A CONTINUOUSLY CHANGING DATA-DRIVEN DECISION SYSTEM DESIGNED TO INCREASE PATIENTS LENS SATISFACTION

Compass Lens Description

The Compass Lens recommendation system objectively selects the ideal lens for each patient by considering feedback from previous patients’ lens experience.

The best lens for each patient is selected by the Compass Lens Algorithm, which is constantly learning and improving over time.

MACHINE LEARNING*

*Patent number: WO2017222835

Compass Description

• Visual profile: Prescription / Previous lens / Expectations / Lifestyle

• ECPs get an unique customer ID when ordering the patients lenses

• Ability to track rejections and fix them

• Allows ECP to gather customer feedback

• Recommends second pair to the ECP

Compass LensPlatform

• Unique technologically advanced lens system that has never been available before

• Consistent way of gathering feedback

• Capacity to track patient satisfaction

• Reduces risk of non-adapts / rejections

• A product that is always up-to-date

• More consistency

• The “what’s next” answer objectively guided

• A system that guides you in the right direction

RIGHTNOW

OVERTIME

YOU

, AS

A C

OM

PAN

Y

WHAT Compass Lens provides you now and brings in the future

• Latest lens innovation

• Easy lens solution

• Sophisticated platform to prescribe lenses

• Automatic system that fixes rejections cases

• Differentiation

• Higher loyalty & credibility

• Security when prescribing the next progressive lens to a patient

• Minimize non adaptation cases

RIGHTNOW

OVERTIME

DO

CTO

RS / EC

PS

WHAT Compass Lens provides you now and brings in the future

• Better buying experience

• Higher lens satisfaction

• Incentives for providing feedback – optional

• Greater guarantee of adaptation

• An even higher better visual experience

• Easy transition to their next pair of progressive lenses

RIGHTNOW

OVERTIME

YOU

R P

ATI

ENTS

WHAT Compass Lens provides you now and brings in the future

THE ORIGINHOW TO PRESCRIBE THE BEST POSSIBLE LENS FOR EACH PATIENT

is the one that meets patient expectationsand increases patient satisfaction

THE BEST LENS

PRESCRIBING the best posible lens for each patient

EASIESTSCENARIOS

ALWAYSA CHALLENGE

There is no one-size-fits-all lens…

… so many variables need to be considered…

…there isn’t any objective criteria

PRESCRIBING the best posible lens for each patient

HIGH SATISFACTION NON-ADAPT / REJECTION

Customer’s expectations

A constant improvement is

important

The last opportunity

Can’t predict if the next choice will be better

HARDERSCENARIOS

ALWAYSA CHALLENGE

PRESCRIBING the best posible lens for each patient

An objective way to select the best lens for each wearer, and fix rejections, brings added value

PRESCRIBING A LENSIS A HARD TASK

PRESCRIBING the best posible lens for each patient

The wearer’s lens feedback is the most important variable, so it should be part of the lens selection process and we all should learn from it.

CUSTOMER SATISFACTIONIS EVERYTHING

PRESCRIBING the best posible lens for each patient

THE IDEAAN OBJECTIVE WAY TO SELECT THE IDEAL LENS FOR EACH PATIENT, AND LEARNING FROM PREVIOUS WEARER FEEDBACK

It is successfully applied by different companies worldwide in other industries.

MACHINELEARNING

INCREASING Customer Satisfaction

“Other consumers like you also bought...”

“Other consumers like you chose size...”

Online Shopping

“Recommendations for Joseph...”

Online Entertainment

A better service that is fully adapted to the wearer’s preferences, likes and needs.

FLEXIBLE & FULLYCUSTOMIZED

INCREASING Customer Satisfaction

Machine learning algorithms constantly learn from other patients like you.

PERSONALRECOMMENDATIONS

INCREASING Customer Satisfaction

As a consumer we all get

HIGHER

SATISFACTION

INCREASING Customer Satisfaction

It is based on the same principle, IT LISTENS TO THE WEARERS AND

LEARNS FROM THEM

INCREASING Customer Satisfaction

HOW Compass Lens WORKSTHE BEGINNINGS

1 SELLING PROCESS

Compass ECP platform. Clara ID + job info +

visual profile

2 Compass ALGORITHM

Selects the best lens for Clara

FEEDBACK

Email / Compass ECP

web interface

3

CLARAThe Beginnings

1 SELLING PROCESSFEEDBACK 3

PAUL

2 Compass ALGORITHM

The Beginnings

• Visual profile : Rx + lifestyle + expectations + previous lens

• Job info

• Selected lens

• Wearer ID

• Feedback : satisfied / non satisfied

Compass Lens DATA BASE

collects data from ALL lens wearer’s: SATISFIED

NON

SATISFIED

The Beginnings

HOW Compass Lens WORKSTHE EVOLUTION

The Evolution

HOW?

DAVID

1 SELLING PROCESS

Compass ECP web. David + job info + visual

profile

2 Compass ALGORITHM

Selects the best lens for David: Lens design A

The Evolution

Compass Lens algorithm starts finding

similar satified wearers like David (based on his visual profile)

The Evolution

DAVID

By machine learning wearer satisfaction tendencies are detected. The Compass Lens algorithm compares wearers with low satisfaction rates to those with high satisfaction rates and similar visual profiles and/or job data.

A : lens design

DAVIDAAA

AAA A

A

The Evolution

GOOD JOB!

This is how CompassAlgorithm increaseswearer’s satisfacctionover time.

FEEDBACK

DAVIDThe Evolution

Experiences from controlled wearer trials

more than

1500patients

more than

7years of R&D

IT HAS BEEN PROVEN TO WORK EXPERIMENTAL

CONDITIONS

2017-2018

Compass LensAlgorithm

more than

150optical stores

more than

5000feedback collected

IT HAS BEEN PROVEN TO WORKREAL CONDITIONS

2017-2018

Compass LensAlgorithm

It is constantly supervised and

validated by experienced

optometrists, engineers & data

analysis experts

IT HAS BEEN PROVEN TO WORK

Compass LensAlgorithm

1 SELLING PROCESSFEEDBACK 3

PAUL

2 Compass ALGORITHM

Non Satisfied Patients

PAUL51 % Design A

49 % Design B

51 % Design A

49 % Design B

In case of rejection Compass Algorithm recommends the second closest option.

Resolving Non Satisfied Patients

FEEDBACK 3

Resolving Non Satisfied Patients

Compass Lens is a data-driven recommendation system created to

increase patient’s lens satisfaction and improve over time

The Compass Lens analysis interface is a powerful tool that gives you access to your lens

business data and allows you to accurately define your business strategy for success

Conclusions

LET YOUR PATIENTS BE PART OF THIS INNOVATIVE PROCESS SO YOU CAN GIVE THEM

THE BEST POSSIBLE LENSES