About 3B International 3B International LLC is a marketer and distributor of prestige brands.3B International LLC is a marketer and distributor of prestige

About 3B About 3B InternationalInternational

•3B International LLC is a marketer and 3B International LLC is a marketer and distributor of prestige brands. distributor of prestige brands.

•We maintain an established and strong We maintain an established and strong history of successful distribution & brand history of successful distribution & brand development business. development business.

•We have had more than 20 years in the We have had more than 20 years in the fragrance industry.fragrance industry.

• Our co-founders carry very extensive Our co-founders carry very extensive knowledge and experience of brands knowledge and experience of brands distributiondistribution.

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• We market and distribute only those brands We market and distribute only those brands which fit our company selection criteria of being which fit our company selection criteria of being “Bold, Brave and Beautiful”. “Bold, Brave and Beautiful”.

• We search for products that will appeal to the We search for products that will appeal to the consumer and capture their imagination and consumer and capture their imagination and desire.desire.

• We strive hard to find the right brands and right We strive hard to find the right brands and right market for them through our already established market for them through our already established local and global network.local and global network.

• We create marketing communications programs We create marketing communications programs so that strong consumer demand is created for so that strong consumer demand is created for each fragrance line. each fragrance line.

Bold Brave & Beautiful “3B” Philosophy

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Global PresenceGlobal PresenceBeing a global licensor & distributor Being a global licensor & distributor of many prestige brands, our firm of many prestige brands, our firm has established a very strong local has established a very strong local and international distribution and international distribution network. network.

With hundreds of distributors all over With hundreds of distributors all over the world, 3B International is active the world, 3B International is active in growing its infrastructure to in growing its infrastructure to promote and launch its brands.promote and launch its brands.


We currently sit in a We currently sit in a 120,000 sq. ft building on 120,000 sq. ft building on 6.5 acres.6.5 acres.

Located near one of the Located near one of the major ports in the world major ports in the world and 4 major airports.and 4 major airports.

We are less than 15 We are less than 15 minutes away from 7 major minutes away from 7 major highway arteries in NJ.highway arteries in NJ.


Our Offices and Distribution Center Our Offices and Distribution Center In Totowa, NJIn Totowa, NJ

About 3B About 3B InternationalInternational•We have a complete back-office We have a complete back-office staff which handles our order – entry staff which handles our order – entry and shipping.and shipping.

•3B has both sales and marketing 3B has both sales and marketing staff on board who are working to staff on board who are working to expand the markets for our product expand the markets for our product lines and create greater consumer lines and create greater consumer awareness and demand.awareness and demand.

Our Brand RepresentationOur Brand Representation

Our company represents brands from a vast Our company represents brands from a vast client group.client group.

Some of our brand partners are:Some of our brand partners are: Universal Studios Universal Studios Capcom Capcom NuVision NuVision Dawn Dawn Defiance Defiance and many others to be announced and many others to be announced

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English Laundry English Laundry FragranceFragrance

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•The fragrances are temptingly The fragrances are temptingly fresh & elegant, perfect for special fresh & elegant, perfect for special occasions or daily ware. occasions or daily ware.

•English Laundry Fragrance is English Laundry Fragrance is making powerful news splash in making powerful news splash in beauty industry and is achieving beauty industry and is achieving prestige recognitions across the prestige recognitions across the world. world.

•English Laundry Fragrance has English Laundry Fragrance has been selected for 2010 Cosmoprof been selected for 2010 Cosmoprof “Discover Beauty” brands. The “Discover Beauty” brands. The fragrance & packaging of Arrogant fragrance & packaging of Arrogant & English Rose are being compared & English Rose are being compared as one of the best launches of as one of the best launches of recent years.recent years.

English Laundry Fragrance English Laundry Fragrance CollectionCollection

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http://englishlaundry.com/index.html

• Arrogant has a rich, cedar Arrogant has a rich, cedar scent blended with notes scent blended with notes of bergamot and cedar of bergamot and cedar wood. wood.

• Composed of lavender Composed of lavender and coriander, the bold and coriander, the bold fragrance reveals a fragrance reveals a hearty core of hearty core of sandalwood and amber. sandalwood and amber.

• The 3.4 ounce eau de The 3.4 ounce eau de Toilette spray comes in an Toilette spray comes in an elegantly shaped glass elegantly shaped glass bottlebottle. .

Arrogant 3.4 oz. Arrogant 3.4 oz. EDT EDT

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• The fragrance for her, is delicate and ethereal, perfect for the most feminine of women.

• It lifts the senses with notes of fresh kiwi, red lychee and golden quince, which are complimented by white chocolate and jasmine petals.

• At the base, peaceful notes of orris roots, powerful musk and sensual woods are composed to guarantee a breathlessly warm fragrance experience.

English Rose 3.4 oz. English Rose 3.4 oz. EDP EDP

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•The fragranceThe fragrance

•A shower gelA shower gel

•A designer key chain. A designer key chain.

•The women’s English The women’s English Rose pack also contains Rose pack also contains a body lotiona body lotion

•The men’s Arrogant set The men’s Arrogant set includes an after shaveincludes an after shave..

Fragrance Gift PacksFragrance Gift Packs

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Arrogant Fragrance Gift Arrogant Fragrance Gift PackPack

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English Rose Fragrance English Rose Fragrance Gift PackGift Pack

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Brand Brand PositioningPositioning

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English Laundry is on the equivalent English Laundry is on the equivalent premier tier of perfumes such as …..premier tier of perfumes such as …..

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Price PointsPrice Points

ArrogantArrogant– 3.4 Oz EDT Spray - $64.003.4 Oz EDT Spray - $64.00– 1.7 Oz. EDT Spray - $44.001.7 Oz. EDT Spray - $44.00– 4 Piece Gift Pack - $84.004 Piece Gift Pack - $84.00

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Price PointsPrice Points

English RoseEnglish Rose– 3.4 Oz EDP Spray - $68.003.4 Oz EDP Spray - $68.00– 1.7 Oz. EDP Spray - $46.001.7 Oz. EDP Spray - $46.00– 4 Piece Gift Pack - $88.004 Piece Gift Pack - $88.00

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EL PerfumeEL Perfume 3 Year Product Line 3 Year Product Line

GoalsGoals• Introduce new fragrances and line Introduce new fragrances and line extensions on an annual basis.extensions on an annual basis.

• Develop a line of men’s & women’s grooming Develop a line of men’s & women’s grooming products beyond just perfume in the products beyond just perfume in the body/bath category. body/bath category.

• Develop packaging sizes and combinations Develop packaging sizes and combinations that give us greater flexibility with mass that give us greater flexibility with mass retail and global markets.retail and global markets.

• Expand the Fragrance line via extensions Expand the Fragrance line via extensions that are out of the perfume/cosmetic that are out of the perfume/cosmetic

category.category. 20


2011 Product Packaging 2011 Product Packaging Extensions of Arrogant Extensions of Arrogant

Arrogant Arrogant 3.4 3.4 OZOZ..

• 1.7 OZ.• 1.0 OZ• 0.15 OZ

NewNew in 2011

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2011 Product Packaging 2011 Product Packaging Extensions of English Rose Extensions of English Rose

English English Rose Rose 3.4 OZ. 3.4 OZ. EDPEDP

• 1.7 OZ.• 1.0 OZ• 0.15 OZ

NewNew in 2011

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4 Pieces - Gift Pack for Men with 3.4 OZ Spray

Contents: 3.4 OZ Eau De Toilette Spray, 4.0 OZ After Shave, 4.0 OZ Body Wash, Designer Key Chain)

2011 Gift Set2011 Gift Set

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4 Pieces - Gift Pack for Women with 3.4 OZ EDP Spray

Contents: 3.4 OZ Eau De Parfume Spray, 4.0 OZ Body Moisturizer, 4.0 OZ Body Wash, Designer Key Chain)

2011 Gift Set2011 Gift Set

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4 Piece Gift Pack for Men with 1.7 OZ Spray4 Piece Gift Pack for Men with 1.7 OZ SprayContents –Contents – 1.7 OZ EDT Spray, 1.7 OZ EDT Spray, 4.0 OZ. After -4.0 OZ. After -Shave, 4.0 OZ Body Wash, Shave, 4.0 OZ Body Wash, Designer Key Chain.)Designer Key Chain.)

3 Piece Gift Pack for Men with 1.0 OZ Spray 3 Piece Gift Pack for Men with 1.0 OZ Spray Contents: 1.0 Eau De Toilette Spray, 4.0 OZ. After -Contents: 1.0 Eau De Toilette Spray, 4.0 OZ. After -Shave, 4.0 OZ Body Shave, 4.0 OZ Body Wash)Wash)

2 Piece Shower Pack for Men2 Piece Shower Pack for MenContents: Contents: 4.0 OZ After Shave, 4.0 OZ Shower Gel

New in 2011New in 2011

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4 Piece Gift Pack for Women with 1.7 OZ Spray4 Piece Gift Pack for Women with 1.7 OZ SprayContents –Contents – 1.7 OZ EDT Spray, 1.7 OZ EDT Spray, 4.0 OZ. Moisturizer4.0 OZ. Moisturizer, 4.0 OZ Shower Gel , , 4.0 OZ Shower Gel , Designer Key Chain.)Designer Key Chain.)

3 Piece Gift Pack for Women with 1.0 OZ Spray 3 Piece Gift Pack for Women with 1.0 OZ Spray Contents: 1.0 Eau De Toilette Spray, 4.0 OZ. MoisturizerContents: 1.0 Eau De Toilette Spray, 4.0 OZ. Moisturizer, 4.0 OZ Shower , 4.0 OZ Shower Gel)Gel)

2 Piece Shower Pack for Women2 Piece Shower Pack for WomenContents: Contents: 4.0 OZ After Shave, 4.0 OZ Shower Gel

New in 2011New in 2011

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4.0 OZ. 4.0 OZ. Shower Shower GelGel

New in 2011 – Single UnitsNew in 2011 – Single Units

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4.0 OZ. 4.0 OZ. After After Shave Shave BalmBalm


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6.8 OZ. 6.8 OZ. Shower GelShower Gel

New in 2011 – Women’s Single New in 2011 – Women’s Single UnitsUnits

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6.8 OZ. 6.8 OZ. Body LotionBody Lotion

New in 2011 - Women’s Single New in 2011 - Women’s Single UnitsUnits

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Hair Bath &Body Soap

6.8 Oz.16 Oz.

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New in 2012 – Gift SetNew in 2012 – Gift Set

• Men’s Leather Travel Case

• Women’s Cosmetic Bag

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25 ml 25 ml Perfume Perfume SpraySpray

New in 2011 – Pillow PackNew in 2011 – Pillow Pack

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2012-2013 2012-2013 Fragrance Extensions Fragrance Extensions

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2012 Fragrance Extensions of2012 Fragrance Extensions of

Store Introduction - 2012 Store Introduction - 2012

RoyalFor Men

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2012 Fragrance Extensions 2012 Fragrance Extensions Store Introduction -2012 Store Introduction -2012

Elegant For Women

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2012 Fragrance Extensions 2012 Fragrance Extensions Store Introduction -2012 Store Introduction -2012

Elegant For Women

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2013 Fragrance Extensions 2013 Fragrance Extensions


Very Very EnglishEnglishFemmeFemme

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2013 Fragrance Extensions2013 Fragrance Extensions


Very Very EnglishEnglishPour Pour HommeHomme

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Store Introduction -2013 Store Introduction -2013

“Bravura” for Women

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Store Introduction in 2013 Store Introduction in 2013

“Bravado”for Men

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Product Line Extensions of Each Product Line Extensions of Each FragranceFragrance

Store Introduction - 2012/2013 Store Introduction - 2012/2013 • Perfume Sizes 1.7 Oz. – 1.0 oz.

– .15Oz.• 2 - 5 Piece Gift Sets• Single Items

• Shower Gel• After Shave• Moisturizer• Bath and Body Soap

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2012-2013 2012-2013 Fragrance Product Fragrance Product

Category Extensions Category Extensions

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2012 Category Extensions 2012 Category Extensions

English English Laundry Laundry Fragrance Fragrance Soy Soy CandleCandleLineLine


• Arrogant • English Rose• Royal• Elegant• 2 Glass Sizes• 2 Container Types

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2013 Product Line Extensions 2013 Product Line Extensions

English English Laundry Laundry Fragrance Fragrance Soy Soy CandleCandleLineLine

Store Introduction in 2013 Store Introduction in 2013

• “Very English” Fragrance• New Glass Colors• New Glass Sizes and Types• Gift Sets

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2013 Product Category 2013 Product Category ExtensionsExtensions

English English LaundryLaundryDiffuser Diffuser LineLine

Store Introduction-2013 Store Introduction-2013

Diffuser Scents•Arrogant•English Rose•Elegant •Royal•Very English

•2 Size Containers

English Apothecary Look

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English English LaundryLaundryPotpouri Potpouri LineLine

Introduce in Stores in 2013 Introduce in Stores in 2013

Potpourri Scents•Arrogant•English Rose•Royal•Elegant •Very English

•2 Size Bags

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English English LaundryLaundryCastile Castile Designer Designer SoapsSoaps

Introduce in Stores in 2014 Introduce in Stores in 2014

Potpouri scents•Arrogant•English Rose•Elegant •Royal•Very English•Bravado / Bravura

•2 Size barsBathHand

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English English LaundryLaundryDesigner Designer Liquid Liquid SoapsSoaps

Introduced in Stores in 2015 Introduced in Stores in 2015

Soap scents•Arrogant•English Rose•Elegant•Royal•Very English•Bravado / Bravura

•2 Size Refills•English Porcelain Soap Dispenser

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English English LaundryLaundryCosmetic Cosmetic LineLine

Introduced in Stores in 2013 Introduced in Stores in 2013 • Foundation• Powder• Blush• Eye Liners• Mascara• Eye Shadows• Lip Gloss• Nail Polish

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2012 2012 Target Market – Channel Target Market – Channel

StrategyStrategy

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Channel Strategy for EL PerfumesChannel Strategy for EL Perfumes

1. Mirror English Laundry Sales StrategyMirror English Laundry Sales Strategy

• Department StoresDepartment Stores• Discount Clothing ChainsDiscount Clothing Chains• BoutiquesBoutiques• Dot ComsDot Coms

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English Laundry Brand can be found English Laundry Brand can be found in…..in…..

bloomingdale’sSak’s Fifth Sak’s Fifth AvenueAvenue

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English Laundry can be found in…..English Laundry can be found in…..

Dillard’sDillard’s

VON MAUR

PARISIANPARISIAN

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English Laundry can be found in…..English Laundry can be found in…..

…And hundreds of other high-end And hundreds of other high-end BoutiquesBoutiques

METROPARK

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EL Perfumes are currently in ….EL Perfumes are currently in ….

• High End BoutiquesHigh End Boutiques• Dot Com StoresDot Com Stores• Neiman's Last Call Neiman's Last Call • Liverpool (Mexico)Liverpool (Mexico)


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Department Store TargetsDepartment Store Targets• Macy’s Macy’s • NordstromNordstrom• Lord & TaylorLord & Taylor• Bloomingdale’s Bloomingdale’s • Dillard’sDillard’s• Sak’s Fifth AvenueSak’s Fifth Avenue• Neiman MarcusNeiman Marcus• Von MaurVon Maur


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Outside USA - Department Store Outside USA - Department Store TargetsTargets

• The Bay / Sears - CanadaThe Bay / Sears - Canada• London Drugs- CanadaLondon Drugs- Canada• Harrods - Debenham’s - UKHarrods - Debenham’s - UK• House of Fraser - UKHouse of Fraser - UK• Duna Boutique – RussiaDuna Boutique – Russia• L’Etoile – RussiaL’Etoile – Russia• Brokart – Ukraine & RussiaBrokart – Ukraine & Russia• Beauty Alliance - Germany


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Other retail channels targeted….

Drug Store Chains• CVS• Rite Aid• Duane Reed• Walgreens

Buying Clubs• Sam’s Club• BJ’s• Costco


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• Wal-Mart• Target• Sym’s• Men’s Warehouse• Casual Male• Nordstrom’s Rack• Sak’s Off 5th

• Century 21

Mass Market Channels Mass Market Channels

• Kmart• Sears• Kohl’s• Burlington• Loehmann

s• TJ Maxx• Harmon • AAFES


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• Sephora• Perfumerie

Douglas• Ulta• Perfumania

Duty Free ShopsDuty Free ShopsPerfume/ Cosmetic Perfume/ Cosmetic

• DFS• Duty Free

America• Dufry Group• Motta Group


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Importance of Duty Free Shopping to Perfumes and Cosmetics


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Our Sales Strategy for English Our Sales Strategy for English LaundryLaundry

1. Introducing EL into Mass Retailers2. Adding Sales Agents in

a. USAb. Latin Americac. Canadad. Europee. Pan Pacific

3. Increasing distributors globally. 4. Use Newsletters and Webinars to announce

new product introductions to our sales team/agents and distributors.

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PromotionsPromotions & &

PromotionalPromotionalMerchandiseMerchandise

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Sample Mini Sprays – 0.3 MLSample Mini Sprays – 0.3 ML

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POS DisplaysPOS Displays

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Other Promotional Items Other Promotional Items

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New Promotional Items New Promotional Items

• New POP Displays

• Perfume Cards

• Promotional Gifts

• Smaller Paper Gift Bag / Cosmetic Size

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Our Trade Promotion Strategy for Our Trade Promotion Strategy for ELEL

Trade Shows

• Cosmoprof• Magic• ASD/AMD• IAADFS – International Association

of Airport Duty Free Shops – Florida Show

• TFWA – Tax Free World AssociationCannes Show

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CommunicationsCommunications

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• 85% of all fragrance purchase 85% of all fragrance purchase decisions are based on the decisions are based on the fragrancefragrance

• Women are still the major Women are still the major decision makers even on men’s decision makers even on men’s fragrancefragrance.

Basic facts about the fragrance Basic facts about the fragrance buyerbuyer

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• All communications should speak All communications should speak to womento women

• Bring in famous female Bring in famous female spokeswomanspokeswoman

• Change our ad imaging to include Change our ad imaging to include women in the photo with the manwomen in the photo with the man

• Ad more “steam” to our sex”Ad more “steam” to our sex”

EL Communications StrategyEL Communications Strategy

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• Target women’s beauty books – Target women’s beauty books – informing women’s editors informing women’s editors

• Monthly PR releases to the trade Monthly PR releases to the trade

• Perfume sampling to fashion Perfume sampling to fashion editorseditors

• Add Add Social Media Social Media component to component to everything we doeverything we do

EL Communications Placement EL Communications Placement StrategyStrategy

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• AntennaAntenna• Rolling StoneRolling Stone• Apparel NewsApparel News• DetailsDetails• Revolver MagazineRevolver Magazine• StarStar• Popstar MagazinePopstar Magazine• Billboard MagazineBillboard Magazine• OKOK• Pasadena MagazinePasadena Magazine• Women’s Wear DailyWomen’s Wear Daily

English Laundry Products can be seen English Laundry Products can be seen in…in…• MaximMaxim

• Skinny MagazineSkinny Magazine• InkedInked• YRBYRB• Arizona Sport & LifestyleArizona Sport & Lifestyle• Teen Prom MagazineTeen Prom Magazine• Fashion LAFashion LA• Hollywood WeeklyHollywood Weekly• The Rad ReportThe Rad Report• ESPN MagazineESPN Magazine• 944944

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Press & Press & MediaMedia

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• Adam Lambert – American IdolAdam Lambert – American Idol• Scott Weiland – Stone Temple PilotsScott Weiland – Stone Temple Pilots• Chris Harrison – The BachelorChris Harrison – The Bachelor• Brad Womak – The BachelorBrad Womak – The Bachelor• Rapper Busta RhymesRapper Busta Rhymes• Mylie and Billy Ray CyrusMylie and Billy Ray Cyrus• Maksim Chmerovsky – Dancing with the StarsMaksim Chmerovsky – Dancing with the Stars• Shane Victorina – Philadelphia PhilliesShane Victorina – Philadelphia Phillies• Alexander Gould – Showtime’s WeedsAlexander Gould – Showtime’s Weeds

English Laundry Products can be English Laundry Products can be seen on……seen on……

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In the future - besides these In the future - besides these magazines….. magazines…..

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We need to be in these We need to be in these magazines.……magazines.……

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In the future – we need to be in In the future – we need to be in these.……these.……

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In the future – we need to be in In the future – we need to be in these.……these.……

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Goals of Integrated Goals of Integrated Communications StrategyCommunications Strategy

• Create high level of fragrance brand Create high level of fragrance brand awareness with womenawareness with women

• Mirror our communications themes with Mirror our communications themes with EL Brand themesEL Brand themes

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Action Plan - Communications StrategyAction Plan - Communications Strategy

1.1. Create profile of EL Soft line Create profile of EL Soft line buyer/ and perfume buyer.buyer/ and perfume buyer.

2.2. Profile English Laundry Perfume Profile English Laundry Perfume USP’s to values of EL Brand/ EL USP’s to values of EL Brand/ EL fragrance buyerfragrance buyer

3.3. Create a communications campaign – coordinated with EL Brands

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• Expand Institutional Trade and Consumer Expand Institutional Trade and Consumer Beauty Press Activities in the USA & Globally Beauty Press Activities in the USA & Globally

• Create & Coordinate Social Media CampaignsCreate & Coordinate Social Media Campaigns(Contests /(Contests / YOU TUBE YOU TUBE Video Ad)Video Ad)

• Participation in Consumer Expos and Weekend Participation in Consumer Expos and Weekend Outdoor Events with Perfume Card Samples Outdoor Events with Perfume Card Samples and Give-Awaysand Give-Aways

• Develop Print Advertising CampaignDevelop Print Advertising Campaign

2011-12 Action Plan /Communications Strategy2011-12 Action Plan /Communications Strategy

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Arrogant by English Laundry

English Rose by English Laundry84

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Brand Support

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Brand Support GoalsBrand Support Goals

1.1. Create a bigger platform for the EL Brand.Create a bigger platform for the EL Brand.

• Increase designer image for greater exposure of EL.

• Utilize Christopher in media opportunities

• Brand becomes a household name

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Brand Support GoalsBrand Support Goals2. Use Social Media so that Social Media so that

• Engage people to become part of the Engage people to become part of the EL lifestyle EL lifestyle

• Interactive daily updates on siteInteractive daily updates on site

• Cross fertilize Cross fertilize FACEBOOKFACEBOOK with with YOUTUBEYOUTUBE (uploading to multiple sites and (uploading to multiple sites and website)website)

• Announce promotions / events on all Announce promotions / events on all social media pages.social media pages.

• Create buzz through contest viaCreate buzz through contest via social media.social media. 88

Brand Support GoalsBrand Support Goals3. Website Website

• English Laundry has own website.English Laundry has own website.

• Add much more style esthetic.Add much more style esthetic.

• Utilize Utilize YOUTUBEYOUTUBE within the website.within the website.

• EL designer needs his own website that EL designer needs his own website that has sections with all three brands.has sections with all three brands.

• Add store locations where EL can beAdd store locations where EL can be found.found.

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4. Press activities increasedPress activities increased

• PDF’s of Press announcements on websitePDF’s of Press announcements on website

• Downloadable photo sectionDownloadable photo section

• Press releases should be sent out monthly Press releases should be sent out monthly on everything the company is doing from on everything the company is doing from fashion shows to events Christopher is fashion shows to events Christopher is attending.attending.

Brand Support GoalsBrand Support Goals

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Thank You - The End Thank You - The End 91

Documents

About 3B International 3B International LLC is a marketer and distributor of prestige brands.3B International LLC is a marketer and distributor of prestige