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7/29/2019 A Step-by-Step Guide to Creating Lovable Marketing Campaigns: How to Run a Holistic Marketing Campaign
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lovablemarketing
campaigns
step-by-step guide to creating
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7/29/2019 A Step-by-Step Guide to Creating Lovable Marketing Campaigns: How to Run a Holistic Marketing Campaign
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7/29/2019 A Step-by-Step Guide to Creating Lovable Marketing Campaigns: How to Run a Holistic Marketing Campaign
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7/29/2019 A Step-by-Step Guide to Creating Lovable Marketing Campaigns: How to Run a Holistic Marketing Campaign
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step-bY-step gUiDe tocreating lovablemarketing campaigns
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7/29/2019 A Step-by-Step Guide to Creating Lovable Marketing Campaigns: How to Run a Holistic Marketing Campaign
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contents
Develop a stellar marketing oFFer /10
place oFFer on YoUr website /18
bUilD workFlows /31
market oFFer to existing contacts /40
promote oFFer tHroUgH blogging & social /46
measUre everY element oF YoUr campaign /53
conclUsion & aDDitional resoUrces /61
7/29/2019 A Step-by-Step Guide to Creating Lovable Marketing Campaigns: How to Run a Holistic Marketing Campaign
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Why should you care aboutlovable marketing?
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7/29/2019 A Step-by-Step Guide to Creating Lovable Marketing Campaigns: How to Run a Holistic Marketing Campaign
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7/29/2019 A Step-by-Step Guide to Creating Lovable Marketing Campaigns: How to Run a Holistic Marketing Campaign
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7/29/2019 A Step-by-Step Guide to Creating Lovable Marketing Campaigns: How to Run a Holistic Marketing Campaign
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timey & customized
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7/29/2019 A Step-by-Step Guide to Creating Lovable Marketing Campaigns: How to Run a Holistic Marketing Campaign
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measUre resUlts
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7/29/2019 A Step-by-Step Guide to Creating Lovable Marketing Campaigns: How to Run a Holistic Marketing Campaign
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Develop amarketing
oFFer
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place oFFeron YoUrwebsite
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market to YoUr email
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cHapter 1
Developa stellar
marketingoFFer
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Think like a publisher.
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FinDing tHe rigHt Format
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7/29/2019 A Step-by-Step Guide to Creating Lovable Marketing Campaigns: How to Run a Holistic Marketing Campaign
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7/29/2019 A Step-by-Step Guide to Creating Lovable Marketing Campaigns: How to Run a Holistic Marketing Campaign
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cHapter 2
place oFFeron YoUr
website
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Make your landing pagevisible on your websitethrough a call-to-action.
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Where should you place your calls-to-action?
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cHapter 3
bUilDworkFlows
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Understand thenuances of your leads’timing and needs.“
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l h h . ’ lk l f xl f
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workFlow For generating sales:
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cHapter 4
market oFFerto existing
contacts
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Notify your existing contacts about your new marketing offer. Startwith an email announcement.“
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mae your emais socia and seo-riendy
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cHapter 5
promoteoFFer
tHroUgHblogging &social
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Blogging & social media provideto your landing page.“
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map DiFFerent content baseD on tHe network
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cHapter 6
measUreeverY
elementoF YoUrcampaign
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Revisit each element of thecampaign and how it performedindividually and as a part of a whole.
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conclUsion& aDDitional
resoUrces
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Now you know how to create alovable marketing campaign thatwill bring you lots of new leadsand customers.
“”
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