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A STUDY ON CUSTOMER SATISFACTION ON AAVIN MILK

[IN KRISHNAGIRI TOWN]

A project Report submitted to the ANNA University, CHENNAI inpartial

Fulfllment o the Re!uirements or the A"ard o de#ree

$A%&ER 'F (U%INE%% A)$INI%&RA&I'N

%ubmitted by

R* RA+E%H U$AR

-RE.*N'* /001002

Under the .uidance o 

)r* 3* 3onramu, 44(*, $* com*, $*(*A*, $* 3hil*, 3h*)*,

3rincipal

)epartment o $ana#ement %tudies

Ari#nar Anna Colle#e 5Arts 6 %cience7

rishna#iri8/9: ;

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CERTIFICATE

  &his is to certiy that the project entitled,  A STUDY ON

CUSTOMER SATISFACTION ON AAVIN MILK IN

KRISHNAGIRI TOWN  is bonafde record o 

"or@ done and submitted by

Mr.R.RAMKUMAR,REG.NO.08AHA2348 in partial ulfllment or

the a"ard o the de#ree (achelor o (usiness Administration o 

3eriyar University, %alem800* &hrou#h, ARIGNAR ANNA

COLLEGE ARTS ! SCIENCE", KRISHNAGIRI

durin# the year ?

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ACKNOWLEDGEMENT

I eel #reat pleasure to than@ our ounder

Dr. M. THAM#IDURAI. MA. M. $%&', $%.D.  ADHIYAMAAN

#roup o educational institution rishan#iri, "ho provides acilities

to me durin# the course o this study*

I am than@ul to

Dr.$.$()r*+,LL#.,M.-(+.,M#A.,M.$%&'.,$%.D., 3rincipal o 

Ari#nar Anna Colle#e 5Arts 6 %cience7 or providin# the necessary

acilities to carry out this project "or@ successully*

It is my pleasure to etend my #ratitude and sincere than@s

to my #uide Dr. $()r*+, $r&)-&*' ! HOD /( /% #1&)11

A+&)&1/r*/&() &) Ar&)*r A))* C('' Ar/1 ! S-&)-",

Kr&1%)*&r&  or his constant help, .uidance, Inspiration and

encoura#ement etended to me and also helped me "ith number

o reerences* His inspirin# ideas and creative talents are visible

on almost every pa#e o my %tudy*

I also "ish to epress my sincere than@s to the department

aculty members or their #uidance and encoura#ement*

4ast but not the least I "ish to than@ my beloved parentBs

riends "ho have helped me to do the project "or@ successully*

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DECLARATION

  I hereby declare that this project "or@ entitled*  A STUDY 

ON CUSTOMER SATISFACTION ON AAVIN MILK IN

KRISHNAGIRI TOWN  submitted to 3ERI>AR UNIER%I&>,

%A4E$800* in partial re!uirement or the a"ard o the de#ree

(achelor o (usiness Administration is a record o ori#inal "or@

done by me durin# the period o study ?

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LIST OF CONTENTS

C%*/r. N(. TITLE $AGE

I.

INTRODUCTION AND DESIGN OF THE

STUDY 

. Introduction

.2 Revie" o 4iterature

.3 %tatement o &he 3roblem

.4 'bjectives o &he %tudy

.5 3eriod o %tudy

.6 Research $ethodolo#y

.7 %amplin#

.8 Frame Dor@ o Analysis

. 4imitation o &he %tudy

.0 %cheme o Chapterisation

II. $ROFILE OF THE STUDY  

2. Introduction

2.2 Company 3rofle

2.3 3roduct 3rofle

2.4 Indian )airy Industry Introduction

2.5 Fresh $il@

2.6 Consumer Habits And 3ractices

2.7 $ar@et %ie And .ro"th

2.8 Constituents ' $il@

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2. Health %aety And Delare $easures

2.0 uality And Control

2. $il@ 3roduct

III.ANALYSIS OF CUSTOMER SATISFACTIONIN AAVIN MILK 

IV.ANALYSIS OF CUSTOMER SATISFACTIONLEVEL AND $ERSONAL DETAILS

V Findin#s

%u##estions

Conclusion

Appendi

(iblio#raphy

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LIST OF TA#LES

T*9'N(.

T&/'$*N(.

LIST OF TA#LES

A#e Dise Classifcation ' Respondents

2 .ender Dise Classifcation ' Respondents

3 $arital %tatus Dise Classifcation ' Respondents

4Educational ualifcation Dise Classifcation 'Respondents

5 'ccupation Dise Classifcation ' Respondents

6 $onthly Income Dise Classifcation ' Respondents

73lace ' Residence Dise Classifcation 'Respondents

8 Family %ie Dise Classifcation ' Respondents

Aavin $il@ Users ' &he Respondents

0 Reason For Usin# Aavin $il@ ' &he Respondents

Respondents %ource &o no" About Aavin $il@

2 &he Usa#e 3eriod ' Aavin $il@ Used (y &heRespondents

3$onthly Ependiture ' Aavin $il@ (y &heRespondent

4 Competitive 3ositions ' &he Aavin $il@ 3roducts

5 Recommended Aavin &o 'thers ' Respondents

6 Aavin Compare 'ther 3roducts

7  &he Respondents Advertisin# &o Aavin 3roducts

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LIST OF FIGURES

T*9'N(.

T&/'$*N(.

LIST OF FIGURES

4. A#e

4.2 .ender

4.3 $arital %tatus

4.4 Educational ualifcation

4.5 'ccupation

4.6 $onthly Income

4.7 3lace ' Residence

4.8 Family %ie

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CHA$TER : I

INTRODUCTIONAND

DESIGN OF THE STUDY 

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CHA$TER : I

. Introduction

.2 Revie" ' 4iterature

.3 %tatement ' &he 3roblem

.4 'bjectives ' &he %tudy

.5 3eriod ' %tudy

.6 Research $ethodolo#y

.7 %amplin#

.8 Frame Dor@ ' Analysis

. 4imitation ' &he %tudy

.0 %cheme ' Chapterisation

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CHA$TER : II

$ROFILE OF THE STUDY 

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CHA$TER : II

2. Introduction

2.2 Company 3rofle

2.3 3roduct 3rofle

2.4 Indian )airy Industry Introduction

2.5 Fresh $il@

2.6 Consumer Habits And 3ractices

2.7 $ar@et %ie And .ro"th

2.8 Constituents ' $il@

2. Health %aety And Delare $easures

2.0 uality And Control

2. $il@ 3roduct

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CHA$TER III

ANALYSIS OFCUSTOMER SATISFACTION

IN AAVIN MILK 

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CHA$TER : III

A#e Dise Classifcation ' Respondents

2 .ender Dise Classifcation ' Respondents

3 $arital %tatus Dise Classifcation ' Respondents

4Educational ualifcation Dise Classifcation 'Respondents

5 'ccupation Dise Classifcation ' Respondents

6 $onthly Income Dise Classifcation ' Respondents

7 3lace ' Residence Dise Classifcation ' Respondents

8 Family %ie Dise Classifcation ' Respondents

Aavin $il@ Users ' &he Respondents

0 Reason For Usin# Aavin $il@ ' &he Respondents

Respondents %ource &o no" About Aavin $il@

2  &he Usa#e 3eriod ' Aavin $il@ Used (y &he Respondents

3 $onthly Ependiture ' Aavin $il@ (y &he Respondent

4 Competitive 3ositions ' &he Aavin $il@ 3roducts

5 Recommended Aavin &o 'thers ' Respondents

6 Aavin Compare 'ther 3roducts

7  &he Respondents Advertisin# &o Aavin 3roducts

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CHA$TER IV

ANALYSIS OF CUSTOMERSATISFACTION LEVEL AND

$ERSONAL DETAILS

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CHA$TER : IV

4. A#e

4.2 .ender

4.3 $arital %tatus

4.4 Educational ualifcation

4.5 'ccupation

4.6 $onthly Income

4.7 3lace ' Residence

4.8 Family %ie

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CHA$TER V

FINDING SUGGESTIONS!

CONCLUSION

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CHA$TER : V

Findin#s

%u##estions

Conclusion

Appendi

(iblio#raphy

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A$$ENDI;

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#I#LIOGRA$HY