues faster

Speeds response times

to increase customer

satisfaction

© 2015 IBM Corporation 14

© 2015 IBM Corporation 15

Quick time to market, and a quick ability to change as

regulations change.

– Jason Stott, Senior Director, Walgreens

Radically simplify deployments. Installs that once took

weeks…..now can be completed in hours...

– Matt Good, Software Architect, Kingland Systems

Our app teams get their production environments in minutes

so they can focus on higher value problems

– CIO, a large financial provider

…go global …all in a matter of days.

—Vishal Rajpal, General Manager, Perficient

© 2015 IBM Corporation 16

Begin your transformation today!

16

1

2

3

Identify a strategic project with time to market requirement

Pilot the project with our 30-day trials: on IBM

PureApplication Service on SoftLayer or IBM BlueMix

Request a Business Value Assessment (BVA) to further

demonstrate real savings

© 2015 IBM Corporation 17

www.ibm.com/puresystems

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