ABOUT US

ATLANTIC GRUPA BUSINESSES

ATLANTIC GRUPA BRANDS |history|portfolio|key figures|awards

ATLANTIC GRUPA DISTRIBUTION

www.atlanticgrupa.com

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www.atlanticgrupa.com

Coffee

Beverages

Savoury spreads

Baby food

Sports and functional food

Personal care

PharmaSnacks

636 mio € sales in 2011

4.300 employees

14 production locations in 6 countries

wide range of leading food and beverage brands and products

respective assortiment of personal care brands, food supplements and OTC products

leading regional distribution of FMCG with top global and regional brands

owner of the pharmacy chain in Croatia

milions of satisfied customers

about usAtlantic Grupa in Europe

Treviso

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Companies and representative offices in 11 countries11

Presence on over 40 markets40

www.atlanticgrupa.com

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Coffee 4 Production Locations:Izola, SloveniaBelgrade, SerbiaGlavičice, BIHSkopje, Macedonia

Confectionary & Savoury Snacks 2 Production Locations:Belgrade & Ljubovija, Serbia

Savoury Spreads 3 Production Locations:Izola, SloveniaSarajevo, BIHMontana Zagreb, Croatia

Beverages 4 Production Locations:Apatovec & Zagreb, CroatiaRogaška Slatina, SloveniaPalanački kiseljak, Serbia

Sports & Functional Food Hamburg, Germany

Personal Care & PharmaZagreb, Croatia

Baby Food Mirna, Slovenia

Ljubljana

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Barcelona

London Hamburg

Ljubljana

TrevisoBelgrade

Moscow

Sarajev o

SkopjePodgorica

Zagreb

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t?about usAtlantic Grupa network

qual

ity

Our permanent policy is a policy into supervison and care for quality of our products and services. Actually quality in Atlantic Grupa is everybody’s commitment. The company is part of global network of requirements and expectations. The systematic development of the excellence of our brands, products and services ena-bles us to be innovative, fast and appropriate in our response to the demands and expectations of our cli-ents. An efficient quality system facilitates international comparability and high reputation of our products, as well as credibility to clients and suppliers. Process ap-proach is a managing model strongly oriented to our customers. How our quality system is built?

We use methods and approaches based on world’s best practices. But the most important in this quality system is our creativity with which we upgrade the usual standards and create a dynamic quality tool that adapts very fast to rapid changes of our business. This creates a power which cannot be transferred to any other company.

Our quality system is totally integrated and combines:

the requirements of business process management, the highest product safety and quality assurance principles andthe environmental management requirements.

The heart of the system is the philosophy of the continu-ous improvement that pushes our processes towards excellence through the circle of PLAN, DO, CHECK and ACT activities.

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We manage the safety policy in accordance with local and European legisla-tion, market and costumers requirements. In food, cosmetic and pharmaceutical industry with highly positioned brands,100% conformity of the products is a must. Safety of products is managed using a chain perspective which incorporates con-trol activities dealing with all hazards in the chain from material suppliers to the end consumers.

To assure safety and quality of products we apply many different techniques: trainingteam working quality engineering in the new product development processsupplier approving and auditinginspection of incoming materialgood hygiene and production practice self inspection in the productionstatistical process controlinspection on control and critical control pointsvalidation of control pointslaboratory testing

In the company, we strive for well-considered and economical use of natu-ral sources. We use environmental friendly technologies in our production and we try hard by reduction of waste, lower consumption of energy and water to minimise environmental burdening. We are respectful to envi-ronment, what proves also the international certificate on environmental management ISO 14001.

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Our environmental objectives

Rationalisation of fuels and water consumption.Reduction of waste production and increase of separately collected and given waste share.Enabling compliance with environmental legislation.Creation of environmental friendly company culture.

quality management

sun

The sun and its heat are the main motivators of life and everything surrounding us, but also one of the strongest natural elements. For us, the sun represents the passion in everything we do. Passion has many faces, but is recognized in the spark of an eye, the soaring of souls, warmth in the heart... passion is recog-nized in our approach to our brands, our colleagues and our clients. We show our passion by using our heart and reason in achieving our goals, investing love in what we do, sharing our emotions, rec-ognizing and celebrating our successes.

mountain

The mountain represents our journey to the top, the goal that contains beauty, effort, exertion, and hurdles that can be sur-mounted only by taking responsibility and initiative for conquering those hurdles because the feeling we get when we reach the peak is irreplaceable. Taking responsibility is seen every day, through little things we do, and the way we do it where we do not hand over our tasks to others, where we stick to our promises and our given words, where we do not wait for others to do something, but instead take initiative, where we grow in every aspect: the profit, market, brand, and people.

wave

The wave is the foundation of life and creation. With its strength, it washes away the old, and brings on the new, seeks and brings change. Change, the only thing we know happens for sure, asks of us to be creative, find solutions that are innovative, different. For us, creativity means to be open to new ideas, different views and opinions, without prejudice, to create new values, form our environ-ment, and be open to new ideas and process improvements.

Corporate culture is the social glue of a company, or the “method of work and action”, which, amongst other things, also includes certain behaviour, written and/or unwritten rules of behaviour known to all employees. They are usually based on shared values describing the way business should be conducted to reach the shared goal and achieve the company’s vision. Values are emotions, the core of the organizational philosophy affecting beliefs and giving energy.A good and strong corporate culture is the key factor that is hard to copy, which leads to the company being more than “just a workplace” for its people, to the products being more than just “a need”, to contributions to the community and society being more than “just a donation”.“Naturally different” is the corporate culture Atlantic Grupa thrives on, and its basic values responsibility, creativity and passion are represented by natural symbols a mountain, a wave, and the sun.The basic purpose of those three principles is that the company’s achievements are achieved through mutual differences, but with the same values.

www.atlanticgrupa.com

Things we belive are integrated into the essence of our brands

about usnaturally excellent

Corporate culture = brand

Bebi

Smoki

Cockta

Donat Mg

“In order to achieve further business growth in the very challenging macro-economic environment, which we expect to continue throughout the entire year 2012, the Management Board and the employees are further focusing on the organic growth of business through innovations in the production categories, active brand management, cost optimisation and by meeting financial obligations”, commented the Vicepresident for Finance, Zoran Stanković. According to the forecasts, the second phase of the production consolidation within Atlantic Grupa continued during the first quarter and manufacturing of Multipower beverages was moved from the contractual manufacturer to our own premises in Rogaška Slatina. The Management continues with the evaluations of cost-effectiveness of transferring the remaining service production to our own plants. Croatia remains the biggest single market of Atlantic Grupa with 28,2 percent market share, followed by Serbia with 25,5 percent, Slovenia with 12,7 percent, Bosnia & Herzegovina with 7,6 percent, the remaining regional markets with 6,2 percent, while the West European markets account for 7,5 percent of total sales. The Russian and Eastern European markets with the share of 3 percent in total sales record the highest growth of 33.2 percent. The remaining markets account for 9,3 percent in total sales.

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011 636

mio €

Coffee

Distribution brands

Sports and Functional Food

Beverages

Snacks

Pharma and Personal Care

Savoury Spreads

Baby Food

Sales Profile by Strategic Business Units in 2011

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Croatia

Serbia

Slovenia

Bosnia & Herzegovina

Other Ex. Yu

Key WEU (GER, UK, ITA)

Russia and EE

Other

Total

28,2%

25,5%

12,7%

7,6%

6,2%

7,5%

3,0%

9,3%

100%

21%

3%

9%

9%

12%

14%

15%

18%

SOURCE: INTERNAL AG DATA

Atlantic Grupabusinesses

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Key

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B&H

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%

• No1 Turkish coffee• No1 Vitamin instant drinks• No1 Bars• No1 Extruded snacks

• No2 Savoury spreads• No2 Chocolate tablets• No2 Espresso in Horeca

• No3 WaffersSerb

ia

Slov

enia

• No1 Turkish coffee• No1 Vitamin instant drinks• No1 Savoury spreads• No1 Extruded snacks• No1 Espresso in Horeca

• No2 Instant coffee (white cup)• No2 Cola carbonates Bo

snia

& H

erze

govi

na • No1 Turkish coffee• No1 Savoury spreads• No1 Extruded snacks

• No3 Cola carbonates• No3 Chocolate tablets

Cro

atia

• No1 Vitamin instant drinks• No1 Tooth paste

• No2 Lip care

• No3 Cola carbonates

Mac

edon

ia

• No1 Turkish coffee• No1 Savoury spreads

• No2 Instant coffee (white cup)

B&H

- 14

%

Aus

tria

• No2

Savoury spreads

Switz

erla

nd • No2

Savoury spreads

EU

Multipower - EU leading sports food producer

• No1 Germany

• No2 Italy

• No3 UK

Ukr

aine

• No1 Baby cereals

Grand Kafa

Argeta

Cedevita

Najlepše želje

Bebi

Barcaffé

Multipower

Smoki

Cockta

Champ

Donat Mg

BonitoAG

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201

1 € 80,3

€ 59,3

€ 44,8

€ 40,9

€ 31,6

€ 23,1

€ 23,0

€ 19,3

€ 19,0

€ 17,0

€ 16,9

€ 15,8

mio €

Atlantic grupa between Top 500 SEE companies

Deloitte&Touche research, 2012

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Atlantic Grupabusinesses

Our brands are for every moment of every day, from morning to night and from birth to old age.

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• Turkish coffee, • Espresso coffee• Instant coffee White cup, Black cup

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• Carbonated soft drinks Cola, non Cola• Vitamin instant drinks• Functional waters• Waters Still, carbonated waters• Tea & Functional teabe

vera

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• Meat spreads• Fish spreads• Sandwiches

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• Savoury snacks• Chocolate tablets• Wafers & Biscuits• Bars

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• Sports food Weight management range, Energy range, Body building range

• Baby cereals• Milk formula• Juices, tea, water

baby

food

• Body care• Face care• Lip care• Tooth care

pers

onal

car

e• Food supplements• OTC products• Pharmacy chain

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Atlantic Grupadistribution

Strenght of the total portfolio - AT among 3 top suppliers to retail in the region

Benefits from regional Atlantic negotiation power synergy

Transfer of operating principles and know-how throughout the whole region

Continuous improvement to a highest level of num./weigh. distribution

Coordination and fast implementation of new listings and trade marketing activities in KA

Fast implementation and optimization of pricing strategy

Strong and long term partnership with regional key accounts

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Developed network of 16 distribution centers in Southeast Europe

Direct access to over 53.000 sales outlets in the SEE

1000 delivery vehicles

Highly developed know-how in the fields of key account management, product category management, supply chain management and trade marketing management

Atlantic Grupadistribution

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HoReCa

www.atlanticgrupa.com

After a warm cup of Barcaffé or Cedevita tea, be refreshed by sparkling Kalnička or Kala natural water, while those who love nine vitamins can enjoy the 15 - gram Cedevita or the drink of our youth, Cockta with its blend of eleven medicinal herbs. A selection of Rauch juices or Red Bull will look after that extra energy boost to get you through every the day that ends with Nescafé.

Cedevita is No 1 in Croatia Cockta is No 2 in Slovenia, Serbia and Croatia

Barcaffe is No 1 in Slovenia

CSD Croatia

COCKTA12%

COMP 23,4%

COMP 184,6%

CSD Serbia

COCKTA9,1%

COMP 186,8%

COMP 2 4,1%

VID Croatia

COMP 25,3%

CEDEVITA84,6%

COMP 110,1%

Cola Market Shares

Cola Market Shares

VID Market Shares

HoReCa Channel Strategic Distribution Area

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