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OURPRODUCTS 4 MAIN SKUs
$3 MILLION OVER 12 MONTHS
WHEY PROTEIN ISOLATE
NATURAL VEGAN PROTEIN
PROTEIN PANCAKE MIX
PROHYDRATE
AMBASSADOR NETWORK
PRINT MEDIA RADIO &
TELEVISION
GEO-FENCING CAMPAIGN
MIX MARKETING THE
RETARGETING CAMPAIGN
EVENTS & SAMPLING
AMBASSADOR NETWORK
THE LIFESTYLES
YOGIS
CROSSFITTERS DIETITIANS / NUTRITIONISTS / MEDICAL STAFF
GROUP FITNESS FANS
MOMS FITTING IN FITNESS
RACE FANATICS CASUAL RUNNERS TRIATHLETES
COLLEGE STUDENTS
GYM RATS / COMPETITORS / TRAINERS
AMBASSADORS
AUDIENCE REACH (Instagram, Facebook, Pinterest)
Total number of ambassadors in our partner network.
SIZE OF NETWORK
2,500
1st 6 Months
2nd 6 Months
AMOUNT INVESTED: $642K ANNUALLY
BUDGET
$30K (per month)
AMBASSADORNETWORK AUDIENCE REACH
15 30
45 60
75 90
70
140
210
280
350
420
0
50
100
150
200
250
300
350
400
450
Jan Feb Mar Apr May Jun Jul Aug Sep Oct Nov Dec
Pe
op
le R
eac
he
d (
Mill
ion
s)
420M
90M
1st 6 Months
2nd 6 Months
TOTAL AUDIENCE REACH:
510M ANNUALLY
$77K (per month)
RETARGETINGCAMPAIGN OUR REACH
INITIAL 6 MONTHS Advertisements and results of our retargeting test campaign.
RETARGETING ADS TEST CAMPAIGN
0
14000
28000
42000
56000
70000
1-Mar-15 2-Mar-15 9-Mar-15 16-Mar-15 23-Mar-15 30-Mar-15
IMPRESSION & CLICK PERFORMANCE
Total Impr.: 201,805 Total Clicks: 260
Top 20 cities with highest concentration of GNC stores.
TOP CITIES TO TARGET
3 MONTH TEST YIELDED: 600,000 IMPRESSIONS
MARCH
$24K (per month)
$288K (per year)
2.8M (impressions)
RUNNING AD EXAMPLE
GEO-FENCINGCAMPAIGN MOBILE AUDIENCE TARGETING & MOBILE GEO-FENCING
STORES
SAN ANTONIO, TX
HOUSTON, TX
SAGINAW, TX
FORT WORTH, TX
SPRING, TX
HUMBLE, TX
HUMBLE, TX
KINGWOOD, TX
TARGETED STATE OF TEXAS
Top 5 states with highest concentration of GNC stores.
STATES TO TARGET
KINGWOOD, TX
BAYTOWN, TX
HOUSTON, TX
PASADENA, TX
HOUSTON, TX
ROSENDBERG, TX
KINGWOOD, TX
HOUSTON, TX
PER MONTH
$8,000
PEOPLE TARGETD
240,000
$8K PER STATE = $40K PER MONTH
TOTAL AMOUNT
$480K ANNUALLY
RADIO&TELEVISION TARGET MARKETS
TELEVISION
RADIO
• 20 SPOTS PER WEEK
• 10 CITIES
• $300/WEEK X 4 = $1,800/MONTH
• $20K/YEAR x 10 CITIES = $200K
• 122 COMMERCIALS PER MONTH
• 3 CITIES (PIT, CLE, CB) + 6 NEW
• $10K/MONTH X 6 NEW = $30K/MONTH
• $30K x 12 MONTHS = $360K
PRINTMEDIA MEDIA OUTLETS
$40K/MONTH
$480K ANNUALLY
EVENTS&SAMPLING AREAS TO TARGET
$50K/MONTH
$600K ANNUALLY
EVENTS & SAMPLING WILL TAKE PLACE IN THE GEO-FENCING AREAS WITH THE HIGHEST FOOT TRAFFIC.
AMBASSADOR NETWORK $180,000.00 $462,000.00 $642,000.00
RETARGETING CAMPAIGN $144,000.00 $144,000.00 $288,000.00
GEO-FENCING CAMPAIGN $240,000.00 $240,000.00 $480,000.00
RADIO & TELEVISION $280,000.00 $280,000.00 $560,000.00
PRINT MEDIA $240,000.00 $240,000.00 $480,000.00
EVENTS & SAMPLING $300,000.00 $300,000.00 $600,000.00
TOTAL BUDGET $1,384,000.00 $1,666,000.00 $3,050,000.00
1st 6 MONTHS 2nd 6 MONTHS
ANNUAL
CAMPAIGNOVERVIEW SUMMARY OF MARKETING STRATEGY
THANKYOU For being here today