Start engaging your peopleThe lifeblood of your business is people. They interact with you and even pay you… they are your users... your customers. Start getting to know them as fast as possible.
- Who are your customers?- Where do they hang out?- How should you engage?
“There is no black magic to successfully attracting customers via the web.”
Rand Fishkin
Sunday, March 3, 13
WHO ARE YOURCustomers?
Sunday, March 3, 13
WHERE DO THEYHang out?
Sunday, March 3, 13
HOW SHOULD YOUEngage?
Sunday, March 3, 13
What is User Experience?
Sunday, March 3, 13
Who are your customers?
ONLINE MARKETERS WITHWebsites
Sunday, March 3, 13
Where do they hang out?
#measureON TWITTER
Sunday, March 3, 13
How should you engage?
Sunday, March 3, 13
How should you engage?
109,000FOLLOWERS
$0BUDGET
16,000TWEETS
Sunday, March 3, 13
Publish awesome contentContent is king. Great content gets people excited, it educates them, it helps them be successful and even makes them want more!
- Start a blog- Create content- Be consistently awesome
“No matter what, the very first piece of social media real estate I'd start with is
a blog.”Chris Brogan
Sunday, March 3, 13
Start a blog
SELF-HOSTED
Sunday, March 3, 13
Start a blog
DRIP EMAIL MARKETING
Sunday, March 3, 13
Create content
Sunday, March 3, 13
Create content that teaches
Sunday, March 3, 13
Be consistently awesome
Sunday, March 3, 13
What is User Experience?
Sunday, March 3, 13
Start a blog
$7.35COST PER SIGN UP
Sunday, March 3, 13
Create content
505POSTS
20,000COMMENTS
51INFOGRAPHICS
Sunday, March 3, 13
WE’VE DESIGNED & MARKETED
OVER 50 INFOGRAPHICSSunday, March 3, 13
WE’VE DESIGNED & MARKETED
OVER 50 INFOGRAPHICSSunday, March 3, 13
5KTweets
6KLikes
1Radio Show
CASE STUDY
HOW DO COLORS AFFECT PURCHASES?
Sunday, March 3, 13
2kTweets
600Likes
300LinkedIn Shares
CASE STUDY
BOUNCE RATE DEMYSTIFIEDSunday, March 3, 13
2kTweets
1kLikes
366LinkedIn Shares
CASE STUDY
WHAT MAKES SOMEONE LEAVE A WEBSITE?
Sunday, March 3, 13
Be consistently awesome
Sunday, March 3, 13
Measure and optimize your contentFocus on actionable metrics for your content. It’s easy to drown in a sea of vanity metrics. Hone in on the metrics that matter based on your own specific business goals.