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1 PEOPLE TECHNOLOGY PRODUCTS

ABAX INTRODUCTION

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1

PEOPLETECHNOLOGY PRODUCTS

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PLANET ABAX

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Employees17 % (114)

Norvestor83 %

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MARKETING

SALES

LOGISTICS

FINANCE

CUSTOMER SERVICE

ACT

QUALITY

PLANET SERVICE

DEVELOPMENT

R & C

IT

PERFORMANCE

ABAX owns the whole value chain, from research and development to sales and customer service.

1999 Present

1999Electronic Tracking 

Systems AS(ETS) founded

2003ABAX AS founded

2009Strengthened 

sales operations and 

management team

2007ABAX starts 

selling electronic 

triplogs for ETS

2011ETS and ABAX 

merges

2011ABAX enters Sweden and Denmark

ABAX HISTORY

2012Norvestor acq. Majority stake 

in ABAX. Establishes UK franchise.

2014ABAX enters Finland and acquires Etripand Salkatek

2015ABAX enters Netherlands and acquires Trevler and Fronttek

TodayWe`re working hard every day 

to fulfill: The difference 

is ABAX

BUILDING A LEADER IN VEHICLE TELEMATICS

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Shift to Mission‐driven 

company.

Key USP’s evolving from tax to savings and efficiency in new geographies

New shift in USP’s going forward:Connected car / IoT

QUALITY AND BEST PRACTICE

• ISO 9001 – Quality• ISO 14001 – Environment• ISO 27001 – Information security

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MISSIONPROBLEM SOLVER FOR EVERYONE WHO USES A VEHICLE AT WORK

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THE DIFFERENCE IS ABAX™ VISION

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GOALS80 % SATISFIED EMPLOYEES 80 % SATISFIED CUSTOMERS

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PROFITABLE, FIRST & ENTHUSIASTICVALUES

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PEOPLE

STRONG SALES CULTURE

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Technology Competence

Sales

EMPLOYEES

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314 EMPLOYEES

61 % GROWTH IN 2015

30 % WOMEN

< 3 % SICK LEAVE

AGE SPAN 18 – 70

10 LANGUAGES

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CULTURE

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ATTITUDE

Batteristranda, Larvik 8.1.16

FINDING THE RIGHT PEOPLE

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Skills

Knowledge

Attitude

Vision

Goal

Values

Mission

EMPLOYEES CREATE THEIR OWN ACTIVITY AND QUALITY GOALS

PersonalityMethod

Motivation

Work capacity

Activity*

Quality=

Results

This is

how the

individual in

your business

work !

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SKILLS

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DISP

PFU

Best Process

Goal

Best Process

ActivitiesMeasuring

Follow-up/ Help

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SALES

SALES METHODOLOGYINTEGRATED IN QUALITY MANAGEMENT SYSTEM

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SALES METHODOLOGYINTEGRATED IN QUALITY MANAGEMENT SYSTEM

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SALES METHODOLOGYINTEGRATED IN QUALITY MANAGEMENT SYSTEM

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THREE MAIN SALES COMPETENCES

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Book meetings

Field salesTele sales (TeamViewer)

Sales staff organized in teams with complementary competences and skills, and a common bonus system.

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TECHNOLOGY

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SYSTEM ARCHITECTURE

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SENSORS

TECHNOLOGY PLATFORM

We believe that the main disruption in our market will be a shift from dedicated HW to the ability to connect to a data stream already coming from the vehicle. We are preparing for that shift, and has started a dialogue with Tesla to create a pilot for this. HW is just an enabler for the service, ABAX aims to offer the best possible service to our customers.

EXTENSIBLE SAAS PLATFORM

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Data sharing

Vehicle‐/object‐centric

Triplog

Toll road

 adm

in

Flee

t Man

agem

ent

Equipm

ent c

ontrol

Driver‐centric

ABAX Worker

Time registratio

n

Ordering of goo

ds

Projects and

 tasks

Offe

rs and

 con

tracts

HSE

Future applications(Buy, build or partner)

ABAX PLATFORM

Data sharing

ERP ?

Driv

er beh

aviour ?

Insurance?

Paym

ent?

Big da

ta ?

Open API’s

HARDWARE COMPONENTSCURRENT AND FUTURE

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Mtrack 3

ABAX4 ABAXEQ

FM‐ECO4

ABAX ID‐tag

ABAX RFiD ‐ reader

ABAX Mini

ABAX ODB2

ABAX Shield

Main units Peripherals

Main items produced by Kitron and Ruptela in Lithuania, local suppliers for some peripherals

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PRODUCTS

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Track and Trace

Transit Truck Monitoring – Jordanian Customs

ABAX Triplog

1999 20202000 2001 2002 2003 2004 2005 2006 2007 2008 2009 2010 2011 2012 2013 2014 20162015 2017 2018 2019

ABAX TRA – Toll Road Administration

ABAX Worker

ABAX Fleet Control

ABAX Fleet Management

ABAX Equipment Control

Assistance Button

PRODUCT DEVELOPMENTFOCUS ON: PROBLEM SOLVER FOR EVERYONE USING VEHICLES AT WORK

Add‐on development

New Interface

New UX –multi‐surface

PRODUCT OFFERINGService vehicle / Fö

rmån

sbil

Mile

age allowan

ce

TL ‐ web

TL – + app TL – web + ABAX4

Admin interface

Fleet management

Equipment control

API for integrations

Without HW

With  HW

Mobile app

Active map

FG‐approval

Driver ID

Traffic flow

SMS service

Vehicle administration

Data storage

Road toll

ABAX total

Parking

Usage logging

Driver data 

download

TRA

Complete product offering gives competitive edge

ABAX

 Worker

ABAX TRIPLOG

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Documents the usage of each company vehicle in the fleet and/or the usage of personal car for business purposes

Complies with governments documentation requirements related to private usage of company cars

Tax complianceCost savingsMileage allowance

ABAX FLEET MANAGEMENT

3535

Optimize and rationalizes a company’s fleet management system

Tax complianceCost savingsMileage allowance

ABAX EQUIPMENT CONTROL

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Equipment control

Monitors location of heavy and valuable equipment

Uses, GSM mobile, GPS, motion sensors and radio to track activity performed with the equipment

Theft protectionPersonnel security

Includes also Assistance button

White label for Securitas

A warning system providing the ability to summon immediate help

Developed for shops and service institutions that can use wireless system to ask for assistance

Theft protectionPersonnel security

ABAX TOLL ROAD ADMIN

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Optimize and rationalizes a company’s handling of toll road charges.

Gives increased discounts for the companies

Tax complianceCost savingsMileage allowance

ABAX WORKER

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A system for time registration and project management.

Designed primarily for mobile workforces. “Man in the van”

Will integrate deeply into the customers value chain, to maximize stickiness.

Cost savings

Personnel efficiency

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FINANCE

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• ABAX entered the Netherlands in 2015• The franchise ABAX UK was acquired in November 2015• Further expansion potential, both organically and by acquisitions

SUBSCRIPTION PER PRODUCT (4/2016)

50 %

27 %

3 %

11 %

3 % 6 %

NO SE DK FI UK NL

SUBSCRIPTION PER MARKET (4/2016)

80,7%

8,7%

6,7%2,4% 1,5%

Triplog

EquipmentControl

FleetManagement

Toll Road Admin

Worker

Toll Road Admin launched 10/2014Fleet Management launched 08/2014Worker to be launched 08/2016 (here ProKS users)

+ 160 000 ACTIVE SUBSCRIPTIONS

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0

20

40

60

80

100

120

140

160

180

200

2012 2013 2014 2015 2016

Thou

sand

s

Other 2009 2010 2011 2012 2013 2014 2015 2016

ATTRACTIVE PORTFOLIO DEVELOPMENT

SUBSCRIPTION DEVELOPMENT PORTFOLIO STABILITY (# OF SUBS.)

• Measure development of number of subscriptions of historic vintage

• Portfolio stability in 2015 was 100.4%, achieved by upselling to existing customers

• Other represents products sold via distributors

PROVEN GROWTH CAPABILITIES OVER SEVERAL YEARS

• Most of the subscription development has arisen from organic growth

• In 2015, 77% of the annual growth was organic

020406080

100120140160180200

Q209

Q409

Q210

Q410

Q211

Q411

Q212

Q412

Q213

Q413

Q214

Q414

Q215

Q415

FCQ216

FCQ416

Acquired Organic

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157182

240

360

470

1116

40

51

70

0

50

100

150

200

250

300

350

400

450

500

2012 2013 2014 2015 2016 FC

Organic revenue EBITDA

SOLID FINANCIAL PERFORMANCE

• The EBITDA margin in 2012‐2016 is affected by investment for further growth in scope of offering and geographic expansion

• Normalized EBITDA margin estimated to +20 % 

GROWTH FOCUS

HIGHLY SCALABLE MODELMNOK

• The chart above show reported figures for ABAX Group with audited figures for 2015

32% annual growth

16 %

32 %

33,6 %

50 %

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INNOVATION

HARDWARE HISTORY

1999First hand made 

movement sensor

2001First working 

prototype. GSM and UHF 

positioning

2005Mtrack Pro –First triplogconnected to 

vehicles

Present1998

2011Mtrack 3 –Updated 

technology. Designed for 

mass production. 

2014ABAX4 – small form factor, lower cost. 

OVER A DECADE OF INNOVATION AND PRODUCT DEVELOPMENT

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MAIN TECHNOLOGY- / FEATURE LAUNCHES NEXT TWELVE MONTHS

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ABAX MINI• Small form factor device that  

communicates wirelessly with the main ABAX unit

• ABAX Mini is a ultra low power Bluetooth and 433Mhz enabled proximity sensor

• Use area: Equipment control for hand tools

ABAX SHIELD• Small form factor device that 

communicates wirelessly with the main ABAX

• ABAX Shield is a ultra low power damage detection sensor that communicates wirelessly using Bluetooth

• Use area: Damage detection for rental cars, large car pools

ABAX Connected• Ultra slim OBDII connector that  

communicates wirelessly with the main ABAX unit

• Use area: Providing vehicle specific data for the user/owner

ABAXEQ

• Small form factor tracking device 

• Multiple positioning technologies (GPS, Glonass, GSM, Radio beacon)

• Use area: Equipment control and track and trace

THE INTERNET OF WHEELS

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ABAX focus is to develop problem solving services for our customers on any platforms. Google and Apple is depending on companies like ABAX to get traction.ABAX will develop our apps to support Apple CarPlayand Android Auto.

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THE ROAD AHEAD

Free space

WE ARE BUILDING THE LEADING TELEMATICS CLOUD

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Social cloud Retail CloudSearch Cloud Telematics Cloud

QUIZ

0

50

100

150

200

250

300

350

400

450

Subs

crib

ers

(‘000

)

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THE MARKET

TOP 10 SUPPLIERS (2015) INSTALLED BASE AND PENETRATION RATE

Source: Berg Insight M2M research series 2015

0%

5%

10%

15%

20%

25%

30%

0

1

2

3

4

5

6

7

8

9

10

2013 2014 2015 2016 2017 2018 2019

Installed base (lhs) Penetration (rhs)

• ABAX is among the top ten players in Europe

• Definitive Nordic leader• Proven demand outside the Nordics

• Active fleet management system users expected to double from 2014 to 2019

• ABAX has consistently outgrown the market• Penetration rate in 2019 is estimated to 28 %

EUROPEAN FLEET MANAGEMENT SYSTEMS

Million Penetration rate

MARKET FORECAST

GLOBAL MARKET

• 2016 20 BILLION $

• 2020 50 BILLION $

51*Berg Insight 2015

EUROPEAN MARKET

MARKET FORECAST

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ABAX owned operations

Markets under evaluation

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THE DIFFERENCE IS ABAX™