A storytelling hotel

A storytelling hotel.

The past 200 years – just five generations – has seen Tasmania forge an

incredibly distinct character, patriotism and unity among its people. This

robust new culture has emerged from a melding of founding cultures: our

indigenous ancestors, early European settlement and convict extradition.

Such an intense period of character shaping is testament to the bold

human spirit of those that share this island, a spirit that has borne many

incredible character stories. Such stories simply must be shared.


A photo speaks a thousand words.

Please feel free to access our online Image Library. This library will continue to

evolve and this link will remain live, so please check back from time to time for

updated imagery.

All photos should be credited to Adam Gibson, except for the drone images

contained in the Aerials folder, which should be credited to Adam’s brother,

Stu Gibson.

Why a storytelling hotel?

The typical visitor to Tasmania seeks so much more than cocktails and selfies;

instead drawn by adventure, learning, authentic experience and genuine

connection. With this in mind, we have created a new category of hotel, a

storytelling hotel, that goes well beyond mere historical interpretation, to

become an immersive storytelling experience.

Our guests are engaged in the historical narrative at

every touchpoint through our architecture, interior design,

multimedia, food & beverage and most importantly our

people – all set against a backdrop of relaxed luxury.

Such immersion in the character stories of Tasmania

creates a deeper understanding of our destination

and a more meaningful connection to place.

https://www.dropbox.com/sh/pd2htbgsn2kpxq4/AACfw9ntxtoGJpDyaQoFwbWaa?dl=0


Reflecting what makes us Tasmanian.

Tasmania has a rich and captivating history featuring a cast of remarkable

characters, each with an intriguing story to tell. Together as a people, we have

developed a unique spirit and culture informed by five distinct character traits:

1. Colourful & Quirky

2. Hearty & Resilient

3. Curious & Creative

4. Grounded, Yet Exceptional

5. Fighting Believer

Each of these character traits is represented throughout

MACq 01 Hotel, most notably in the design and fitout of

our rooms and suites. For example, rooms which reflect

the Hearty & Resilient character trait may exhibit quality

timbers and leather furniture; whereas those reflecting

the Colourful & Quirky character trait are more likely to

exhibit vibrant artworks and creative décor.

Room designed to represent character trait: Colourful & Quirky.


114 Doors; 114 Characters.

Of the many who have influenced the evolution of the Tasmanian culture, we tell

the stories of just 114 characters ranging from our native people to our inventors,

explorers, convicts and heroes. Each of our 114 rooms and suites tells the story of

a separate character, with a unique illustration on every door and artefacts

relating to that character inside.

Our 114 characters each embody one of the five Tasmanian traits. A character

whose story exemplifies the Fighting Believer is represented in a room designed

to also reflect that character trait – and so it goes for each of the 114 characters

across the five traits.

At time of check-in, guests will learn which Tasmanian trait their room reflects, but

they will not discover their character story until they arrive at the door!

As a little girl, playing around her home at Judbury,

Frances Amy Lillian Sherwin sang, and imagined herself

as being discovered like the ‘Swedish Nightingale’,

Jenny Lind. By the end of her career she was known as

‘The Tasmanian Nightingale’ as well as receiving the

ultimate accolade of Prima Donna Assoluta.

Amy Sherwin

Grounded, Yet Exceptional


A hotel of informal luxury.

At MACq 01 Hotel, we offer a variety of rooms and suites, each characterised

by a generous floorplan and high-quality fitout. Our style of luxury is relaxed and

informal – less about Egyptian cotton sheets and fine crystal glassware and

more about comfort, warmth and culture. Our giant leather lounge suites may

be top-of-the-range, but they were built for afternoon naps – not tea parties.

A backdrop of breathtaking beauty.

One of the earliest sites of European settlement

in Tasmania, MACq 01 Hotel occupies arguably

the best real estate in Hobart with front row

seats to the vast River Derwent, magnificent

Mount Wellington and charismatic waterfront

precinct. Situated on the working docks of

Hobart’s Old Wharf and surrounded by fishing

boats and convict-built sandstone warehouses,

this site was once the working district of Hunter

Island, connected to the shore of Sullivan’s

Cove by a narrow causeway. Today, known as

Hunter Street, the neighbourhood boasts some

of Tasmania’s favourite restaurants, cafes and

markets, with a backdrop of such artistic

beauty it appears almost surreal.


Stories are to be experienced – it’s all in the delivery.

Connecting our guests with the stories of Tasmania underlies everything we do.

This is reflected in the hotel amenities and service style, but we also take it one

step further by offering a Master Storyteller with his team of full-time storytellers.

These talented professionals take our guests on an engaging journey through

MACq 01 Hotel, connecting them with the various design elements and

incredible display of historical artefacts which punctuate our hallways and

common areas. Our storytellers also take guests on an adventure throughout

the Hobart waterfront, discovering the dark secrets and triumphant tales of

Sullivan’s Cove, Salamanca Place and beyond.


Adventure with a drink and full belly.

The ground floor of MACq 01 is home to The Story Bar,

Old Wharf Restaurant and an atmospheric Lounge.

Our Story Bar is inspired by the egalitarian nature of

Tasmanian society where class divisions are less obvious,

and so offers a drinks list ranging from local draught beer

to the very best wine and spirits. Old Wharf Restaurant – website here – has

been inspired by the early industries of whaling, shipping, farming and mining.

The open kitchen serves incredible local seafood and produce, accompanied

by a huge list of local and international wines. The Lounge celebrates our

indigenous heritage, with extraordinary artefacts dating back centuries.

Throughout each of these venues is frequent entertainment, engaging

storytelling and exceptional views over the Derwent Estuary.


The Story Behind the Stories.

The development of the MACq 01 concept is a story in itself, featuring a cast of

incredibly talented individuals. Some of their stories have been shared via our

social media channels and can also be viewed below.


A place to lay your head.

Luxury Waterfront Suite – $1,400 per night*

Our two largest suites with panoramic views of waterfront and city.

Executive Waterfront Suite – $900 per night*

Two large suites , right on corner of the hotel, with views over the Derwent estuary.

Premium Waterfront Suite – $900 per night*

A hotel with 17 penthouses!? These rooftop suites offer private terraces and unmatched views.

Executive Corner Suite – $900 per night*

Four corner suites over the first and second floors, with views of the waterfront and Hunter Street.

Superior Corner Suite – $700 per night*

Two large suites with unique architectural configuration and enviable third floor views.

Superior Waterfront Room – $650 per night*

A range of 40 rooms spread across the first and second floors, each facing the water.

Waterfront Room – $575 per night*

Four rooms, just like the Superior Waterfront Rooms, but slightly smaller (still a generous 45m2).

Superior Hunter Room – $475 per night*

These 32 rooms offer views of the historic Hunter Street, steeped in colonial history.

Hunter Room – $400 per night*

With views of the Hunter Street Precinct, these 11 rooms are incredible value for the location.

*Room rates above may fluctuate subject to season.

To view rooms and live rates, CLICK HERE.


MACq 01 media modicums.

1. The design concepts for MACq 01 Hotel have been developed by a

boutique agency of interior designers Pike Withers, whose design objective was

to create a curiosity and intrigue for what the story might be in each space,

rather than a literal interpretation of it.

2. The name MACq 01 comes from the hotel’s location on MacQuarie Wharf.

The original shipping shed in that location, known as MacQuarie 1, was

removed and the hotel was built as a replica with design enhancements. The

neighbouring Cruise Ship terminal is called Mac 02.

3. The complex in which MACq 01 Hotel is situated has been developed by

Tasmanian building firm, Vos Construction. The complex name is Macquarie

Wharf No.1 and is also host to several other tenants on the ground floor

including a restaurant by local vineyard Frogmore Creek. The complex has cost

approx. $36 million to build.

4. MACq 01 Hotel has been developed by the Tourism arm of Federal Group,

who also own and operate The Henry Jones Art Hotel and Saffire Freycinet.


TOM WOOTTON

Sales & Marketing Manager for Tourism

[email protected]

+61 3 6221 1740

SUSIE CRETAN

Marketing Coordinator for Tourism

[email protected]

+61 3 6221 1634

Documents

A storytelling hotel