Aligning business strategiesManaging your corporate and mobile strategies

Effective device management Separating work and play to protect your business

AN INDEPENDENT SUPPLEMENT DISTRIBUTED IN THE GUARDIAN ON BEHALF OF MEDIAPLANET WHO TAKE SOLE RESPONSIBILITY FOR ITS CONTENTS

No. 1 / April ’12

PHOTOS: POLYCOM AND SHUTTERSTOCK

Changing environment: How new technology is breaking boundaries, and off ering new ways of working

A NEW AGE OF MOBILE WORKING

CONSUMERISATION OF I.T.

2 · APRIL 2012 AN INDEPENDENT SUPPLEMENT BY MEDIAPLANET

New opportunities

YOUR CUSTOMERS HAVE GONE MOBILE …ARE YOU GOING WITH THEM? They’re using an iPhone in the morning, laptop during the day, and a tablet in the evening. We can help you reach your customers throughout the day, wherever they are.Appcelerator Titanium provides a scalable mobile development platform that allows you to use your web team to create rich, native mobile apps for iPhone, Android, and the mobile web.

0118 925 6128 · Sales@appcelerator.com · www.appcelerator.com

The emergence of consumer devices, app stores, cloud and an increasingly sophisticated and technically aware workforce is bringing a step change to the IT of an enterprise, says Craig Glindemann, Partner at Ernst & Young.

Apple iPads, Android mobiles, Google Docs, Dropbox, Yammer — these and other tech-nologies are in-creasingly being

used to perform work related activi-ties, often initiated by the employee and unknown to the IT department. Employees see these tools as more powerful and easier to use than that provided by the organisation. The devices are attractive, as are the services and capability provid-ed via the many apps that exist in the marketplace and are constantly growing in size.

From an organisational perspec-tive, IT Consumerisation, the adop-tion of consumer applications and devices in the workplace or Bring Your Own Device (BYOD), is being viewed by many as insular occur-rences which are unrelated. Con-sequently, only a few organisations have a cohesive response for dealing with a trend which will have a huge

impact to how corporate IT will op-erate in the future. However, a situ-ation where employees bring their own devices to work should be rais-ing concerns about network security, customer data, intellectual property theft and compliance requirements.

Embracing opportunitiesFrom an IT perspective the nat-ural response is to establish

even tighter IT controls. However, to do so is to stifle the innovation and

agility that consumerisation can bring. Research has shown that it contributes to a more flexible work-force and enhances employee satis-faction. In fact, the expectation of the workforce is that enterprise IT should be as good as their now more sophisticated technology experi-ence at home and on the move.

So what’s the answer? Anticipat-ing these issues is key. In certain ju-risdictions, companies will be able to establish acceptable use policies, or formal agreements enabling inspec-tions of employee owned devices used for work. However, internation-al regulations can differ widely and may require a multinational com-pany to adopt a variety of safeguards.

IT Consumerisation undoubted-ly presents significant challenges, but also has very exciting opportu-nities for companies. Striking a bal-ance between embracing the ad-vantages it can bring to an organi-sation, against the need for controls to mitigate the risks, will be at the forefront of this ongoing debate.

Craig GlindemannPartner, Ernst & Young

‘Containerisation is a new hot topic in mobile device management. It allows a device to have a corporate side and a personal side which are contained and separate’

Monica BassoResearch Vice President for Enterprise Mobility, Gartner

PAGE 6

CONSUMERISATION OF IT 1ST EDITION, APRIL 2012

Managing Director: Chris EmbersonEditorial and Production Manager: Faye GodfreyBusiness Development Manager: Hannah Butler

Responsible for this issueProject Manager: Gordon McCrackenPhone: 020 7665 4401E-mail: gordon.mccracken@mediaplanet.com

Distributed with: The GuardianPrint: The Guardian Print Centre

Mediaplanet contact information: Phone: 0207 665 4400Fax: 0207 665 4419E-mail: info.uk@mediaplanet.com

We make our readers succeed!

WE RECOMMEND

CHALLENGES

4 · APRIL 2012 AN INDEPENDENT SUPPLEMENT BY MEDIAPLANET

Enterprises realise they have a big decision to make when it comes to deciding whether or not to allow, and even support, new mobile de-vices on their networks.

However, what they may not al-ways have grasped is that their room for manoeuvre is far narrower than it might appear. While many may consider keeping a watching brief is suffi cient, for now, Nick Mc-Quire, Research Director for Mobile Enterprise Strategy at IDC, believes it is far from ideal.

“Enterprises don’t really have much of a choice; they can form a strategy around mobile devices or they can choose not to, but either way they’re going to be impacted by it,” he says.

“Organisations are finding that unauthorised equipment

is sneaking in under the radar anyway so actually deciding to not formulate a strategy is the worst of both worlds. The point of a strategy is that it sets out how you are going to handle multiple mo-bile platforms and, crucially, how you’re going to make them deliv-er on your strategy. If you have no strategy you can’t ensure they’re working towards your aims or that they’re secure and not a risk to corporate information.”

Reducing riskThe latter point is key in the for-mulation of strategy because the devices that are coming in to the office and are being used in the field, with or without official sanction, can pose a risk to the organisation’s data, such as cus-tomer records.

“Your mobile strategy has to set out how you are going to manage devices and how you are going to ensure they are secure,” he says.

“If you have a strategy with pol-icies to back it up, you can then enforce those policies. These will typically ensure information is encrypted and that all devices are password-protected and can be re-motely wiped. Another interesting new feature is insisting on ‘time bombs’ whereby information will

auto-delete after a set period so it is no longer a risk.”

Ultimately, the bigger picture, in McQuire’s thinking, is that en-terprises need to embrace mobile working. To do so requires a thor-ough look at the direction of the company so that a mobile strategy can be formulated to complement the organisation’s overall aims.

Formulating a strategy to em-brace mobility should not be seen as a way of dealing with a current prob-lem. Instead, it should be seen as an opportunity to allow people to be as productive out of the offi ce as with-in, using devices and applications both employer and employee are happy with.

SEAN HARGRAVE

info.uk@mediaplanet.com

Question: With the rise of people bringing mobile devices into work, can enterprises aff ord to keep turning a blind eye?Answer: Not unless they want the worst of both worlds; unauthorised devices storing confi dential information insecurely.

ALIGNING CORPORATE AND MOBILE STRATEGIES

Nick McQuireResearch Director for Mobile Enterprise Strategy, IDC

NEWS

AppSense is making ‘bring your own’ initiatives and new consumer technologies a businessreality. We look beyond the device to the user, with a people-centric approach to technology. How? User Virtualization – a platform that’s already increasing employee productivity, delivering competitive advantage and maintaining the strictest security and governance for 1000’s of forward-thinking enterprise customers around the world.

Find out more. Call 0845 223 2100 or visit www.appsense.com/user-virtualization

APRIL 2012 · 5AN INDEPENDENT SUPPLEMENT BY MEDIAPLANET

RESEARCH CARRIED OUT BY AVANADE

DISPELLING BYOD MYTHS

There are many accepted

wisdoms surrounding the

consumerisation of IT but recent

research from Avanade could

suggest some of these are myths.

Myth 1: Businesses are resisting the trend

1Contrary to the myth, fi ndings show that businesses are in fact

embracing the trend. Nearly three in four executives surveyed revealed the issue is a top priority for their organi-sation and three in four IT decision makers have revealed they have the necessary staff and resources to sup-port it. In fact, on average, a quarter of IT budget is being allocated to han-dling the consumerisation of IT.

Myth 2: Businesses are only embracing BYOD to attract new talent

2Only 20 per cent of executives support the theory that embrac-

ing bring your own device (BYOD) will help attract new, young talent. In-stead, two in three business unit lead-ers reveal that their top priority is mo-bile working.

Myth 3: Staff are being trained effectively

3Worryingly, the research shows only a little over one in

three (38 per cent and 35 per cent re-spectively) are training staff and IT departments to handle the security implications of BYOD.

As far as you know, do your company’s employees currently

use personal computing technologies in the workplace

for business purposes?

Yes: 87%

No: 13%

Which of the following are reasons why your company’s employees are using personal computing technologies versus company-issued technologies for

business purposes?

50% 40% 30% 20% 10%

35%

27%

15%

12%

8%

8%

15%

4%

Not sort employees want

Not have capabilities employees want/are used to

Not right brands

Outdated

Not user friendly

Other

None

Not provide devices

Which policy does your company have in place regarding personal

computing technologies?

Restricted online access

Approved device policy

Approved mobile application policy

None of these

50%

40%

30%

20%

10%

33% 30%

23%

43%

6 · APRIL 2012 AN INDEPENDENT SUPPLEMENT BY MEDIAPLANET

Empowering choice, enforcing policy

Embracing mobile working used to be fairly straightforward. Enterpris-es generally gave all staff a Blackber-ry which worked from a central serv-er controlled by the IT department.

This worked well until exec-utives decided they wanted to choose from a wide range of Ap-ple, Android and Windows Mobile devices. Organisations which ac-cept the user knows best then have to devise policies for how, where and what the devices can be used. Crucially, these policies need to be enforced through mo-bile device management tools.

Centrally hosted software can ensure that only registered de-vices can access the corporate network and that each hand-set is up to date with the latest

operating systems and applica-tion updates, as Monica Basso, Research Vice President for En-terprise Mobility at analysts, Gartner, explains.

“Organisations need to be able to manage their inventory of mo-bile devices to make sure they know what they have and only the most up to date, secure hand-sets are allowed to access corpo-rate information,” she says.

“Mobile device management tools have now moved beyond registering and automatically updating handsets, though. Or-ganisations need them to also enforce rules, such as who can access which types of informa-tion and what types of services and apps the owner uses. Many, for example, may choose to bar apps or web services which allow

information to be shared betweenmobile devices.”

Balancing actThe latest advance in mobile device management technology is centred on helping to balance the need for a corporation to keep tight control on mobile devices while allowing us-ers freedom to use the handsets the way they wish to, Basso adds.

“Containerisation is a new hot topic in mobile device manage-ment. It allows a device to have a corporate side and a personal side which are contained and sepa-rate,” she explains.

“It means somebody can have the corporate side of their phone which only features approved applications and will be able to access sensitive information, if required. The other half of the phone can have games and whatever else that person wants. The crucial thing is they are kept totally separate so there can be no data leakage between the work and leisure side of the device.”

SEAN HARGRAVE

info.uk@mediaplanet.com

Monica BassoResearch Vice President for Enterprise Mobility, Gartner

NEWS

■ Question: Can companies control and update mobile devices automatically?

■ Answer: Mobile device management systems allow a record to be kept as well as ensuring only secure devices are allowed to access protected content.

■ What is the most impressive/

exciting development in the

technology as corporations go

from simply registering phones

to managing them, and the data

they access?

!I think for me what is most exciting is what lies beyond

the realisation of the ‘consumer-isation of IT’ trend, and the po-tential that lies in getting enter-prise settings to actually em-brace BYOD as an asset instead of a challenge.

Mobile Device Management is exciting to think of as no long-er a ‘chore’, but about unlock-ing greater production and effi -ciencies, and bringing comfort to partners and clients whose da-ta and information you might be managing via devices.

■ How can an organisation

implement a mobile

management strategy without

looking like Big Brother?

!It’s all about approach and evangelising the mission

internally and externally. Today’s employees, I think, un-

derstand that when you bring or use your own laptop for work, you have to follow certain guidelines and practices. Everyone these days knows he or she has to have an ID badge and password to ac-cess work facilities, work email and sensitive documents.

For mobile devices, the needs are perhaps even more impor-tant, given the prevalence of peo-ple bringing their own mobile de-vices into the work setting.

Deploying MDM technology brings everyone together. It ena-bles a ‘dialogue’ and aligns IT and the employee. It reinforces the need for secure access to enter-prise data as a corporate mission and amplifi es the need to protect sensitive data (such as customer information) as well as raising standards of security integrity.

QUESTION & ANSWER

Andy Jacques, General Manager for EMEA, Good Technology

ENSURING SECURE WORKINGThe latest advances in mobile device management have allowed a device to have a secure corporate side and a seperate personal side PHOTO: SHUTTERSTOCK

Design apps five times faster.Deploy simultaneously across multiple devices.

Manage and update apps in seconds.

In today’s rapidly changing mobile environment, speed is of the essence.

Companies must design apps quickly to accelerate business results. Apps must be deployed across multiple devices quickly, to meet customer demand. And updates have to show up promptly on all devices to improve user experience.

Enter Verivo Software – the enterprise mobility company that is revolutionizing the industry. Its software is empowering companies to respond to market demands like never before.

Only Verivo’s enterprise mobility platform allows you to build, deploy, manage and update apps across

No writing code for individual devices. No relying on specialized, device-specific skills.

Simply focus on creating unique apps that give your business a competitive edge. And watch your mobility soar.

To learn more, visit www.verivo.com/UK or call +44 (0) 207 203 2006

8 · APRIL 2012 AN INDEPENDENT SUPPLEMENT BY MEDIAPLANET

Question: Video collaboration tools look great but do they actually deliver?Answer: Organisations investing now could gain a two to five year advantage over competitors, research suggests.

Virtual Solution CentreSee how Polycom’s technology can solve real business issues

polycom.com/vsc

In today’s tough econo-mic climate companies are increasingly looking for growth in new markets where offices, partners and suppliers must be commu-nicated with daily.

Email and the phone can only go so far and companies that are keen to build new bu-siness around face-to-face contact are increasingly con-sidering video conferencing.

With companies of all si-zes and budgets now actively assessing the technology for productivity gains and travel budget savings, research firm Frost & Sullivan has looked into the potential benefits.

Last month it published findings which suggest com-panies investing in video col-laboration tools have a two to five year advantage on com-petitors who do not. In addi-tion to cost and time savings on travel, the researchers al-so point to better and quicker, cheaper decision making pro-cesses allowing adopters to gain early mover advantage.

Flexible collaborationThe largest Lloyd’s syndica-te, Catlin Group Ltd, is one such company which belie-ves investing in video col-laboration technology has multiple business bene-fits for its London, Atlanta and Singapore offices. It has

CHANGE

INSPIRATION

Video collaboration brings business benefits

‘The video and audio conferencing functions have made keeping in touch a lot easier... now that we have them I think a lot of people would be lost without them’

James Stratford,Group Operations Manager of UK Property and Facilities Management, Catlin

installed advanced telepre-sence suites which allow co-workers to collaborate on projects and share data whilst taking part in video conferences. The latest ver-sion of the service is desig-ned to fit in with the modern way of working by offering support for a wide range of mobile devices.

Better productivity has been enjoyed by staff both in the office and on the move, according to James Stratford, Catlin’s Group Operations Manager of UK Property and Facilities Management.

“The video and audio confe-rencing functions have made keeping in touch a lot easier for everyone in Catlin, these

are services that we are rol-ling out globally. Now that we have them I think a lot of people would be lost without them,” says Stratford.

“The integration of video conferencing with iPads was a natural step. Besides being an attractive gadget they are very effective as a presenta-tion tool for people on the ro-ad and allow for a more flex-ible working environment where staff can join global conference calls across mul-tiple time zones whilst on the move, without having to come into the office to use a meeting room.”

SEAN HARGRAVE

info.uk@mediaplanet.com

APRIL 2012 · 9AN INDEPENDENT SUPPLEMENT BY MEDIAPLANET

COLLABORATIONVideo conferencing can have major benefits within businesses, ensuring essential communication can be made across distances PHOTO: PROVIDED BY POLYCOM

Mind the (strategy) gapThe consumerisation of IT has brought with it a new age of mobile working. However, it would appear that the biggest barriers to adopting flexible working is staff trusting one another to be productive and managers putting in place mobile working strategies.

According to recent research by Vanson Bourne, commissio-ned by Microsoft, two in three managers believe flexible mo-bile working brings productivi-ty benefits but only 40 per cent of staff members trust one an-other to be productive when working remotely.

In the UK this means that even though nine in ten com-panies claim to support mobile working, only half (53 per cent) have guidelines.

The researchers at Vanson Bourne suggest this lack of trust could be borne from the gap bet-ween companies embracing mo-bile working and drawing up a strategy to implement it to ensu-re it does provide productivity be-nefits and engenders user trust.

SEAN HARGRAVE

info.uk@mediaplanet.com

Virtually There!

Stay connected, even when you can’t be there in person.

Download the free video

conferencing app today -

polycom.eu/go

10 · APRIL 2012 AN INDEPENDENT SUPPLEMENT BY MEDIAPLANET

Unequivocally, yes! Managers themselves started this trend when they insisted on using their person-al phones for business. At the start of this development junior staff had the same desire, but they lacked the ability to change procurement and expense reimbursement policies. The iPhone was the tipping point and the iPad is continuing the phenomenon by gain-ing favour as a laptop replacement.

Personal devices can in-crease security risks, so cor-porate policies and security ca-pabilities need to be revisited and upgraded. Furthermore, a boost in workforce education on informa-tion security is needed. Companies should expect employees to contin-ue to be lax in adhering to new secu-rity rules and standards and should plan accordingly.

Most people now work in the ser-vice or information economies, and for them, the line separating work from their personal life has blurred. By being able to use their own de-vice, people are able to psychologi-cally assert their control over their work environment. This leads to a more productive employee. In es-sence, they are more likely to ac-cess a device simply because they own and control it.

It’s fair for organisations to expect that when employees are able to choose devices that best fi t their per-sonal preferences and working style, those employees will have higher job satisfaction and greater productivity. For organisations, employee-owned devices can lead to more cost-eff ec-

tive corporate IT provisioning, off setting mobility costs.

Efficient means of engagement and interaction are by far the most signifi cant benefi ts of the Bring Your Own Device trend. Today, companies are building mobile apps with specifi c functions, capa-bilities and alerts. Smart phones with enterprise mobile apps now allow employees to complete crit-ical tasks, approve documents or pay bills — without the intrusive-ness of a phone call or text message.

Network access re-quirements are not re-

ally different from the best practices we should have

been following all along. The chal-lenge with data is to secure it in a way that’s respectful of the user ex-perience (not sacrifi cing those pro-ductivity gains), rather than drop-ping a virtual BlackBerry or Win-dows environment onto the iPad or Android device.

BYOD has raised countless secu-rity concerns but, in reality, crit-ical information is most at risk when distributed via email or websites. Apps give employees se-cure access to data and app-level security enables businesses to re-motely wipe data if a device is lost or stolen, while leaving personal information intact.

At first, business managers simply felt compelled to support these de-vices primarily because they were of-ten introduced to the workplace by C-level executives. Now, with the in-herent manageability of open mobile operating systems, and the rapidly evolving MDM software available to manage them, they’ve just become an accepted part of the IT landscape.

Absolutely. Business managers realise that mobile devices are now an extension of who we are. In fact, personal devices keep us constant-ly connected to every aspect of our lives — personal and professional. Enabling employees to access cor-porate data through enterprise mo-bile apps on their personal devices, helps keep them better connected and engaged.

Question 1:

As an employee-driven trend, do you sense that business managers are now ready to embrace the use of personal technology in the workplace?

Question 2:

What in your view is the most signifi cant benefi t of this trend in terms of the business value it provides?

Question 3:

What steps can be taken to counter concerns that exist in relation to the security of corporate data and network access?

Mike Cooke

Partner, Booz &

Company

Stephen Midgley

Vice President Global

Marketing, Absolute

Software

Steven Levy

Chief Executive

Offi cer, Verivo

Software

Ask the experts!

PANEL OF EXPERTS

QlikView’s Business Discovery approach delivers on the promise

of business intelligence by putting business users in control.

Unlike traditional BI which provides pre-packaged, hardwired

analytics for power users, Business Discovery enables everyone

to generate unique insights. QlikView is about workgroups,

departments, and entire business units having access to the

data they need to make better decisions.

It’s true self-service BI that empowers business users and

drives innovative decision-making.

www.qlikview.com/uk/guardian

WHAT WILL YOUDISCOVER?

GETTING THE BEST FROM MOBILE BI

SEAN FARRINGTON, UK MD, QLIKTECH

Smartphones, tablets and other mobile

devices are undeniably gaining more

ground in the workplace. Research from BI

Intelligence, the research arm of Business

Insider , shows that tablet sales are going to

hit 500 million by 2015, which means that

a shift away from traditional desktop and

PC work stations is becoming ever more

likely. The consumerisation of IT ‘trend’ is

one that organisations are encouraging,

with research QlikTech conducted showing

more than 90% of people believe mobile

technology is not only ‘useful’ but in fact

‘crucial’ to their business. Furthermore,

the vast majority (70%) agreed that the

movement should be supported by making

a greater range of business-related apps

available and easy to use on mobile

platforms.

Supporting the mobility trend, and allowing

employees access to BI systems wherever

they are via mobile devices should therefore

be encouraged, so they can work collaborate

and explore trends within their organisation

that they would never have thought possible

before.

So, how can IT departments support mobile

BI without compromising the organisation’s

security and also, without ultimately making

their jobs more diffi cult? We believe that

browser-based tools are the solution. For

starters, deploying browser-based solutions

across an entire company is simple and

fast – all everyone needs is access to a

browser – no matter whether they are using

their smartphone or tablet. Meanwhile, all

information is stored in-memory, so is kept

off the device, when not connected, which

minimises the risk of a leak.

In fact, a number of our customers are

benefi tting from using our QlikView

Business Discovery in-memory platform

on mobile devices. One such customer,

real-food company EAT, has taken steps

to optimise the QlikView tool for mobile, so

that all employees can get greater access

to, and better interact with, the solution. In

fact, area managers across the organisation

will be equipped with tablet computers,

which will be synchronised with other

devices across the business – everything

from HR systems to point-of-sale systems.

EAT employees have been able to interact

through an improved mobile

experience, which allows

them to initiate a meeting

through QlikView

regardless of where they

are. This means they can

interact with employees

while out in the fi eld,

with everyone still

having access to all

company data.

With the largest global sporting event of the

year looming, the London-based company

needs to ensure it meets demand from

customers at any time, whether by putting

the correct level of stock on the shelves, or

through meeting the level of custom with the

right number of staff. As the area managers

will be responsible for managing a number

of shops and their subsequent performance

during the weeks of the Games, they will

need the latest information at their fi ngertips

at any given time to tell them who will be

needed where and when. The company is

thinking of opening up a number of ‘pop up’

shops during the event and will need mobile

BI to know where the crowds are at any

given moment in order to set up in the right

place, meet demand, and make the most

profi ts. This dynamic and time sensitive

project fi ts perfectly with QlikView’s rapid

implementation and time to value mobile

solution.

We know that employees want greater

access to business information, and EAT

is setting a great example of how they

can harness data properly on mobile. We

often hear the term ‘big data’, but giving

employees the ability to drill down into the

masses of information that are available

to them on mobile devices will help to fi nd

solutions when they are needed the most –

in a real-life working environment on-the-go.

*Business Insider BI Intelligence tablet market

report, February 2012.