about us

Based in the Rochester, NY area, with satellite offices serving New York City and Silicon Valley, Forward Branding is a strategic design firm specializing in branding and identity, interactive development, and package design systems.

Since 1990, we have been producing market-winning work that spans the globe in both the direct-to-consumer and business-to-business arenas.

We have grown our expertise into long-term strategic relationships, helping our clients maximize communications efforts with innovative identity management techniques.

Creativity is table stakes. Applying it masterfully is priceless.

The fuel for our longevity and growth has always been a combination of good people, innovative ideas, great creative, and satisfied clients.

You’ll find us:

Strategic – We plan to win, and design to sell.

Innovative – We give you what you ask for, and what you need.

Diligent – When we commit to you, we deliver, without fail.

Competitive – We rise to all challenges, and revel in your success.

Positive – We work hard, and enjoy the journey along the way.

Forward Thinking is more than a catchphrase. It’s how we work.

the difference is Forward Thinking

naming/identity

contact us

packaging/promotionweb/interactive

naming/identity

A well-managed brand can be a

company’s most valuable asset. And

visual identity is one of the most effective

means of growing this asset. Forward

helps you shape perceptions and

preference with identity systems that are

thoughtfully designed and intelligently

executed. Over time, the result is a more

powerful, meaningful image that can

deliver sustainable competitive

advantage.

Effective names are essential for

launching new products, technologies,

and market applications, since they can

create instant brand impact and visibility,

help communicate the relevant benefits

of the product or service, and set the

stage for long-term competitive

differentiation.

naming/identity

For Kimber America, Forward helped

re-stage a struggling product

introduction with a powerfully positioned

name, audience-targeted identity, and

concise, compelling message points.

Kimber is now reaping the rewards of a

runaway success in a completely new

product category.

naming/identity

B2B products tend to be staid and

unassuming, but Kodak needed a

breakout for its new line of dry lab

equipment. Forward’s solution included

a meaningful name that conveniently

abbreviated to a meaningful acronym

(APEX), combined with bold symbology

that graphically supported the telling of

a complete story.

naming/identity

The University of Rochester Medical Center

had a new logo in hand but no tools to hit

the ground running. Forward developed a

flexible identity system that married the

mind boggling array of divisions,

departments, groups, and initiatives under

a master brand strategy that supported

business goals. Templates and guidelines

empowered the organization to implement

and self-manage.

packaging/promotion

Nowhere does a brand become more

experientially tangible than when it is

manifested physically in packaging and

printed media. From traditional retail to

business-to-business communications,

Forward helps maximize messaging

effectiveness and sales performance.

Our creative work breaks through the

noise, but with a purpose and

consistency that supports your overall

business strategy. Whether a global

portfolio communications strategy or a

single brand launch or revitalization

initiative, we help plan, develop,

communicate, execute, and control

each piece to maximize clarity, impact,

and value.

packaging/promotion

This pocket video camera was a

runaway hit for Kodak, due in no small

part to the PLAYSPORT name, crafted

into a suggestive trademark by

Forward from a list of more than 1,000

contest entries and adapted into a

system that would work across the

entire line.

packaging/promotion

World Kitchen was launching a new line

of metal bakeware with a brand long

known as offering the most advanced

glass goods in the industry. They

turned to Forward to help design a

branding and packaging system that

adapted the Pyrex identity for this new

market opportunity.

packaging/promotion

A simple, portable fan, featuring a

decade old design, was given new life

with a contemporary name and

supporting graphics. Trade buyers

loved it, and now the Chill Out

compact fan is a staple in

back-to-school shopping store displays.

web/interactive

It takes more than the latest information

technologies to deliver effective

interactive solutions. Forward’s extensive

human factors and branding experience

ensures we deliver the very best

solutions – audience centric and fully

integrated with other brand and

communications efforts.

web/interactive

When Bausch + Lomb developed a

first-of-its-kind doctor / patient

interaction app aimed to deepen

relationships and make eye care easier

for patients, they needed an equally

innovative training tool for both internal

sales and doctor's office staff members.

To meet their needs, Forward developed

a modular, iPad-optimized interactive

guide. Accompanying leave behind

loaded USBs and print materials

rounded out the tangible experience.

web/interactive

The NASA App HD invites you to

discover a wealth of NASA information.

From satellite tracking to live NASA TV,

the app delivers an extensive selection of

dynamically updated mission information,

images, videos and Twitter feeds from

NASA – right on your iPad.

web/interactive

Forward helped MIG move their site from

a simple repository of information to a

powerful selling tool, with refined

navigational structures and content to

maximize SEO performance.

and many more...

We work for the people behind these brands

call us today!

585.872.9222

forwardbranding.com

© Forward

Trademarks are properties of their respective owners.