A product by for BRAND CLUB. The BRAND CLUB is a product that will allow Bolt to instantly construct...
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A product by for BRAND CLUB. The BRAND CLUB is a product that will allow Bolt to instantly construct a gamified loyalty program in a short time span by
The BRAND CLUB is a product that will allow Bolt to instantly
construct a gamified loyalty program in a short time span by
following a few simple steps. The platform will take profit of all
gamification benefits to attract and retain users as well as
skyrocketing your brands prestige. Greet your new powerful
engagement tool! Our PROPOSAL: Create a brand club combining IPL
related games to attract and engage the target audience while
introducing Bolts advantages and products.
Slide 3
Basically, Bolt will offer a mobile app environment where users
perform different actions and get rewarded for doing so. These
actions could be summarized in interactions with: Game mechanics
(quizzes, predictionsconnected to IPL content and Bolts services)
Promotional banners about Bolts products News (that canbe company
related or IPL content related) If these actionas are carried out,
users will be rewarded through: Badges that recognize their
activity Points they can then exchange for prizes At the same time,
they will climb positions in an activity leaderboard. Youre now
part of the club. Ready for the party?
Slide 4
FORMAT: MOBILE APP: Make users instantly enjoy on their beloved
and inseparable phones. The immediacy factor plays in your favour!
Bolts customers will be able to enjoy the IPL content at any time,
at any place thanks to the Brand Club Mobile app. WHAT ARE THE
PRODUCTS FEATURES?
Slide 5
CUSTOMIZATION: This product offers multiple solutions regarding
custom-built apps with a wide variety of features. TEMPLATES:
Create your platform with ease thanks to our template solution. We
offer a wide range of designs for you to choose from. Plus, you can
play for time in order to quickly update and publish your content.
Tic Tac. Tic Tac. DASHBOARD: The dashboard allows you to create and
control your users experience by managing the entire content of the
app. You will be able to create game mechanics, publish news,
define and assign rewards, embed banners, etc. And naturally embed
all the elements which conform your corporate visual identity.
Slide 6
INTERACTIONS: Users have 3 means to interact with your content
via: GAME MECHANICS: Hooptap offers more than 50 HTML game
mechanics ready to customize, in constant evolution to create new
games and experiences with users every day. They are classified by:
arcade, quiz and trivia, mental skills and media & social.
These mechanics can be customized with IPL content for Bolt
customers to find engaging content and discover more about Bolt in
a fun environment. BANNERS: The product allows to display
customizable banners managed from the backend in order to make
promotional campaigns. They can be used to promote Bolts products,
offers, discounts NEWS: The news feed notifies the users of content
updates. There are 3 different types of information and procedure
that you can apply: Manually introduce news as if in a
microblogging Embed twitts from a twitter account Automatically
inform about the prizes published in the marketplace. This news
could be related to the IPL league and Bolts products and
offers.
Slide 7
REWARDS: The interactions performed by your users with game
mechanics, banners and news can be instantly rewarded with
different grantings: POINTS: You can personally define the number
of points delivered for different actions. These points can be
exchanged for prizes on a marketplace. EXPERIENCE: Users can win
experience points that allow them to recognize their whole app
progression at a glance. LEADERBORADS: To promote competition, you
could assign points to rankings. This way, users will be encouraged
to participate and keep on reaching the top positions. BADGES:
Badges could be defined to thank users activity an encourage them
to continue discovering and interacting with the platforms content.
PRIZES: Users can exchange the points they have collected for
prizes and receive direct prizes for playing a game if
desired.
Slide 8
CRM: Managing the interaction with your current and future
customers to grow revenue has never been so easy: ANALYTICS: You
can use the metric system to track every action that users perform
in the Brand Club, such as: games played, club members, rewards
delivered etc. And focus on generating the highest engagement
possible by using this data to update suited content in real time.
DATABASE: All of your customers database could be easily exported
in order to access and manage the information. By doing so, the
data can be used to take further strategic decisions.
Slide 9
WHAT WILL BOLT ACHIEVE WITH THE BRAND CLUB? 1. ATRACT AND GAIN
NEW CUSTOMERS The fun environment containing IPL content will
attract and entertain the indian community in Australia. In this
way they will discover Bolts advantages and products in a fun and
interactive way. 2. ENCOURAGE USERS TO TRY AND BUY BOLTS SERVICES
Users will be rewarded with discounts and offers which will
encourage them to try Bolts products. 3. CREATE AN ENGAMENT CHANNEL
Users will be motivated to keep interacting with fun content and
meaningful rewards. Next, it will be shown how Bolt can achieve
each of these goals with the Brand CLub
Slide 10
1. ATTRACT AND GAIN NEW CUSTOMERS By creating a fun environment
which is related with the IPL league, the Indian community will be
able to have fun with one their favourite topics, while Bolt is
able to communicate with its target audience and reward them in a
fun and interactive way. Bolts prosumers will be attracted by the
engaging content and will be keen to enter in this brand space.
Therefore, Bolt will be able to gather and stimulate its target
audience. In this way the users will get to know the brand and its
advantages through the different tools the Brand Club offers to
make your brand visible and renowned: Your brands promotional
banners News which show your latest updates Game mechanics of your
brand Prizes which encourage users to purchase your products
Slide 11
2. ENCOURAGE USERS TO TRY AND BUY BOLTS SERVICES Users will be
inmersed on a fun environment and will be rewarded for doing so. In
fact, these rewards can come in diverse forms: Points to be
redeemed for prizes in the Marketplace Prizes that take you to the
point of sale (discounts, offers) Direct prizes after completing
certain actions The prizes given can encourage product trial in the
form of discounts on international accounts, free minutes, or other
offers that may encourage a user to become a Bolt customer.
Therefore the users consume and play with both IPL and Bolt content
and they are rewarded to do so, all in a positive environment that
will discover them all Bolts advantages and encourage them to try
their products.
Slide 12
3. CREATE AN ENGAGEMENT CHANNEL Thanks to game mechanics, users
will be completely engaged and entertained with your content.
Moreover, the first time they enter the Brand Club, they will have
to complete a mission that will encourage them to have fun since
the very beginning and will guide them so that they get to know the
platform. In this way they will be constantly stimulated to play
with the IPL and with Bolt and therefore discover all brand
advantages. By receiving points they can exchange in a marketplace,
users will be motivated to keep on playing to obtain more points in
order to receive Bolts discounts and offers which will make
increase product trial and in consequence, product purchase.
Slide 13
IN THREE SIMPLE STEPS Users will land in the Bolt Brand Club
attracted by the IPL content. They will sign in to start playing
and interacting with the IPL and Bolt content. The user will land
on an environment where they will be able to play games, read news,
see product offers and read news and twitter feed, all related to
their favourite league and embedded in Bolts space. Moreover, they
will be able to share this content on social media, generating
viraluty for Bolt. 1
Slide 14
QUIZ & TRIVIA: Perfect to challenge the users and collect
their feedback. ARCADE: Pure entertainment games that dont require
an intelligent effort and strengthen the bond between the brand and
the users thanks to the provided entertainment. MENTAL SKILLS:
Skill games where users have to demonstrate their own capabilities.
It encourages logical thinking and generate greater engament with
Bolts Brand Club SOCIAL: They allow content viralization and
increase user participation through social media interaction,
generating new impacts and attracting new users. thanks to more
than 50 fully customizable game mechanics
Slide 15
Just try it yourself: If you provide a person with a game, no
matter the target group, hell start playing in a matter of seconds.
Put up your hands if you dont love playing! IN THREE SIMPLE STEPS
Every time a user interacts with the content (play game, click on a
banner, consume news) they can be rewarded with points or direct
prizes. A.POINTS: Users will earn points by performing actions
which can be used to be redeemed in the marketplace B.EXPERIENCE
POINTS : Users will earn experience points for their activity in
the app. These points will help them climb positions in a general
leader board. A prize could be assigned for the winner on the
leader board periodically. C.DIRECT PRIZES A user can be given a
direct reward for laying a game. For example, a 10% offer in a
certain rate o free minutes..These games can also give out draw
numbers for a grand prize, such as a journey to India to watch the
final cricket match. 2
Slide 16
Just try it yourself: If you provide a person with a game, no
matter the target group, hell start playing in a matter of seconds.
Put up your hands if you dont love playing! IN THREE SIMPLE STEPS
Users will be able to redeem points in the marketplace for prizes.
This prizes can be discounts offers or free minutes. This system
encourages users to interact with the content to receive points in
order to redeem them on a marketplace, a three step process which
makes the experience even more rewarding. 3
Slide 17
HOWS THE EXPERIENCE?
Slide 18
If you want to know more about this product you can check out
our Brand Club Features sheet. Click here. AND NOW WHAT?
Slide 19
Give us a shout Well tell you how to achieve them.
[email protected] (+34) 96 383 327 17 www.hooptap.com Tell us your
needs