Social Impact Assessmenta-chieve

Scope of Impact Assessment

• a-chieve Shadow

• Fuk Fun Fest

a-chieve shadow

Purpose of Assessment

To demonstrate the social impact created by Job Shadow so as to:

Attract both new mentors and participants

Program ObjectivesTo provide first-hand experience and insight to high school students

on occupations of interest so that they will have a deeper understanding of themselves and be better prepared to make the right decision upon entering university

Students get first hand experience &

insights

Students understand own aspirations

Students able to make better decisions

Program Details• A 2-week program for students to have work place

experience• Students get the chance to observe daily activities of a

professional in their workplace• Program outline

3 days Self-realization & career workshop

10 daysJob shadowing

2 days After Action

review workshop

12th a-chieve Shadow Participants Summary (Apr 2017)

Students

Total 117 students applied Mostly secondary 4-5 students; science stream; half from BKK; more girls than boys 39 students successfully matched with mentors28 out to 39 (72%) from BKK Several applicants gave up due to hadn’t informed parents in advance or were not aware of details, e.g. had to stay in BKK for 2 weeks Demand for job shadow with healthcare professional exceed existing pool of mentors

Mentors

39 mentors participatedFrom 30 organisations and represented 27 occupationsExample: doctors from upcountry, university professors, advertisement agency, chef

Impact MapStakeholder

OutcomeIndicator Time of

CollectionActual ResultImmediate Intermediate

Students

Increase in understanding of oneself Survey result End of program 94% positive

response

Increase in understanding of the occupation of interest Survey result End of program 100% positive

response

Gain a clearer vision of their path in future Survey result End of program 83% positive

response

Increase in self-esteem Survey result End of program 89% positive response

Become an active learner Survey result 6 months after the program Pending

Able to choose the major in university that is most suitable for them

Survey result When students enrol in university Pending

MentorsIncrease in work motivation Survey result End of program No data

More willing to provide opportunities for students Survey result End of program No data

ParentsDevelop a positive attitude towards their children’s determination & responsibility

Survey result End of program

Impact on students - in their own perspective

Do you understand yourself better?

Do you understand the occupation better?

Impact on students - in their own perspective

Are you able to identify a clearer path? Better self-esteem?

Impact on students - from perspective of parents

How have your children changed after the program?

More responsible

More reasonable in decision making

Clearer academic goal and career path

Know oneself better

More confident

More proactive

0% 22.5% 45% 67.5% 90%

67%

80%

87%

87%

87%

87%

Impact on mentors

• Unable to collect data because mentors did not respond to survey

• In future may ask participants (students) to help survey their respective mentors or a-chieve team to directly interview mentors

AnalysisSupporting/favourable factors

Intake

• FB ad targeted at parents on top of students (parents - key influencer of students)

• Application form of 12th round adjusted to be more user-friendly (easier to apply)

Process• Improved workshop content & communication tools

(better supported learning)

External factors

• Increase in awareness of the importance of understanding oneself and aspirations

• Driven by an increase in Openhouse activities organised by universities and programs similar to a-chieve shadow

Analysis (cont’d)

Unintended event Rectification

Unable to detect unqualified students

A more stringent interview process required

Recommendations

Expand mentor poolRecruit more mentors from the healthcare sector (persistent high demand from students) Recruit outside of existing connections/networks

Increase frequency• Shorten program duration to organize

more rounds during semester break • Shorter program lowers barrier for

upcountry students

Collaborate with local partners• Leverage networks and resources of

local partners to organise job shadow for upcountry students, e.g. Ma:D Esan

Follow up with alumniConduct interview/focus group to investigate the other support they require in choosing the right academic stream, university, etc. Consider whether a-chieve can provide those support or should leverage external support, e.g. alumni network

How to MAXIMISE impacts?

Fuk Fun Fest

Purpose of Assessment

To demonstrate impact of Fuk Fun Fest to:• Convince target sponsors to sponsor the event• Attract potential speakers

Program ObjectivesTo gather a wide variety of professional career mentors to provide

career guidance to students and enable them to meet mentors in person to obtain useful information and insights

Students receive career guidance

Students understand

themselves better and are motivated to learn

more

Students able to make better decisions

FFF 2017 Program Summary• Date: 25 March 2017

• Venue: Thammasat Rangsit Campus

• Inspiration talk by 6 speakers in the morning followed by career talk by 67 speakers in separate rooms in the afternoon

• A total of 2,045 students attended (compared to 13,338 applied by mid-Oct)

• Popular occupations (base on observation from event): healthcare professional, teacher, psychologist, photographer, chef, flight attendant, diplomat/ambassador

• a-chieve team collected occupation info from all 67 speakers and published on a-chieve.org after the event

FFF Participants Highlights

Impact MapStakeholder

OutcomeIndicator Time of

Collection Actual ResultImmediate

Students

Increase in understanding of occupation of interest and oneself Survey result End of event 84% positive response

Increase in motivation to discover oneself Survey result End of event 76% positive response

Broaden perspectives on various occupation which helps to make better decision on future career path

Survey result End of event 84% positive response

Develop a positive attitude in understanding each career Survey result End of event 88% positive response

Discover more tools in reflecting on oneself which is key to self-awareness Survey result End of event 78% positive response

Discover more tools and process in making decision of future career path Survey result End of event 79% positive response

Mentors Increase in work motivation & willing to give more opportunities for students Survey result End of program 100% interested in

participating in FFF again

Parents Become more supportive of their children participating in various activities Survey result End of program Error (only 2 responded)

a-chiever (alumni from a-chieve shadow)

Develop soft skills through working experience at the event Survey result End of program No data

Students’ testimonial“ไดประสบการณ ขอคด วธการดำเนนชวตในสาขาวชาชพทสนใจและมงสเปาหมายไดมากขน”

“ทำใหเดกทยงไมมเปาหมายในอนาคตมความคดวาเปาหมายนนคออะไรมากขน”

“เหมอนปลอยโอกาสใหเขามารเกยวกบอาชพในฝน”

Mentors’ testimonial“หาคำตอบใหเดกรนหลงรจกตนเอง, ไดทำประโยชนใหสงคม, คดวาเยาวชนไดประโยชน”

“อยากชวยทำ workshop ใหเดกๆ เกงขน”

Analysis

Impact

• Career sessions took place simultaneously - students may have missed some occupations

• a-chieve partnered with Ma:D Esan to organise FFF in Udon (expanding to upcountry)

• FFF stimulated similar events in Phuket, Surat Thani (organized by provincial government)

Performance• Exhibition may not be the most effective communication

method

Gaps & Opportunities

• Students also interested in academic path and would like advice from seniors

• FFF contents also suitable for university students • May invite more speakers from the more popular occupations

External factors

• Event date close to other major events helped to attract upcountry students

• Junior high school students may not be able to make decisions by themselves; need approval and company from parents

Analysis (cont’d)Unintended event Rectification

Delay in event resulting in low turnout

Reminder before event; may consider charging entrance fee (to lock in commitment)

Unable to collect feedback of certain groups

Use QR code + Google form instead of paper survey to increase data collection

efficiency

RecommendationsMore interactive format

During the event, may set up booths/stations to enable more interactions between students & mentors Capture content from mentors’ talk and publish on website in case some students had missed some sessions May also survey interests/preferences before recruiting mentors

Add parents-specific sessions• May add sessions that provide

guidance to parents in helping their children to choose their academic/career path (if parents is still one of the impact target group)

Add content on academic path• May recruit university students or staff

as mentors to provide advice to high school students

Expand target group• May promote the event to university

students since career guidance is also of interest to them

How to MAXIMISE impacts?