A Grand Challenge For the Workplace

A Grand Challenge For the Workplace

[Insert Organization/Committee Nameand date of presentation]

Workplace Partnership for Life, U.S. Department of Health & Human Services


12 Weeks of Giving: A Campaign Overview


The Drive

Increase actionable donor designations:• Use the Workplace Partnership for Life

(WPFL) program • Enroll donation organizations (organ,

tissue, and eye) to work with Workplace Partners

Goal: Register 400,000 new donors between November 2, 2007 and January 25, 2007 (12 weeks)


The Drive

WPFL provides:

• An Abundant Opportunity – Potential to reach 11,000 companies or organizations

and 14.5 million employees– It Works! In 2006, the 12 Weeks of Giving campaign

registered 384,511 new donors in the U.S• A Formula for Success

– Enroll 75% of donation organizations as participants – 45 OPOs/DLAs commit to:

• Engage a minimum of 10 Workplace Partners• Register 10,000 new donors in 12 weeks


The Plan

• Developed by a National Leadership Team– HRSA, AOPO PR/PE Council, UNOS, DLA,

OPOs, EBAA, AATB and Workplace Partners

• Coincides with National Donor Sabbath, Give Thanks, Give Life, Rose Parade, and the U.S. season of giving

• Supports donation organizations and Workplace Partners with campaign resources


The Strategy

• Builds on the success of other WPFL challenges

• Uses Best Practices in the WPFL

• Leverages national resources and opportunities

• Provides comprehensive guides and timeline for donation organizations and Workplace Partners

• Provides measurable “Ideas for Action”


Campaign Phases

• Enrollment– Oct. 23 to Nov. 2, 2007

• Implementation– Nov. 2, 2007 through Jan. 25, 2008

– Maximize events that fall within 12-week period

• Measurement– Through February 4, 2008


Campaign Resources

• Web banner

• PPT template

• Posters and table tents

• Email letters and newsletter samples

www.akoyaonline.com/wpfl

http://www.akoyaonline.com/wpfl


Ideas for Action

• “Give 5 – Save Lives”

• Blast and viral email messages with registry links

• Ask your Board members and volunteers to enroll their employers

• Engage largest employers and “low-hanging fruit” partners (DDC team members, hospitals, blood centers, universities, statewide associations, and business organizations)


Ideas for Action

• Enroll local media and Internet providers, ask them to place web banners on their home pages and highlight their participation in the campaign

• Launch a local 12 Weeks Challenge among your Workplace Partners

• Success spreads success – highlight Workplace Partner accomplishments in monthly newsletter and email updates


The Opportunity

• October 23, 2007: 12 Weeks of Giving launch announcement

• Enroll by Nov. 2, 2007 or partner with a donation organization

• Implement “Ideas for Action”

• Submit results reports– HRSA will recognize all Challenge participants and

top performers in June, 2008


Bold Requests & Offers

• What commitments will you make today to:

– Enroll in the campaign?

– Enroll others in the campaign?

– Help meet the national AIM to register 400,000 new donors in 12 weeks?

Contact Information

• [Insert your name and contact info]

• Shelly Morningstar, [email protected]/481-9800

mailto:[email protected]

Documents

A Grand Challenge For the Workplace