PARTNERSHIP OPPORTUNITIES

Team HARD took such an interest in Lewis

that they would like to work with him going

forward, beginning in the VW Racing Cup.

‘Being recognised by Team HARD and being associated with them going forward could be the start of something really big & exciting. I can’t wait.I hope the following information will give you a good insight into the championship and the team and the opportunities it presents. Thank you for your time I look forward to any thoughts and ideas you have.’Regards, Lewis

WELCOME TOLEWIS RYDER MOTORSPORT Lewis began his racing career in karting

aged 12, learning and improving through

five seasons of racing, but his height

ultimately counting against him.

He graduated to cars in 2017, when the

opportunity arose to race a VW Golf at

Silverstone, and instantly felt at home,

qualifying the car third in class in his first

qualifying session.

Having picked up three trophies from his

first five races, including two class wins,

Lewis took the opportunity to take his

racing to the next level, through the Team

HARD Racing scholarship.

After two days of driving assessments,

fitness tests and media interviews, Lewis

was chosen as one of five, out of 100

entrants, to take part in a final shoot-out,

an impressive feat considering his

lack of experience compared to the

other finalists.

TEAM HARDRACING Kent based Team HARD Racing was

formed in 2012 by BTCC driver Tony

Gilham, and has grown into the biggest

team in British Touring Cars, and one of

the biggest in the UK managing in excess

of 20 drivers.

As a prominent figure in the VW Racing

Cup, British GT and as stated above, the

British Touring Car Championship, Team

HARD Racing offer the chance to compete

at every stage of the motorsport ladder,

and have a reputation for developing

young drivers and offering unrivalled

opportunities.

Not only are they achieving great success

on track but have a unique business

and marketing concept in the world of

motorsport off track too, creating several

new partnerships every week. Partners

will see benefits networking through

Team Hard, with access to hundreds of

businesses sharing the same passion for

motorsport. For more information about

potential contacts and clients to suit your

business please contact Lewis Ryder

Motorsport.

For a thrilling way to entertain your

clients and guests, Team Hard offer

track day experiences along with VIP

hospitality at the pinnacle of British

motorsport, more of which will be

explained later in the brochure.

It is a proven training ground for drivers

with ambitions to compete in the world

renowned British Touring Car and

British GT Championships, with last

year’s champion, Bobby Thompson, now

competing in the BTCC.

It provides a great learning environment

with a fantastic range of professional

teams competing to bring drivers on as

they head up their motorsport career

ladder, and boasts a high driver calibre

with ex BTCC drivers on show.

The series has a dedicated Channel 4 TV

coverage, a great social media presence,

and large spectator figures.

There are great new prizes on offer for

2018, especially for the champion of the

Volkswagen Racing Cup, who will receive

a full TCR test .

2018 RACING CALENDAR • Silverstone - March 31 to April 1

• Rockingham - April 28 to 29

• Snetterton - May 26 to 27

• Brands Hatch - June 17

• Spa Francorchamps - July 20 to 21

• Oulton Park - August 4

• Croft - September 8 to 9

• Donington - September 22 to 23

THE VOLKSWAGEN RACING CUP Launched in 2000, the Milltek Sport

Volkswagen Racing Cup is widely

regarded as the most exciting saloon

car championship in the UK, and is

the chosen race series for Lewis Ryder

Motorsport.

For 2018, it will yet again be a supporting

race in the prestigious British GT

Championship package as well as

supporting selected races on the brand

new and exciting TCR package.

It provides great value racing on an

affordable budget with 16 races over 8

events, including the circuit on every

driver’s bucket list, Spa Francorchamps

in Belgium.

The VW Golf R Cup • 2.0 litre TFSi producing around 260bhp

and 400lbft torque

• Hankook racing slicks

• Weight of around 1150kg

• Welded roll-cage

• Milltek exhaust system

• 18” Volkswagen racing wheels

• AST Remote reservoir suspension

• Sachs clutch

• Gripper differential

TV Coverage

A dedicated VW Racing Cup programme

on Channel 4 showcases highlights of the

weekend, plus pre and post race interviews.

Motors TV, with roughly 50,000 viewers a

week, broadcasts eight programmes for

each race weekend.

Social Media

Exposure on Team HARD and VW Racing

Cup social media pages, through interviews,

pictures and sponsorship announcements,

visible to a total of 8000 followers.

References to sponsors on Lewis’ website, plus

the launch of Lewis Ryder Motorsport social

media sites, with brand exposure available.

On-board highlights show for Lewis’ car for

each race weekend, to be uploaded to the

Lewis Ryder Motorsport social media pages,

with branding opportunities inside the car.

MARKETING AND MEDIA Lewis Ryder Motorsport understand that

media coverage, including social media, is

important to deliver maximum benefit for our

partners. The VW Racing Cup has consistently

demonstrated their commitment to delivering

exposure, not only for their championship, but

for the race teams and partners alike.

Team HARD Racing is also a forever

growing business hub, creating several new

partnerships each week, and giving maximum

exposure to any partnerships created through

their drivers. This is achieved through social

media and the network of businesses which

they have created.

Spectators

The VW Racing cup competes on the British GT

package for most weekends, and generates an

average of 10,000 spectators, with a peak of

15,000 at Silverstone last year.

Press

Lewis Ryder Motorsport have an agreement

with the North Somerset Times to cover

every race with references to partners, plus

any partnership announcements. Autosport

magazine covers results of VW Racing Cup.

Brand ExposureBranding on Lewis’ race suit in visually

prominent areas, as shown in figure

1. The suit colours will be changed to

match main partner’s theme. Partner’s

branding to also be displayed on

abdomen, back, arms, legs and gloves.

Branding on Lewis’ car on visually

prominent car panels, such as doors,

rear wing panels, bonnet and roof as

shown in figure 2. All white space is

available for partner branding.

There is also an opportunity to have

small amount of branding on other cars

within Team HARD Racing.

Branding inside Lewis’ car, with an

on-board highlights show uploaded to

Lewis Ryder Motorsport social media

sites after each weekend.

Networking through the team, and

at race meetings and corporate/

experience days.

FIGURE 1

FIGURE 2

Example itinerary for a Qualifying/Race Day07.30 - 09.30 On arrival guests should

proceed to the hospitality suit desk where

they will be greeted

08.30 - 10.30 Relax and enjoy breakfast

10.30 – 11.00 First racing or qualifying session

11.30 – 12.30 Join us for a garage tour and

up close look at the VW Golf R, along with a

Q&A session

13.00 – 13.30 Second racing or qualifying session

13.30 – 14.30 Relax and enjoy lunch

15.30 – 16.00 Third racing or qualifying session

The information above is only a guide as the

finalised time tables for each round are only

released two weeks prior to each event.

Hospitality is always available but please be

advised that qualifying and race times vary meeting

to meeting, but there will always be continuous

track action throughout the day.

Lewis Ryder Motorsport can also offer exclusive

British Touring Car hospitality, through the biggest

team on the touring car grid, Team HARD Racing.

With over 150 guests and partners at each

event there are huge numbers of networking

opportunities, and is a chance to be part of

the Team HARD Racing Business Hub. For full

details and itinerary for the day contact Lewis

Ryder Motorsport, but highlights include;

Grid walk and garage tour, meet the drivers

plus Q&A, breakfast, lunch and refreshments

throughout the day.

Racing Experience DayThere’s no better way to get your heart pumping than by taking to the wheel of race prepared cars on one of Team HARD’s fabulous driving thrill experiences, designed to give you a taste of life in the fast lane at many of the UK’s famous race tracks.

Lewis Ryder Motorsport can offer a huge choice of days at circuits located across the UK and can offer you advice on the best experiences and events to suit your requirements, and help you organise a bespoke corporate event to entertain your clients or

team building with your staff.

For each guest:Two sessions of hot laps in Lewis Ryder’s VW

Golf R race-prepared Cup car with him, before

taking to the wheel themselves for two driving

sessions in the Cup car in full race trim with

qualified instructors.

There is also an opportunity for hot laps in the

Team HARD Toyota Avensis British Touring

Car, and then the chance to actually drive it.

All days include Tea/Coffee on arrival,

breakfast baguette, lunch and all day

refreshments.

The day will run along this sort of timetable

(subject to change):

07:30-08:30 Signing on

07:30-08:30 Breakfast

08:00 Introduction/meet the team

08:30-09:00 Safety briefing

09:00 Open Pit lane begins

12:00 Lunch

13:00 Track time restarts

16:30 Track time ends

This will without doubt be a day to remember

and for some the realisation of a dream,

being in control of a fully prepared race car

on slick tyres.

It also allows you to promote your company

with videos, literature etc. and spend a whole

day with your clients and guests.

More information can be found on the Lewis

Ryder Motorsport website.

EXPERIENCE & HOSPITALITY Lewis Ryder Motorsport understands that

marketing opportunities are not the only

aspect required in a modern partnership, and

that experiences can offer unprecedented

networking and team building opportunities.

Through the enormous business hub of Team

HARD Racing, we can offer hospitality at

racing events along with experience days.

Successfully used by partners, race hospitality

has a proven track record when it comes to

providing an environment for companies to

strengthen ties with suppliers, clients and

staff when used as either an incentive or

reward in marketing strategies.

There will be Volkswagen hospitality available

at every VW Racing Cup meeting, dedicated to

looking after drivers, family and partners, with

comfortable seating inside and outside with

full breakfast and lunch with refreshments.

This is the perfect way to entertain our

partners and their guests, providing a great

base for networking opportunities.

LOOKING FORWARDAs with many racing drivers Lewis’s goal

is to compete at the pinnacle of British

Motorsport, the British Touring Car

Championship. The VW Racing Cup is one of

the best entry level series into competitive

racing in the UK, with media coverage and

exposure that can challenge other series’

that operate on a much higher budget.

The next logical step for Lewis Ryder

Motorsport would be to graduate to a series

on the high profile TOCA package, which

supports the British Touring Cars at every

round on the calendar, such as the Ginetta

G55 Supercup. This would be the ideal

series of choice, as it opens up a path into

the BTCC, but also to GT and endurance

racing, and is also a series in which Team

HARD Racing are extremely competitive,

with multiple race wins already in 2018. To

compete in the Ginetta GT4 Supercup, Lewis

Ryder Motorsport will have to raise twice

the budget than that is required for the VW

Racing cup, but due to the profile of the

series, partners will have access to much

larger amounts of brand exposure, as can be

seen on the following page.

TIMELINE IN VW RACING CUP

Year 1Overall top 8 finish, learn the car and the

circuits, begin fine tuning setup and race

craft throughout the season.

Year 2Overall top 3 finish, pushing for podiums

and race wins and finish consistently in

the top five.

Year 3 Win the championship, challenging

for race wins at every event, finishing

consistently on the podium.

THE GINETTA GT4 SUPERCUPOverview of the Car • 3.7 litre V6, with 355 bhp

• 1085kg

• Hewland 6 speed paddle shift

with auto throttle blip.

• 18 inch alloy wheels

• Michelin racing slick and wet tyres

• Carbon fibre aero parts

• Drexler differential

Overview of media coverage and hospitality• As a supporting race of the BTCC the Ginetta

supercup boasts live TV coverage plus a highlights

show on ITV4, along with repeats on Motorsport UK.

• The total number of UK Viewers in 2018 was

19.4m, with a total trackside attendance of 385k.

• The Ginetta Supercup also has a large social

media presence, with over 42k followers across

all platforms. During race weekends, lap-by-lap

updates will be posted along with a short round-

up and photos of each race.

• The Ginetta Supercup receives extensive coverage

from the leading motorsport press with BARC,

Autosport, Motorsport News and The Checkered

Flag having dedicated reporters focused on the

series. The Ginetta PR team are happy to make

personal introductions between journalists and

drivers to allow a working relationship with the

media to be built.

• Ginetta and Team HARD hospitality will be

available at every round of the championship, so

you can invite guests to relax and enjoy the track

action throughout the day.