Atlantic Grupa - Marketing Best of 2015

CREATIVE IDEAS / A ROAD TO SUCCESS

OUR MEDIA EXPOSURE

DIGITAL LISTENING

CREATIVEBREAK

CEDEVITAVENDINGMAchine

ROYLET

SPONSORSHIPS

CEDEVITA IMPACTFUL DISPLAY

OUR BRANDS FOLLOW A COLOUR EMOTIONS GUIDE

NEW BRAND IN OUR PORTFOLIO

M A R K E T S

P R E S E N C EO N O V E R

40

C O U N T R I E S

R E P R E S E N TA T I V E O F F I C E S A N D C O M PA N I E S I N

12

L O C AT I O N S

P R O D U C T I O NN E T W O R K

18ATLANTIC GRUPA IS HOME TO MULTIPLE DISTINCT AND RECOGNIZED BRANDS

YEAR OF REDESIGN AND REBRANDING

CEDEVITA

KALA/KALNIČKA TEMPEL

ARGETA REDESIGN AND EASY PEEL

MULTIPOWER NEW BRAND IDENTITY

AND NEW DESIGN

ROSAL HANDS & NAILS CATEGORY

FINALIZATION BEBI REDESIGN

NAJLEPŠE �ELJE REJUVENATION

AND REPOSITIONING

SWEEEET REDESIGN AND PORTFOLIO

REFRESHMENT

NEW BRAND AND SUB-BRAND LAUNCH

BLACK N EASY COCKTA BLACK TONIC MULTIPOWER PREMIUM MUSCLE RANGE

NAJLEPŠE �ELJE LOL AND PLUS

SWEEET CRUNCHYX

DIETPHARM10 MORE NEW PRODUCTS

PLIDENTA HEALTHCARE

F A C T O R Y

Donat Royal treatment

for your digestion campaign with high

sales increase

INNOVATIVE

VENDING CONCEPT

Milan 2015

ACROSS THE REGION

POSTS

23 WEB ARTICLES

14 PRINT ARTICLES

12% of total monthly

AG mentions in just 2 days

MORE THAN

200K R E A C H

9

9

8K R E A C H

OUR CONTENT HAS GENERATED ALMOST 1000 #creativetocreative

O v e r

1000 If all our

community members

were a country

they would be the

size of Croatia!

If all of our

YouTube views

were citizens,

together they would

be the size of Sweden!

ACTIVE ON MORE THAN

15 MARKETS IN ALL MEDIA CHANNELS

ADVERTISE MORE THAN

45 BRANDS

4 NEW COMMUNICATION

PLATFORMS SMOKI / SWEEET

DONAT / PLIDENTA

MORE THAN

170 DIGITAL CHANNELS

4 MILLION FANS MORE THAN IN OUR DIGITAL COMMUNITIES

OUR BRANDS ARE AMONG THE TOP FMCG

FACEBOOK FAN PAGES ON REGIONAL LEVEL

SMOKI & COCKTAAND

PREGGY MG ON GLOBAL LEVEL

ALMOST 10 MILLIONVIEWS OF OUR VIDEO CONTENT ON

LAUNCH OF

6 NEW WEBSITES

FOR THE FIRST 6 MONTHS OF DIGITAL MONITORING, FOR ALL OUR BRANDS!

41,000MENTIONS

36%DOMINANT

CHANNEL WITH

OF AVERAGE SHARE IN TOTAL MENTIONS

LOVE MARKS

AWARDS

46

Fantastic example for great impact in store!

NUMBER OF PROMOTIONS

7.950 6 MARKETS

BEST OF 2015

ATLANTIC GRUPA BRAND ANNIVERSARY SHOW HOW OUR BRANDS CONTINUE TO REINVENT THEMSELVES

296

107 77 45 38

YEARS OF KARAĐORĐE

YEARS OF DONAT

YEARS OF BANANICA

YEARS OF BARCAFFE

YEARS OF MULTIPOWER

93YEARS OF NAJLEPŠE �ELJE

46YEARS OF CEDEVITA

39YEARS OF BEBI

30YEARS OF DIETPHARM

A STORY FOR EVERY LIFE-CYCLE STAGE

9 MENTIONS PER HOUR

L O O K I N G THROUGH BRANDS

ONE DAY CONSISTS OF:

M E N T I O N S

KK CEDEVITA

47 SNACKS BEVERAGES

Sports and functional food

CORPO

65 40

25 13

ON AVERAGE, WE HAVE

233 MENTIONS A DAY

CONTACTS NUMBER IN 20151.378.100

SHOPPER EXPERIENCE

www.atlanticgrupa.com

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WE START TO MEASURE

PASSION OUTCOME OF SPONZORSHIPS

(ROI)

APPROVED BY

AS TOP ADVERSTISING BEST PRACTICE &

2.9 MILLION UNIQUE USERS ON