A Day in a Life With Consumer Non-Durables

Pro Mom amp Graphic Designer at April Smith Designs

Studied Fine Arts at University of Chicago

Lives in Newton Massachusetts

From Chicago Illinois

Married to Mark Smith

April SmithA Day in a Life with Consumer Non-Durables

OMG itrsquos so earlyitrsquos a busy day though so gotta get up workingmom letsdothis

Moms have around 26 tasks to complete each morning 1

About 83 of adults drink coffee in the US the worldrsquos biggest consumer of coffee 2

The kids are growing up so fastseems like they need more and more food every day eatingmeoutofhouseandhome

Some families pack up to 360 school lunches per year 3

At Continuum our goal is to create impact for our clients We do whatever it takes to develop compelling new products across the CND spectrum from food packaging to household products to diapers Our teams of strategists engineers and designers come together to understand consumer desires retailergrocer constraints and technical requirements We partner with our clients to define the right idea and to make it real Read more about our CND successes at continuuminnovationcomCND

CND designed by Continuum

The average American does 400 loads of laundry per year 4

345PM230PM800AM

Gotta get his place clean NOW Otherwise it wonrsquot happen later lazy No busy cleanasigo

1015AM

The End(until tomorrow)

Packaged frozen vegetables can be just as nutritious as fresh veggies because theyrsquore frozen at peak ripeness 6

Women spend half the time cleaning that they did 50 years ago 7

2147 million American kids aged 6 to 7 play team sports 5

Time to pick up the kids Snacks keys phone wallet Good to go The faster I clean the more familytime I have before bed

Meet April April is a busy working mom whose life centers around raising and supporting her family which makes the day-to-day a little hectic Shersquos got tough skin though Her life is full of sticky messes heavy grocery bags mountains of laundrymdashand hours of conference calls and strategy meetings

On a daily basis people like April interact with hundreds of consumer non-durables (CNDs) For all of us these subtle innovations come together to have a huge impact on our lives Continuumrsquos approach of gaining a deep understanding of people retailers and technology is the backbone of how we create products that help people get things done faster better cleaner and smarter

Letrsquos explore exactly how many CNDs April encounters on this average Tuesdayhellipand how they help her get it all done

Bunn My Cafeacute Brewer Nestleacute Perugina Tablograve PampG SwifferPreserve Mail-Back Pack

continuuminnovationcom

Continuum is a global design and innovation consultancy

We partner with clients to discover powerful ideas and realize them as products

services and brand experiences that improve lives and grow businesses

Christine Horan Principalchorancontinuuminnovationcom

Jason Robertson Senior Strategistjrobertsoncontinuuminnovationcom

Citations

1 httpwwwtelegraphcouknewsuknews10151000Mothers-have-26-morning-tasks-study-showshtml

2 httpwwwbloombergcomnews2013-03-22coffee-consumption-increases-in-u-s-association-survey-showshtml

3 httpwwwsuspsorgoverviewbirthrateshtml httpwwwecsorghtmlDocumentaspchouseid=7824=

4 httpwwwepagovgreenhomesBasementhtm

5 httpespngocomespnstory_id9469252hidden-demographics-youth-sports-espn-magazine

6 httpwwweatingwellcomnutrition_healthnutrition_news_information fresh_vs_frozen_vegetables_are_we_giving_up_nutrition_fo

7 httpjezebelcom5965853women-spend-less-than-half-as-much-time-cleaning-now-as-they-did-50-years-ago

Button 4