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4
MARKETING
SALES
LOGISTICS
FINANCE
CUSTOMER SERVICE
ACT
QUALITY
PLANET SERVICE
DEVELOPMENT
R & C
IT
PERFORMANCE
ABAX owns the whole value chain, from research and development to sales and customer service.
1999 Present
1999Electronic Tracking
Systems AS(ETS) founded
2003ABAX AS founded
2009Strengthened
sales operations and
management team
2007ABAX starts
selling electronic
triplogs for ETS
2011ETS and ABAX
merges
2011ABAX enters Sweden and Denmark
ABAX HISTORY
2012Norvestor acq. Majority stake
in ABAX. Establishes UK franchise.
2014ABAX enters Finland and acquires Etripand Salkatek
2015ABAX enters Netherlands and acquires Trevler and Fronttek
TodayWe`re working hard every day
to fulfill: The difference
is ABAX
BUILDING A LEADER IN VEHICLE TELEMATICS
5
Shift to Mission‐driven
company.
Key USP’s evolving from tax to savings and efficiency in new geographies
New shift in USP’s going forward:Connected car / IoT
QUALITY AND BEST PRACTICE
• ISO 9001 – Quality• ISO 14001 – Environment• ISO 27001 – Information security
EMPLOYEES
13
314 EMPLOYEES
61 % GROWTH IN 2015
30 % WOMEN
< 3 % SICK LEAVE
AGE SPAN 18 – 70
10 LANGUAGES
EMPLOYEES CREATE THEIR OWN ACTIVITY AND QUALITY GOALS
PersonalityMethod
Motivation
Work capacity
Activity*
Quality=
Results
This is
how the
individual in
your business
work !
17
THREE MAIN SALES COMPETENCES
25
Book meetings
Field salesTele sales (TeamViewer)
Sales staff organized in teams with complementary competences and skills, and a common bonus system.
SYSTEM ARCHITECTURE
28
SENSORS
TECHNOLOGY PLATFORM
We believe that the main disruption in our market will be a shift from dedicated HW to the ability to connect to a data stream already coming from the vehicle. We are preparing for that shift, and has started a dialogue with Tesla to create a pilot for this. HW is just an enabler for the service, ABAX aims to offer the best possible service to our customers.
EXTENSIBLE SAAS PLATFORM
29
Data sharing
Vehicle‐/object‐centric
Triplog
Toll road
adm
in
Flee
t Man
agem
ent
Equipm
ent c
ontrol
Driver‐centric
ABAX Worker
Time registratio
n
Ordering of goo
ds
Projects and
tasks
Offe
rs and
con
tracts
HSE
Future applications(Buy, build or partner)
ABAX PLATFORM
Data sharing
ERP ?
Driv
er beh
aviour ?
Insurance?
Paym
ent?
Big da
ta ?
Open API’s
HARDWARE COMPONENTSCURRENT AND FUTURE
30
Mtrack 3
ABAX4 ABAXEQ
FM‐ECO4
ABAX ID‐tag
ABAX RFiD ‐ reader
ABAX Mini
ABAX ODB2
ABAX Shield
Main units Peripherals
Main items produced by Kitron and Ruptela in Lithuania, local suppliers for some peripherals
32
Track and Trace
Transit Truck Monitoring – Jordanian Customs
ABAX Triplog
1999 20202000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20162015 2017 2018 2019
ABAX TRA – Toll Road Administration
ABAX Worker
ABAX Fleet Control
ABAX Fleet Management
ABAX Equipment Control
Assistance Button
PRODUCT DEVELOPMENTFOCUS ON: PROBLEM SOLVER FOR EVERYONE USING VEHICLES AT WORK
Add‐on development
New Interface
New UX –multi‐surface
PRODUCT OFFERINGService vehicle / Fö
rmån
sbil
Mile
age allowan
ce
TL ‐ web
TL – + app TL – web + ABAX4
Admin interface
Fleet management
Equipment control
API for integrations
Without HW
With HW
Mobile app
Active map
FG‐approval
Driver ID
Traffic flow
SMS service
Vehicle administration
Data storage
Road toll
ABAX total
Parking
Usage logging
Driver data
download
TRA
Complete product offering gives competitive edge
ABAX
Worker
ABAX TRIPLOG
34
Documents the usage of each company vehicle in the fleet and/or the usage of personal car for business purposes
Complies with governments documentation requirements related to private usage of company cars
Tax complianceCost savingsMileage allowance
ABAX FLEET MANAGEMENT
3535
Optimize and rationalizes a company’s fleet management system
Tax complianceCost savingsMileage allowance
ABAX EQUIPMENT CONTROL
3636
Equipment control
Monitors location of heavy and valuable equipment
Uses, GSM mobile, GPS, motion sensors and radio to track activity performed with the equipment
Theft protectionPersonnel security
Includes also Assistance button
White label for Securitas
A warning system providing the ability to summon immediate help
Developed for shops and service institutions that can use wireless system to ask for assistance
Theft protectionPersonnel security
ABAX TOLL ROAD ADMIN
37
Optimize and rationalizes a company’s handling of toll road charges.
Gives increased discounts for the companies
Tax complianceCost savingsMileage allowance
ABAX WORKER
38
A system for time registration and project management.
Designed primarily for mobile workforces. “Man in the van”
Will integrate deeply into the customers value chain, to maximize stickiness.
Cost savings
Personnel efficiency
41
• ABAX entered the Netherlands in 2015• The franchise ABAX UK was acquired in November 2015• Further expansion potential, both organically and by acquisitions
SUBSCRIPTION PER PRODUCT (4/2016)
50 %
27 %
3 %
11 %
3 % 6 %
NO SE DK FI UK NL
SUBSCRIPTION PER MARKET (4/2016)
80,7%
8,7%
6,7%2,4% 1,5%
Triplog
EquipmentControl
FleetManagement
Toll Road Admin
Worker
Toll Road Admin launched 10/2014Fleet Management launched 08/2014Worker to be launched 08/2016 (here ProKS users)
+ 160 000 ACTIVE SUBSCRIPTIONS
42
0
20
40
60
80
100
120
140
160
180
200
2012 2013 2014 2015 2016
Thou
sand
s
Other 2009 2010 2011 2012 2013 2014 2015 2016
ATTRACTIVE PORTFOLIO DEVELOPMENT
SUBSCRIPTION DEVELOPMENT PORTFOLIO STABILITY (# OF SUBS.)
• Measure development of number of subscriptions of historic vintage
• Portfolio stability in 2015 was 100.4%, achieved by upselling to existing customers
• Other represents products sold via distributors
PROVEN GROWTH CAPABILITIES OVER SEVERAL YEARS
• Most of the subscription development has arisen from organic growth
• In 2015, 77% of the annual growth was organic
020406080
100120140160180200
Q209
Q409
Q210
Q410
Q211
Q411
Q212
Q412
Q213
Q413
Q214
Q414
Q215
Q415
FCQ216
FCQ416
Acquired Organic
43
157182
240
360
470
1116
40
51
70
0
50
100
150
200
250
300
350
400
450
500
2012 2013 2014 2015 2016 FC
Organic revenue EBITDA
SOLID FINANCIAL PERFORMANCE
• The EBITDA margin in 2012‐2016 is affected by investment for further growth in scope of offering and geographic expansion
• Normalized EBITDA margin estimated to +20 %
GROWTH FOCUS
HIGHLY SCALABLE MODELMNOK
• The chart above show reported figures for ABAX Group with audited figures for 2015
32% annual growth
16 %
32 %
33,6 %
50 %
HARDWARE HISTORY
1999First hand made
movement sensor
2001First working
prototype. GSM and UHF
positioning
2005Mtrack Pro –First triplogconnected to
vehicles
Present1998
2011Mtrack 3 –Updated
technology. Designed for
mass production.
2014ABAX4 – small form factor, lower cost.
OVER A DECADE OF INNOVATION AND PRODUCT DEVELOPMENT
45
MAIN TECHNOLOGY- / FEATURE LAUNCHES NEXT TWELVE MONTHS
46
ABAX MINI• Small form factor device that
communicates wirelessly with the main ABAX unit
• ABAX Mini is a ultra low power Bluetooth and 433Mhz enabled proximity sensor
• Use area: Equipment control for hand tools
ABAX SHIELD• Small form factor device that
communicates wirelessly with the main ABAX
• ABAX Shield is a ultra low power damage detection sensor that communicates wirelessly using Bluetooth
• Use area: Damage detection for rental cars, large car pools
ABAX Connected• Ultra slim OBDII connector that
communicates wirelessly with the main ABAX unit
• Use area: Providing vehicle specific data for the user/owner
ABAXEQ
• Small form factor tracking device
• Multiple positioning technologies (GPS, Glonass, GSM, Radio beacon)
• Use area: Equipment control and track and trace
THE INTERNET OF WHEELS
47
ABAX focus is to develop problem solving services for our customers on any platforms. Google and Apple is depending on companies like ABAX to get traction.ABAX will develop our apps to support Apple CarPlayand Android Auto.
Free space
WE ARE BUILDING THE LEADING TELEMATICS CLOUD
49
Social cloud Retail CloudSearch Cloud Telematics Cloud
QUIZ
0
50
100
150
200
250
300
350
400
450
Subs
crib
ers
(‘000
)
50
THE MARKET
TOP 10 SUPPLIERS (2015) INSTALLED BASE AND PENETRATION RATE
Source: Berg Insight M2M research series 2015
0%
5%
10%
15%
20%
25%
30%
0
1
2
3
4
5
6
7
8
9
10
2013 2014 2015 2016 2017 2018 2019
Installed base (lhs) Penetration (rhs)
• ABAX is among the top ten players in Europe
• Definitive Nordic leader• Proven demand outside the Nordics
• Active fleet management system users expected to double from 2014 to 2019
• ABAX has consistently outgrown the market• Penetration rate in 2019 is estimated to 28 %
EUROPEAN FLEET MANAGEMENT SYSTEMS
Million Penetration rate
MARKET FORECAST
GLOBAL MARKET
• 2016 20 BILLION $
• 2020 50 BILLION $
51*Berg Insight 2015
EUROPEAN MARKET