A research guidefor marketers

SharpSpring vs. HubSpot2016 COMPETITIVE ANALYSIS REPORT

HubSpotFounded in 2006, HubSpot launched the inbound concept. It’ s a powerful platform that provides a high volume of content. HubSpot’s pricing is on the high end of the spectrum, and annual payment up-front is required.

SharpSpringSharpSpring launched in 2014 to deliver powerful and affordable marketing automation. It’s a flexible platform that integrates easily with other tools. SharpSpring is month-to-month and is a fraction of the cost of competitors.

Enterprise Pro

Reviews

Terms

Annual Cost*(Get started)

$28,800($33,800 Get started)

$15,000($18,000 Get started)

Features

8.2/10 4.5/58.2/10 4.5/58.4/10 4.1/5

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Comparable

Month to Month

$7,200($2,400 Get started)

Annual Contract Paid Up Front

* Cost for all products based on 10K contacts.Note: HubSpot ‘Basic’ is not included in this report. It’s regarded as a

blogging tool with minimal functionality.

Scott Salvati, Lighthouse Marketing Services

"The features that are packed into their product offering are incredibly valuable,

and their customer service is off the charts great -you really don't have to look

anywhere else."

What one SharpSpring client says:

Real Results

GetIT Comms is a fast-growing B2B marketing agency that operates in 19 countries, providing regional services to some of the world’s leading technology organizations. After implementing SharpSpring for its clients, GetIT Comms experienced an average revenue increase of 20-30% per client.

Demodia is a digital marketing agency that specializes in demand generation, digital marketing, website development, and channel enablement. The agency got up and running with SharpSpring for lead generation in just over one month, and then began using it for clients and getting results in under three months.

SHARPSPRING VS HUBSPOT2016 COMPETITIVE ANALYSIS REPORT 1WWW.SHARPSPRING.COM

All Plans

Additional contacts $10 per 1K/mo. $50 per 1K/mo.

Emails included per month in base plan

100K 10K

Get started cost due at signing $33,800 $18,000

Price per month

$2,400/mo. Billed annually

in advance.

$1,250/mo.$800 + $450 contacts fees.Billed annually

in advance.

Onboarding $5,000 $3,000

Enterprise Pro

HubSpot’s pricing is on the high endHubSpot’s Enterprise plan matches up with SharpSpring, but is more than three times the cost, with SharpSpring including the same number of contacts with a much lower onboarding fee. HubSpot requires an annual commitment paid up front, while SharpSpring is month to month.

PRICING

LICENSING

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2016 COMPETITIVE ANALYSIS REPORT 2

Next Plan

50K

$2,600

$600/mo. Billed month to month.

$1,800

Pricing & LicensingFor 10,000 contacts

$33,800

$18,000

1/10th

10,000 Contacts Plan

Contacts included in base plan 10K 1K10K

DUE AT SIGNING

$2,400

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2016 COMPETITIVE ANALYSIS REPORT 3

9/1010/10

SharpSpring and HubSpot are comparable

Email marketing is at the core of all marketing automation

platforms. Both vendors excel in this area by offering features

that help businesses use email as an effective campaign tool.

A/B testing is not available in HubSpot Pro.

Email Features

Enterprise Pro

TOTAL 10/10 10/10 9/10

Drag-and-drop editor � � �

WYSIWYG interface � � �

�Dynamic content �

Responsive templates �

�

� �

Render testing � � �

A/B testing �

RSS email syndication �

�

� �

After-the-click tracking � � �

EMAIL FEATURES

10/10

All Plans

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2016 COMPETITIVE ANALYSIS REPORT 4

Automation features lacking at HubSpot’s Pro level

SharpSpring and HubSpot Enterprise matchup nicely here.

HubSpot Pro is missing several core marketing automation

capabilities. This constricts marketers’ ability to target leads with

personalized content based on their interests and actions and

where they are in the buying process.

Automation Features

Enterprise Pro

TOTAL

Unlimited workflows and tasks � � �

Triggers and filters � � �

�Branching workflows �

Time-based automations �

�

�

Adjustable lead scoring �

Dynamic lists � � �

�Advanced segmentation �

Dynamic website content � �

�

�

Advanced lead scoring � �

Behavior-based automations � �

10/10 9/10 6/10

AUTOMATION FEATURES

10/10 9/10 6/10

All Plans

GoToWebinar connected

WebEx connected �

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2016 COMPETITIVE ANALYSIS REPORT 5

FORM FEATURES

Major functions compare, SharpSpring offers more flexibility

SharpSpring allows users to dynamically update forms and

customize how they look with CSS without the need for IT or

vendor tech support. HubSpot offers progressive profiling to

gather data incrementally from leads.

Form Features

Enterprise Pro

TOTAL

Drag-and-drop form builder � � �

Dynamic forms �

Use CSS to match your site Requires tech support

Customized fields �

�

�

Progressive profiling � �

Form analytics � � �

�Third-party forms supported �

Third-party post-back � �

�

�

� ��

Auto-complete � �

Custom calls-to-action � �

�

�

�

11/12 9/12 9/12

9/129/1211/12

All Plans

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2016 COMPETITIVE ANALYSIS REPORT 6

SharpSpring goes deeper with key partnership

Through its partnership with ZoomInfo, SharpSpring provides

additional information on anonymous site visitors. This

includes names, titles, and contact details of prospects working

in the areas most relevant to your business.

Contact Tracking

Enterprise Pro

TOTAL 6/6 5/6 5/6

Identify anonymous site visitors � � �

Contact info from anonymous visitors (ZoomInfo) �

�Track behavior history of known leads �

Timeline of lead interaction �

�

��

Important page visit tracking � � �

Daily email of site visitors � � �

6/6

5/6

5/6

CONTACT TRACKING

All Plans

REQUEST A DEMO

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2016 COMPETITIVE ANALYSIS REPORT 7

SharpSpring’s funnels win big here

SharpSpring offers pre-built and customizable funnels — a series

of up to 7 landing pages that work together to convert visitors into

leads. SharpSpring and HubSpot Enterprise offer the ability add

dynamic web content that automatically responds to the visitor.

HubSpot Pro lacks that capability.

Landing Page Builder

Enterprise Pro

TOTAL 7/7 6/7 5/7

Point-and-click editor � � �

WYSIWYG interface � � �

Dynamic content �

Library of responsive templates �

�

� �

Build single landing pages � � �

Optimize for mobile � � �

Build landing page funnels �

LANDING PAGE FEATURES7/7 6/7 5/7

All Plans

REQUEST A DEMO

WWW.SHARPSPRING.COMSHARPSPRING VS HUBSPOT

2016 COMPETITIVE ANALYSIS REPORT 8

Two powerful blogging tools, slight edge to HubSpot

Blogging tools assist with top-of-the funnel marketing and lead

acquisition efforts. HubSpot Pro lacks the ability to incorporate

dynamic blog content, which eliminates the ability for a blog to

automatically respond to a lead’s attributes. HubSpot offers SEO

recommendations on keywords to assist with content optimization.

Blog Builder

Enterprise Pro

TOTAL 7/8 8/8 6/8

Point-and-click editor � � �

WYSIWYG interface � � �

Dynamic content �

Library of responsive templates �

�

� �

Advance post scheduling � � �

RSS email syndication � � �

Blog SEO recommendations � �

Social sharing widget � � �

7/8 8/8 6/8

BLOG FEATURES

All Plans

REQUEST A DEMO

Enterprise Pro

TOTAL 3/5 5/5 5/5

Social Media Features

More features in HubSpot, SharpSpring planning to add

All three offer social media profiling and the ability for the sales

team to interact on with leads through social channels, and all

three can track social media conversions/ROI. HubSpot provides

additional publishing and monitoring capabilities, which are on

SharpSpring’s roadmap.

Social - CRM integration � � �

Social profiling � � �

�Social monitoring/interaction �

Social publishing � �

Social media conversions � � �

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2016 COMPETITIVE ANALYSIS REPORT 9

SOCIAL MEDIA FEATURES

5/55/53/5

All Plans

REQUEST A DEMO

Enterprise Pro

TOTAL

Sales Focused Features

Built-in CRM � � �

Advanced lead scoring � �

Adjustable lead scoring

Salesforce integration �

�

� �

Built-in call tracking �

Shopping cart integration � � �

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2016 COMPETITIVE ANALYSIS REPORT 10

6 of 6 4 of 6 3 of 6

SharpSpring’s CRM goes above and beyondProviding a free CRM that’s optional (i.e., we play nice with other CRMs) is something that sets both SharpSpring and HubSpot apart from competitors. HubSpot Pro falls short by not providing advanced lead scoring to help sales prioritize leads. And only SharpSpring offers integrated call tracking that ties leads that come in by phone back to the original campaigns. CRM INTEGRATION

6/64/63/6

All Plans

REQUEST A DEMO

Platform Features

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2016 COMPETITIVE ANALYSIS REPORT 11

Enterprise Pro

TOTAL

CMS compatibility

Open API � � �

Zapier integrations(CRMs and other platforms)

Multiple device tracking �

�

� �

Native Salesforce integration �

�

�

�

�

Third-party/Native form compatibilty � � �

6/6 5/6 5/6

Universal Must use HubSpot CMS for fullfunctionality. $50-$200/mo. fee

Edge to SharpSpring for more compatibilityBoth offer an open API and other ways to connect their platforms to third-party solutions. SharpSpring goes further in being vendor agnostic by offering universal CMS compatibility. HubSpot requires use of its CMS for full functionality and charges customers more to use it. CRM INTEGRATION

5/65/66/6

All Plans

REQUEST A DEMO

Customer Support

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2016 COMPETITIVE ANALYSIS REPORT 12

Enterprise Pro

TOTAL

Phone, email support

In-app contextual support videos

� � �

Ongoing training

Platform migration support

�

�

� �

� �

Dedicated customer success manager

5/5 3/5 3/5

Included

Included

$7,000

$500/mo.

$7,000

$500/mo.

“I switched to SharpSpring and I've been blown away by the customer support. The SharpSpring team is energetic and willing to go the extra mile to ensure that their customers are not just satisfied but passionate evangelists of the brand and product.”

Ryan CohnSachs Media Group

All Plans

REQUEST A DEMO

SHARPSPRING VS HUBSPOTSEPTEMBER 2016WWW.SHARPSPRING.COM

REQUEST A DEMO

Drive More Leads.Convert Leads to Sales.Optimize Your Spend.

Enterprise Pro

Reviews

Terms

Annual Cost*(Get started)

$28,800($33,800 Get started)

$15,000($18,000 Get started)

Features

8.2/10 4.5/58.2/10 4.5/58.2/10 4.1/5

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Comparable

Month to Month

$7,200($2,400 Get started)

Annual Contract Paid Up Front

* Cost for all products based on 10K contacts