An introduction to

AppceleratorAn introduction to

Appcelerator

Scott SchwarzhoffVP, MarketingAppcelerator, Inc.sschwarzhoff@appcelerator.com

Scott SchwarzhoffVP, MarketingAppcelerator, Inc.sschwarzhoff@appcelerator.com

We enable web developersto quickly create and commercializenative mobile, desktop & iPad applications.

We enable web developersto quickly create and commercializenative mobile, desktop & iPad applications.

Source: eMarketer. June 2009

2013:Mobile will be 40% of all internet traffic.

2013:Mobile will be 40% of all internet traffic.

MobileMobile

Web

“4 Billion downloads, 180,000 apps”(Apple)

“4 Billion downloads, 180,000 apps”(Apple)

Apps drive this growth.Apps drive this growth.

Because…Because…“Native apps leverage the relationshipbetween the user and the device in a waymobile web apps simply can’t.”

“Native apps leverage the relationshipbetween the user and the device in a waymobile web apps simply can’t.”

(Mobile Marketer)

“Most apps take at least six months of full-time work and cost between $20,000 and $150,000 to develop.”

“Most apps take at least six months of full-time work and cost between $20,000 and $150,000 to develop.”

That’s Great!

But…That’s Great!

But…

(Forrester Research)

“Android will overtake Blackberry and iPhone by

2012” (Gartner)

“Android will overtake Blackberry and iPhone by

2012” (Gartner)

And…And…

Solution:Appcelerator Titanium

Solution:Appcelerator Titanium

Use web technologies to build native appsUse web technologies to build native apps

Web DevelopersWeb Developers

Desktop

Netbooks

Tablets

Set-top Boxes

Mobile

TitaniumTitanium

UsersUsers

Product OfferingProduct Offering

Titanium Mobile

Develop Native iPhone, Android, and iPad apps with full access to each device’s APIs.

Titanium Mobile

Develop Native iPhone, Android, and iPad apps with full access to each device’s APIs.

Titanium Desktop

Build Desktop apps that can be deployed with one code base on the PC, Mac, or Linux platforms.

Titanium Desktop

Build Desktop apps that can be deployed with one code base on the PC, Mac, or Linux platforms.

Appcelerator Network

Cloud services used for testing, packaging, distribution, and analytics.

Appcelerator Network

Cloud services used for testing, packaging, distribution, and analytics.

Titanium ArchitectureTitanium Architecture

Desktop supports php, Python, Ruby, and Javascript

Desktop supports php, Python, Ruby, and Javascript

CapabilitiesCapabilities

Native User ExperienceNative performance + Native UI (tables, animations, gestures, etc).

Location-based ServicesAugmented reality, geo-location, compass, native maps

Social SharingAuthenticated access to Facebook, Twitter, Yahoo YQL. Native email/address book.

DataAccess online / device data, embedded SQL database, filesystem, web services

Native User ExperienceNative performance + Native UI (tables, animations, gestures, etc).

Location-based ServicesAugmented reality, geo-location, compass, native maps

Social SharingAuthenticated access to Facebook, Twitter, Yahoo YQL. Native email/address book.

DataAccess online / device data, embedded SQL database, filesystem, web services

MultimediaCamera, video camera, streaming / device audio/video

AnalyticsIntegrated user, session, and custom analytics. Interactive web-based analysis tools. Geo-analytics.

ModulesAdd any native Obj. C (iPhone) or Java (Android) module into Titanium

Development ToolsCreate, test, and publish your app

MultimediaCamera, video camera, streaming / device audio/video

AnalyticsIntegrated user, session, and custom analytics. Interactive web-based analysis tools. Geo-analytics.

ModulesAdd any native Obj. C (iPhone) or Java (Android) module into Titanium

Development ToolsCreate, test, and publish your app

100,000 Developers in 2010100,000 Developers in 2010

10,000 Apps in 201010,000 Apps in 2010

Lower CostLower Cost

Objective-C (iPhone)Java (Android)*

Titanium

6Months*

1 Month

* Source: Forrester Research

Because there’s less codeBecause there’s less code

A native function call (eg: a map) takes a handful of lines of code to write using Titanium. Using Objective-C or Java, APIs take hundreds (if not, thousands) of lines of code.

Fully Native

Built with >80% less code

And we cover the big OS’And we cover the big OS’

Partnership

Supported Today

Today we support iPhone, iPad, Android, BlackBerry, PC, Mac, and Linux platforms. We will add Palm in late 2010. Windows Phone 7 is on the horizon.

80% of Titanium’s APIs apply across platforms.

Sample Titanium AppsSample Titanium Apps

Bud Light HFLBud Light HFL

eBay CorpcommeBay Corpcomm MTV Jersey Shore Yourself

MTV Jersey Shore Yourself

Jay Leno’s GarageJay Leno’s Garage ScoutMobScoutMobGetGlueGetGlue

Top 100

iPhone

appTop 100

iPhone

app

Jaguar: Driven Intelligence

Jaguar: Driven Intelligence

SugarCRMSugarCRM

Value PropositionValue Proposition

Build Native AppsNative performance + native user interface + native features

Extend through Titanium ModulesEg: Social, Media, Advertising, Data Modules

Use the team you have todayWeb development code efficiency

Build cross-platformGet ready for iPad, Android, Netbooks, Kiosks, digital signage, etc.

Measure resultsMobile apps are an extension of your web campaigns.

Build Native AppsNative performance + native user interface + native features

Extend through Titanium ModulesEg: Social, Media, Advertising, Data Modules

Use the team you have todayWeb development code efficiency

Build cross-platformGet ready for iPad, Android, Netbooks, Kiosks, digital signage, etc.

Measure resultsMobile apps are an extension of your web campaigns.