A.Artemyev, V. Salnikov, Al- Farabi Kazakh National University,
Kazakhstan
Slide 2
Event tourism one of the youngest, but sought after in various
directions of international tourism. Each year the Event tour
attracts more and more tourists from all around the world.
According to the calculations of sociologists in the foreseeable
future visits to a various events would be the main goal for more
than 10% of international tourists
Slide 3
The task of promoting tourist arrivals incorporated in the
development strategy of Kazakhstan's tourism, correlated with
long-term plans for economic and social development. Kazakhstan has
significant historical and cultural heritage, economic and
intellectual human potential. In fact, brands are formed on a
number of key images, making the state recognized in the
international community.
Slide 4
Slide 5
Archaeological map of Kazakhstan
Slide 6
Tourist map of Almaty region
Slide 7
The Great Silk Road in the areas of Almaty region The Great
Silk Road Kazakh section of the Silk Road
Slide 8
According to the UNWTO General Secretary Taleb Rifai, as
expressed by him on the IV Astana Economic Forum May 3, 2011, an
event such as the 7th Asian Winter Games, played in the formation
of Kazakhstan's tourist public image more important than all the
branding events of the last 7 years.
Slide 9
Slide 10
Preparations for the Asian Games had a positive impact on the
infrastructure of cities. The Almaty airport, Big Almaty Ring Road
and stock of vehicles have been upgraded. Electrical network
communications have been upgraded as well, completely refurbished
sports complexes of Medeu and Chimbulak.
Slide 11
Winter Universiade in Almaty, according to organizers, will be
the most innovative in the history of university sports. Will be
realized the most daring and original ideas, in particular in the
field of environmental conservation. These ideas will affect the
organization of traffic flows, architectural and design ideas, new
technologies, ticket sales and information support, etc. For
example, all vehicles of the Universiade will be translated into
low emission fuel. For the construction of Athletes Village will
use the latest ideas in energy conservation. For organizational and
logistical processes will actively apply new solutions in
information and communication technologies based on mobile
communications.
Slide 12
Slide 13
Ethnographic sketches were presented to the guests at the
special events venues. The tent have been introduced as a open
place next to it taykazany (huge vats for cooking), and little to
one side altybakany (Turkic swing). It is demonstrated the daily
life of the ancient village.
Slide 14
In 2010 Festival is held in Almaty Apples (Apple Fest), which
should return the status of the southern capital of apples and
begun to revive the famous apple varieties. For the second year the
festival attracts participants and spectators from around the world
(USA, Russia, England, Hungary, China, Kazakhstan)
Slide 15
The orientation of the Republic of Kazakhstan to the reception
of large international and regional exhibitions and conferences due
to its favorable geopolitical location. Event a great way to not
only attract foreign tourists to the country, but also a fashion
event, able to interest tourists to visit the State for other
purposes. However, the hosting of mega-events is not the only way
to develop a tourism event in the country. Multi-confessional and
rich culture of all peoples living in Kazakhstan can serve as a
good source event. Developing and promoting the international
market, national and local festivals, carnivals and festivals,
thematically related to the Silk Road brand, you can create a
steady stream of international tourists event.
Slide 16
With a significant potential for the organization of reception
and service of foreign visitors of various rank, Kazakhstan remains
the scene of major political, economic and social transformation,
which has attracted the attention of the international community.
At the same time, the strategic objective is to provide not only
sites under the major international events, but also the creation
and promotion of its own, an original event- product.
