A PROJECT ON BUSINESS PLANFOR GROCERY STORE

DEVELOPED BY

NAME: SUMIT PATEL

EXECUTIVE SUMMARY: I am Sumit Patel, business advisor of Summit grocery store. Summit grocery

store’s current sales are Rs.2 lack par month. Finance is a live blood of the business. Before thinking of expansion of business we must think about financial resources. Customers are heart of our business so customer satisfaction and delightful. Our business plan includes marketing plan, operational plan, financial plan, different strategy, and organisation structure of summit grocery store.

OBJECTIVES:

• Customer satisfaction and customer delight. • Net and clean environment.• Great, friendly services.• To maintains good customer relationship.• Store will be at least 25,000 square feet. • Sales of Rs. 50 lack or more in a year.

MISSION:• customer satisfaction.• To maintain customer relationship. • To provide highest quality and at fair prices of

goods.

COMPANY SUMMARY:

PRODUCTS: Summit grocery store has following kind of product category.• Staple food (Rice\wheat)• Coarse grain(Jawar\bajara\makka)• Pulses• Salt\sugar• Refined oil and Ghee• Dry fruit• Spices• Bakery products

• COMPANY OWNERSHIP:

• Mr. Sumit Patel is the owner of the Summit grocery store. It is structured as sole proprietorship in which the business is established as a legal entity.

COMPANY LOCATION: Summit grocery store is located at. Summit grocery store, V2 complex, Opp- Bhaikaka statue. V.V Nagar.

INDUSTRY ANALYSIS

TARGET MARKET:

• All people who live around our store are our target market. Although summit grocery store generally focus on family people and women.

SERVICE PROVIDED:

• Home delivery services• Free gift.

• Exchange goods.

ANALYSIS OF THE CUSTOMERS:

• Without any analysis of the customers, we can not know about perception and desire of the customers. Through customer analysis we can easily understand our target market.

FREQUENT BUYER:

• Family group contribute 40% of total revenue.• Random customers group contribute 38% of total revenue.• Business people create 12% and other customer contributes

10% of total revenue.

IDEAL CUSTOMER:

This typically involves a comparison of demographics and transactional data. Variables to consider include: age, income, gender, education, etc.

SATISFACTION OF THE CUSTOMER:

By knowing exact need and wants of the customer.

By providing other benefits and services.

By reaching their ideas.

ANALYSIS OF THE COMPETITION

SWOT Analysis

STRENGTHS:

• A new, innovative product or service.• Location of our business.• Quality of our products.• Loyal customers.• Parking facilities WEAKNESSES:

• Lack of marketing expertise.

OPPORTUNITIES:

• A developing market such as the Internet.• Mergers, joint ventures or strategic alliances.• Moving into new market segments that offer improved

profits

THREATS:

• A new competitor in our home market.• Price wars with competitors.• A competitor has a new, innovative product or service.

STRATEGY: MARKETING STRATEGY:

POSITIONING:• For effective positioning Summit grocery store will provide free of cost

product sample to the customer and create need and desire for the product. We will realise our customer when our products and brands are good. We will create positive value in our customer’s minds through free of cost sample and taste of the product.

BRANDING STRATEGY:• Summit grocery store use multi brand product. We have also our own

SUMMIT brand. We generally prefer Summit brand because of cleanness and good packaging. If customers do not want to buy our brand product at that time we provide other brand also. Within a year all customer will prefer our brand through trust and product quality.

PROMOTIONAL STRATEGY:

• Summit grocery store mainly uses viral marketing as a promotional strategy. It also advertises in local newspaper, local TV channel, home delivery, exchange, free gifts, etc. We provide product information to the customer and provide home delivery to the customer if our customer buys above Rs 1000.

PRICING STRATEGY:

• Summit grocery store generally focuses on price penetration strategy because it want to rise customer foot fall in our store.

OPERATION\ DESIGN AND DEVELOPMENT PLAN:

There are mainly seven steps of our summit grocery store operations.

• Staff entry in the store• Preparation of store• Customer entry• Taking care of customer• Customer exit• Store winding up• Staff exit

DESIGN AND LAYOUT

1. Flours, Rice, pulses, Instant Masala & cooking, Edible oils.2. Tea, coffee, Dry fruits, noodles, pickles, soup.3. Biscuits & snacks, Chocolates, Baby products, Souses & jam.4. Health & soft drinks,5. Beauty products, Oral care products ,cosmetics

6. Detergent & bathing products, homecare, Pooja items, others.

QUALITY CONTROL:

• Quality control is most important concept of the store. It measures the future business image and customer loyalty. Summit grocery store maintains quality through FMFO, FIFO method. By using this method we can maintain our best quality.

STAFFING PLAN

• Summit grocery store time is 8:00 am to 11:00 pm. • Our employee salary is Rs 4500 per month. • We provide bonus and free gift to motivate our

employee and also give 15% special discount which other peoples are not getting benefits.

• Our staff’s minimum qualification is 12th pass or any

graduate.

Summit grocery store has following kind of skills or back ground. • Mathematical calculations such as addition, subtraction, multiplication,

division, and percentages. • Great knowledge of cash handling procedures including cashier

accountability and deposit control. • Huge knowledge of inventory management and merchandising practices. • Profound and effective interpersonal skills. • Strong ability to solve problems and deal with a variety of situations

where limited standardization exists. • Strong ability to write routine reports and correspondence.

FINANCIAL PLAN:

Overheads Expenses:Summit Grocery store has financial expenses approximate estimation of monthly expenses as per the new financial plan, which are as below

Salary• Accountant Rs. 5500• Employees Rs. 4500 Expenses• Light Bill Rs. 1500• Telephone Bill Rs. 600• Maintenance Rs.700• Transportation Rs. 3500

• Stationery Rs. 400• Miscellaneous Rs. 1500• Marketing Exp.• News paper advertisement Rs.15000• Free gift & Vouchers Rs. 9000• Free samples Rs. 8000 • Local TV Advertisement Rs.18000 Capital Investment:• The Basic Capital investment of summit grocery store was 25,00,000 • After the expansion of the store the new capital will be raised through the

bank loan of ICICI bank of Rs.20,00,000 at the interest rate of 8.5%. Steps for raising Profit• Cost minimizing by bulk purchase of goods & Proper material handling &

storage.• Increase in promotional & marketing activities & through the maintaining

loyalty of the customers, Thereby increase in the sale turnover per month.

Thank you